Synthetic data use cases, telephone calls emerge: Tuesday’s daily brief

Plus the impact of devices on search ads | Continue reading


@marketingland.com | 4 years ago

Unlock actionable tactics to craft compelling content

Join us online at SMX Create, April 13, to learn how amazing content can drive awareness, traffic, conversions, and sales. | Continue reading


@marketingland.com | 4 years ago

Pinterest creators, involving MOPs in decisions: Monday’s daily brief

Plus Amazon ads deliver for enterprise brands | Continue reading


@marketingland.com | 4 years ago

New tools for Pinterest creators

How the visual discovery platform is rethinking stories and influencers | Continue reading


@marketingland.com | 4 years ago

Martech survey, Australia passes media code: Friday’s daily brief

Plus, Virginia’s consumer privacy law and what it means to marketers | Continue reading


@marketingland.com | 4 years ago

60+ free martech sessions. The agenda is live!

Deliver exceptional digital experiences, streamline operations, and drive revenue. | Continue reading


@marketingland.com | 4 years ago

Unified ID 2.0, ecommerce Shopper Experience: Thursday’s daily brief

Plus, Yelp expands Waitlist for disrupted diners | Continue reading


@marketingland.com | 4 years ago

Scrappy reseller platform Vendoo’s keys to acceleration: great relationships and a small stack

How Josh Dzime-Assison helped build a martech stack to support a new reselling model. | Continue reading


@marketingland.com | 4 years ago

Yes, it’s martech, Facebook ads outage: Tuesday’s daily brief

Plus texts from brands, the agile CMS race | Continue reading


@marketingland.com | 4 years ago

How to Lead People Effectively on Agile Marketing Teams

Actionable advice on how to get the best out of your agile organization. | Continue reading


@marketingland.com | 4 years ago

How messaging channels are surging and becoming critical to marketing success

Zendesk, Winterberry Group and Braze on the crucial role messaging plays in decisioning and orchestration. | Continue reading


@marketingland.com | 4 years ago

Facebook-Australia standoff may have turned a corner

The proposed news bargaining code remains in suspense as Australia's Treasury department brings Facebook and publishers back to the table. | Continue reading


@marketingland.com | 4 years ago

Agile marketing for effective leadership, Shopify’s earnings: Friday’s daily brief

Plus a question about Ops, Infutor's ID activation by boberdoo.com | Continue reading


@marketingland.com | 4 years ago

4 disruptive, uncomfortable, yet inevitable martech trends

Industry veteran Jep Castelstein on the future of martech. | Continue reading


@marketingland.com | 4 years ago

Small data, big impact, and GMB adds ‘time in business’ label: Thursday’s daily brief

Plus, EU may require big tech to pay for news links. | Continue reading


@marketingland.com | 4 years ago

How small businesses can drive value from small data

Small business often means small data, but there are ways to drive value from it. | Continue reading


@marketingland.com | 4 years ago

Tapad seeks to make cookieless IDs interoperable

Switchboard is not a new ID solution. It's an attempt to make different ID solutions play nice together. | Continue reading


@marketingland.com | 4 years ago

Interoperable cookieless IDs and App Annie’s AI tool: Wednesday’s daily brief

Plus, the difference between B2C and B2B marketing | Continue reading


@marketingland.com | 4 years ago

What will you learn at MarTech?

After two rewarding days of tactic-rich training, you’ll be ready to overcome marketing challenges, surpass customer expectations, and achieve organizational success. | Continue reading


@marketingland.com | 4 years ago

Apple vs. Facebook and looking at Google’s FLoC plan: Tuesday’s daily brief

Does Google’s alternative to third-party cookies make sense? | Continue reading


@marketingland.com | 4 years ago

Does Google’s FLoC alternative to third-party cookies make sense?

If the battery of addressability alternatives becomes too confusing, will contextual advertising resurge? | Continue reading


@marketingland.com | 4 years ago

SMX kicks off in two weeks… don’t miss out!

