Google adds ‘public health emergency’ to inappropriate content ads policy

The change to the sensitive events section of the policy is effective immediately. | Continue reading


@marketingland.com | 5 years ago

Announcing Discover MarTech: A Virtual Event For Strategies & Solutions

Continue your learning initiatives, engage with solution providers, and connect with the MarTech community -- all from the comfort and safety of your very own desk. | Continue reading


@marketingland.com | 5 years ago

Martech platforms reduce costs as CMOs face budget cuts

Many platforms are already making concessions to help marketers by reducing costs and, in some cases, even suspending billing. | Continue reading


@marketingland.com | 5 years ago

COVID-19 stories: Marketers, martech firms pivot as world goes online

Here are some encouraging stories from marketers who made quick changes to adapt. | Continue reading


@marketingland.com | 5 years ago

What are the differences between B2B marketing automation platforms?

Here's what you should look for when making comparisons between marketing automation solutions. | Continue reading


@marketingland.com | 5 years ago

Amazon FBA challenges highlight broader vulnerability in e-commerce ecosystem

As sellers try to react quickly to ever-changing circumstances due to coronavirus, logistics and channel strategies may change forever. | Continue reading


@marketingland.com | 5 years ago

Will Facebook’s massive usage increases (eventually) turn into revenue?

The pandemic is helping the company repair its public image. | Continue reading


@marketingland.com | 5 years ago

MarTech Minute: Agile CDP, AnyClip free and another event goes online

It’s nice to see martech companies giving away their products for a period to help out. | Continue reading


@marketingland.com | 5 years ago

Tell us: How are you pivoting during the COVID-19 crisis?

We want to hear from our community about the creative tactics you're using to wrestle the beast of uncertainty to find small wins (for clients or staff) in these unprecedented times. | Continue reading


@marketingland.com | 5 years ago

Did you know that users’ gazes follow a pinball pattern?

Eye tracking studies uncovered a “pinball pattern” in users’ gazes. Uncover more SEO trends on MarTech Today's Enterprise SEO Tools for Content Marketing, Search Intelligence, UX and More. | Continue reading


@marketingland.com | 5 years ago

MarTech Minute: Acquia’s low-code rollout, Blueshift adds data dashboard

Tools like these, and there are many of them, all help marketers be more efficient. | Continue reading


@marketingland.com | 5 years ago

Small agencies brace for impact, but say remote work isn’t slowing them down

Many expect client budget and project changes will have a negative effect on their businesses. | Continue reading


@marketingland.com | 5 years ago

Pinterest rolls out new commerce features for retailers as search volume climbs

Upgrades include the new Verified Merchant Program, new conversion reporting opportunities, and updates to Catalogs and dynamic retargeting. | Continue reading


@marketingland.com | 5 years ago

Soapbox: Digital assets should be the primary driver of brand consolidation strategy

There is no one-size-fits-all consolidation solution but it is clear that careful review of digital assets unlock the best path forward. | Continue reading


@marketingland.com | 5 years ago

The new contextual ad targeting works, study says

A new study looks at how contextual relevance of ads to content influences consumers. | Continue reading


@marketingland.com | 5 years ago

Canceling the MarTech Conference scheduled for next month and sharing our updated plans ahead

A dispatch from the "new normal" home office. | Continue reading


@marketingland.com | 5 years ago

COVID-Consumers: Pessimistic, but spending more online

A large majority of consumers expect a recession next year but are spending up to 30% more online, according to new survey data. | Continue reading


@marketingland.com | 5 years ago

What a developer community can tell you about martech

A robust ecosystem surrounding a software platform speaks volumes about its flexibility and utility. | Continue reading


@marketingland.com | 5 years ago

MarTech Minute: Airtable’s student release, Adobe’s uptime message

Smart spreadsheeting version available for students who find themselves participating in distance learning as the COVID-19 disaster shuts schools. | Continue reading


@marketingland.com | 5 years ago

Lights out on your events, now what?

Here are some strategies to execute a hard reset on objectives to make the most of what your brand already has. | Continue reading


@marketingland.com | 5 years ago

Here’s what the role of a martech orchestrator looks like

We all know martech is complex and evolving so we need orchestrators to provide clarity about how operations are managed. | Continue reading


@marketingland.com | 5 years ago

Soapbox: Does COVID-19 change everything?

Business was already moving at lightening speed but what you do in the coming months will likely define your future. | Continue reading


@marketingland.com | 5 years ago

4 marketing lessons from retailers who are mastering the customer experience

Get inspiration from retailers who have focused their efforts on CX and adapt those learnings to better engage your own audience. | Continue reading


@marketingland.com | 5 years ago

Everything you need to know about B2B Marketing Automation

Maximizing your work-from-home hours with martech research? We've got you covered. | Continue reading


@marketingland.com | 5 years ago

Social shorts: Automated content reviews temporarily in place for YouTube, Twitter; Instagram tests ads on IGTV

The social media marketing week in review: A round up of news and announcements you may have missed. | Continue reading


@marketingland.com | 5 years ago

WPP wants to train 50K employes on AI. Here’s how they plan to do it.

