A UXB lies buried in Naylor's newly released annual study, 2016 Association Adviser Communications Benchmarking Report . The study ... | Continue reading
Web designer Steve Krug pronounced the "Three Laws of Usability" in his decade-old Don’t Make Me Think: A Common Sense Approach to Web U... | Continue reading
Half the money I spend on advertising is wasted; the trouble is I don't know which half. John Wanamaker B2B CMOs spend more tha... | Continue reading
The Oxford Advanced Learner's English Dictionary defines the noun hop as: a jump a journey a plant a dance Hop comes fro... | Continue reading
Good words are worth much, and cost little. ... | Continue reading
A noble purpose inspires sacrifice, stimulates innovation and encourages perseverance. Gary... | Continue reading
As a hurricane barrels up the Eastern seaboard, my local TV weather lady keeps blabbing about the "Funnel of Uncertainty" between Flor... | Continue reading
Companies aren’t looking to sponsor events, they’re looking for marketing opportunities. Ed Lord Event producers are lousy, on ... | Continue reading
A new study by Mattermark of the 50 fastest growing B2B companies in the country finds 80% blog. According to The State of Sales & Marketi... | Continue reading
"Blogging is my front door," says marketing maestro David Meerman Scott. Replete with posts as much as 12 years old, Scott's blog is... | Continue reading
Almost a score of years before the Allies were deadlocked on the western front, a Polish banker foresaw with uncanny accuracy the comi... | Continue reading
Event producers are gaga over a cash cow who never stops lactating. It's the broadcast technology known as live-streaming. Ame... | Continue reading
Although "Death by PowerPoint" is universally dreaded, B2B marketers continue to create overstuffed "megadecks." "Decks have hundred... | Continue reading
As we all know from Star Trek , the strongest force in the universe is gravity. The second strongest may be mimicry. Mimicry is the re... | Continue reading
Part with a buck, pull in thirty-eight. Email's ROI is remarkable, according to the Direct Marketing Association . But you'll ne... | Continue reading
Clickbait, " just another name for language editors have always used to try to get readers to pay attention," has a long and checkered h... | Continue reading
Storytelling is the most powerful way to put ideas into the world today. Robert McKee Henning Mankell, the creator of Wallan... | Continue reading
Today's post was contributed by Michael J. Hatch . Mike is managing director of DARE , a one-day conference that helps CMOs leverage the... | Continue reading
Erik Deckers contributed today's post. Eric is the president of Pro Blog Service , a content marketing agency with clients throughout th... | Continue reading
Where have all the flowers gone? — Pete Seeger ... | Continue reading
A critic is a eunuch working in a harem. He watches it, but he knows he can't do it. Howard Fast In the moment we forget, the cri... | Continue reading
"Don Draper with a conscience," copywriter Howard Luck Gossage created ads in the 1960s for airlines, breweries and oil companies. But... | Continue reading
How does storytelling (new school) differ from arguing (old school)? Let's look back—to 350 BC. In Poetics , Aristotle taught that sto... | Continue reading
When the world changes around you and when it changes against you—what used to be a tail wind is now a head wind—you have to lean into ... | Continue reading
The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad. Howard Luck Gossag... | Continue reading
Once Restack's founder decided his firm would provide tech support instead of software, a new company name became mandatory. He turned fo... | Continue reading
Every crowd has a silver lining. — P. T. Barnum Glade, Land O'L... | Continue reading
There must be decency and respect and veneration introduced for persons of authority of every rank or we are undone. John Adams B... | Continue reading
Chris Brogan contributed todays post. He's a renowned business advisor, New York Times Bestselling author, and keynote speaker. Vis... | Continue reading
Once upon a time, a hotel ballroom sufficed to fill the conference producer's need for a space suited to parking 300 butts, and maybe 30 b... | Continue reading
Companies don't run to ex-journalists for content because they write fine sentences. They run to them because journalists live and br... | Continue reading
Mischmasch is the German word for "hodgepodge" (an apt description of today's post). Germans love long compound words , known as Mamm... | Continue reading
Thought leadership is to leadership as fast food is to food. While the stuff served daily through most B2B marketers' Tweets, videos... | Continue reading
"Entering adjacencies has become the growth strategy du jour ," Ken Favaro says in Strategy+Business . Some companies aren't good at i... | Continue reading
Fiction's where I go when I've OD'ed on reality. "Fiction reveals truth that reality obscures," Emerson said. And it's often "th... | Continue reading
Five percent of the people think; 10% of the people think they think; and the other 85% would rather die than think.” ―Thomas A. Edison ... | Continue reading
If the headline doesn’t stop people, the copy might as well be written in Greek. —John Caples Q. Where, besides the copywriter's ov... | Continue reading
Do your customers feel the love? Not the majority, finds a new study by Gallup . Gallup finds that only 3 in 10 B2B customers are emot... | Continue reading
"Busy does not equal important," Seth Godin says, "Measured doesn't mean mattered." How much time did you spend today on anything of... | Continue reading
A uthor and content marketer Erik Deckers recently invited me to discuss "My Writing Process," a dead-horse topic if there ever were one... | Continue reading
When I was a kid, the park was where we went to find our friends, but the stoop was where the good stuff happened. That's where the storie... | Continue reading
Award-winning video producer Ann Ramsey contributed today's post. She is a senior producer at the US Department of Health & Human Ser... | Continue reading
A Facebook exec recently predicted her platform would be "all video" in five years. Her prediction should neither surprise nor distu... | Continue reading
Red Smith was asked if turning out a daily column wasn’t quite a chore. Why, no,” dead-panned Red. “You simply sit down at the typewri... | Continue reading
A brief summer break just took me to Cape May, New Jersey, where a 100-foot canal cuts a 3-mile swath between the Atlantic Ocean and the D... | Continue reading
"Attention is something that can't be refunded or recalled," Seth Godin says. " Once it's gone, it's gone. " Most salespeople fail ... | Continue reading
As a marketing strategy, storytelling was born in a bathtub. The year was 1951. Stories couldn't move merchandise, the Madison Avenue e... | Continue reading
Event producers in the UK on average spend only $10,697 to market a B2B event, according to a new survey by Eventbrite . That amou... | Continue reading