You might feel the world, your circumstances, and your past are staring you in the face, mocking you. Telling you it's no use, might as well throw it in. | Continue reading
How can you be sure your new content, product, or service idea will work? Here's guidance with a couple of stories from the nutty worlds of music and film. | Continue reading
In order to make creativity a part of your job -- and not just make art for the sake of making art -- you need to learn to be strategic. | Continue reading
Grab this deal before it expires and this classic education is retired for good on Wednesday, September 25, 2019 at 6:00 PM Pacific Time. | Continue reading
Ethical business is a nonzero-sum game -- you win when your customers win. But that doesn't mean you never spend time outside your comfort zone. | Continue reading
You're already capable of creative thinking, but you have to strip away the mental blocks you've picked up along the way to wherever you are today. | Continue reading
What if you work hard and aren't seeing any progress or results? What if hard work just leads to you feeling disappointed and ready to give up? | Continue reading
No luck pitching a post to the editor of your favorite website? Learn the delicate process of initiating and maintaining writer-editor relationships. | Continue reading
Consistently good content that builds an audience is the foundation of online business. But how do you make that happen in a manageable way? | Continue reading
You can use this simple process to write as many blog posts as you need, without tears or frustration. | Continue reading
Exploring the intersection of ideas can lead to an explosion of exceptional content -- which can lead to links, traffic, subscribers, and revenue. | Continue reading
Get on down to the crossroads, and you won't have to sell your soul to the blogging devils of personal attacks and manufactured controversy. You coming? | Continue reading
Exciting times ahead for Copyblogger ... thank you for coming along with us! | Continue reading
Today is Labor Day in the United States. Have a great day, and we'll see you back on the blog Tuesday! | Continue reading
Our big news is: Sonia Simone is moving to a more solo career, handing the ultra capable Darrell Vesterfelt her partnership interest in Copyblogger Media. | Continue reading
It's been a hell of a ride. And now, it's time to let someone else have a turn. | Continue reading
Where do we turn for content ideas that work, move, and persuade? In short, we steal them. Here are two of the most significant idea repositories on Earth. | Continue reading
Discover how to overcome your preoccupation with your competition and become energized about and sharply focused on your own marketing ideas instead. | Continue reading
This week, we offered three ways to make your persuasive writing work a lot better ... without spending a zillion more hours on it. | Continue reading
Most copy doesn't do this. Which is why most copy gets weak results. | Continue reading
The key to a "fascination" is dangling the benefit out there in a teasing manner, without actually giving away what it is. | Continue reading
Links are an integral part of the internet and they allow you to create your own web of content that your audience enjoys visiting and exploring. | Continue reading
If your creative work is directly tied to a company's revenue, there's no time for self-indulgence. | Continue reading
An effective email autoresponder delivers your best content, in the best possible order and frequency, to every new reader who finds you. Forever. | Continue reading
David Ogilvy's successful advertising campaigns demonstrate how to persuade prospects, but he also has plenty to teach us about productivity and ambition. | Continue reading
Creativity can be superficial, hollow, and disappointing. It can lead to nowhere and nothing. But creative professionals know another pathway. | Continue reading
Solutions for your creative, marketing, and business anxieties that will help you take some worries off of your personal "scary" list. | Continue reading
Sonia Simone will be keynoting and leading a workshop at "Slow Business Adventure" in Norway, September 9 – 12, 2019 and we'd love to see you there! | Continue reading
If you aren't at least a little freaked out about your business, you may not be paying enough attention. It's okay to be nervous, anxious, or just confused. | Continue reading
There's a wide spectrum of types of procrastination, kind of a sliding scale from helpful and harmless, to destructive and self-defeating. | Continue reading
Use time and money constraints to your advantage, and move forward with your Big Idea in a manageable way that fosters strategic and sustainable progress. | Continue reading
This week, we offered three "serious artist" approaches to your content production. Try them to become both more creative and more productive. | Continue reading
This isn't something you do just once. It's not "quick and easy," but it is a virtually guaranteed way to become a stronger writer in 30 days. | Continue reading
Think you need to spend another 10,000 hours perfecting your writing skills? Probably not. You might just need to style your text so it's easy to read. | Continue reading
Editorial standards are essentially rules that help you establish and uphold your reputation as a trustworthy resource for your audience. | Continue reading
We love freelance business writers and aim to give you resources that make you more effective. (Our advice applies to writers working for companies too.) | Continue reading
Features of your offer are what make it work. Benefits are the results it creates. Learn how to translate your features into customer-focused benefits. | Continue reading
Give yourself an extra boost by focusing less on your job title and more on the value you bring to your clients. | Continue reading
If you're ready to transform your writing services into a dynamic business, check out these 30 practical next steps. | Continue reading
This week, we have recommendations on how you can improve audience trust (and the strong conversion that follows) by being transparent and reliable. | Continue reading
Smart marketers have always focused on underlying human psychological drivers. And those drivers change very little, if at all. | Continue reading
Now that everyone has access to more data than ever before, data literacy is no longer a niche concern. | Continue reading
Don't let your content be an insignificant event others pass by without thought or care. Have it be a milestone. | Continue reading
Fads and platforms come and go, but one fact endures: Copywriting is the mechanism that allows businesses to make money online. | Continue reading
Radically increase your fan base, and also make a more powerful connection with the readers you have today. | Continue reading
Smart content moves for your business that have nothing to do with a piece of content "going viral" or getting a massive amount of views. | Continue reading
Your audience members are all at different awareness levels. And the way you approach your offer will change, depending on which stage your prospect is in. | Continue reading
It's Independence Day in the U.S.! Wherever you live, this week we invite you to take thoughtful action that promotes your own independence. | Continue reading