Adapt or die? When total brand overhauls work, and when they don’t

When heritage brands overhaul their identities, the backlash can be brutal – but should brands care? And is it just part of brand survival? We look into whether total brand resets can work at a time where everything is everywhere all at once. | Continue reading


@itsnicethat.com | 2 months ago

Hannah Knox’s paintings of collars, zips and buttoned up cardigans tell stories about the human condition

This artist prompts us to rethink the meaning of clothing, the proximities of the canvas and how much narrative one fraction of the body can tell. | Continue reading


@itsnicethat.com | 2 months ago

Jacob Hutchinson merges the structure of swiss type with the soft imperfections of old stamps and vinyl stickers

The Sheffield-based designer is balancing experimentation with restraint through a blend of physical and digital media. | Continue reading


@itsnicethat.com | 2 months ago

POV: Adverts are about to get longer

The TikTok spot might not be the future after all. As brands continue to invest in cinematic, editorialised formats, they gamble that audiences will invest the time to tune in. But will the bet come off? | Continue reading


@itsnicethat.com | 2 months ago

“I’m definitely a magpie!” Hugh Miller on joining Pentagram, collecting things, and the importance of subtlety

We chat to the acclaimed graphic designer and art director as he becomes Pentagram London’s newest partner. | Continue reading


@itsnicethat.com | 2 months ago

Nadav Kander’s new trio of photographic works are elemental wonders of contemplation

The iconic photographer known for his celebrity portraits doesn’t see much difference between people and landscapes – in this new body of work, human history is as evident in fields and oceans as it is in faces. | Continue reading


@itsnicethat.com | 2 months ago

Little White Lies’ new issue encapsulates the genre-defying eras of Tilda Swinton

How does one accurately capture Tilda Swinton, the shape-shifting icon of experimental cinema and modern blockbuster flicks? Little White Lies has taken on the task of creating a fiesta out of her expansive career by creating “five miniature magazines” – one for each of her eras. | Continue reading


@itsnicethat.com | 2 months ago

Samantha and Sarah Ferrer of 2win Studios transform pop culture touch points into ceramics

Gameboy, anime and Louis Vuitton, this twin sister duo is turning their shared girlhood into physical objects that will “last forever”. | Continue reading


@itsnicethat.com | 2 months ago

Forgotten Worlds latest issue is a video game magazine that takes us back to the blue skies of the Sega heyday

“I’m trying to approach blue skies from an anthropological perspective and uncover a deeper narrative, beyond just sales data and review scores.” | Continue reading


@itsnicethat.com | 2 months ago

Tied up in tradition: This decorative typeface celebrates the craftsmanship of knotting

Applying his background in fashion design to letterforms, graphic designer Eikou Zhang has managed to configure a full latin letterset with one classic Chinese knot at its core. | Continue reading


@itsnicethat.com | 2 months ago

The femme creatives shaping Naarm’s dance scene

Our Naarm correspondent spotlights three female-led labels making waves in the city, sonically and visually. | Continue reading


@itsnicethat.com | 2 months ago

“You say people gloss over when you mention your day job, so don’t mention it!”

You are eager to share and befriend but having trouble with connecting with creative peers? Alex Bec suggests ways to build community though curiosity and intentionality in this week’s Creative Career Conundrums. | Continue reading


@itsnicethat.com | 2 months ago

Bakar’s new music video is a huge, joyous after-school dance

The London based photographer and director Tom Emmerson brings his signature elevated concepts and kinetic joy to this pop-house banger. | Continue reading


@itsnicethat.com | 2 months ago

Maggot Death is the punk print shop preserving media through shirts that shock (NSFW)

Maggot Death has been bootlegging, designing, and printing for five years, saying nothing’s too shocking to screen-print. | Continue reading


@itsnicethat.com | 2 months ago

Peter Judson’s CMYK monoliths dance around the boundaries of art

Inspired by a meme and print colour schemes, these audio-visual works dance, deconstruct, fall apart and put themselves back together again. | Continue reading


@itsnicethat.com | 2 months ago

Photography as magic tricks: Dina Litovsky on the ethics of photographing the public

Dina Litovsky took to the Nicer Tuesday stage in New York City with It’s Nice That’s US editor-at-large Elizabeth Goodspeed to discuss her incredible body of work featuring starkly lit, uncompromising photographs as seen in The New York Times and Time magazine. Speaking about her … | Continue reading


@itsnicethat.com | 2 months ago

Ashnikko’s new music video taps into our ultra-kitsch obsession with trinkets

Digitally manipulated faces, gaudy cosmetics and maximalist set design all appear in this gumball machine of Gen-Z aesthetics directed by Léa Esmaili. | Continue reading


@itsnicethat.com | 2 months ago

This cyanotype series grapples with the process of leaving Russia on ethical grounds

Delving into the “shady, awkward sides” of human connection, Ida Anderson evokes loss, melancholy and the fractal nature of our communication with one another. | Continue reading


@itsnicethat.com | 2 months ago

The Good, the Bad, and the Iffy: is there such a thing as an ethical designer?

