Steve Voith, Director of Marketing & Demand Generation Here are the top five content marketing stories that grabbed our attention this week. We find the best so you don’t have to! 35 Marketing Automation Tools to Personalize Your Customer’s Journey (Marketing Insider Group) … | Continue reading
Steve Voith, Director of Marketing & Demand Generation Every year, it seems like more B2B marketing events pop up, making it increasingly difficult for us to finalize our calendars — and our travel budgets. And it’s clear that 2018 is no exception. B2B marketing focus areas … | Continue reading
Steve Voith, Director of Marketing & Demand Generation Here are the top five content marketing stories that grabbed our attention this week. We find the best so you don’t have to! Must-Have Tools & Tactics: B2B Marketers Share The Solutions & Strategies They Are Prioritizin … | Continue reading
Dennis Palmer, Content Strategist It’s a new year, time to get a running start on making your marketing programs more powerful and effective than ever. Plan to Succeed As the saying goes, nobody plans to fail, they just fail to plan. The new year brings an opportunity fo … | Continue reading
Alicia Esposito, Content Strategist It’s no surprise that most B2B organizations today are committed to content marketing: 92%, as Content Marketing Institute and MarketingProfs research points out. Interestingly, though, only 36% are very committed to content marketing and … | Continue reading
Steve Voith, Director of Marketing & Demand Generation Here are the top five content marketing stories that grabbed our attention this week. We find the best so you don’t have to! How to Help Your Sales Team Close Deals With Content (HubSpot) You’ll quickly notice the key t … | Continue reading
The Content4Demand marketing modus operandi is to understand your audience. In an effort to practice what we preach this holiday season, we want to give you what you need most right now…one less thing on your holiday to-do list. Our holiday gift to you…the C4D Holiday Playlist. A … | Continue reading
Steve Voith, Director of Marketing & Demand Generation Here are the top five content marketing stories that grabbed our attention this week. We find the best so you don’t have to! 3 Unusual Content Marketing Approaches That Actually Work (TopRank Marketing) Not all–and mayb … | Continue reading
Brenda Caine, Senior Content Strategist It’s December, so, of course, that means it’s time to gaze into the crystal ball to predict the major trends that will have the biggest impact on B2B content marketing in the year to come. We’ve sifted through all the experts’ forecas … | Continue reading
Steve Voith, Director of Marketing & Demand Generation Here are the top five content marketing stories that grabbed our attention this week. We find the best so you don’t have to! 5 Ways for Marketers to Implement a Customer-Centric Mindset (MarketingProfs) So we LOVED this … | Continue reading
Tonya Vinas, Director of Content Strategy What does buyer-focused marketing really mean? We have stages, funnels and charts for technical reference, but what really drives this proven model is understanding buyers as real people with real challenges that don’t always alig … | Continue reading
Steve Voith, Director of Marketing & Demand Generation Here are the top five content marketing stories that grabbed our attention this week. We find the best so you don’t have to! 12 Habits of Wildly Successful B2B Content Marketers (Marketing Insider Group) Aren’t we all “ … | Continue reading
Kelly Shermach, Content Strategist Customer service has spent its time in the shadow of sales and marketing. It was another kind of transaction—one that lacked vision or creativity. As part of the holistic customer experience, however, customer service has emerged as a wo … | Continue reading
Kelly Shermach, Content Strategist It’s almost Thanksgiving and in the spirit of the season, we thought we’d serve up and share something special for you, our valued reader. It’s something every B2B marketer needs…tools. We have some favorite B2B marketing tools that we w … | Continue reading
Steve Voith, Director of Marketing & Demand Generation Here are the top five content marketing stories that grabbed our attention this week. We find the best so you don’t have to! 6 Reasons to Hire Your Audience: The Benefits of UGC (MarketingProfs) There are way more than … | Continue reading
Tonya Vinas, Director of Content Strategy B2B buyers continue to refine their purchase-decision journeys by involving more people and complexity, but they also say on-target content is rising above the noise and influencing their choices. The 2017 B2B Buyer’s Survey Repor … | Continue reading
