Is your list's value decreasing? Here's how to reactivate a tired email list by either reactivating or unsubscribing those who are slipping away. | Continue reading
Are there any benefits to swearing in your website copy? Yes, but you'll have to learn to manage the risk that comes along with the benefits. Here's how. | Continue reading
“What is beautiful is good,” the saying goes. This saying stems from a belief that attractiveness correlates to other good qualities. In a phrase, attractiveness is a Halo Effect. Of course you can see that on the surface, the logic in that saying is flawed. What’s beautiful has … | Continue reading
Elite Camp is a 3-day traffic and (mainly) conversion event. It’s among the very best CRO events in the world, and of course in Europe. This year was already its 7th year – and the format has proven to be so successful that the event has been replicated in many other countries. E … | Continue reading
Is personalization effective or just plain creepy? Why are so many companies failing to get real results from personalization? We break it down for you. | Continue reading
Hopefully you have many optimization weapons in your arsenal: digital analytics, A/B testing, click mapping, user testing, etc. One you may not have thought of (and hence your competitors might not be aware of): eye-tracking and visual engagement analytics. When you hear the word … | Continue reading
m(Dot) vs. responsive vs. adaptive... all three options have their unique pros and cons, but which is best for someone running tests on the regular? | Continue reading
Interactivity tends to lead to better engagement, and it's thought that better user engagement equals more conversions and more long term satisfaction with a brand. The web is an inherently interactive medium, so there are infinite ways to implement interactivity onto your site. … | Continue reading
Developing organizational trust in your process and results is the most critical piece in the optimization process. An organization that has been burnt by broken tests or disillusioned by a trough of losing tests won't be able to maintain enthusiasm for its testing program. And a … | Continue reading
The data itself won't tell you anything... that's why it's called web analytics analysis. Here's what you need to know about the analytics analysis process. | Continue reading
Throughout his life, architect Bill Claudill wrote down notes on this and that, and organized those thoughts under the title This I Believe. When Tom Peters turned 60, he decided to scribble down 60 thoughts, one for each year - that seemed to capture his professional and persona … | Continue reading
When you first start doing conversion optimization, you think that the biggest hurdles are technical things: running a test the right way, collecting data correctly, QA’ing tests. These things are all important, of course. But the solutions are fairly straightforward, and when yo … | Continue reading
At one end of the spectrum you have iterative testing and at the other, you have innovative testing. What's the difference? When do you use each one? | Continue reading
You and I may have a hard time believing it, but many people are afraid to shop online. Now, as someone who regularly makes ridiculous impulse purchases, I never second guess entering my credit card information online. In fact, I just bought a Led Zeppelin coffee mug in the time … | Continue reading
Should you move fast and break things? High velocity testing is more complex than that. Here's how you can practice high velocity testing... responsibly. | Continue reading
If I gave you a 750 page book and a 150 page book, which one would you guess to be the better (more valuable) book? There’s not really a correct answer here. You might think that because there is more quantity - it is more voluminous - that it is worth more because of the effort … | Continue reading
Even A/B tests with well-conceived test concepts can lead to non-significant results and erroneous interpretations. And this can happen in every phase of testing if incorrect statistical approaches are used. This post will illustrate the 10 most important statistical traps to be … | Continue reading
Social commerce is growing in popularity, fuelled by efforts from Facebook, Twitter and Pinterest. Here's everything you need to know about social commerce. | Continue reading
The Serial Position Effect influences how people remember your offers, products, and words. If you care about optimization, learn about this psychological trigger. | Continue reading
NPS isn’t the end-all be-all of customer data. But it does give you some insight into customer loyalty and satisfaction. One of its greatest powers is segmenting customers into three parts: detractors, passives, and promoters. This lets you market to them in different ways. You c … | Continue reading
Analytics is a field that moves fast. Most changes have happened as a result of the transition from PC computing to mobile. Mobile is still a new space for analytics. Things are happening quickly, and everyone's looking for the newer, better, and faster solution. At Amplitude, we … | Continue reading
Let’s talk about the collective pain in everyone’s marketing ass. Pretty much everyone’s mobile conversions suck. This isn’t a secret. You know it. I know it. Your bottom line might even be reeling from it. All types of businesses are seeing significantly lower mobile conversion … | Continue reading
Using buyer modalities is like taking a shot in the dark at a target that's constantly changing shape. It just isn't smart marketing. | Continue reading
Almost all business owners hate Yelp, but they understand its power. User generated reviews in general are tremendously influential in persuading people to buy. One study found that 88% of consumers trust online reviews as much as personal recommendations and 72% of consumers say … | Continue reading
