Your Google Analytics report is a smorgasbord of information, but if you don’t know what you’re looking for, it can quickly feel like one analogous soup. | Continue reading
Ready to connect with your fellow Twin Cities marketer? 5 different organizations are putting on these 5 marketing events. | Continue reading
Do you have a multi-million dollar ad budget? Maybe a big social media team? If not, this social media advice is for you. | Continue reading
We offer a marketing automation definition, an inside look at the growing industry and how to know if your business is ready for an automation tool. | Continue reading
There are so many tools that help make our job easier. But are you using the right tools to help you keep your organization healthy? | Continue reading
The key to marketing automation success could be lie your email efforts. Here's how to make your automated emails even more effective. | Continue reading
Arm yourself with the standard social media image guidelines across the major social media platforms, including Facebook, Twitter, LinkedIn and Instagram. | Continue reading
We're going to discuss what content blindness means for content marketers and a few ways you can use it to your advantage. | Continue reading
To kick off the new year, get your calendars out and mark the dates of these five can’t-miss marketing events going on in the Twin Cities. | Continue reading
Should you use Google Featured Snippets on your own site? Here are seven key things you should know before deciding. | Continue reading
Creating a content strategy strategy itself can be very fun but also quite challenging. Here are a few pointers to increase your strategy's effectiveness. | Continue reading
There are many proven ways that you can use your company blog to help you grow your business and generate revenue. Here are our top eight: | Continue reading
When shaping your content strategy this year, there are lots of popular trends to choose from. Here are some of our favorites. | Continue reading
Content marketing is essentially branded storytelling, and video is one of the most compelling formats. Some brands do it better than others. | Continue reading
Social Media Breakfast hosted Ryan Peña, social media and events manager, to discuss B2B social media marketing, content strategy and employee advocacy. | Continue reading
Being a PR pro today requires more than a knack to knock out an amazing media pitch - you must be jacks and jills of all trades. | Continue reading
Whether you're in B2B or B2C marketing, here are three ways to hand over the keys and unlock the tremendous power of employee influence. | Continue reading
If you’re taking a close look at your marketing technology stack, use this infographic to focus on the most essential elements. | Continue reading
When it comes to media, few things are more valuable than a good editor. But even the best editors make mistakes... hilarious mistakes... | Continue reading
Creating content is a delicate process. One tiny change could throw everything out of whack. A workflow is the framework for writing successful content. | Continue reading
Most of today’s content marketers are using inefficient tools, like spreadsheets, email and Word docs. Ultimately, this creates very real risks for them. | Continue reading
If you haven’t noticed, universities and colleges are creating and publishing more content.Here are three examples from colleges that are doing it well. | Continue reading
The way SEO is changing follows the exact same path content marketing has charted in the last several years, leading to better results for the user. | Continue reading
These 3 tips offer strategies to help your team feel more fulfilled at work and motivated to produce creative and effective content for your business. | Continue reading
Web editing tools, either through a CMS directly or through a content marketing platform, are typically called WYSIWYG (what you see is what you get). | Continue reading
It's obvious that people are watching video - and that marketers therefore want to use more video - but how does it affect your SEO? | Continue reading
Ghostwriting has become increasingly popular in the content marketing world. Here are four tips to help you become a successful ghostwriter. | Continue reading
We’ll take a look at 3 famous speechwriters to see what they can teach us about ghostwriting, professionalism and writing with someone else’s authority. | Continue reading
How do you measure viral success? How do you achieve it? We’ll consider these questions and look at why “going viral” shouldn’t be content strategy focus. | Continue reading
If you want to use shock advertising, it's important that you do your research on what's worked in the past — and what hasn't. | Continue reading
Social media monitoring tools can help your brand get ahead of your competitors, tap in to your audience's thoughts and neutralize any negative buzz. | Continue reading
Catch up on the latest content marketing news, from Starbucks' new web series to our take on the biggest content event of the year! | Continue reading
These content marketing examples from Disney, John Deere and LEGO demonstrate the power of brand storytelling to connect with consumers and encourage sales. | Continue reading
Doing content marketing well takes time. Here are some actions you can take to reduce those time costs and produce and disseminating quality content. | Continue reading
Your brand's mobile marketing content must be more user-friendly and effective now more than ever. Get your audience reading to the end with these tips. | Continue reading
These four examples prove that although click bait headlines work, they’re not the only kind that does. | Continue reading
When thinking about your content marketing campaign, use these five tips to think like a journalist and turn your content into something that has the abili | Continue reading
From Pokémon Go to AdWords, check out Brandpoint's take on the latest news and happenings in this week's installment of Last Week in Content Marketing. | Continue reading
Modern, internet-based storytelling requires a lot of different skills to succeed. Do you have what it takes to be a content creator? | Continue reading
Facebook and Google announced several key updates last week. Brandpoint's Content Marketing Manager highlights how they may impact you. | Continue reading
Rooted in good storytelling, good brand journalism tends to exhibit these characteristics and helps marketers engage with consumers in multiple ways. | Continue reading
Coming up with strategies for how to target a particular demographic like the "modern man" is a source of anxiety for marketers, but it doesn't have to be. | Continue reading
We’ve gathered 3 of our favorite content marketing examples (Always, CMI and HubSpot) from recent weeks to help inspire your inner content creator. | Continue reading
Though the famous Rolls-Royce line Ogilvy penned almost 60 years ago is just 91 characters, it reveals to us the three pillars of social media | Continue reading
Compared to other live broadcasting services, Facebook Live is an easy way to engage with audiences. Here are examples of how brands make it work for them. | Continue reading
Content marketing headlines encourage readers to click, but it's the introduction that convinces them to stick around. Learn how to hook the reader. | Continue reading
We’ve gathered 3 of our favorite content marketing examples from recent weeks to help inspire your inner content creator. | Continue reading
It’s time to check your website traffic report to determine whether your content creation is merely creating buzz or actually driving business and ROI. | Continue reading