Designers from Pentagram, Koto, Creech, and more talk candidly about the murky waters of client selection, the logistics and risks of rejecting work on moral grounds, and how to keep afloat without losing your soul in today’s design climate. | Continue reading


@itsnicethat.com | 2 months ago

Design inspired by family: Little Troop on striking a balance between the fresh and the familiar

Little Troop – the married design-duo Noemie Le Coz and Jeremy Elliot – delivered a talk bursting with humour and charm at June’s Nicer Tuesdays in New York, walking us through their designs for MoMA’s family festival, inspired by their own kids and their interactions with the na … | Continue reading


@itsnicethat.com | 2 months ago

Junhyeok Jang splices up nature photography then reassembles the peices to make graphic animals

The South Korean artist explores intersections between nature and memory through his satisfying transformations. | Continue reading


@itsnicethat.com | 2 months ago

Love is eternal in Andres Ríos Fierro’s new photobook on connection and intimacy

Life, love, death, dogs and kittens are all preserved in this Colombian photographer’s emotionally fragile artistic eye. | Continue reading


@itsnicethat.com | 2 months ago

“Cmd+z doesn’t exist on paper”: Pat Thomas’ drawings are unapologetic and filled with feeling

In Room Tour, the artist injects new meaning into objects, clothes and patterns, turning them into symbols of connection. | Continue reading


@itsnicethat.com | 2 months ago

Creative Career Conundrums need you! Submit your burning questions

In a bit of a pickle? Submit your career or workplaces questions to Creative Career Conundrums? We’ll be back for our weekly advice column next week! | Continue reading


@itsnicethat.com | 2 months ago

Still life photographer Sam Nicklin loves vintage adverts, colour coordination and eBay

Sam is an avid collector who’s all about finding ‘things’ and turning them into something significant. | Continue reading


@itsnicethat.com | 2 months ago

Ula Zuhra’s coming-of-age graphic novel illustrates the chaos of female adulthood

Walk in the footsteps of Aca and Ica through a Jakarta painted in magical realism and the absurd. | Continue reading


@itsnicethat.com | 2 months ago

A new book delves into the illustrated Moomin mug phenomenon

Fanatics of Moomin-themed mugs have created their own sub-culture over the past 35 years. Now, a book documents them in all their whimsical glory. | Continue reading


@itsnicethat.com | 2 months ago

Us By Night 2025 is coming – get ready to be inspired (and party)

When Us By Night returned from hibernation last year, we’re sure many who weren’t there got some serious FOMO. Now’s the time to make sure you grab yourself a ticket for this year’s instalment of the design event that doubles as one big party. | Continue reading


@itsnicethat.com | 2 months ago

We are the Geordies: A new exhibition gets to the creative core of Newcastle United

A group of Geordie artists, including collage artist Jimmy Turrell, turn Newcastle’s Baltic Centre for Contemporary Art into a black-and-white striped church. | Continue reading


@itsnicethat.com | 2 months ago

In defense of life’s guilty pleasures: Smoking Diaries reimagines the humble ashtray in 17 different ways

The collective’s Copenhagen exhibition wasn’t “an exhibition in the traditional sense” – attendees were ashing their cigarettes into the artworks. | Continue reading


@itsnicethat.com | 2 months ago

“Identity, culture and extraordinary spirit”: Vic Moy takes her camera down the streets of Nottinghill Carnival

With this year’s festivities fast approaching, we join photographer Vic Moy on a journey through West London. | Continue reading


@itsnicethat.com | 2 months ago

Templo use typography to evoke the geology of Kenya in its Venice Biennale identity

For the 2025 incarnation of the British Pavillion, the agency brings the geometric and organic together to showcase Kenya’s awe-inspiring landscapes through design. | Continue reading


@itsnicethat.com | 2 months ago

Are these artworks a delicious bite out of capitalism? Or are they cake?