You finally decide to invest the time and money into building an email list. Tons of articles explain the importance of email marketing for your business, but you continue to fail at achieving results. Instead you experience: Low open & click-through rates High unsubscribe rates … | Continue reading
Would you rather optimize the path your visitor will actually take or the path you think he should take? If the former, beware of linear funnels. | Continue reading
Raise your hand if you’ve ever made an impulse purchase. I can relate (and the stack of random junk in my room can attest to that). If we’re not alone in this behavior, then clearly there’s a market of impulse buyers. In fact, UIE found impulse purchases represent almost 40% of a … | Continue reading
Website templates may be a design shortcut, but they are never an optimization shortcut. Here's how to use them responsibly and effectively. | Continue reading
Hero images are all the rage. But if you haven't tested yours, it's likely it's underperforming and you're losing sales. Learn from 22 good (and 4 bad) examples. | Continue reading
Do visitors believe what they read on your site? Are you a credible company with a credible product? You might be sending the opposite message. | Continue reading
It’s a cultural trope to “want what you can’t have,” but it’s also a principle based in decades of psychological research. That principle, scarcity, is incredibly powerful in marketing, persuasion and conversion optimization (when done right). The problem is, if you don’t do it r … | Continue reading
A bad UX means fewer conversions. Undeniably. So, here's what you can do to avoid some of the most common UX mistakes made today. | Continue reading
Web personalization is all the rage, but are you trying to run before you’ve learned how to walk? Don’t trip and stumble in your drive to master shiny, new techniques - instead, learn what you need to get accomplished first, and what the pitfalls are if you don’t. The State of Pe … | Continue reading
Without a definitive plan and understanding of the fundamentals, your mobile app analytics will get complicated quickly. Here's how to get started. | Continue reading
When writing copy for a landing page, especially for a B2B site, do you write in plain language that everyone can understand or do you use technical jargon? Most common wisdom has said that jargon doesn’t work in copy, but that’s a blanket statement that may not always be true. T … | Continue reading
There's another side to using psychology online that almost no one is talking about: psychological backfiring. Psychology isn't a perfect, magic formula. | Continue reading
Your users will make mistakes. It’s inevitable. That’s what error messages are for - but so many companies are doing them poorly, and they’re pissing off potential customers in the process. So, how can we better design error messages to increase user experience, and therefore, in … | Continue reading
Pro optimizers follow specific processes, but when you’re just starting out, core conversion rate optimization principles like these can be a lifesaver. | Continue reading
When it comes to traffic acquisition, the money is in the headline. But testing content headlines comes with a unique set of problems. The Challenges With A/B Testing Content Headlines There can be great value in testing content titles. Clearly. Look at Upworthy, BuzzFeed, or Huf … | Continue reading
It's not enough to get 1 million views if none of those viewers actually buy your product. Here's how to optimize videos for conversions. | Continue reading
In this 2016 State of Conversion Optimization Report, we gave a 48 question survey to 722 people who work in the optimization space. Of course, a lot of what we learned was expected. For instance, many optimizers have little to no budget (sadly). But we also learned some surprisi … | Continue reading
ConversionXL Live 2016 was a smashing success. The speakers were amazing, the resort phenomenal, and the networking world-class. Here's what Peep had to say about the event: Peep Laja: Last year we pulled off a fantastic event, and we were keen to do even better in 2016. We succe … | Continue reading
Friction, defined as “the psychological resistance that your visitors experience when trying to complete an action, is a conversion killer. You can optimize your value proposition or CTA buttons all you want, but if your sign-up flow contains too much friction, you’re leaving mon … | Continue reading
A/B testing Facebook ad campaigns can be tough, especially if you want statistically significant results. Here's the process and structure you need. | Continue reading
Many modern psychology researchers have suggested that the human brain has three (figurative) parts: The new brain - thinks (rational data) The middle brain - feels (emotions and gut feeling) The old brain - decides (takes input from both and pulls the trigger) Until fairly recen … | Continue reading
Do icons improve usability? It depends on how extensively you've tested the five elements of icon usability during the development stages. Here's how. | Continue reading
When you’re doing conversion optimization, one of the hardest parts is finding opportunity areas to optimize. Finding places people are dropping out is important in setting up a prioritized testing plan. Equally valuable is finding activities that correlate with higher customer s … | Continue reading
NPS is a valuable customer experience tool, and companies everywhere are using it to improve their experience and boost revenue. But there are many misconceptions and misuses of NPS, and this piece will address those, in addition to showing you how you can actually get value from … | Continue reading