July 6 is National Fried Chicken Day . Marked merely to drive product sales—in this case, sales of chicken parts by fast-food rest... | Continue reading
Ten years ago, you wouldn't find a CMO in most companies. That individual has only recently escaped orbit around the COO . As "... | Continue reading
B2B CMOs have struggled to measure events with the same precision they measure digital. Mobile apps could change that. Not only do t... | Continue reading
One of the saddest lessons of history is this: if we’ve been bamboozled long enough, we tend to reject any evidence of the b... | Continue reading
My ad agency years taught me never to show clients work that, for all purposes, couldn't be released as is. Showing anything less t... | Continue reading
You can fool some of the people all the time, and all the people some of the time, but you can’t fool all of the people all of the time.... | Continue reading
Only 6% of B2B marketers say they're "sophisticated" content marketers, according to Content Marketing Institute . The rest worry ... | Continue reading
I personally want to continue to live in a country where I can think as I please, go to any church I please, or to none if that is my d... | Continue reading
"Fake news" is the reason Alexander Hamilton—George Washington's Treasury Secretary and the leading voice of the Federalists—never be... | Continue reading
Want to make your blog "a machine for lead generation?" It's easy, says Michael Brenner , CEO of Marketing Insider Group: Craft Y... | Continue reading
Unless brick-and-mortar galleries make a comeback, you may buy your first Basquiat at a trade show, says The Art Newspaper . Brick-and... | Continue reading
With apologies to '60s activist Jack Weinberg , never trust anyone under 30. With exceptions, they lack any sense of propriety―and ... | Continue reading
Although your customers won’t love you if you give bad service, your competitors will. ― Kate Zabriskie Making the rounds on ... | Continue reading
Felix had gone to live in a lotus land of his imagination. Where what is desired is dreamed of as already happened, where obstacles diss... | Continue reading
Call me a curmudgeon, but I've grown to loathe social media marketers who use weekday hashtags . You know who you are. Week upon we... | Continue reading
You prohibit tradeshow attendance. You cancel the newspapers. You fire the agency. You outsource customer service. You... | Continue reading
On CEIR's blog , adman Gary Slack laments the tradeshow industry's thundering indifference to customers—an indifference, alas, I can vo... | Continue reading
No man is an island entire of itself; every man is a piece of the continent, a part of the main. ― John Donne In Pre-Suasion... | Continue reading
I often encounter folks who've opted, or been forced, to freelance. A great many share something in common: they don't want to wor... | Continue reading
In the face of historically low approval ratings , President Trump mounted a puzzling charade on Monday. He opened a Cabinet meeti... | Continue reading
Those who can, do; those who can't, teach; those who can't teach, police grammar on the Internet. ― Ruadhán J. McElroy Two psyc... | Continue reading
The basest of all things is to be afraid. ― William Faulkner When he accepted the 1949 Nobel Prize for Literature―the same year... | Continue reading
Q. What's the fastest way to stampede a herd of exhibitors? A. Use the "D word." Drayage. Its mere mention thrusts otherwise se... | Continue reading
At a workshop on ad retargeting I recently attended, a well-seasoned colleague dropped the word "advertorial" in conversation. My respon... | Continue reading
Measuring your content marketing success is easy, digital marketer Barry Feldman says. Just apply these 10 metrics: Website traffic. ... | Continue reading
Writers are all vampires. ― Herman Wouk Writer Trisha Richards asked me where I find ideas for blog posts. Novelist Herman W... | Continue reading
Blogger Josh Bernoff has discovered the meaning of the word "covfefe" in the president's famous and now-deleted Tweet. " Here’... | Continue reading
Trade Show News Network asked five marketers how they'd go about attracting "high-value" attendees―influencers―to an event. They advi... | Continue reading
Photo: Ann Ramsey I had the honor to sit down and interview England's renowned shepherd and author James Rebanks in his Lake District... | Continue reading
Email, despite its shortfalls, is the B2B marketer's drug of choice. And its shortfalls loom large: inbox rates max out at only 70%... | Continue reading
US advertisers last year spent 21 cents of every ad dollar targeting radio and print audiences; 38 targeting cable TV viewers; and 41... | Continue reading
Either write something worth reading or do something worth writing about. — Benjamin Franklin David Meerman Scott galvanized ma... | Continue reading
M&A strategist Denzil Rankine told attendees of UFI's European Conference in April the compound annual growth rate of the "core product... | Continue reading
Direct mail response rates have reached a 14-year high, according to the Direct Marketing Association's latest Response Rate Report . S... | Continue reading
Sadly, 6 in 10 content marketers can't measure success . Measuring success requires that you establish goals and KPIs, says DMG's Gor... | Continue reading
Print may be passé, but B2B marketers nonetheless spent $9.75 billion on print ads last year, according to MediaRadar . That's more t... | Continue reading
Since Friday can't be a national holiday, let's at least make it a one-day cease-fire. No Boomer-bashing on June 2, the 50th anniver... | Continue reading
Search Engine Journal asked 230 marketers which content attracted the most leads. Their top choice: b logs. Four in 10 marketer... | Continue reading
Socialism is the philosophy of failure, the creed of ignorance, and the gospel of envy. — Winston Churchill Libertarian orthodoxy ... | Continue reading
In short, there's simply not A more congenial spot For happily-ever-aftering than here In Camelot. — Alan Jay Lern... | Continue reading
"P.O. Box 1142" was the code name Army intelligence gave a top-secret prison camp outside Washington during World War II; a site devot... | Continue reading
Boosterism is taking a back seat to Puritanism as politicos in many states pass laws denying civil rights to women and LGBTQ citizens. ... | Continue reading
Why is autobiography the most popular form of fiction for modern readers? — Jill Ker Conway Memoirs fascinate because the bes... | Continue reading
In our time, political speech and writing are largely the defense of the indefensible . — George Orwell As powerful as threats of... | Continue reading
I don’t have an audience; I have a set of standards. ― Don DeLillo Content Marketing Digest describes the difference between t... | Continue reading
Yesterday is not a milestone that has been passed, but a daystone on the beaten track of the years . — Samuel Beckett Milestones... | Continue reading
Certain readers resented me when they could no longer recognize their territory. — Jacques Derrida French philosopher Jacques Der... | Continue reading
Tonight and every weekday night, Bob Bailey in the transcribed adventures of the man with the action-packed expense account, America's ... | Continue reading