Episode 695 | Ideal Customers, Moving from B2C to B2B, and More Listener Questions (with Asia Orangio)

In episode 695, Rob Walling and Asia Orangio answer listener questions. They take questions about ideal target customers, moving from B2C to B2B, and how to advertise for a product in a new space. They wrap up discussing the challenges of making freemium work while bootstrapping. … | Continue reading


@startupsfortherestofus.com | 10 months ago

Episode 694 | 2023 In Review: Amazing Growth & Fighting Burnout

In episode 694, join Rob Walling as he recaps 2023. He reflects on growing TinySeed, MicroConf, the YouTube channel and this podcast. Rob also addresses his struggle with "arrival fallacy" and the continuous journey of success. Alongside the growth, he describes seeing burnout on … | Continue reading


@startupsfortherestofus.com | 10 months ago

Episode 693 | Building a Mid-Six-Figure SaaS in Less Than 3 Years

In episode 693, Rob Walling interviews Grant McConnaughey, founder of Postpone, a social media scheduling tool. They discuss the app's growth from inception to mid six figures, early growth tactics, a successful price increase, and platform risks with Reddit and Twitter. Grant al … | Continue reading


@startupsfortherestofus.com | 11 months ago

Episode 692 | Learn the Rules Like a Pro So You Can Break Them Like an Artist (A Rob Solo Adventure)

In episode 692, join Rob Walling for a solo adventure where he addresses a variety of topics. He stresses revisiting your onboarding to evaluate your product’s “minimum path to awesome” and warns of conducting “mirror research” instead of market research. Rob also tackles why bei … | Continue reading


@startupsfortherestofus.com | 11 months ago

Episode 691 | Freemium, High-touch vs. Low-touch, Selling as an Introvert, and More Listener Questions

In episode 691, join Rob Walling for another solo adventure where he answers listener questions. He evaluates freemium as it relates to paying by the “honor system”, competing  against big incumbents, and whether to sell using high-touch vs. low-touch strategies. Rob also recomme … | Continue reading


@startupsfortherestofus.com | 11 months ago

Episode 690 | When Opt-in Email Could Be Spam, Collecting Customer Feedback, and More Listener Questions

In episode 690, join Rob Walling for another solo adventure where he answers listener questions. He advises on the ethical considerations of email marketing and answers how he would value a business when buying out a partner. He also addresses the best ways to collect customer fe … | Continue reading


@startupsfortherestofus.com | 11 months ago

Episode 689 | How to Keep Your Remote Team Motivated and Engaged

In episode 689, Rob Walling interviews Robert Cserti, co-founder of SessionLab. Robert and his team provide tools and resources for designing workshops and SessionLab operates fully remote. Rob and Robert discuss strategies for motivating remote teams, fostering team culture and … | Continue reading


@startupsfortherestofus.com | 12 months ago

Episode 688 | Growing Boot.dev From $6k to $110k in Monthly Revenue in 15 Months

In episode 688, Rob Walling interviews Lane Wagner, founder of Boot.dev. Boot.dev is a learning platform gamified to teach backend development. They discuss the journey of bootstrapping Boot.dev, its explosive growth, and its unique business model. Lane also shares challenges of … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 687 | An 8th Thing You Should Never Do, Things That Don't Scale, and More Rob Solo Topics

In episode 687, join Rob Walling for a solo adventure where discusses a variety of topics. He revisits a recent episode to add one more item to the list of things founders should never do. Rob also offers a hot take on Meta’s new subscription plans and weighs in on a Hacker News … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 686 | How Much is Enough?, Outsourcing Marketing, and More Listener Questions

In episode 686, join Rob Walling for another solo adventure where he answers listener questions. He answers how to evaluate monetary success, combat hedonic adaptation, and how to evaluate the capabilities of technical co-founders. Rob also discusses whether outsourcing sales and … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 685 | 7 Things You Should Never Do (A Rob Solo Adventure)

In episode 685, Rob Walling goes solo to share his insights on 7 common mistakes that SaaS founders make. Be sure to listen to the end to hear Rob’s spicy take on launching a portfolio of products to see what sticks. Episode Sponsor: As a founder your plate is full. So when yo … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 684 | Key Takeaways from MicroConf Europe 2023