Steve Voith, Director of Marketing & Demand Generation Here are the top five content marketing stories that grabbed our attention this week. We find the best so you don’t have to! Major CMO Priority Shift for 2017 Is Audience Centricity (Marketing Insider Group) A breakdown … | Continue reading
Andrew Gaffney, Content Director Let’s imagine for a minute that instead of a marketing executive or a content strategist, you are an A&R executive in the music industry. Instead of figuring out how to get buyers to engage with your next campaign, you are charged with dev … | Continue reading
Steve Voith, Director of Marketing & Demand Generation Here are the top five content marketing stories that grabbed our attention this week. We find the best so you don’t have to! 8 Digital Marketing Trends Set to Expire by 2018 (Hubspot) Finally! A list of things NOT to do … | Continue reading
Holly Fisk, Content Operations Manager Content marketing can be intimidating to even an experienced pro. In the spirit of Halloween and conquering our (content) fears, we’ve polled our agency staff and assembled a list of the top five content marketing nightmares to avoid. … | Continue reading
Steve Voith, Director of Marketing & Demand Generation Here are the top five content marketing stories that grabbed our attention this week. We find the best so you don’t have to! 7 Simple Ways to Make Your Marketing More Agile (Marketing Insider Group) Excellent ways to ma … | Continue reading
Brenda Caine, Senior Content Strategist Stuck on creative ideas for new content? Need to create content for a multi-touch nurture campaign, fast? Have a new product or campaign and no content to support it? Or maybe you just have lofty content creation goals on a limited bu … | Continue reading
Here are the top five content marketing stories that grabbed our attention this week. We find the best so you don’t have to! 10 Easy Ways to Measure the Effectiveness of Your Content (Hubspot) Effective content marketing focuses in four main areas: planning, creation, promotion a … | Continue reading
You’re busy and there are a ton of articles being shared each week. We find the best so you don’t have to! Here are the top five content marketing stories that grabbed our attention this week. Why to ROI: Proving the Value of B2B Influencer Marketing with Lee Odden (TopRank Mark … | Continue reading
Alicia Esposito, Content Strategist For many organizations, it’s the beginning of the fourth quarter. That means planning your editorial calendar and content strategy for the coming year is likely at the top of your to-do list. After all, research from the Content Marketing … | Continue reading
You’re busy and there are a ton of articles being shared each week. We find the best so you don’t have to! Here are the top five content marketing stories that grabbed our attention this week. Your Content Strategy Needs More Consistency (Hubspot) John Hall breaks down why consi … | Continue reading
Here are the stories that grabbed our attention this week. We hope you find some inspiration before you head out to enjoy the weekend. What Will Google Stamp Mean for Content Marketing?: It could be the most useful word mash-up since “brunch;” Google is abbreviated “story” and “a … | Continue reading
Here are the stories that grabbed our attention this week. We hope you find some inspiration before you head out to enjoy the weekend. 5 Social Media Trends That Will Have Maximum Impact in 2018: As social media platforms and consumption continue to shift beneath our feet, it’s … | Continue reading
Here are the stories that grabbed our attention this week. We hope you find some inspiration before you head out to enjoy the weekend. What B2B Marketers Can Learn from Netflix: Going behind the scenes to examine the psychology behind binge-watching and Netflix’s wily marketing p … | Continue reading
TGIF, B2B marketers! Let’s celebrate the arrival of the weekend by sharing some of our favorite articles from the week. We hope they spark some inspiration for next week, and beyond! Is Originality Killing Your Campaigns? One would think that the key to standing out in today’s c … | Continue reading
It’s the Friday before Labor Day weekend, which means we soon have to say goodbye to summer. Before we say farewell to backyard barbecues, beach days and all of the other perks that come with warmer months, let’s kick the weekend off right with some B2B marketing inspiration. Her … | Continue reading
Here are the stories that grabbed our attention this week. We hope you find some inspiration before you head out to enjoy the weekend. Volvo’s Live Ad Streams on CNN During Solar Eclipse: Full disclosure: I’m actually flying to Nebraska on Sunday to see the full solar eclipse in … | Continue reading
