This week: GMB adds video support, YouTube creates additional rules for monetization, and there’s a new mobile ranking factor on the horizon. | Continue reading
Choosing the right one can have a big impact on your overall success. In this article, I list my 19 highest rated email marketing services for businesses of all sizes. It’s safe to say that email marketing isn’t going anywhere. In fact, if possible it’s only getting bigger, and … | Continue reading
Do you rely on your Facebook business page when it comes to social media marketing? If so, then you need to know about the latest algorithm changes. | Continue reading
What’s the best time to post on Facebook? When your audience is there, of course. Finding the best time to post can increase your engagement, your reach, and even your sales. In this article, I’ll breakdown how to find the times that work best for both your brand and audience. It … | Continue reading
Do you really know how to run an email marketing campaign that works? Or are you guessing… In today’s blog, we will walk you through 14 email marketing campaign ideas that are proven to drive sales. Like most digital marketers, you probably understand the importance of email mark … | Continue reading
This week: Google rolls out a new version of the Search Console, there’s a welcome change in PageSpeed Insights, and wait until you hear about how much voice assistant sales are growing. Here’s what happened this week in digital marketing. Google Rolls out New Search Console This … | Continue reading
Want to know how well your ad or content is performing? Of course you do, which is why we rely on an array of analytics to give us | Continue reading
You have no idea how to rank in voice search until you read the actual quality rater guidelines. In this article, I go through each guideline piece by piece. By the end, you’ll have a deep understand of how to rank in voice search. Search quality raters are humans who conduct rea … | Continue reading
Are you using negative keywords? Sure you are… But there are probably a few hacks you don’t know. These little tricks make all the difference. Don’t let the name fool you. Negative keywords can do wonders for your campaign. But in all the fuss to collect the best positive keyword … | Continue reading
This week: not much as we’re still recovering from the holidays. Google says it doesn’t make up URLs to crawl, your mobile internal links don’t have to match your desktop internal links, and it looks like GMB is adding video support. Here’s what happened this week in digital mark … | Continue reading
In this article, we’ll go over the Instagram algorithm and explain what you can do to maximize your views and get your brand in front of more people. | Continue reading
The Google Panda Update rocked the world of SEO and it still impacts websites today. In this article, I’m going to cover the entire history of the update and what you need to know about the Google Panda Update now. Google Panda Update – SEO Background First, you need a little bac … | Continue reading
This week: bad news if you like to guest-post, Google shows third-party reviews in local search, and hiding structured data is the same as cloaking. | Continue reading
Just a few of the right moves consistently in SEO and you're going to be ranking well. Here are some amazing resources to learn the basics of SEO. | Continue reading
If you’re not using the Google Display Network, you’re missing out on a valuable way to expose your brand. Learn how to use the Google Display Network now. | Continue reading
In this article, we’ll explain Broad Match Modifier and cover the best ways to use it in your own AdWords campaigns. | Continue reading
This week: another Google update, digital ad spend is on the rise, and marketing executives plan to open their wallets. Here’s what happened this week in digital marketing. Digital Ad Revenues for First Half of 2017 Exceeded $40 Billion According to a new report by the Interactiv … | Continue reading
Familiar with Google AdWords Review Extension? If not, you will be. In this article, I’ll cover all the in’s and out’s of AdWords Review Extension. | Continue reading
This week: Instagram allows users to follow hashtags, Google Analytics is releasing some new reports, and Facebook is testing pre-roll ads. Here’s what happened this week in digital marketing. Google Analytics Releasing User-Focused Reporting Google Analytics is releasing 4 new r … | Continue reading
If you’re a marketer, it’s probably safe to say you’re familiar with the benefits AdWords. But what about AdWords ad extensions? This guide will walk you through all the different types of extensions, as well as why and how you should be using them. What are AdWords Ad Extensions … | Continue reading
You need to protect your website from negative SEO. Before you can protect it, though, you have to understand the various negative SEO tactics. Here is what to watch out for. In this article, we’ll go over negative SEO and the numerous techniques that black hatters use to jeopard … | Continue reading
Have you heard the news? Google has expanded the meta description length. But what does that mean for SEO? Well, it might mean you have to rewrite every tag on your site! Thanks to the increased description length, you’ll have a better opportunity to promote your brand online. In … | Continue reading
Are you serious about social media? If so, you’ll want to read this article about successful social media audits and how they can improve your content. If you’re using social media, you probably know you need a strategy in place. But equally as important is periodically making su … | Continue reading
This week: don’t buy backlinks, YouTube is raising premium ad prices, and search snippets get a boost in length. Here’s what happened this week in digital marketing. YouTube Will Reportedly Raise Premium Ad Prices It looks like it’s going to cost you more to run premium ads on Yo … | Continue reading
What to know How Long SEO Takes? Get the full answer here. Find out how long SEO takes in a variety of scenarios. | Continue reading
