Q: Social media gurus talk in praise of the tribe . But who stands up for the herd? A: James Rebanks , the "Herdwick Shepherd." A se... | Continue reading
Try as they might, the narcissists packing the 9/11 Memorial Museum during my visit this week couldn't palliate the place. Out of a c... | Continue reading
Event producers didn't have enough to do. Now comes content. No sweat. B rightBull founder Ricardo Molina offers four keys to unlo... | Continue reading
Scale your brand's voice… Master the social networks… Ignite likes and shares… And pocket more money than y... | Continue reading
Mary Boone co-authored today's post. She is considered a leading authority on the design of meetings to incorporate engagement. Bob: ... | Continue reading
"Copywriting can be fatally disconnected from the real world of buying and selling," says Brad Shorr in Convince & Convert . To bridge ... | Continue reading
Christopher Columbus discovered America while seeking a sea route to Asia. Alexander Graham Bell was hoping to help teachers of the hearin... | Continue reading
Ideas that Germans call Schnapsideen are those so stupid, you must have been drunk when you conceived them. What kind of schnapps-idea... | Continue reading
Marketers who default to an old fix for a new problem are guilty of "design fixation." It's one reason so much marketing looks copy-ca... | Continue reading
Comparative Communist Political Systems was one of the more desultory courses I took in college. The reading list was brutal, and I h... | Continue reading
"The real hero is always a hero by mistake," Umberto Eco said. "He dreams of being an honest coward like everybody else." Medieva... | Continue reading
Queen Elizabeth's confidant Thomas Wilson warned writers away from fancy words 450 years ago in his Art of Rhetoric . Wilson paid no cou... | Continue reading
In 1953, Joseph Heller was employed as a copywriter at Merrill Anderson when he imagined a novel that, eight years later, would appear a... | Continue reading
Do the content marketers in your organization sit in cubicles all day? They should know better. Big ideas don't come from sitting.... | Continue reading
The B2B marketing-scape is littered with statements like this one: SpineMap 3.0 Navigation Software is designed to optimize the surgica... | Continue reading
Videos are the future of B2B content marketing. Seven in 10 B2B marketers already use them, according to Demand Metric . That's littl... | Continue reading
I grew up a mile outside Newark, New Jersey, home town of Jerry Lewis . My mom, a school teacher, worked with an older colleague who... | Continue reading
Impatient with blabbermouths, Archie Bunker was prompt to say,"Stifle yourself." Of the two greatest sins B2B marketers cannot resist... | Continue reading
Micro ads deliver macro results, according to a new study by IPG Media Lab . When viewed on smartphones, micro ads—videos 5 to 15 secon... | Continue reading
Sales gurus call the ultimate customer relationship that of "trusted advisor." But what is a trusted advisor? "A trusted advisor is an e... | Continue reading
Fishwrap , according to Urban Dictionary , refers to "any printed journalistic medium with such low credibility and standards in accepta... | Continue reading
Warwick Davies contributed today's post. With 25 year's experience running conferences and trade shows, he owns and operates T he Event ... | Continue reading
I'm an optimist. But I can't resist thinking about Sinclair Lewis once in a while. His 1935 novel, It Can't Happen Here , portrayed th... | Continue reading
"It is more fun to talk with someone who doesn’t use long, difficult words but rather short, easy words like ‘What about lunch?’" ... | Continue reading
Like popes of old, today's venture capitalists have no patience with the tortured perfectionist. "Perfection has no business in th... | Continue reading
I remember little of my first formal date, except that I took the girl to see the schmaltzy blockbuster, Love Story . The film's tagline... | Continue reading
Travel brands will increasingly lean on video to seduce mobile-carrying customers, according to Skift . As evidence, the newsletter... | Continue reading
Bill Bernbach, named by AdAge the most influential adman of the 20th century, had a beef with technicians. Before quitting Grey to star... | Continue reading
Your name speaks volumes about your brand's personality. Brand names can be descriptive ("Toys 'R' Us"), abstract ("Aloxi" ) or ... | Continue reading
Gary Slack provided today's post. He is chief experience officer of Slack and Company, LLC, a leading global B2B marketing strategy and s... | Continue reading
When it isn't how-to, most marketing content you encounter is pure myth, uniformed and unsubstantiated. Myth-making isn't storytelling. ... | Continue reading
Dragnet's Joe Friday nabbed a lot of criminals sticking with "Just the facts." But do facts help fundraisers capture donors? Jef... | Continue reading
B2B marketers spend 60% of their budgets to land customers, but only 30% to keep them, according to a recent study by Demand Metric . ... | Continue reading
There is nothing new under the sun. Not even new media. NBC has replaced ads on some of its shows with content sponsored by American E... | Continue reading
For nearly 200 years, Americans used stoneware to keep perishable food. It was, in fact, the predominant houseware of the 19th century. ... | Continue reading
"We are like dwarfs sitting on the shoulders of giants." —John of Salisbury Two neighborhoods in my fair city, Washington, DC, take t... | Continue reading
Here's a story with a hook. Skift reports SeaWorld's CEO, after denying his employees posed as animal rights activists to infiltrate PET... | Continue reading
“You can’t wait for inspiration, you have to go after it with a club,” Jack London once said. Creative problem-solving is a free-for-al... | Continue reading
Authenticity isn't a strategy, says "hippie marketer" Tad Hargrave , so "stop trying to be so authentic." Authenticity isn't a target ... | Continue reading
Admirable work only results when creatives draw the line, Seth Godin says in his recent post, " Milton Glaser's Rule :" "There are f... | Continue reading
Presidential politics rides a wayward bus. It's named Media . Media revolutions drive voters away from party élites, as hi storia... | Continue reading
We have met the enemy and he is us. Digital agency Sticky Content asked 283 marketers what's defeating their content efforts. Their a... | Continue reading
Remember the sunny feeling you had as a child when you chased butterflies? If you do that in business, you're begging for trouble. I... | Continue reading