Cvent’s event marketing and management platform is getting a makeover designed to streamline and simplify the planning process. Here is our review. | Continue reading
Real estate within digital event environments — from event apps to registration pages — has always been a hot spot for sponsorships. | Continue reading
As investments continue to pour into the event tech sector, many providers are gunning for more end users — a shift that has implications for the way attendees find and interact with content. How could this impact the control event brands have over their own audiences? | Continue reading
The case for working with an event technologist has been building for quite some time, but with the proliferation of hybrid events and the added complexity that comes with them, the need for professional expertise and support is only getting stronger. | Continue reading
With hybrid events on the horizon and trade shows in recovery, many corporate event planners have to determine the return on investment (ROI) of participating in physical exhibitions compared to doubling down on their own hybrid event strategy. What data should they look at and w … | Continue reading
Eventbrite's figures demonstrate how companies built around in-person events are not able to drive back to profitability through virtual events. | Continue reading
Virtual events platform Hopin has announced another $400 million in funding. This takes its funding to $565 million to date with this round valuing Hopin at a staggering $5.65 billion. | Continue reading
The new Hybrid City Alliance is designed to enable far-flung destinations to join forces for multi-hub hybrid events, but many top destinations are noticeably absent and it’s not clear exactly what has changed about member service offerings. | Continue reading
Encouraging vaccine rollouts have exhibition event organizers in many areas determined to go back onsite. However, they’ll need exhibitors on board. | Continue reading
Attendees at virtual events usually have to register before seeing a schedule, but some events and platforms are shifting the paradigm. Could giving them more information and choice upfront help drive registration? | Continue reading
Multi-hub events may seem like the obvious solution as ongoing restrictions, uncertainty, and sustainability concerns force us to consider smaller, more local events. | Continue reading
Hopin is an all-in-one event management platform that helps users create customizable virtual, hybrid and in-person events, from worldwide summits to team meetings. Here is our review. | Continue reading
Cvent has agreed to go public through a merger with a special-purpose acquisition company. The deal values Cvent at more than $5 billion, including debt. | Continue reading
According to a recent poll, most event planners (57 percent) feel that virtual 3D booths make no sense. What do eventprofs really think about 3D environments as they’re used in events today? | Continue reading
What do eventprofs really think about virtual 3D booths as they’re used in events today? | Continue reading
Could successful vaccine rollouts in countries with strong domestic markets for trade shows and other events put a damper on resuming international events? While event executives are optimistic about a rebound in international travel, they also see factors favoring a greater shif … | Continue reading
Event planners are swimming in data with the potential to boost ROI and enhance event impact, but without industry-wide data standards, that information is often lost or hard to analyze beyond a single event. Explori’s new VSef initiative aims to change that. | Continue reading
In-person events are making a comeback, but happy days are not quite here again. Labor shortages and rising costs are straining event planning budgets and putting a damper on the resurgence. | Continue reading
Virtual events platform Hopin announced Wednesday that it purchased Attendify as part of its plan to expand its event marketing suite. That's another major move by the company that just celebrated its second anniversary this past June. No financial details were disclosed. Attendi … | Continue reading
Apparently, we should all put a placeholder on July 7. As every tech platform and their grandmother races to amp up their content game, a number are also planning virtual events… on July 7. Whether this was an oversight or a strategic move, there’s bound to be a ton of great cont … | Continue reading
Severe drought and record-setting heat waves in western North America serve as a clear reminder of the urgent need to maintain sustainability as an event priority and step-up your event sustainability strategy. Here’s what you need to do. | Continue reading
All you need to know about the most significant investments, acquisitions and strategic partnerships connected to the event industry over the last six months. We disclose the companies involved, the numbers, the details, and more importantly, why it matters. | Continue reading
Amid the uncertainty of air travel, road-accessible regional locales may make the most sense for hosting in-person events. | Continue reading
Los Angeles County is open for business, but we’re not out of the woods yet. The recent partnership between its major tourism operator and identity verification company CLEAR aims to make it easier for large-scale events to come back safely. | Continue reading