Email marketing is simply a must. Learn about email marketing software that can make your life easier and increase revenue. There are a few necessary elements in any email marketing campaign: A solid email list A great email Consistency Testing and tracking Luckily, there’s softw … | Continue reading
In this article, we’ll go over the history of the Penguin update and explain how you can avoid running afoul of Google’s rules regarding webspam. | Continue reading
Let’s talk Twitter Marketing. Over the last 3 weeks I've tried a slight variation to our Twitter marketing strategy. It worked and Twitter traffic is up over 400%. | Continue reading
Want more website traffic? There is one simple SEO marketing strategy that I use to double my traffic, and in today’s post I teach you how to implement it. It’s easier to get than you think, and it all starts with taking a good look at your click-through rate (CTR). By improving … | Continue reading
This week: US display ad spend is expected to soar, Google will penalize you for using event markup incorrectly, and Cyber Monday was a big hit. Here’s what happened this week in digital marketing. Facebook Disables Discriminatory Ad Targeting Options Facebook is (again) promisin … | Continue reading
Want to make the most of your email marketing? I’ll show you how with these 15 best email marketing practices. Email marketing isn’t going anywhere. In fact, it alone drives as much revenue as all other digital channels combined according to a survey of US marketing execs. And th … | Continue reading
Strategy is key! Especially in social media. In this guide, I’ll teach you how to create a social media strategy that delivers for your business. It’s pretty simple: to be successful in today’s market, you have to be on social media. Your customers are already there, ready to eng … | Continue reading
Thinking about Bing Shopping Ads? You should be! This article will tell you everything you need to know and how to be a pro. Below I’ll show you exactly why you should be focusing on Bing Shopping Ads. For starters, 1 in 5 people use Bing for online searches. In fact, Bing’s aver … | Continue reading
If you want to attract more visitors to your website, you should familiarize yourself with SEO copywriting. | Continue reading
Want more website traffic? There is one simple SEO marketing strategy that I use to double my traffic, and in today’s post I teach you how to implement it. It’s easier to get than you think, and it all starts with taking a good look at your click-through rate (CTR). By improving … | Continue reading
Familiar with chatbots? If not, this article’s for you. In it I’ll cover the basics of chatbots and how to build one for Facebook or your website. | Continue reading
Want to feel joyous about your SEO optimization? This simple guide will walk you through simple steps to get you there. SEO is alive and well! The proof is in the numbers: 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative. 81% of peopl … | Continue reading
It’s entirely too easy to waste money when it comes to advertising on Facebook. That’s why you need to pay attention to your analytics and set up a campaign that minimizes your Facebook CPM. The good news is that there are plenty of actionable tips that you can follow to help you … | Continue reading
This week: Facebook has some new toys and Google makes news about disavow links. Here’s what happened this week in digital marketing. Facebook Will Tell You Which Pages Shared Their Videos Facebook will let you know who’s sharing your videos. This past week, the social media gian … | Continue reading
You’re getting tons of leads, but are you getting the RIGHT leads? Probably not, which is why you are here. In today’s post, I will give you what you really need to know about online lead generation. I’m all for online lead generation. In fact, most marketers would be lying if th … | Continue reading
Want to learn how to start a blog? You are in the right place. After reading this post, you will have inside information on how to start a blog that drives traffic, leads and email captures. The good news is that even if you’re a novice to web development and online strategies, … | Continue reading
Amazon listing optimization (meaning optimizing your Amazon product listings) can make a big impact on sales. If you rank higher, you sell more! By the time you finish reading this guide, you’ll know how to optimize products like a pro. Selling on Amazon? Good – with over 300 mil … | Continue reading
This week: Twitter doubles its character limit, publishers get their own knowledge panels, and JavaScript links pass rank, too. Here’s what happened this week in digital marketing. Twitter Doubles Character Limit to 280 Once upon a time, Twitter limited you to 140 characters per … | Continue reading
Google’s offering free versions of the programs designed to power Analytics 360. Below, I’ll go into detail about six new Google programs you should be using. Google’s had a big year. With the recent rollout of Google Analytics 360 and its subsequent programs, marketers have acce … | Continue reading
If you’re having trouble running a successful Google AdWords campaign, it might be time to outsource the project to an AdWords account management team. But how do you find a company that will deliver results? The future of your business could depend on whether or not you can answ … | Continue reading
If you have a business with multiple locations, then the usual assortment of local SEO tips will still apply, but with one caveat: you’ll need to follow them for each location. That’s a whole different different, and more complicated, ballgame. In this article, we’ll go over loca … | Continue reading
Are you worried about making costly tweaks to your AdWords campaigns? Well, that worry is over with Campaign Draft and Experiments, Google’s Adwords split testing platform. Here is everything you need to know about setting up and running campaign drafts and experiments. More and … | Continue reading
This week: Instagram is adding a new Stories format, Facebook makes testing easier, and Majestic as a new tool. Here’s what happened this week in digital marketing. Snapchat Rolls out Conversion-Tracking Pixel Snapchat has unveiled a new feature that allows you to track how your … | Continue reading