Register now to get your All Access pass for just $149 -- or bundle with a two-day workshop for $289! | Continue reading


@marketingland.com | 4 years ago

KFC, Taco Bell tap AI, and GAAR is explained: Monday’s daily brief

Plus, when getting a handle on soccer’s digital assets is the gooooooal! | Continue reading


@marketingland.com | 4 years ago

Call analytics platforms expand their utility

Advances in machine learning are enabling call analytics platforms to do more than ever before. | Continue reading


@marketingland.com | 4 years ago

How Special Olympics is supporting digital health and strength

The nonprofit leverages Brightspot, Falcon and EveryAction to support programs for athletes, donors and volunteers. | Continue reading


@marketingland.com | 4 years ago

ON24 shares surge on first day of trading

ON24 asks the market to bet on the continued value of virtual engagement. | Continue reading


@marketingland.com | 4 years ago

Please don’t fill new channels with bad creative

TechStyle Fashion Group’s pandemic pivot might be considered rare in a world when marketers say most ads are lackluster and repetitive. | Continue reading


@marketingland.com | 4 years ago

Your exclusive MarTech preview is here

Join us online at MarTech, March 16-17, for a free, expert-led training experience that tackles the core technologies you need to meet customers’ growing demands. | Continue reading


@marketingland.com | 4 years ago

Marketers say COVID vaccines create hope for quick return of in-person events

But whether organizers can safely get conferences up and running in 2021 is another question altogether. | Continue reading


@marketingland.com | 4 years ago

SMX Early Bird rates expire Saturday… book now and save

Register now to secure your All Access pass for just $99! | Continue reading


@marketingland.com | 4 years ago

Does the rift in AI matter to marketing?

AI is at a fork in the road. Neither option is promising, but does that really matter? | Continue reading


@marketingland.com | 4 years ago

Episerver rebrands as Optimizely

The digital experience vendor takes on the name of one its recent acquisitions. | Continue reading


@marketingland.com | 4 years ago

When martech isn’t martech

If a tool is used by marketers, does that make it part of the martecfh stack? Where do we draw the line? | Continue reading


@marketingland.com | 4 years ago

Don’t miss the upcoming keynotes at MarTech

Join thousands of senior marketers at online at MarTech, March 16-17, for a FREE expert-led training experience. | Continue reading


@marketingland.com | 4 years ago

What is marketing ops?

We know it when we see it, but can we define it? | Continue reading


@marketingland.com | 4 years ago

Train with the experts from Adobe, Microsoft, and more at SMX

Meet some of the marketing experts who will guide you on your learning journey this February. | Continue reading


@marketingland.com | 4 years ago

What is broken that a CDP will fix?

What functionality would a CDP replace in your marketing stack? | Continue reading


@marketingland.com | 4 years ago

Your exclusive MarTech preview is here

Join us online for free, March 16-17, to explore essential marketing operations challenges and opportunities. | Continue reading


@marketingland.com | 4 years ago

Rethinking your strategic planning for 2021

How to change your approach to strategic planning in this fast-moving business environment. | Continue reading


@marketingland.com | 4 years ago

How Rakuten Viki is promoting K-drama to a global audience

A martech stack featuring Movable Ink and Braze is critical to user engagement. | Continue reading


@marketingland.com | 4 years ago

The SMX Report agenda is live!

Your journey to mastering search marketing analytics begins here. | Continue reading


@marketingland.com | 4 years ago

ON24 files for an IPO

After a period of losses, ON24 catches the virtual event wave. | Continue reading


@marketingland.com | 4 years ago

Is your marketing ops team ready to implement a new CDP?

Best practices for implementing a CDP, and how a 75 year-old sporting goods company went about it. | Continue reading


@marketingland.com | 4 years ago

Why Cross-Functional Agile Teams Get Campaigns Delivered Earlier

How to avoid over-specialization and the bottle-necks it creates. | Continue reading


@marketingland.com | 4 years ago

Virtual events platform Hopin acquires Streamyard

Expect consolidation in the virtual event space in 2021. | Continue reading


@marketingland.com | 4 years ago

MarTech workshops = real experts, actionable tactics

Choose one for just $149, or mix and match to unlock 15% off your total registration. | Continue reading


@marketingland.com | 4 years ago

How marketing ops can survive and thrive M&A

Merging teams and systems following a merger or acquisition can be an opportunity rather than a crisis. | Continue reading


@marketingland.com | 4 years ago

Are best practices useful or lazy?

Adopting best practices seems like a no-brainer. But here are some things to consider along the way. | Continue reading


@marketingland.com | 4 years ago