How Journalists Prepare for CEO Interviews and How PR Can Prepare CEOs

PR professionals can best prepare their CEOs and other executives for media interviews by learning how journalists prepare for the interviews. A survey by the Public Relations Global Network (PRGN) of journalists in North America reveals what information sources reporters review … | Continue reading


@alltop | 6 years ago

3 Major Emerging Search Patterns That Will Change SEO Soon

As a marketer, you've probably become accustomed to evolving your inbound marketing strategy - specifically, your SEO strategy - on a yearly basis as Google continues to update its algorithm. However, so far these updates have been relatively easy to adapt to, and they are nothin … | Continue reading


@alltop | 6 years ago

How Fortune 500 Firms Benefit (or Don’t) from Pinterest

Pinterest, a visual-centric social media platform, has seen explosive recent growth. It reached 100 million active users last year, becoming one of the most important social media channels after giants such as Facebook, Twitter and Instagram. The average Pinterest user is a woman … | Continue reading


@alltop | 6 years ago

Tsunami of Emoji Swamp Online Marketing

Emoji have taken the marketing world by storm. Or to use another analogy, a tsunami of emoji has hit digital marketing. Emoji offer several important marketing advantages. They can pass through ad-blocking software. Ad-adverse millennials love them. Because they are visual, they … | Continue reading


@alltop | 6 years ago

Google Deletes Right Column PPC Ads; Marketers Adapt Bidding, SEO & PR Strategies

Google no longer shows AdWords ads on the right hand side of search results pages. Google now shows four pay-per-click (PPC) ads at the top instead of three for “highly commercial” search terms, or queries where Google believes the user is seeking something to purchase. What does … | Continue reading


@alltop | 6 years ago

LA Art District

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@alltop | 6 years ago

Why Your Inbound Marketing Campaign is Failing

If like most beginners you’re struggling with your inbound strategy, you need not to despair. In fact, the worst thing that you could do is to give up. What you need at this stage is to identify where you could be going wrong and find ways of getting back on track. When looking f … | Continue reading


@alltop | 6 years ago

Trump vs. History

Donald Trump says constantly, “I’m NOT a politician.” It makes sense. Voters hate politicians. Look at the chart below from the current Gallup poll of confidence in American institutions and you’ll see the “institution” of Congress is dead last on the list. Only 8% of those surve … | Continue reading


@alltop | 6 years ago

9 Tips for Writing Outstanding Conclusions

You’ve probably read plenty of advice on how to write stellar headlines that grab readers’ attention and prompt them to click through and read the entire article. You’ve undoubtedly seen many tips on how to write email subject lines that motivate journalists to open your pitches. … | Continue reading


@alltop | 6 years ago

The Vital Business Skill of Learning to Say ‘No’

Sometimes PR and marketing professionals simply must say “no” to people who make demands on their time or other limited resources. Saying “yes” to requests for your assistance or to take on additional assignments can sometimes open the door to opportunities. Saying “yes” too much … | Continue reading


@alltop | 6 years ago

TOP 10 Ways to Enhance the ROI of Your Marketing Budget

Smart businesses know that marketing expenditures are investments and not expenses. The dollars that you spend in your marketing budget lead to increased sales and revenues for your business. When you evaluate your marketing spend, you should not be thinking about ways trim it. T … | Continue reading


@alltop | 6 years ago

Can Facebook’s New Reactions Emoji Help Improve Social Media Measurement?

Facebook’s new Reactions emoji may enable organizations to better understand audience reactions to a post or article. In addition to liking something, Facebook users can now select from a range of options that describe their feelings, including love, ha-ha, yay, wow, sad and angr … | Continue reading


@alltop | 6 years ago

7 Ways to Counteract a Competitor’s Favorable Media Coverage

Seeing a competitor in front of television cameras or mentioned in a major print article likely exasperates the company’s PR folks and their C-suite executives too, at least if the interview did not involve a scandal. PR and the executives probably believe the story should have f … | Continue reading


@alltop | 6 years ago

Essential Features of Online Corporate Newsrooms

Journalists visit online corporate newsrooms, also called online media rooms, more than ever. They visit the newsrooms to find story ideas, news releases, factual information, images and videos. A new Online Newsroom Survey Report from TEKGROUP International helps support PR’s ar … | Continue reading


