This is the last Copyblogger Weekly of the year -- and the decade! And actually, it's the last Copyblogger Weekly ... ever. (Really.) | Continue reading
Did successful writers, the ones earning a really good living as copywriters and content marketers, "sell out?" What does that even mean? | Continue reading
Leaders aren't born or made -- they’re selected by the intended audience (much more in line with the egalitarian experience of how content marketing works). | Continue reading
Grow your writing services into a resource that drives real business results -- so that you can thrive as a creative professional. | Continue reading
A strong self-editor develops a seemingly counterintuitive balance of compassion and criticism that allows them to write prolifically and precisely. | Continue reading
If you'd like to accelerate the process of pulling your website audience together, here are seven things Sonia Simone has found useful for her own projects. | Continue reading
Many businesses are mediocre because they don't strive to be heroic. Other businesses fail to thrive due to an overabundance of hero syndrome. | Continue reading
The foundation of great content marketing is great writing -- and if you want to write, you have to learn how to market your finished product. | Continue reading
On your most productive days, this habit can positively impact your work, but it's especially useful on days when you feel directionless or overwhelmed. | Continue reading
Storytelling is a remarkably powerful marketing tool — but what goes into making a good one? | Continue reading
Content Marketing Institute Founder Joe Pulizzi shares three key takeaways he learned during his transition from content marketer to thriller novelist. | Continue reading
How do you stay motivated to build a creative career in the face of obstacles, criticism, and setbacks? | Continue reading
This is a simple story about the life of a writer, and how he ignored the one thing about his craft that would have given him everything he truly wanted. | Continue reading
If you struggle with letting go of expectations for your business, here are three steps to help you put them to work in your marketing instead. | Continue reading
The ingredients that create a complete piece of effective content for your business, from headline to CTA. | Continue reading
You’re doing a lot right, and that’s why you make some sales. But you could be selling a lot more if your copy makes your case. Brian Clark shows you how. | Continue reading
Ever have a friend who told long, pointless stories? Remember how annoying it was? Here's how to quit doing that in your content. | Continue reading
What's the difference between clickbait and a damn good headline? | Continue reading
One of the most powerful writing exercises requires very little original writing. Want to know what it is? | Continue reading
Most of us would love to have more people reading, listening to, and watching our content. Try these 7 tips for making it easier and more fun to share. | Continue reading
Hemingway was famous for a terse minimalist style that dispensed with adjectives and got straight to the point. In short, he wrote with simple genius. | Continue reading
It's common to over-think when we're looking to stand out. Instead, try Sonia's apples-to-oranges tip to help someone say "yes" to your offer faster. | Continue reading
Unless you're selling a purely emotional product like fashion or music, you have to give your reader enough logical ammunition to justify the purchase. | Continue reading
A return to solid writing fundamentals -- and more specifically, specificity -- can get you out ahead of the competition. | Continue reading
If the work you do for a client makes them a profit that exceeds the cost of paying you, you get paid what you’re worth and they value your services. | Continue reading
If the work you do for a client makes them a profit that exceeds the cost of paying you, you get paid what you’re worth and they value your services. | Continue reading
Professional writers learn the techniques that have helped grow their mentors' careers, but they also develop the habits that work best for them. | Continue reading
A unique selling proposition (USP) is the reason people do business with you and not someone else -- a winning difference that sets you apart. | Continue reading
Here's how copywriter Eugene Schwartz became a legend in just three hours a day. | Continue reading
If you dedicate too much time to this question when starting a new creative project, it can become more detrimental than helpful. | Continue reading
We hope you'll join us for our new 4-week live training that starts on Monday, October 28, 2019. | Continue reading
Successful editors use these 15 copy editing tips to transform basic text into powerful stories (across all media) that persuade people to take action. | Continue reading
When it comes to getting someone to buy, your goal is to get someone to want -- and to act on that want. Try these techniques to do just that. | Continue reading
How do you prepare for and host a webinar that engages and converts? Here are 7 ways to produce high-quality, audience-focused webinars. | Continue reading
What more can you do to reveal the special qualities about your product or service? We have a free event on October 23 that'll help you out with that. | Continue reading
If you don't understand the fundamental elements of your digital marketing messages, you won’t create the kind of influence that leads to sales. | Continue reading
If your audience loves you, you may think they'll be paying customers. But if you want financial payoff from your content, you still have some work to do. | Continue reading
Shift into the type of writer who knows how to sell naturally and effectively, whether you need to sell the services you offer or the products you've built. | Continue reading
You have the opportunity to help your ideal prospects with the problems they struggle with or the desires they'd like fulfilled. | Continue reading
When visitors click on your website, do you immediately persuade them to stay, or do they see information that looks just like other sites in your niche? | Continue reading
Make your messages as real to people as possible, and you'll find that content marketing has a payoff way bigger than the investment. Really. | Continue reading
Rather than sell your products or services, start to "sell" your terrific, free email autoresponder to build trust and rapport. | Continue reading
Once you have email subscribers, how do you turn them into customers -- without feeling icky or annoying? | Continue reading
You don't have to abandon your values to sell. In fact, you can use them to distinguish your products or services as the best choice for your prospects. | Continue reading
Imagine how disappointed you'd be after crafting a killer headline for your post, only to lose readers with an opening that failed to carry the momentum. | Continue reading
If you want your reader, listener, or viewer to share and subscribe, rather than hesitate and move on, incorporate these two elements into your content. | Continue reading
Creativity, business, life: It's all messy, and the paths that actually lead to breakthroughs don't appear until you take the first steps into uncertainty. | Continue reading
This is your last chance to grab our deal on all of Copyblogger's high-impact courses, before they're no longer available to the public again at any price. | Continue reading