Hashtag challenges on the platform are generally top of funnel campaigns designed to create buzz, awareness and affinity. | Continue reading
The integration makes it easier to get up and running with Google's free Shopping listings. | Continue reading
As brands make quick pivots to survive the current economy, MOPs teams must keep data security top of mind. | Continue reading
If your brand has social content created, adding Amazon Posts into the channel mix is an easy way to get some real estate with this new placement. | Continue reading
Don’t do something because everyone else is – make sure it has purpose and meaning because your customers need honesty and transparency like never before. | Continue reading
Accountability and transparency are two of the benefits these solutions offer. | Continue reading
Overall, respondents said there was just a 4-out-of-10 chance they would attend a conference through the rest of the year. | Continue reading
Surveys say consumers will be cautious, but foot traffic from Georgia suggests the novelty of offline shopping may lure some people back into stores. | Continue reading
This is the first time Google says it has provided this kind of data to the public. | Continue reading
For many sophisticated marketing technology platforms, it is nearly impossible to be a technology-only company. | Continue reading
Join us online for SMX Next, a free virtual event designed to equip you with actionable SEO and SEM tactics that can drive more traffic, leads, and sales. | Continue reading
It’s one step closer to the podcast analytics advertisers have been waiting for. | Continue reading
Despite numerous unknowns and continued challenges, many agencies and advertisers have shifted gears for the next phase. | Continue reading
We want to know how your thoughts on attending live person events through the end of this year. | Continue reading
The companies are part of a shift toward deeper integration between online and offline operations. | Continue reading
All our underlying assumptions about what makes consumers tick need to be pressure-tested. | Continue reading
With the workforce at home, a rise in agile adoption, and organizations making major pivots in strategy, the need for these types of platforms is likely to continue. | Continue reading
A successful path for brands means they must keep the platform’s content standards top of mind as well as make regular posts and participate in what's trending. | Continue reading
As we progress, it is important to adapt your strategy, organization and communication. | Continue reading
Marketers seem to be favoring performance marketing even as brand may be gaining in consumer importance. | Continue reading
Working from home has been a boon to the attention economy, but understand that it will not last. | Continue reading
The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over. | Continue reading
Aprimo CMO says marketers are currently struggling with what he calls "digital sameness" -- where everyone is doing the same thing online. | Continue reading
This year,the company says it has removed "tens of millions" of COVID-19 related ads. | Continue reading
Acoustic's head of product marketing said his company made major pivots at the start of last month. This is how he built a martech stack that allowed for such massive shifts. | Continue reading
Love it or hate it, the double sidebar makes context switching a lot easier as you move between ad accounts or from other search engines. | Continue reading
Advertisers concerned with brand safety can choose to exclude ads from appearing in Live content. | Continue reading
The Spotify-owned company’s new tool may help businesses get more out of their webinars and online conference content. | Continue reading
Tony Byrne, founder of Real Story Group, lays out a more agile way to purchase in his Discover MarTech keynote. | Continue reading
Don’t miss out on proven strategies and time-saving tools that can help you become a more successful and efficient marketer. | Continue reading
The coronavirus outbreak has forced companies to pivot their entire business model, with many having to launch digital initiatives with little time and few resources. | Continue reading
How a vendor establishes a client account team can uncover insights into how productive the relationship will actually be. | Continue reading
MarTech Today's 2020 Career Survey shows 91% of MOPs professionals -- the Operations Orchestrators -- own training and support tasks as well as workflow and processes. | Continue reading
Looking like more of a map than a landscape, the latest iteration of the MarTech Landscape was crowdsourced with help from hundreds of contributors. | Continue reading
Like a virus it infects all the major review sites, especially Google and Amazon. | Continue reading
Each feature is tailored to a certain type of search or search intent. Uncover more SEO trends on Enterprise SEO Tools for Content Marketing, Search Intelligence, UX and More. | Continue reading
If the population could be targeted with online ads using offline data while preserving privacy, this could help solve the COVID-19 contact tracing challenge. | Continue reading
The companies share a vision of a unified marketing platform. AdStage founder will head up intelligence group. | Continue reading
There's more tech than ever to help you scale up ads on Amazon, Walmart and other commerce platforms. | Continue reading
MarTech Today's 2020 Career Survey revealed many of us are spending as much time in spreadsheets as we are automation and campaign platforms. | Continue reading
Scott Brinker kicked off Discover MarTech highlighting the need to for MOPs teams to implement decentralization practices to adapt to challenges brought on by the pandemic. | Continue reading
Advertisers will not be required to use CBO. | Continue reading
Consumer confidence and spending have ticked up as people receive stimulus money and anticipate the lockdowns ending. | Continue reading
The new target types, Company Category and Company Growth Rate, use data from Forbes and Fortune as well as LinkedIn's own observable, behavioral data. | Continue reading
Advertisers have a corporate social responsibility to find a way to balance their need to protect the brand with support of news sites, particularly in times of crisis. | Continue reading
After 8 years, Google will bring free listings into its Shopping results as part of an evolution to better compete against Amazon in product search. | Continue reading
It's possible to create a completely new experience by taking a fresh look at the supply chain at the physical, virtual and organizational level. | Continue reading
The three-day virtual event that kicks-off on Tuesday has something for all marketing technologists -- whether you're a martech maestro, modeler or maker. | Continue reading