Cybersecurity pros are clever. It's not easy to outfox them. But Brian Reed has the animal instinct. Reed is CMO of the early-s... | Continue reading
When you're through changing, you're through. — Bruce Barton Resistance to change. A psychologist would say fear of loss is behin... | Continue reading
%%^So87** 9ih07s>lcs 8;l#jdfdci That may be the next headline I write for a client (it's a damn good one, too). Tomorrow's advertis... | Continue reading
Better the devil you know than the devil you don't'. — Irish Proverb How often are you flummoxed by a prospect who decides to d... | Continue reading
Here's to the bootstrappers , those entrepreneurs who make do on a shoestring. They sustain the American Dream. Here's to the bootlegger... | Continue reading
In his new book, Pre-Suasion , “Godfather of influence" Robert Cialdini has added a 7th principle of persuasion to the 6 he described ... | Continue reading
This wallpaper is dreadful, one of us will have to go. — Oscar Wilde, last words on his deathbed Child therapists call the abil... | Continue reading
I was feelin' sad and kinda' blue, I didn't know what I was a gonna do. The Communists was comin' around, They was in the air, They w... | Continue reading
Anything worth doing is worth doing slowly. – Mae West It took J.D. Salinger 10 years to write The Catcher in the Rye . It t... | Continue reading
Want to kill audience interest quickly? Use a laundry list. "We think dumping the entire contents of the benefits-basket onto a reader,... | Continue reading
Content marketers: Don't be a one-hit wonder. By repurposing your most popular piece, you can enjoy a string of hits, says Emily Ki... | Continue reading
There’s a great power in words, if you don’t hitch too many of them together. — Josh Billings "Delete" is the key to sharper story... | Continue reading
The road to hell is paved with adverbs. Stephen King Click-baiters adore adverbs: Powerfully Effective Content Marketing The Writ... | Continue reading
Dylan is a reminder of how America used to talk to itself. — Lili Loofbourow " A great poet in the English-speaking tradition ," ... | Continue reading
Content's the insurance event producers need to avoid attendees' email trash folders, says dmg events' head of marketing John Whitaker . ... | Continue reading
Thanks to Jazz Age content marketing, business girls never had to sweat over throwing a nifty Halloween blow. The Bogie Book showed 'em... | Continue reading
"Meeting people in real life remains the most effective way to build a successful business," says Inc. columnist Helene Olen. But ho... | Continue reading
I t isn't the medium that lacks depth, it's the artist. Andrew Wyeth Dead artist's and writers' homes intrigue us the way their u... | Continue reading
Fantasy football will cost employers $16.8 billion in lost wages this season, according to Challenger . Workers waste a ton of time not ... | Continue reading
Do not go where the path may lead, go instead where there is no path and leave a trail. — Ralph Waldo Emerson Dreamforce , "four ... | Continue reading
Halfway through Everybody Behaves Badly , I'm reminded how so many of the 20th century's big ideas were born in cafés. Ideas like DNA, ... | Continue reading
It’s not so easy writing about nothing. — Patti Smith Last... | Continue reading
Math classes mold our young minds to believe numbers. Politicians exploit that. In 1950, Senator Joe McCarthy sparked a natio... | Continue reading
A fool with a tool still remains a fool. — R. Buckminster Fuller In a fool's hands, "social selling" becomes antisocial. The r... | Continue reading
WASHINGTON, DC, October 2, 2017 —Corporate magazines will make a roaring comeback in 2017, according to a prediction by Goodly . The... | Continue reading
Travelogues are all the rage among itchy-footed Millennials, so travel marketers are heading there. Brett Tollman says his company, The... | Continue reading
Designers call it “Greek," but of course it's Latin. Lorem Ipsum has served as designers' "dummy copy" since 1500, when a printer scram... | Continue reading
There is but one art—to omit! Robert Louis Stevenson Many thinkers, including, Freud, Heidegger, Wittgenstein, Pound and Koestler, hav... | Continue reading
Adobe reports traffic on 4 in 10 websites has decreased since 2013. “Traffic increases due to Internet penetration have evaporated in ... | Continue reading
A century before Edward Bernays fathered PR, Napoleon fathered his own media channel , the Courrier de l'Armée d'Italie . The Courri... | Continue reading
"We are quickly moving to a point where brands should now be media first, and producers of products and services second," says Nicholas... | Continue reading
Today's post was contributed by Margit Weisgal, author of Show and Sell: 133 Business-Building Ways to Promote Your Trade Show Exhibit . ... | Continue reading
A corner has been turned. I for one am pleased. Content creators have begun to recognize their art is as old as Methuselah; that i... | Continue reading
You are all a lost generation. ... | Continue reading
You can't stop the wave, but you can learn to surf. Jon Kabat-Zinn Event producers who resist event tech "have their heads in the ... | Continue reading
What's driving the growth of so many B2B events? NYU economist Dan Altman told event producers convened at last week's CEIR Predict ... | Continue reading
Blogging isn’t about publishing as much as you can. It’s about publishing as smart as you can. ― Jon Morrow When it comes... | Continue reading
The landscape's littered with lackluster user meetings. How can you produce one so deliciously audacious there's sweat on the walls? ... | Continue reading
This just in: Employers want people who can write. The Wall Street Journal reports that a survey of 180 companies by the National Asso... | Continue reading
When Harvard Business Review tells you to celebrate "small wins," you do it. Today, mine is victory over Facebook . Every day, the s... | Continue reading
Daniel Giusti, once head chef of the world's best restaurant, now runs all the public-school cafeterias in New London, Connecticut, report... | Continue reading
The age of chivalry is past. Bores have succeeded to dragons. ... | Continue reading
I am a friend of neology. It is the only way to give a language copiousness and euphony. —Thomas Jefferson While near the bottom... | Continue reading
Writing is 1 percent inspiration, and 99 percent elimination. ― Louise Brooks Your boss demands you do more with less. St... | Continue reading
After midwifing the People's Republic in 1949, Chairman Mao set out to erase every trace of China's past. So it's no wonder Chinese ... | Continue reading
Yes, we get it: digital's hip and events are square. But they're cousins, identical cousins all the way. One pair of matching bookends,... | Continue reading
If you can't explain something in a few words, try fewer. ― Robert Brault When Stephen Crane's The Red Badge of Courage appeared i... | Continue reading
“Death wins nothing here, gnawing wings that amputate― then spread, lift up, fly.” ... | Continue reading