Know what will work for your native advertising campaign before it's been set live by placing Nudge across your owned content first. | Continue reading
Axios kicks off this week with a fresh start and smart approach to native. I like this, a well-curated site and content will attract advertisers. Take a look at the campaigns of the week, increasingly we're seeing more and more brand integration, to brand safe environments. Wheth … | Continue reading
Welcome to 2017! Medium's downsizing has everyone talking, I shared my thoughts below. Great data points this week, and it seems everyone's just rolling up the sleeves and getting in to helping native scale, addressing the barriers raised in late 2017. Notable Stories this Week W … | Continue reading
Closing out the year, I touch on the luxury opportunity and the rise programmatic direct, both discussions are interlinked around transparency for advertisers. Where are ads showing and are the numbers real? Fake news isn't helping! Notable Stories this Week Another metrics misha … | Continue reading
Twas the week before the last week of the year - and last minute campaigns were going out left right and centre, whilst some of us were lucky enough to begin to slip away for the holiday season! It was a quiet week on the release front but some good posts for the year ahead. Yest … | Continue reading
What a year it's been! As we close out the year and look to 2017 here are some of the best examples of native advertising. How did we find these? Each week we share campaigns of the week in This Week in Native Ads and we've measured thousands of native campaigns throughout the ye … | Continue reading
Tough week for Breitbart, losing advertisers, left right and centre. A nightmare scenario for retargeters whose ads aren't blacklisting. But so, it's that time of year for wraps, trends and looking ahead to 2017. This week we have IAB members predictions for the year ahead. Keep … | Continue reading
After a break, through Thanksgiving, it's a double whammy mega edition this week. Fake news is the big topic, with Zuckerburg unable to articulate their approach, made worse by Ev Williams's post on Medium. A lot of informal discussion around how it impacts the companies that rel … | Continue reading
Native advertising is used to create ads that appear less like ads and more like the content on the page that is being browsed. This form of advertising is used to overcome banner blindness, a phenomenon where website visitors consciously or subconsciously ignore display ads. Nat … | Continue reading
Brand safety on recommendation ads is the hot topic this week. i.e. knowing that you advertise without having detrimental content to your left or right in the recommendation grid. In tandem Facebook/Google have/are banning fake news sites from their networks. This should help add … | Continue reading
Trying a new section this week, gigs/jobs in the space, ping me if you'd like to add any. Hot topic this week is, what is the path to digital revenues for publishers? Replacing print advertisers fast enough. The challenge here is most of the market are focused on existing digital … | Continue reading
Nudge is seeking a passionate digital marketer to join our team. We're a bunch of misfits, hackers who have come all the way from New Zealand to bring our product to the market. This means our work culture is a little different to your typical NY company, we all love to travel a … | Continue reading
A crisp fall (autumn) week here in New York but lots going on: Facebook Q3 results are incredible, WSJ coverage of ad spend is very interesting. And I had a great time chatting with Patrick Keane at the LiveRamp RampUp event. Thanks if you made it. Facebook is nearing the limits … | Continue reading
After acquiring a tan in Maui, I'm back in action! Bit of focus on AMP this week post Google's roll out across all search results. This feels like a big opportunity and equally an invisible tax people are paying by not being optimized. If you haven't by now figured your AMP strat … | Continue reading
With Ben out of the office this week I'll be jumping in to provide 'This Week in Native Ads'... be nice :) One of the biggest changes I'm seeing within the native content space (and not just this week), is the rise of native video across a wide range of publishers. For this week … | Continue reading
Brands are still doubling down on content, especially in finance. This week we saw Goldman announce its new initiative and Vox partnering with Chase to produce Meridian. With this continual focus of content, brands as publishers, more and more ad:tech will be now consumed by the … | Continue reading