@alltop | 6 years ago

7 Steps to Create An Effective Google AdWords Campaign

It is every marketer’s dream to get the most out of every dollar spent on advertising. That’s why strategies such as SEO and email marketing are so popular. With SEO, for example, you could spend next to nothing and the rewards are huge. However, this doesn’t mean that marketers … | Continue reading


@alltop | 6 years ago

Is Any Press Good Press? Analyzing the Impact of Positive and Negative PR Events

The saying goes that “Any press is good press.” But how true is it? To find out, Frac.tl and Moz examined the media coverage of seven companies before and after positive and negative PR events. In addition to news headlines, it analyzed website traffic, backlinks and social shar … | Continue reading


@alltop | 6 years ago

Stop Being Scared of Customers That Suck

“Do this for me . . . or else” is the general thrust of some customer interactions with haters who believe they can hold businesses hostage simply because social media, reviews sites, and forums include onlookers. Because they have an online audience, onstage haters‘ behavior can … | Continue reading


@alltop | 6 years ago

Increasing Personalization in Digital Marketing to Improve Customer Experience and Business Results

Personalized marketing and advertising programs deliver improved results in digital media, studies show. As a result, highly personalized targeting is gaining a larger share of marketing budgets. To better implement personalization, marketers are also shifting how they measure th … | Continue reading


@alltop | 6 years ago

How to inspire team innovation

After facilitating over 20 innovation workshops, I see a distinct pattern in how to inspire innovation. It’s all about the environmental factors. If you create the right environment, great innovations can take place. Innovation is hard Most mature companies suffer the Innovator’s … | Continue reading


@alltop | 6 years ago

Imran Sq #Timeline - Training The Google Support Team To Minds Nebula

Tech Nation's survey shows 1.4m digital jobs in UK have been created and the industry is set to grow faster than the average rate of the economy. But one in three digital businesses still report a lack of local digital talent and say it hinders business growth. Problem? From … | Continue reading


@alltop | 6 years ago

These 5 Things Are Hurting Your LinkedIn Profile; Stop Doing Them

LinkedIn is currently the largest professional networking platform on the internet. With more than 300 million user accounts and counting, it’s one of the best places for job seekers to meet potential employers and for recruiters to search for talent. And that has been the case f … | Continue reading


@alltop | 6 years ago

Is Media Relations Dying?

Media relations is the traditional core of public relations. With the demise of print newspapers and the corresponding rise of digital alternatives, some public relations veterans say media relations is disappearing. Industry observers point to several trends. Print circulation c … | Continue reading


@alltop | 6 years ago

What Twitter’s New Timeline Means for PR & Marketers

Twitter has just launched a new timeline that some say changes the unique nature of the social media network with the 240-character limit and the chronological order timeline. Twitter has developed an algorithm that finds tweets users missed while they were away but may probably … | Continue reading


@alltop | 6 years ago

7 Inspiring Ecommerce Website Examples Built with Shopify

The internet is a magical place. I often find myself lost deep within it's walls, browsing website after website looking for what, sometimes, I don't even know. One thing I can tell you is that, if you spend enough time roaming through its labyrinthine corridors, you're bound to … | Continue reading


@alltop | 6 years ago

Targeted CTAs Convert 42% More Visitors Into Leads

According to Moz.com, consumers spend just under 4 minutes on any web session. On the other hand, Monetate says that typical conversion rates lie between 1 and 5 percent. What this implies is that you have very little time to leave an impression on a web visitor. We know that you … | Continue reading


@alltop | 6 years ago

Listen Up: Social Media Monitoring & Measurement Methods that Produce Actionable Insights for Marketing & PR

More organizations are monitoring social media for mentions about the organization, its brands, competitors and industry issues, but many remain unsure how to achieve the full benefits of social media listening. According to a new research from eMarketer, 49% of marketing executi … | Continue reading


@alltop | 6 years ago

A Powerful New Way for PR to Distribute News. Here’s How to Use It

Most PR folks distribute news by using a news release distribution service. And by consulting media directories to identify and pitch interested journalists. And by posting the news release on their owned media sites. Savvy PR professionals also now use Twitter to distribute thei … | Continue reading