In episode 684, Rob Walling is joined by Dr. Sherry Walling to share their experience from MicroConf Europe 2023 in Lisbon. They discuss a continued shift in MicroConf’s focus towards fostering founder connections and networking, and the value of face-to-face interactions. Rob an … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 683 | Bringing on a Partner, Attending Trade Shows, Pre-launch Discounts, and More Listener Questions

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@startupsfortherestofus.com | 1 year ago

Episode 682 | The Pros and Cons of Large vs. Small Startup Events

In episode 682, Rob Walling interviews Alex Theuma, the founder of SaaStock, a conference for SaaS founders. They discuss the challenges of bootstrapping an event and the pros and cons of large startup events versus small startup events. Alex also shares his experience of buildin … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 681 | Why Launching a Second Product is Usually a Bad Idea

In episode 681, Rob Walling and Ruben Gamez go deep on the drawbacks of launching a second product. They both generally advise against doing so, as it can distract from the existing product. However they do share some successful attempts, strategic insights, how to approach feedb … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 680 | Problems vs. Solutions, Doing What it Takes, and More Listener Questions (A Rob Solo Adventure)

In episode 680, Rob Walling goes solo again, covering a wide variety of topics including listening to customers, but not necessarily their solutions. He also cautions against making decisions based on one customer's feedback, but listening to the crowd. Finally, Rob highlights th … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 679.5 | The Future of MicroConf (7 Announcements!)

In episode 679.5, Rob shares seven announcements about the future of MicroConf in the upcoming year.  Whether you're a long-time supporter or a new member of our crew of misfits, you know we're all about empowering bootstrapped SaaS entrepreneurs. For nearly a decade, we've bee … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 679 | Mock Features, A Failed Launch, Becoming a Freelancer, and More Listener Questions (A Rob Solo Adventure)

In episode 679, join Rob Walling for another solo adventure where he answers listener questions. He discusses how “mock features” can be implemented to close deals with certain buying dynamics, how to recover from a failed launch, and the benefits of phased launches to minimize t … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 678 | Selling a Half-Finished Product, Phased Launches, and More Listener Questions (Rob Solo Adventure)

In episode 678, join Rob Walling for another solo adventure where he answers listener questions. He answers how he might find buyers for a half-done SaaS product, addresses platform risk that accompanies no-code development, and shares insights on bookkeeping for SaaS startups. R … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 677 | Design Faster and More Effectively With Wireframing

In episode 677, Tracy Osborn interviews Leon Barnard from Balsamiq about wireframing and design. They discuss the book "Wireframing for Everyone" written by Leon and his co-authors from Balsamiq and they emphasize the value of low-fidelity wireframes for founders. They also cover … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 676 | Exit Valuations, Choosing Between Ideas, and More Listener Questions

In episode 676, join Rob Walling for a solo adventure where he answers more listener questions. He answers questions around the inflated valuations in the B2B SaaS market, choosing between ideas, and validating a SaaS idea before building. Rob wraps up evaluating the effectivenes … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 675 | Storytelling as a Sales Superpower (Book Recommendation)

In episode 675, Rob Walling interviews Stephen Steers, author of "Superpower Storytelling." They discuss Stephen’s experience in selling and teaching startups how to sell better. They cover Stephen’s storytelling “AREA” framework and the concept of the problem stack. They also ta … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 674 | SparkToro Pays Back Investors, When to Raise Funding, and X.com (Hot Take Tuesday)

In episode 674, ​​join Rob Walling, Einar Vollset, and Tracy Osborn for Hot Take Tuesday, where they analyze and discuss some of the latest news. They talk about Elon rebranding Twitter to X and the emergence of Instagram's Threads. They also cover the pros and cons of taking VC … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 673 | Lifetime Plans vs Subscriptions, Testing an Idea With a Landing Page, and More Listener Questions