New York Times showcases some of Google's Native Stack, which is neat, where we see premium publishers experimenting. It's an early indicator of where the rest of the market will follow, especially given the Times role in helping spread native content. I have an ask this week... … | Continue reading
The story of the week is Facebook incorrectly measuring attention on its video ads for 2 years! Read it here. It's kind of a simple (and easy to make) mistake in the algorithm. But it has gone unchecked for so long. Facebook said it didn't impact what people paid but incorrect da … | Continue reading
We have some interesting datapoints from Dmexco, thanks to TheDrums coverage and interviews with Sir Martin Sorrell, CEO of WPP and Tim Armstrong, CEO of AOL. Further in exciting news this week, we at Nudge are sharing a case study in partnership with The Atlantic, demonstrating … | Continue reading
Dmexco is in, in big time this year! I attended last year and thoroughly enjoyed it but unfortunately couldn't make it this year. Will share the best post analysis next week. -Ben Campaign of the Week: 12 Free Apps that will Enhance Your Life Source: USA Today Why we like it: We … | Continue reading
Facebook announced it is pre-fetching to help speed up advertisers pages, and slow pages will factor in to the bid price. What often isn't discussed is that Facebook Mobile ads are a way to get around ad blockers... so a go-to for advertising arbitrage, in the short-term good for … | Continue reading
I loved Chad Pollitts post this week, How to Scale Native Advertising for Distribution for a couple of reasons. The first time I'd heard of this concept of Native 2.0 -- the second wave of native. The idea is that more tools (like Nudge) help scale the disparate sources and bring … | Continue reading
We saw the surprising stat, 68% of publishers using editorial staff to create native, I've yet to dig in to this - but haven't seen this first hand. Typically editorial have shifted across. But it does touch on a good point, if you're a smaller publisher - how do you resource you … | Continue reading
The hot story this week is Facebook's public stance on blocking ad blockers, launching a unblockable format... only to be re-blocked by AdBlock Plus days later… I think we're only seeing the beginning of this story. -Ben Campaign of the Week: The Secret Life of a Long Island Mili … | Continue reading
This week we included a head to head of Facebook vs Twitter, identifying which of the two drives the highest quality traffic to your content - I won't spoil that scroll down to see. Branded content outperforming pre-roll isn't a huge surprise but good ammo to have in your arsenal … | Continue reading
Campaign of the Week: Defy Hunger Together Source: Wall Street Journal Why we like it: Together with the WSJ, Mini is going on a journey across America in support of Feed America, watch as they visit different communities and raise funds along the way. It's an easy to grasp story … | Continue reading
Make the most of your native content investment by embracing these best practices. Make the brand integral This story couldn't exist without the brand being present, it should feel natural for the end consumer to make the connection to the brand. A great example of this is a coll … | Continue reading
1) Load time is life and death If your content doesn't load fast you lose the user. This is an invisible tax you're already paying but not realising. Slow load time can result in as high as 50% drop off in people intending to read your content and actually doing that. 2) People s … | Continue reading
Campaign of the Week: South London Hosted By Artwork Source: Hosted By Why we like it: Solid example of native content done right, helps you explore South London and get a sense of what's going on - why you'd like it. To fully experience it you can book an AirBNB. Quote of the We … | Continue reading
Campaign of the Week: Journey to the Hop Source: The Weather Channel Why we like it: It's stinking hot right now and the Weather.com execution with Goose Island is perfect timing. Hot weather and refreshing beverage. This piece goes into how weather impacts the production of hops … | Continue reading
Campaign of the Week: Designing Buildings that Learn Source: IBM Why we like it: For IBM Watson the article series brings to life the potential of Watson & Internet of Things. The content is produced and distributed by Wired Band Lab but housed on the IBM site, despite the interf … | Continue reading
Campaign of the Week: An Honest History of Hacking Source: Wall Street Journal Why we like it: An Honest History of Hacking, brought to you by WSJ & BitDefender takes users through the build up to the pressing cyber crime issues of today. A perfect lead in for BitDefender and rel … | Continue reading