Here are the stories that grabbed our attention this week. We hope you find some inspiration before you head out to enjoy the weekend. The Ultimate Guide to Big Rock Content: Jason Miller advises marketers to create one significant “big rock” content asset every quarter – a video … | Continue reading
Here are the stories that grabbed our attention this week. We hope you find some inspiration before you head out to enjoy the weekend. What Can Tinder Teach Us About SEO and Content Marketing? What inspires someone to “swipe right” on your content? If you don’t know the answer, y … | Continue reading
Here are the stories that grabbed our attention this week. We hope you find some inspiration before you head out to enjoy the weekend. User-Generated Content Can Happen in B2B Marketing Strategy: Dismissing user-generated content as an exclusively B2C tool misses the point, and t … | Continue reading
Here are the stories that grabbed our attention this week. We hope you find some inspiration before you head out to enjoy the weekend. Think Net Neutrality Doesn’t Affect Your Business? Think Again: I’ve thought plenty about the negative impact of the potential obliteration of ne … | Continue reading
Here are the stories that grabbed our attention this week. We hope you find some inspiration before you head out to enjoy the weekend. I Know Something You Don’t Know: Understanding Knowledge Gaps in Content Marketing: This is hands-down my favorite thing I read this week, and no … | Continue reading
Here are the stories that grabbed our attention this week. We hope you find some inspiration before you head out to enjoy the weekend. Voice Search and SEO: Why B2B Marketers Need to Pay Attention Now: It’s no secret that voice search technology is already impacting B2C marketing … | Continue reading
At its annual Summit last month, SiriusDecision unveiled several new frameworks and models. One that garnered a significant amount of attention from the B2B community was the Go-to-Market Execution Model, which was designed to help organizations shift from a product-centric to an … | Continue reading
Here are the stories that grabbed our attention this week. We hope you find some inspiration before you head out to enjoy the weekend. 4 Reasons the Demand Unit Waterfall Is Perfect for ABM: We’ve run a few blog posts of our own about SiriusDecisions’ new waterfall, but it bear … | Continue reading
Here are the stories that grabbed our attention this week. We hope you find some inspiration before you head out to enjoy the weekend. Struggling With B2B Marketing? Here’s What You’re Doing Wrong: With most businesses eager to cash in on content marketing’s many benefits, it’s c … | Continue reading
We’ve all been there before. We spend weeks — even months — developing a piece of content. And we do all the right things: we receive buy-in from all key stakeholders, interview subject-matter experts, conduct extensive research and collaborate with design to ensure everything wa … | Continue reading
There has been a lot of buzz around newsjacking, a content marketing tactic in which brands capitalize on breaking news and trends to craft timely blogs and assets. Although newsjacking helps drive clicks and social word-of-mouth, it takes far more to craft a sustainable and succ … | Continue reading
We hope you enjoy this handy recap of the B2B content marketing articles that caught our attention this week. LinkedIn Etiquette Guide 2017: 20 Do’s & Don’ts [Infographic]: If you’re like me, you treat LinkedIn like the attic of the Internet. I know it’s there and I know I’m not … | Continue reading
Surveys are tried and true assets in most content arsenals. The reasons why are pretty clear: surveys can give brands a lot of amplification power, using key takeaways and unexpected trends to fuel social sharing and even PR/media outreach. When designed well, surveys also empowe … | Continue reading
We hope you enjoy this handy recap of the B2B content marketing articles that caught our attention this week. How Content Reaches a Constantly Connected Audience: We focus a great deal on the creation of compelling content that engages customers and prospects. What’s just as impo … | Continue reading
We hope you enjoy this handy recap of the B2B content marketing articles that caught our attention this week. Marketers Set to Have a (Virtual) Reality Check: It won’t be long before “omnichannel marketing” plans will include virtual reality campaigns as a matter of course. And j … | Continue reading
We’ve all heard that in order to engage and differentiate, we need to shift from a brand- and product-focused mindset, to a customer-focused mindset. This also includes altering our storytelling practices to be more educational, inspirational and even journalistic. For many, com … | Continue reading