In episode 673, Rob Walling chats with Ruben Gamez, the founder of SignWell, as they answer listener questions. They cover topics related to pricing models for SaaS products, marketing strategies for new products, the concept of copycat apps, and the challenges of balancing custo … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 672 | Bootstrapping, Building, Buying, and Selling SaaS Companies

In episode 672, Rob Walling speaks with Jon Hainstock, M&A advisor at Quiet Light and previously ZoomShift. They discuss Jon’s bootstrapper journey, his exit from ZoomShift, the benefits of buying versus building, and how he helps other founders sell their businesses at Quiet Lig … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 671 | Working on What Matters, Left-handed Threads, and Being Lucky (A Rob Solo Adventure)

In episode 671, join Rob Walling for another solo adventure where he covers a variety of topics. First, he shares an example of why successful founders move the needle rather than staying in their comfort zone. He shares an anecdote about discovering left-handed threads and how i … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 670 | Relying on Luck, Avoiding Burnout, and Bad Player vs. Bad Instrument (A Rob Solo Adventure)

In episode 670, join Rob Walling for another solo adventure, where he discusses why, while striking luck in your SaaS journey is great, working hard and building skills is the sustainable way to build businesses for the long haul. He also shares his personal approach to work when … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 667 | Increase Your Exit Price by Decoupling Yourself from Your Business with John Warrillow

In episode 667, Rob Walling speaks with John Warrillow, author of Built to Sell, about validating and launching his second SaaS business, VidGuide. They cover why Standard Operating Procedures can help your business, from leading toward better exits to easing your burden as a fou … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 666 | Entering a Competitive Market, Books for SaaS Founders, and More Listener Questions with Derrick Reimer

In episode 643, Rob Walling chats with fan favorite Derrick Reimer, the founder of SavvyCal, as they answer listener questions. They cover topics ranging from idea validation in competitive spaces to book recommendations to development strategies for non-technical founders. Episo … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 665 | How to Find More “Best Fit” Customers for Your SaaS

In episode 665, Rob Walling chats with Georgiana Laudi, who is the co-author of the new book, Forget the Funnel. They dive deep into key concepts from the book, including specific Jobs-to-be-done interview examples and how to apply these insights to your marketing strategy. They … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 664 | The Challenges of Horizontal SaaS, Adding Services to a SaaS, and More Listener Questions

In episode 664, join Rob Walling for a solo adventure where he answers more listener questions. These questions range from positioning a new SaaS product with many use cases to consumption vs. seat-based pricing and managing your time as a single parent. Episode Sponsor: Find you … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 663 | 5 Insights SaaS Founders Should Know About A.I. (Ignore at Your Peril)

In episode 663, Rob Walling and Einar Vollset share five insights SaaS founders should know about the state of AI. They offer a unique perspective by sharing a mental model around the four categories of AI and how to use this to think about the impact on your business. Topics we … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 662 | Selling for Five Years of Runway, Profit vs. Revenue Multiples, and More Listener Questions (Rob Solo)

In episode 662, join Rob Walling for a solo listening adventure where he talks through the key factors to consider in an acquisition, whether to sell a business for five years of runway and knowing when to move on from a SaaS app you built. Topics we cover: 1:15 – Switching jobs … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 661 | Millions in Revenue As a One-Person Software Company

In episode 661, Rob Walling chats with Mike Perham, the founder of Sidekiq, who is a solo founder doing millions in revenue as a one-person business. If this isn’t unique enough, Sidekiq originally started as an open-source project before he later monetized it by selling features … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 660 | Make Ever-Increasing and Manageably-Sized Mistakes (A Rob Solo Adventure)

In episode 660, join Rob Walling for another solo listening adventure where he talks about the tradeoffs of hiring a team vs. contractors, when to raise funding as a bootstrapper, and the importance of knowing what you are bad at. Episode Sponsor: Find your perfect developer or a … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 659 | Indie Hackers’ Newfound Independence + The SaaS Playbook with Courtland and Channing

In episode 659, Rob Walling speaks with Courtland Allen and Channing Allen, the co-founders of Indie Hackers, to talk about their newfound independence since they are no longer owned by Stripe. For the first half of the episode, they turn the tables and interview Rob about his ne … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 658 | As a SaaS Founder, When Should You Care About Sales Tax?

