The passing of Prince offers examples of how not to conduct social media marketing. Marketers naturally posted their respects to the musician on social media, often including a connection to their brands. Cheerios issued the tweet “Rest in Peace” against a purple background and t … | Continue reading
You either, love, hate, or love to hate politics. I’m personally in the first camp. I can’t get enough of the charade of endless pandering. Election night is a party in our house, where we stay up late and mark the states Red or Blue as the results come in amid a flurry of wine [ … | Continue reading
My house is exactly in front of a beautiful, pristine lake – so serene, so blissful! Every morning I would get up from my bed, slip into my slippers and stand by…whew! The fresh morning air, with a cup of coffee in my hand. How I wish you could feel what I am feeling right... Con … | Continue reading
Facebook has yet again modified its News Feed algorithm to change what people see in their feeds. The social media giant announced last week that is placing greater emphasis on time spent reading a post regardless of whether the user opened the article. In previous update just a … | Continue reading
Hi Make Money Young denizens! How’s it going? After weeks of getting all of the components together and the gears going, I have everything I need to start cranking out videos for you young money makers to learn some awesome stuff! RELATED: Free Music for YouTube Videos – Sources … | Continue reading
With the Internet, working remotely has become much easier. The Internet has greatly enhanced the ability of freelancers to earn a decent living – and of clients to find the most capable freelancers. More companies, including PR agencies and corporate departments, hire remote wor … | Continue reading
The power of social media escapes many C-level executives. Many PR professionals are attempting to educate CEOs and other C-level executives on the benefits of business executives actively participating on social media. “There’s been a lot of industry buzz encouraging CEOs and ot … | Continue reading
HostGator is a powerful web-hosting provider that offers shared, reseller, virtual private server, and dedicated web hosting. It is mainly known for overwhelming ultimate hosting services which guarantees you to deliver Speed, Safety And Quality Support. If you are really seeking … | Continue reading
WordPress is an award-winning web software, used by millions of webmasters worldwide for building their website or blog. SiteGround is proud to host this particular WordPress installation and provide users with multiple resources to facilitate the management of their WP websites: … | Continue reading
You can throw all the ecourses, webinars, and articles at me that you want. I still learn most from books. I’ve been reading a ton about social entrepreneurship lately, both because I’m working on a giving/cause partnership model for Be Rad Media, and because this is a group of p … | Continue reading
Influencer marketing is now accepted as a powerful strategy for gaining followers, building trust, and increasing brand awareness. It has become a widely used tool in PR and marketing circles. Now a new form of influencer marketing has emerged: co-creation or participation market … | Continue reading
Crises can easily spread on social media and quickly damage your brand’s reputation. The smallest issue can rapidly gain momentum and get out of control. When a crisis erupts, there’s little time to react. If you are prepared, it’s much easier to manage your company’s reputation … | Continue reading
Public relations executives see measurement and evaluation as one of the industry’s top growth opportunities, a new survey shows. PR agency executives surveyed by the USC Annenberg Center for Public Relations ranked measurement third out of 18 potential growth drivers. Two-thirds … | Continue reading
A noteworthy change to Facebook’s branded content guidelines brings important ramifications to influencer marketing on the world’s largest social media network. Facebook recently announced that all verified Facebook Pages can now share branded content, defined as any post that me … | Continue reading
Google has leveled manual penalties against some bloggers for outbound links in blogs given in return for paid reviews, ending speculation of how the search engine could enforce its new policy. John Mueller, webmaster trends analyst at Google, confirmed that the search engine re … | Continue reading
Although emoji can be a potent marketing tool, they raise the possibility of miscommunication and misunderstanding. Emoji, those little icons of various facial expressions and other symbols, can appear differently on different devices. For instance, a smiley face sent from a Nexu … | Continue reading
Facebook and Google took a big step toward by improving mobile user experience and making website loading time faster. Facebook came up with Instant Articles (IA); shortly after, Google introduced Accelerated Mobile Pages (AMP). But what are these solutions? What’s the difference … | Continue reading
Corporations are gradually abandoning their business blogs in favor of newer social media options. That could be a mistake. Business blogs may not be as new or exciting as the latest, well-publicized social media platform that pundits tout as the future of the Internet. However, … | Continue reading
Believe me, I get it. An inveterate slacker who tends to view any sort of change with a wary eye, I understand how difficult it can be to embrace new technologies, especially as a small business with limited resources. But we’re halfway through 2016 and the world has clearly gone … | Continue reading
When people search online for products and services you sell, your small business website needs to rank well on search engine result pages (SERPs) for you to succeed. But small businesses such as yours make all kinds of search engine optimization (SEO) mistakes—ones that you and … | Continue reading
Automated email campaigns have long been an effective tool for continuing to engage a customer after they have visited your site, requested info, signed up for a newsletter, or completed a purchase. And for good reason – Automated email marketing has been reported to reel in 380 … | Continue reading
We all make mistakes. Some mistakes are more egregious than others. Most errors endemic to PR can be avoided pretty easily. These are the top PR shortfalls to shun. These mistakes can cause journalists to quickly delete your story pitch and become reluctant to respond to your fut … | Continue reading
Many social media and marketing experts predict that live streaming online video such as Facebook Live will revolutionize how companies and brands present content and communicate with customers. Live streaming video, they predict, will become a major PR, marketing and communicati … | Continue reading