CTO Stephan Pretorius lifts the curtain on the holding company's large-scale training plans and sheds light on how his team is able to break down barriers across business units. | Continue reading


@marketingland.com | 5 years ago

MarTech Minute: PubMatic launches Audience Encore, Domo’s new no-code solution

A quick round up of the latest marketing technology news and announcements. | Continue reading


@marketingland.com | 5 years ago

The cross-channel stress test – election year communications

Context is everything when you consider messaging a recipient through multiple sources, given the individual nuance of each channel. | Continue reading


@marketingland.com | 5 years ago

MarTech Minute: Demandbase expands features, Simpli.fi adds attribution capabilities

A quick round up of the latest marketing technology news and announcements. | Continue reading


@marketingland.com | 5 years ago

Pro Tip: How to develop a content calendar that’s relevant with creative leeway

Using this three-step process to identify your audience and topics, you can quickly and effectively publish content that is relevant to each target audience. | Continue reading


@marketingland.com | 5 years ago

Amazon could win big in the post-coronavirus retail economy

The company said it was hiring 100,000 new employees to meet increased demand. | Continue reading


@marketingland.com | 5 years ago

A look at Google’s recent COVID-19 related policies in search

It’s critical for all search engines to pull together to thwart bad actors and provide accurate information consumers need during a crisis. | Continue reading


@marketingland.com | 5 years ago

Virtual event platforms scramble to meet demand as coronavirus knocks out conferences: What to do

Many marketing events are opting to go all-in on digital rather than cancelling due to COVID-19. What if you need an online event platform fast? | Continue reading


@marketingland.com | 5 years ago

What’s a DAM and why should you care?

What should a digital asset management (DAM) platform do and what are the ways that vendors differ from one another? | Continue reading


@marketingland.com | 5 years ago

Using location data to track coronavirus: An opportunity and tremendous risk

The information could be used to map the spread of the infection and predict where outbreak clusters might happen next. | Continue reading


@marketingland.com | 5 years ago

Using location data to track coronavirus: An opportunity and tremendous risk

The information could be used to map the spread of the infection and predict where outbreak clusters might happen next. | Continue reading


@marketingland.com | 5 years ago

Soapbox: Gratitude is essential right now

Digital marketers are a tight community of people who know how to solve problems and help each other. We can get through this together. | Continue reading


@marketingland.com | 5 years ago

MarTech Minute: Free Airtable Pro for humanitarian causes, Salesforce sunsets 3 features

A quick round up of the latest marketing technology news and announcements. | Continue reading


@marketingland.com | 5 years ago

Authenticity is now more important than ever during the coronavirus

Review all your email communications through the lens of people who are stuck at home and use it to empower your empathy and inform your marketing. | Continue reading


@marketingland.com | 5 years ago

Remote work and fallback plans: Why flexibility is key to working from home

Many companies are sending employees home to work remotely, highlighting the need for contingency plans for communications and business continuity. | Continue reading


@marketingland.com | 5 years ago

MarTech Minute: Partnerships in virtual events tech; Analytics firm grabs funding

A quick round up of the latest marketing technology news and announcements. | Continue reading


@marketingland.com | 5 years ago

LinkedIn rolls out Conversation Ads, aimed at to improving personalization in messaging

The new format will be rolling out in beta to all advertisers over the next few weeks. | Continue reading


@marketingland.com | 5 years ago

Criteo pivot hints at ad tech’s future in a regulated, cookie-free world

The company's new Traffic Generation solution uses first-party data to drive engagement for upper-funnel campaigns. | Continue reading


@marketingland.com | 5 years ago

Is your martech stack missing an enterprise SEO platform?

Here are a few questions companies should ask themselves before exploring a purchase. | Continue reading


@marketingland.com | 5 years ago

YouTube to automate more video reviews in light of staffing challenges caused by coronavirus

YouTube will temporarily implement more automated reviews, which could cause unwarranted removals. | Continue reading


@marketingland.com | 5 years ago

MarTech Minute: ASG MarTech launches tools for agencies and marketers

A quick round up of the latest marketing technology news and announcements. | Continue reading


@marketingland.com | 5 years ago

COVID-19 and corporate social responsibility in search engine marketing

Audit your prospecting tactics and targeting to put thought behind how to minimize COVID-19’s effect on your typical marketing traffic. | Continue reading


@marketingland.com | 5 years ago

Social shorts: TikTok’s new ‘Transparency Center,’ VSCO rolls out new video tool, YouTube allows certain coronavirus ads

The social media marketing week in review: A round up of news and announcements you may have missed. | Continue reading


@marketingland.com | 5 years ago