Research is an essential part of the writing process. But what happens when that research is taking much longer than anticipated? | Continue reading
The White House can teach us all a thing or two when it comes to content marketing. Take a look at these examples and see how you can follow their lead. | Continue reading
Stalwart journalists say content marketing has too many gray areas. Here's some breaking news: They're wrong. | Continue reading
These 5 tips will help attract more users to your blog by focusing on SEO, understanding Google algorithms, measuring performance and more. | Continue reading
If you've shied away from content discovery platforms in the past, you might want to reconsider. Learn how these tools can boost your website traffic. | Continue reading
Do you understand the value of a content marketing plan, but struggling to get buy-in from executives at your company? Follow these steps to ensure success. | Continue reading
If you’re a blogger aiming for more exposure, your next step might be blog syndication. Here are 6 tips for syndicating your blog. | Continue reading
Without establishing credibility, content lacks the intellectual heft and emotional resonance it needs to effectively communicate your message. | Continue reading
With the Summer Olympics around the corner, the International Olympic Committee is employing these classic PR tactics to overcome Brazil's recent PR problem. | Continue reading
Learn four simple steps for crafting relevant, engaging content when developing content marketing material for a senior market (50-plus age group). | Continue reading
See how a content marketing platform helped Wikimotive's editorial team scale content production and and grow its business. | Continue reading
The rules of social media are constantly changing. One of the more peculiar myths out there centers around the best times to post on social media... | Continue reading
With some strategic planning and smart, energetic writing, trade show content marketing can be a cost-effective way to bring foot traffic to your booth. | Continue reading
Even in a regulated industry like health care, it’s still possible to tell great stories. Market your pharma release successfully with these tips. | Continue reading
Brandpoint, provider of content marketing solutions, receives top honors from leading media site for content marketing innovation. | Continue reading
Companies that encourage innovation and collaboration experience increased employee morale, fewer problems with office politics and lower production costs. | Continue reading
Although he’s no longer a candidate, Ted Cruz's campaign offers multiple lessons in how NOT to establish a personal brand. | Continue reading
Don't hate the player - hate the game. Here's how Hillary is embracing the political climate and shaping her personal brand - yet again - for the occasion. | Continue reading
Whether or not you're feeling the Bern, Bernie Sanders has made an impression with his unique political brand. What's his secret? | Continue reading
The most impressive thing about Trump and his political and personal brand is that it follows the one guiding principle of branding: know your audience. | Continue reading
Determining the right PR strategy to achieve your client's goals is complex. Here's what pr pros need to know about content distribution services. | Continue reading
Expand your content's social reach through employee engagement. Here are 3 tips to create a brand your employees will be excited to engage with. | Continue reading
Most marketers understand blogging is an important part of engaging target audiences. But sales teams should be paying attention to the blog, too. | Continue reading
It doesn’t require a great deal of skill to post something on Facebook, but to do it well here are some things you need to really pay attention to. | Continue reading
People buy from people, not companies. By defining a brand personality, you're giving customers someone they can relate to and trust. | Continue reading
How do you know if your audience is engaging with your content? Here are three actions that give you the best indication of how your content is received. | Continue reading
Good stories should inform and entertain, but regulated stories must also notify and disclaim. This can be difficult, but Brandpoint can help. | Continue reading
Without the right tools, working with social media clients can be frustrating. Here are 3 reasons why Facebook Business Manager is your lifesaver. | Continue reading
DSP. Retargeting. Ad networks and ad servers. Programmatic advertising and media buying. What does all this mean to a small business owner? | Continue reading
These nine examples of great content come straight from nine different Brandpoint content creators and serve as shining examples of how to do it right. | Continue reading
To launch a successful content marketing campaign, you need an editorial plan. And there's no better place to record it than on your editorial calendar. | Continue reading
Brand journalism helps marketers keep up with both the speed at which technology moves and the way in which consumers want to be communicated with. | Continue reading
Content and social strategy should rarely be separated. But when you start with the most critical questions, content strategy emerges as number one. | Continue reading