When events went virtual, event tech providers had to upskill to meet the demand for virtual production support. Now, as in-person events start to trickle back, providers are once again extending their end-to-end service offerings, but this time to onsite production. The evolving … | Continue reading
Event technology company MeetingPlay raised $75 million from growth-oriented private equity firm Sunstone Partners. The investment is being used to support a white-label approach that essentially makes MeetingPlay invisible to attendees. | Continue reading
Last week’s internet outages were a reminder of just how frail key online infrastructure can be. Eventprofs will need to ensure that they have solid contingency plans in place for when service outages pose challenges for online events. | Continue reading
Networking-focused hybrid event platform Brella has announced a $10 million in new funding led by Connected Capital and returning investors Vendep Capital. The Finland-based company will use the funds to develop year-round approaches to hybrid events. Brella is one of several com … | Continue reading
Hopin has acquired Boomset This latest acquisition is part of Hopin’s multi-product strategy aimed at dominating virtual, hybrid, and in-person events. | Continue reading
Convene has a new hybrid event offering that includes a physical venue paired with hybrid technology and support. Here is our review. Hybrid Events by Convene: What Is It? Convene hybrid events are produced by Convene Studio, which is Convene's all-in-one technology and product … | Continue reading
Event tech giant Cvent announced a strategic partnership with leading event production company Encore, signaling a new trend in event tech that redefines the term ‘end-to-end’ as in-person events return. | Continue reading
Wikimania, the annual conference of the Wikimedia Foundation, is going virtual for the first time. Along with its virtual format, this year’s Wikimania will feature translation and interpretation of sessions into an array of languages other than English. | Continue reading
Symphony is Cadence’s answer to the challenge of virtual and hybrid engagement during sessions. Here is our review. | Continue reading
LinkedIn is investing in Hopin, in both cash and a platform partnership. Could this give Hopin an unassailable lead in the virtual event platform space? | Continue reading
Despite increased bookings and positive signs across the industry, travel policies remain restrictive and may scupper recovery plans. | Continue reading
Will mixed messages and complicated policies from the British government leave UK event attendees on the sidelines as Europe reopens? | Continue reading
Virtual and hybrid events present new opportunities for event planners and marketers, but they also bring with them a lot of terminology that may be unfamiliar to many. Here are 100 terms that you should know when planning digital events or sourcing platforms. | Continue reading
Informa's latest trading update shows a clear shift towards taking advantage of the valuable data collected through its B2B events and digital services. | Continue reading
Video conferencing company Zoom has continued to surpass earnings expectations in its fiscal first quarter, even as growth slows and it looks to build a sustainable path forward post-pandemic. | Continue reading
Virtual events have taken off during the pandemic, but did virtual reality (VR) miss out? Not necessarily — many companies are doubling down on their investments in VR and are betting on its continued growth in the future. | Continue reading
Allseated's new virtual event platform, exVo, is an immersive 3D platform that aims to give attendees more control over their event experience. Here is our review. exVo Virtual Event Platform by Allseated: What Is It? exVo is relatively unique in the virtual event platform spac … | Continue reading
Virtual events and digital components of hybrid events offer deep quantitative engagement data as well as qualitative data for creating personas — both are essential for driving qualified leads. | Continue reading
The event industry is rapidly transitioning to in-person offerings, but for many, there is still uncertainty about how many attendees will ultimately buy tickets. Could there be an upsell opportunity in offering conference attendees extra rooms for C-suite meetings? | Continue reading
Churches across the globe have made headlines over the past year for violating Covid restrictions, but we hear less about the ones that have successfully transitioned to online formats. What can event planners learn from their engagement tactics? | Continue reading
Zoom just announced that it will be launching a new event platform, Zoom Events, over the summer in an already saturated event tech market. Will it be worth the wait? Here's our take. Zoom quickly became the go-to video conferencing platform during Covid-imposed quarantines and w … | Continue reading
The biggest convention center in Cannes recently announced that it is introducing a medical concierge service as an added measure of protection against Covid-19. Will destinations continue to focus on Covid safety with vaccine rollouts in full swing? | Continue reading
Thanks to vaccine rollouts, in-person events grow more viable by the day. At the same time, tech adoption rates have never been higher, and providers are looking towards longer-term engagement. How will these different formats affect an event’s position within a marketing funnel? | Continue reading