Disclosures - When, Where, and How to Use Them Disclosures within advertising are to inform the readers that the content they're about to read is an advertisement. Previously, Nudge created a whitepaper regarding disclosures and custom native ads, where the results were surprisi … | Continue reading
Campaign of the Week: Brick and Mortar is Dead Source: The Atlantic Why we like it: This sponsored piece by Pitney Bowes in The Atlantic is a good example of how to capture your audience's attention before finishing up with an accurate call-to-action. The piece consists of a seri … | Continue reading
Social Hubs Bringing all of your social media together in one single place, a hub, will have a bigger impact and motivate your targeted audience to carry on your message to an even wider audience. A social hub is a digital property for you and your business where you can collect … | Continue reading
The Growing Trend of Native Video Ads. Native Video Ads is a concept that you can find in almost every social media feed today, and it has become a more frequently used term among publishers and advertisers. It's not only an industry trend, used on all kinds of devices, but also … | Continue reading
As a student of the BIC masters program of Branding and Integrated Communications, I got a chance to participate in today's native ad conference at The CUNY Grad School of Journalism. The conference was named "Journalism in the Age of Branded Content…and Vice Versa." and was part … | Continue reading
Creating valuable content can sometimes be tricky. After you've published it, you can't just sit and wait for it to perform. All the following steps need to be taken into consideration when creating content, from planning to measuring it. Content Planning Most actions start with … | Continue reading
Campaign of the Week: Discovering Dubai Source: Travel&Leisure Why we like it: A beautifully built custom feature in Travel & Leisure that leaves you wanting to book a flight and be on your way to Dubai. Restaurant and bars, maps and destinations. This piece is interactive and en … | Continue reading
Content retargeting is serving content ads to people who have already read your content. It's a new tool in the content marketers toolkit and allows you to manage your content funnel a lot more effectively. Matching content to the buyers journey. For example: Someone reads your t … | Continue reading
Campaign of the Week: Smart Moves - See how Editors Strike a Balance Between Workouts, Weekends, and Beyond. Source: Who What Wear Why we like it: Brought to you by New Balance, this native ad in Who What Wear, brings relevant value for the reader with content that is easy to nav … | Continue reading
Advertisers, publishers, and agencies are adjusting their strategies to keep up with the development of native advertising. They are experimenting with new tactics to fit into the digital marketing world. As native advertising is growing conferences are good opportunities to take … | Continue reading
Nudge has previously made research papers in order to help brands and publishers to understand how we can analyse and measure native ads. Within the food and drink industry, we've made a few findings on what type of content that works better than others and why. One conclusion is … | Continue reading
What is a native ad platform? A platform is a group of technologies from which applications, processes, and technologies are developed. An online marketing platform is an integrated web-based platform where advertisers and publishers buy and sell advertising space. Behind these p … | Continue reading
Campaign of the Week: Dinner Time - 50 Years of Food of Thought Source: TIME Why we like it: This paid post by in TIME, presented by Netflix, features their new series Cooked by digging up some old food stories in the TIME's archive. Netflix keeps setting a good example of how to … | Continue reading
Today Google Accelerated Mobile Pages (AMP) rolled out to the masses, you will start to see them in searches, indicated by this green thunderbolt. The beauty of this, is that Google is taking the initiative to help clean up the rest of the web, they are abstracting this layer on … | Continue reading
The beauty of fashion While New York Fashion Week 2016 has come to an end, Nudge would like to present two industries that have been discussed topics the last couple of weeks. Fashion and beauty allow people to express themselves and works as daily inspirations, which is why so m … | Continue reading
You're here as you want to find out more about measuring brand awareness and the associated metrics. Brand Awareness is: the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services." Source: Wikipedia The intent of … | Continue reading