In episode 658, Rob Walling speaks with Geoff Roberts, co-founder of Outseta, about global sales tax compliance for SaaS founders. Geoff wrote a 4,400 article on the topic about when SaaS founders should care about sales tax not only within their own country but globally, along w … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 657 | Concierge Onboarding, Building a Great Brand, and More Listener Questions

In episode 657, join Rob Walling as he answers more listener questions. Topics range from concierge onboarding to getting higher engagement rates on cold emails. He also covers how to think about balancing product improvements vs. marketing. Topics we cover: 1:00 – Concierge onbo … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 656 | Taste vs. Shipping + Being First vs. Being the Best (A Rob Solo Adventure)

In episode 656, join Rob Walling for another solo adventure, where he revisits a few topics from earlier episodes. These topics range from balancing having taste while shipping consistently to the only two keys to being remembered for something. Topics we cover: 1:39 – What found … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 655 | Seat-Based Pricing, Can Churn Be Too Low? and More Listener Questions (A Rob Solo Adventure)

In episode 655, Rob Walling answers listener questions on enterprise pricing frameworks, validating a business idea, and if it is possible for your churn rate to be too low. Topics we cover:  2:17 – How to avoid login abuse on individual plans 8:12 – How to validate a business id … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 654 | Shipping Every Day for 10 Years with Tom Merritt

In episode 654, Rob Walling chats with Tom Merritt, who is the host of multiple shows, including Daily Tech News, Know A Little More, Sword & Laser, Cordkillers, and more. Tom has more podcasts than anyone I know, and this episode will be a little different since Tom isn’t a SaaS … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 653 | Armageddon Beer, Developing Taste, and What if I Succeed? (A Rob Solo Adventure)

In episode 653, join Rob Walling for a solo adventure where he talks through three topics, including the story of an Armageddon beer, developing taste, and an important question that all entrepreneurs should ask themselves. Episode Sponsor: Find your perfect developer or a team a … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 652 | Mixing No-code with Code, Developer Superpowers, $5k Angel Check, and More Listener Questions

In episode 652, Rob Walling answers more listener questions with Derrick Reimer, the founder of SavvyCal. They cover topics from the most important superpower for developers to the best resources for learning how to code and should you ever mix no-code with code. Topics we cover: … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 651 | From Side Hustle to Full-time & Profitable (with Mike Taber)

In episode 651, Rob Walling catches up with fan favorite Mike Taber, who co-hosted the first 448 episodes of Startups For the Rest of Us. The last time he was on the podcast, Bluetick was still a side hustle. Now, 15 months later, he shares that the app is now profitable, support … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 650 | Building vs. Buying a SaaS, Day Job Constraints, and More Listener Questions

In episode 650, Rob Walling answers more listener questions. We cover topics like how to get more customers while working a full-time job, talking to users when there is a language barrier, and whether to buy vs. build a SaaS product. Topics we cover:  1:59 – Buying a small SaaS … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 649 | Learning to Sell SaaS as a Founder (Book Recommendation)

In episode 649, Rob Walling chats with Pete Kazanjy about his book Founding Sales, which is designed to help SaaS founders learn how to sell as well as how to hire and scale sales. We cover a lot, including objection handling, how to ask for the sale, and mindset shifts you need … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 648 | Competing with a Non-Profit, Driving Traffic to A Landing Page, and More Listener Questions

In episode 648, join Rob Walling for a solo adventure where he answers a bunch of listener questions. Some topics covered include competing against a nonprofit, validating step 1 app marketplace businesses, and driving traffic to idea validation landing pages. Topics we cover:  2 … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 647.5 | Bonus Episode: TinySeed Application Q&A Livestream

In this bonus episode, we are playing back the audio from yesterday’s TinySeed Application Q&A livestream. The TinySeed team (Rob Walling, Tracy Osborn, and Alex McQuade) answers questions from the audience about the application process. TinySeed is a year-long, remote accelerato … | Continue reading


@startupsfortherestofus.com | 1 year ago