@alltop | 6 years ago

Facebook Doubles Down on Social Virtual Reality: What it Means for Marketers

By my reckoning, the history of digital technology can be broken up into four distinct epochs. So far we’ve experienced three, but the fourth, virtual reality, is just around the corner. It all began with the personal computer, a paradigm-shifting platform that added efficiency t … | Continue reading


@alltop | 6 years ago

How Retargeting Reinforces Marketing Messages at Low Cost – and Delivers New Customers

An online advertising strategy that features retargeting enables companies to repeat their marketing messages at low cost to highly qualified prospects. Retargeting also makes smaller businesses seem like major corporations. With retargeting, also called remarketing, you pay to a … | Continue reading


@alltop | 6 years ago

Top Tips to Use Your EzineArticles Account Like an Expert Author

Manage Your Account Like an Expert Author EzineArticles has certainly had its share of authors submitting quality articles over the years. Our authors range from beginners hoping to get their first article published to Expert Authors who have been writing articles with confidence … | Continue reading


@alltop | 6 years ago

7 Email Marketing Tips to Help Get Your Campaign Back on Track

Email marketing, attractive as it is, comes with endless challenges. Many times you have to deal with people trying to unsubscribe from your lists. And, even contacts that remain on your list long enough may go a long time without opening your emails. Or, they could open but neve … | Continue reading


@alltop | 6 years ago

As Social Media Spending Increases, Marketers Lament Lack of Measurement Results

Social media spending is projected to climb to 20.9% of marketing budgets in the next five years, a dramatic increase from 5.6% in 2009. However, just 3.4% of marketing leaders report that social media contributes very highly to firm performance, according to the latest CMO surve … | Continue reading


@alltop | 6 years ago

Meltwater White Paper Promoting Use of AVEs for PR Measurement Unleashes Barrage of Industry Criticism

Advertising value equivalencies (AVEs) simply refuse to die, no matter how hard the public relations industry tries to exterminate the metric as a valid measurement. A recent Meltwater white paper, written by Robert Wynne, a PR commentator and Forbes contributor, recommended AVEs … | Continue reading


@alltop | 6 years ago

7 Ways to Create Helpful Content for Boring Industries

Although certain industries may be conceded as dull or ho-hum, many of these industries lead our economy in capital growth and demand. Insurance, finance, and telecommunications for example, have flooded the marketplace with day-to-day products and services that each of us consum … | Continue reading


@alltop | 6 years ago

Google’s AMP Loads Mobile Pages Faster to Improve User Experience, Battle Ad Blockers & Facebook

Google is rolling out its Accelerated Mobile Pages (AMP) that will supposedly enable lightning fast mobile Web browsing. Without naming sources, Ad Age said Google will introduce the pages on Feb. 24. With the new pages, Google continues to emphasize the importance of speed in ac … | Continue reading


@alltop | 6 years ago

5 Reasons You Need Buyer Personas In Inbound Marketing

When it comes to internet marketing, particularly inbound marketing, knowing your consumers is critical to success. Research shows that as early as 2016, consumers would go 57 percent of the purchase journey before engaging a sales representative. That is to say, they do a lot of … | Continue reading


@alltop | 6 years ago

Hey Retailers: Want to Boost Sales Conversion? Build a Mobile App

Perhaps the best piece of evidence that a given marketing technology has reached maturity and broad-based consumer acceptance lies in its ability to drive conversion actions at every stage of the buying cycle. According to Criteo’s Q4 2015 State of Mobile Commerce report, mobile … | Continue reading


@alltop | 6 years ago

Facebook Instant Articles: Transforming Publishing & Public Relations

Facebook’s recent decision to open its Instant Articles to all publishers will almost certainly transform both publishing and public relations. The social media network will open the program to any Facebook user who owns a page, including individual bloggers on April 12 the date … | Continue reading


@alltop | 6 years ago

Brands Adopt Influencer Marketing – But Challenges Remain

Influencer marketing has emerged as a mainstream marketing strategy for many B2C and B2B brands.   Companies have increased their influencer marketing budgets, and digital marketing agencies say clients have embraced the strategy, according to the eMarketer, report  Influencer M … | Continue reading


@alltop | 6 years ago