There are two ways to think about achievement and the idea of getting ahead: Perhaps it’s a race. Getting ahead means beating the competition. But perhaps it’s simply an effort to move forward. A rising tide lifts all the boats, and if you want your boat to have plenty of water u … | Continue reading
Human luck doesn’t even out. Regression to the mean explains that in statistics, outlying events tend to be overcome by average ones. But in society, the opposite is often true. A small headstart becomes a bigger one, or a small stumble can turn into something that is hard to ove … | Continue reading
The index is the search bar, the random access to the facts we can look up. The table of contents, though, that’s a point of view. It’s a taxonomy of how to understand a complicated idea. It’s the skeleton of the narrative and the pedagogy for learning. We’re at risk of becoming … | Continue reading
I’ve spent months creating something I’m excited to share: The Mentor Deck. Here’s an invite for 2,000 people to purchase and test the very first edition. Reading a book changes how you think. But turning those ideas into action? That’s where most of us get stuck. You need more t … | Continue reading
Sneakers are better for running a marathon, but shoes are better for a wedding reception. This is the better of utility. Finding something that does the job it sets out to do. And then there is the better of taste. Yellow mustard might be better than Dijon mustard. Not for me, pe … | Continue reading
No important movie has ever been a solo project. While we can see a director’s point of view from movie to movie, the collaborative nature of the work is evident. Actors, cinematographers and musicians all change what we see. And because of the huge amount of time and money invol … | Continue reading
When a system becomes complex and our knowledge peters out, we’re tempted to assert, in the words of Gilbert Ryle, that there’s a ‘ghost in the machine.’ “How does the stoplight work?” “Well, it knows that there’s a break in the traffic so it switches from green to red.” Actually … | Continue reading
Of course, we make strategic errors all the time. Not enough time. Incomplete information. A fast-changing system. Sooner or later, a significant strategic error occurs. Don’t beat yourself up. Now what? The real problems occur after the error is made. Don’t follow a strategic er … | Continue reading
Anything that works in practice can work in theory. When a theory tells us something that is working is impossible, we’ve either measured wrong or the theory needs updating. Theories exist to explain, predict and understand. They are supposed to help us see and improve the world … | Continue reading
It’s tempting to go to an extreme. Unreasonable design standards, quality or hospitality are an effective way to gain share, delight customers and spread the word. To be unreasonable in service of your customers is a practice and a commitment. Along the way, though, reality sets … | Continue reading
A while ago, I ate in a restaurant that had no menu. The waiter simply walked over to the table and said, “what do you want?” As bold as statement as this is, it made many diners uncomfortable and often led to people ordering without much imagination. Around the same time, I foun … | Continue reading
Who do you pay attention to? Do you respond or react to the feedback that’s coming in? Do you seek it out or wait for it to arrive? Does vivid online feedback from anonymous trolls carry more weight than honest but more subtle feedback from actual customers? Pick your feedback, p … | Continue reading
(Car dashboards don’t have room to spell out the whole word). On a country road, late at night, when there are no other cars around, the hi beams are a really useful tool. It’s smart to use them. As soon as there are other cars, though, they become dangerous. Even a selfish drive … | Continue reading
Perhaps you’re really good at the job. Hard charging. Focused on every interaction and staying in control. It’s easy to justify the hard work because you refuse to settle. It turns out that your community is here and ready to contribute. When you give others the resources, trust … | Continue reading
People like that, like this. When we can build connections between demographics and psychographics, it’s easier to surprise, delight and serve our customers. Mail order catalogs have been doing this for years out of necessity. They know something about a person’s geography, incom … | Continue reading
One way to turn a product or service into a story is to gift wrap it. Yes, you did my taxes, but did you include a two-page summary and a useful folder to keep it in? Whether you’re providing a service to a casual customer or a product to a regular patron, what you’re really […] | Continue reading
At least the Powerball tells the truth. In a state run lottery, the deal is very simple: You pay your money, you take your chances. The government randomly chooses a winner and the winner gets a big prize and everyone else gets nothing. But there are lotteries all around us, hidd … | Continue reading
Is it okay to dress your cat in a ridiculous costume? What about giving a poodle a haircut that subjects him to ridicule? The cat and the dog probably don’t know or care, but we think less of their person if it happens. At Disney, the costumed characters need security guards. Kid … | Continue reading
It’s easy to imagine that we should do our work and then, when it doesn’t work as we hope, improvise to fix it. But perhaps our work is to show up ready and willing to deal with a future we didn’t expect. I keep writing about it because we all need to keep thinking about […] | Continue reading
A useful metaphor from juggling: When you find yourself lunging for a ball or club, let it drop. Lunging will always lead to a drop sooner or later, and it pays to skip the lunge and simply begin again, on better terms. | Continue reading
It’s tempting to seek out the easy gigs and the straightforward projects. But of course, if they’re the easy ones, there’s probably quite a few people eager to do them. So your ability to add unique value goes down. The alternative is to find and focus on the projects that take i … | Continue reading
Should you have to? I made a mistake. I used a QR code service a year ago, and now that my year’s payment is up, they’re going to delete the code. It turns out I wasn’t buying what they promised, and the fine print of their terms of service back them up. I won’t be […] | Continue reading
School is a training ground for task-based thinking. “Will this be on the test?” You finish your homework and then you can go out and play. This is one reason educators are flummoxed by chatGPT–it upsets the calibrated balance of effort in the task of homework and essays. The ess … | Continue reading
First mistake: If you meet a talking dog in the street and it makes a few grammatical errors or speaks with an accent, you don’t use a few errors to dismiss the fact that this is an actual talking dog. It’s amazing. It might even be worth having it join your team. Second mistake: … | Continue reading