Digital video has emerged as the next new thing in gaining attention online. Everyone seems to be creating or at least preparing to produce online video for PR and marketing. The average amount of time people will spend consuming online video each day will increase 19.8 percent … | Continue reading
Today, every business uses email marketing because it is both affordable and very effective. A recent study by Direct Marketing Association shows that email marketing ROI for 2015 was 4,300 percent. What this means is that in 2015, marketers were getting $43 for every $1 spent on … | Continue reading
THE 10 BEST SEO TOOLS OF 2016 I want to go and make a list of the top 10 SEO tools for 2016 that I use over the last year and the ones I will continue to use this year. I ended up coming up with this list of the 10 best SEO tools […]The post The 10 Best SEO Tools of 2016 appear … | Continue reading
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Much is made of how to respond to PR crises, but one important point is often overlooked: Many crises can be avoided by maintaining healthy relationships with the organization’s stakeholders. If stakeholders trust the organization, it can cope with most problems; if relationships … | Continue reading
Digital marketing and social media changes rapidly. Behaviors that are innovative and trending one year become staid and irritating the next. New social media networks seem to rise out of nowhere to become exceedingly popular, and networks continually These are some of the obsol … | Continue reading
Pay per click (PPC) is a valuable strategy that savvy PR agencies and corporate PR departments include in their repertoire. While PR does not traditionally include advertising in its services, knowledgeable PR teams now supplement their activities with PPC ads. Google AdWords is … | Continue reading
Expect the Federal Trade Commission (FTC) to begin penalizing brands for publishing deceptive advertising and failing to disclose payments to influencers. The FTC issued guidelines last December on native advertising that is designed to integrate seamlessly with websites’ editori … | Continue reading
In B2B marketing, great content can be the difference between success and failure. If you can get people to read and reply to your emails, blog, and social media posts, then you are far more likely to win these people’s hearts. According to recent findings by Hubspot, 9 out of 10 … | Continue reading
Live events are captivating, engaging, and attract large audiences. Sports, theater and music have demonstrated the power of “live” for centuries. TV broadcasters have capitalized on the excitement of live events for decades. With the development of live online video streaming, b … | Continue reading
Content marketing is becoming even more important, especially to service-oriented companies that heavily depend on it to initiate conversations. Of course, that doesn’t mean that product-reliant companies aren’t benefiting from content. We still see these companies using content … | Continue reading
Social media has revolutionized how people communicate and how many businesses reach consumers. It has transformed public relations by providing PR with new tools to directly engage with consumers and other stakeholders. Still, many PR pros struggle with how best to use social me … | Continue reading
Corporate social responsibility can win media attention and public respect. Improving the corporate reputation is also path to improving sales. Surveys show that consumers favor corporations with strong records of social responsibility. Millennials in particular prefer companies … | Continue reading
Video marketing campaigns are proliferating. Most companies plan to either initiate or increase video marketing in 2016 as video continues to produce enhanced marketing results and return on investment. However, many businesses struggle to produce and promote marketing videos; po … | Continue reading
Customer service has always been considered a necessary cost of doing business. Great customer experiences allow brands to solidify relationships and improve customer retention. Moreover, enticing people to make additional purchases becomes a little easier when these people know … | Continue reading
When – and if – a business should launch a global PR effort can be a momentous decision. Many experts recommend companies remain close to home, focus on their core audience and postpone global PR endeavors until they have resolved local customer issues. GreenRope, a web-based CRM … | Continue reading
Influencer marketing has become a prevalent marketing strategy and an industry in its own right. Celebrities with millions of followers typically come to mind when marketers and others think of influencers. Corporations pay celebrities like Kim Kardashian and Kendall Jenner more … | Continue reading
Let me tell you a story. You were surfing on the internet on your mobile and found a really interesting article with a tempting title. | Continue reading
Public relations is gaining greater leverage and respect in brand marketing. Many companies and brands are bestowing a larger role on public relations in their overall marketing and brand management strategy, sometimes even a leading role. More companies realize that: Successful … | Continue reading
According to a report by Content Marketing Institute, only 36 percent of B2C companies rate LinkedIn as an effective platform for marketing. Although the network’s acceptance among B2B is a little higher at 63 percent, you still get the feeling that a lot of marketers are underes … | Continue reading
Welcome to WordPress. This is your first post. Edit or delete it, then start writing! | Continue reading
Has the digital age gone too far? Companies pour substantial resources into digital technologies in an attempt to create more personalized connections with customers and increase revenue. In their rush to take advantage of all things digital, many companies may have lost sight of … | Continue reading
A new report shows that an increasing number of B2B companies are turning to social media marketing as a primary platform for initiating and building relationships with key partners. And as expected, LinkedIn is leading the way, with more than 90 percent of B2Bs saying that they … | Continue reading
By Sivakumar Soundararajan If you’re not using video to market your brand’s products or services, you’re missing a huge opportunity. Generic content can build rapport with search engines while producing something of great worth for digital audiences, but video is clearly the more … | Continue reading
The headline is the most important part of a press release. Strong headlines encourage journalists to open the email message and begin reading the press release. A bad headline will render an otherwise adequate press release a failure. Awful headlines cause journalists to promptl … | Continue reading