Alexander Long’s brilliant and funny gateau-esque sculptures evoke feelings of mundanity, digital eeriness, and critiques of how much we consume – literally. | Continue reading


@itsnicethat.com | 2 months ago

Blur drummer Dave Rowntree on photographing the rollercoaster ride of the band pre-fame

In the four piece’s early years, Blur’s drummer was rarely found without a camera on his person – snapping everything and anything that happened in-between shows. A new book published by Hero Press brings these charming, unfiltered photographs together. | Continue reading


@itsnicethat.com | 2 months ago

The case for consistency: staying relevant in a novelty-obsessed world

There are certain legacy brands that prove you don’t have to constantly change to keep consumers’ attention. We find out how they build loyalty and familiarity without becoming staid. | Continue reading


@itsnicethat.com | 2 months ago

Queer liberation and a “yassified” Falkor come together in visually dazzling music videos by Disiniblud

It starts with a viral image from Twitter and ends with everyone’s clothes off in a forest ruled by a dragon called Grandma – welcome to the endearing magic world of glitch pop duo Disiniblud. | Continue reading


@itsnicethat.com | 2 months ago

Gaia Alari communicates universal feelings in her bespoke stop motion animations and illustrations

The Milan-based creative is creating work for musicians and publications full of texture and abstract movements. | Continue reading


@itsnicethat.com | 2 months ago

Are Berlin’s urban artists destined to paint a creatively sanitised future for their own neighbourhoods?

Our Berlin correspondent looks at the complicated history of street art in the city, from its subversive roots to its gradual commodification, and what that means for the city’s distinctively alternative culture. | Continue reading


@itsnicethat.com | 2 months ago

New report asks brands to think about experiential marketing a little differently

In collaboration with VTProDesign, Part and Sum’s Return on Experience (ROX) report champions the real-world impact of original ideas and true craft. | Continue reading


@itsnicethat.com | 2 months ago

“It’s imperative we have age diversity in creative teams”

When founding a studio, heading in-house team or dropping out of the industry is not for you. Where can seasoned creatives go instead? Katie Cadwell shines a light on the need for more experienced talent in this week’s Creative Career Conundrums. | Continue reading


@itsnicethat.com | 2 months ago

William Darkdrac’s scratched and cracked airbrush paintings are a window to a haunted world

“Darkness and light are no longer opposites, but necessary to give meaning to the whole.” | Continue reading


@itsnicethat.com | 2 months ago

Yo Li’s illustrated notes from nature are an invitation to step outside and explore

The South Korean creative uses illustrative fieldwork to expresses a deep love for the outdoors in the hopes to “bring people together to protect it”. | Continue reading


@itsnicethat.com | 2 months ago

This exhibition showcases the universal language of Japanese pictograms

“By distilling complex ideas into simple, elegant visuals, Japanese designers set a precedent for design as a force for problem-solving and innovation. Design is a very powerful tool.” | Continue reading


@itsnicethat.com | 2 months ago

The art of the album campaign: why music now comes with its own visual universe

The most memorable music campaigns now operate like alternate realities, with every video, poster, and set design fitting into a cohesive creative vision. Here’s how music’s biggest stars and their creative teams are reshaping the fan experience. | Continue reading


@itsnicethat.com | 2 months ago

A balancing act: Art director, design and painter Na Kim on how she juggles three artist outputs

Na Kim, acclaimed designer and art director at The Paris Review, took to the stage at June’s Nicer Tuesday in New York City to tell us about her humble beginnings smoking cigarettes and shoplifting to juggling several jobs and learning design. She talked about taking professional … | Continue reading


@itsnicethat.com | 2 months ago

“The ability to test and learn is great for growth”

Looking to expand your creative horizons whilst holding down a full-time role? Shanice Mears guides international talent looking to creatively grow that doesn’t compromise their visa requirements in this week’s Creative Career Conundrums. | Continue reading


@itsnicethat.com | 2 months ago

Stanley Plowman animated graphics take inspiration from electronic music and imperfections

“I love the interaction between sound and image and how different pairings create different emotional responses,” says the London-based graphic designer and animator. | Continue reading


@itsnicethat.com | 2 months ago

“You have to live for now”: In Freefall, Aria Shahrokhshahi follows a 62-year-old skydiver as she prepares for her next jump

The enduring message behind the directors latest short is: “Life is precious, you’ve got to make it count.” | Continue reading


@itsnicethat.com | 2 months ago