It’s all too easy to be familiar with being underappreciated. Customers, clients, vendors, colleagues–we’d like them to notice and acknowledge our efforts on their behalf. When we pay attention to appreciation, it’s easy to come to the conclusion that there’s rarely enough. Contr … | Continue reading
Everything that happened yesterday, and the yesterdays before that, is real. It happened. Perhaps it’s the hard work you did to earn a degree, or a significant error that cost you and others a great deal. Maybe it’s a community you chose to join, or one that you failed to embrace … | Continue reading
Sooner or later, we are all superheroes. Superman wears a costume. As we all do. He isn’t great at time management, always focused on the urgency at hand instead of investing in long-term planning. He rarely works to change the foundational system he’s part of. Supervillians exis … | Continue reading
They can carry us away, amplify our work or slowly change everything around us. These arcs can easily become invisible forces, pushing us to make choices and to ignore their origins or consequences. Capitalism is the most common one, along with its shadow, industrialism. We show … | Continue reading
There isn’t much of a correlation between how fast you swim and how much energy you put into it. In fact, drowning people burn plenty of calories but they don’t go anywhere. When we’re confronting a new problem, more effort might not be the answer. It could be that we benefit by … | Continue reading
[written by claude.] Here’s the thing about ChatGPT that nobody wants to admit: It’s not intelligent. It’s something far more interesting. Back in the 1950s, a Russian linguist named Roman Jakobson walked into a Harvard classroom and found economic equations on the blackboard. In … | Continue reading
What’s possible and what’s required? It’s still surprising to me that some of these ideas aren’t widely held, because they seem so clear to me: Skill is a choice. Talent is overrated, and if we choose to get better at something, we probably can. Responsibility is a privilege. It’ … | Continue reading
The system can be changed and normal is not permanent Find the smallest viable audience Pick your customers, pick your future Outdated maps might be worth less than no map at all Reliability is a superpower There are no side effects, merely effects There’s usually an opportunity … | Continue reading
Publicity is the hard work of getting media outlets and social media influencers to talk about you. Hustle for attention and mentions. Public relations is the much harder work of engaging with internal teams to make something worth talking about. It’s not spin, it’s story telling … | Continue reading
It doesn’t care whether you’re excited or filled with trepidation. It arrives, regardless. What an opportunity. Or a threat. Up to us. | Continue reading
Not smart is a passive act, remedied with learning, experience and thought. Stupid is active, the work of someone who should have or could have known better and decided to do something selfish, impulsive or dangerous anyway. The more experience, assets and privilege we have, the … | Continue reading
Everything flows from the strategic decisions we make early in the process: Choose your landlord. The rent is due every month. The place we set up (whether it’s a retail storefront, a social media platform or a warehouse) determines our cost structure, our deal flow and the space … | Continue reading
“If it breaks, we’ll know how to fix it.” Old cars had an oil light, and that was about it. Often, we build things hoping they’ll work. But complex systems are more resilient when we build in the diagnostics for failure from the start. A multi-unit retail chain, a medical practic … | Continue reading
Freedom, liberty and independence are human rights. But they depend on responsibility. Responsibility to others, to our future, to the community. Responsibility for our actions and our choices. The only way to earn our independence is to keep the promises we’ve made. Can we becom … | Continue reading
As many of my readers get ready for a long weekend, here are two of my books now on discount at Amazon–for another few days. This is Strategy is 90% off on the Kindle. $3! And This is Marketing is discounted as well. If you’ve read or listened to either one, here’s a new AI […] | Continue reading
A friend sorts his records in an interesting way: not by name or genre, but by which musicians are friends with each other. That means some shelves are very crowded, and I’m imagining a few notorious artists have plenty of room all to themselves. It’s possible that we sort the fo … | Continue reading
Typesetters did not like the laser printer. Wedding photographers still hate the iphone. And some musicians are outraged that AI is now making mediocre pop music. One group of esteemed authors is demanding that book publishers refuse to use AI in designing book covers, recording … | Continue reading
A sea slug sees far more colors than you do, and you probably see more than a profoundly color-blind person. Who’s right? We each carry our own version of reality, our own story about what happened, what’s around us and how things work. Our chosen reality serves two useful purpos … | Continue reading
Spend enough time inventing possible futures in your head and you won’t have any time to build the future we will all share. Time to get to work. | Continue reading
Game theory has a lousy name. When most people think of games, they think of commercial stuff for kids, like Chutes and Ladders or possibly Monopoly. But a game is simply a system where humans, facing scarcity, make choices. Scarcity leads to choices and to competition. It turns … | Continue reading
That’s a complete reversal of how it used to be. Colleges used to be measured by how many books they had in the library. Access to courses was restricted. If knowledge was power, controlling access was essential. They even call it the ‘admissions office.’ Part of the status that … | Continue reading
At sea level, water boils at 100 degrees C. It doesn’t matter how much more heat you use, steam is what you get. It turns out that water this hot makes lousy coffee. Tea too. And an amp turned up to 11 doesn’t sound that good. Just because we can send more emails, hustle a […] | Continue reading
Verbosity is the new brevity. Google felt like a miracle. We could type just a word or two (“blog“) and it would magically guess what we wanted and take us there. This shortcut spread from Google to the search built into online shopping as well. How convenient. A few words and do … | Continue reading
The outcome of our work can be easy or difficult to predict. It’s not hard to determine if a bridge is going to fall down or if code is going to compile. The scientific method and statistics do a great job of helping us foresee some dynamic events. On the other hand, it’s almost … | Continue reading