Instead

What would have happened if you and your organization, instead of working on today's crisis, built something worthwhile for tomorrow? What would have been discussed instead? What would have been designed instead? The urgency of the day feels like an... | Continue reading


@sethgodin.typepad.com | 8 years ago

Intuition

That's what people call successful decision making that happens without a narrative. Intuition isn't guessing. It's sophisticated pattern matching, honed over time. Don't dismiss intuition merely because it's difficult to understand. You can get better at it by practicing. | Continue reading


@sethgodin.typepad.com | 8 years ago

When creativity becomes a profession...

It often stops being creative. Ad agencies are some of the most conservative organizations you'll encounter. They've been so trained by fearful clients, they censor themselves regularly. Successful authors are pushed by concerned publishers to become more true to their... | Continue reading


@sethgodin.typepad.com | 8 years ago

Worth thinking about

That's one of the most important lists you can have. The list of things worth thinking about. We live in the age of information surplus, when there are answers and shortcuts and highlights and notes and summaries for everything. But... | Continue reading


@sethgodin.typepad.com | 8 years ago

The thing about "wolf!"

...The little boy cried wolf, and the villagers didn't come. But the media often does. When bad things don't happen, we often forget about who cried wolf. And so they do it again. | Continue reading


@sethgodin.typepad.com | 8 years ago

Managing the very small business

How do you find, lead and manage employees in a tiny business (two to nine people)? This is an organization that's bigger than a solo operation, but it almost certainly involves everyone reporting to the boss. Consider three options: A... | Continue reading


@sethgodin.typepad.com | 8 years ago

Prep, spec, fit and finish

In some settings, more than 90% of the time and effort invested isn't in the actual 'work', but in getting setting up, debugging and then polishing the work. Heart surgery, for example, might take five hours to perform, but the... | Continue reading


@sethgodin.typepad.com | 8 years ago

The realest thing in our lives

Are the stories we invent. We live with these stories, we remind ourselves of them, we perfect them. And, happily, if you don't like the story you're telling yourself, you can change it. | Continue reading


@sethgodin.typepad.com | 8 years ago

How to talk about your project

Not in a marketing sense, but strategically, to yourself, your partners, your coaches, your investors: What is it for? When someone hires your product or service, what are they hiring it to do? Who (or what) are you trying to... | Continue reading


@sethgodin.typepad.com | 8 years ago