Campaign of the Week: Woman Deriving Some Sort Of Sick Pleasure From Healthy New Diet, Lifestyle Source: The Onion Why we like it: We always appreciate The Onion's satirical take on the news and then how they extend that through to brands. This reverse take for NaturesCare pokes … | Continue reading
Campaign of the Week: More to the Maldives Source: Conde Naste Traveller Why we like it: A simple straightforward execution, here's why you should visit the Maldives and some options to get you started. Drives through to a destination site with more information. A great way to pu … | Continue reading
Campaign of the Week: Worth the Drive: These Delicious Destinations are the 6 Best Road Trips to take this Spring Source: Tasting Table Why we like it: What is a vehicle if not a means to get you places and try new things? Like eating delicious foods and exploring hidden treasure … | Continue reading
Campaign of the Week: Roots: A Cultural Force that Changed The Nation Source: New York Times Why we like it: This paid post in New York Times takes you on a beautiful and engaging story of how "Roots" made it's impact on American culture and history. Featuring the History Channel … | Continue reading
Campaign of the Week: How to Nail the Job Interview Source: Imgur Why we like it: How do you make sure you to rock that interview and land the job of your dreams? If you don't have a game plan already, SoFi.com got you covered with this sponsored post in Imgur. Great insights, us … | Continue reading
We're seeking a full-time driven sales and account manager to join our agile sales team. Nudge is a software company which helps agencies & publishers track, measure and manage native advertising content. Day to day includes: – Management of sales outreach – Sales meetings – On-b … | Continue reading
Campaign of the Week: 14 Avocado Snacks You Should Make For Cinco De Mayo…And For…Ever Source: Buzzfeed Why we like it: They've done it again! Avocados from Mexico make sure that they are the one to count on when celebrating this annual food fest that is Cinco de Mayo. A sponsore … | Continue reading
We're seeking an ambitious hungry digital marketer who wants to experiment, push the boundaries and learn a few things along the way. Nudge is a software company which helps agencies & publishers track, measure and manage native advertising content. Day to day includes: - Website … | Continue reading
The best content you produce is content which is polarizing, in that only the people who will end up your customers will read it. Here are a few ideas that I have used repeatedly to achieve this. 1) Industry Newsletter, your This Week in We do 'This Week in Native Ads'. That hone … | Continue reading
Campaign of the Week: Does the Body Reveal Secrets about out Decisions? Source: New York Times Why we like it: Investing in your future is all about making the right decisions. So what better way to talk investment, than with an article about the human factors that goes into how … | Continue reading
Campaign of the Week: 10 Items You Need to Survive in The Wilderness Source: Thrillist Why we like it: A spark-producing ferro rod, a large 2qt cooking pot and a handy saw. These are all things that you should consider packing if you ever decide to head into the wild. Featuring H … | Continue reading
Campaign of the Week: The Water Diviner Source: Complex Why we like it: Get inspired by the athlete, the one everyone loves to love, as he gets ready for his fifth and final Olympics in Rio. This Custom Feature in Complex, presented by Under Armour, takes you on a typical day in … | Continue reading
Campaign of the Week: Guide to Cat Ownership Source: The Onion Why we like it: If you have a cat, chances are you'll agree with most things being taught here. If you don't, but are about to get one, you'll have a good look into what's to come. This custom feature in The Onion, pr … | Continue reading
As interns at Nudge, we thought it would be interesting to write about the history of the company. To make it more personal we held interviews with the people working here. The Formative Years Young & Shand is a digital marketing company from New Zealand founded by Ben Young and … | Continue reading
Campaign of the Week: Gant - Never Stop Learning Source: Inside Hook Why we like it: Introduced with an engaging story-building video, followed by an article with styling tips and links to purchase. This New York Lifestyle Guide, presented by GANT in InsideHook, is fun, well bran … | Continue reading
Campaign of the Week: Wakayama - Make it Happen Source: The Atlantic Why we like it: Interactive and artfully put together, this custom feature in CNN tells a great narrative as to why you should visit Wakayama. It includes multiple content types and invites you to the best that … | Continue reading