All the good words are taken

A friend is getting ready to publish a video. She worked hard on it, for months and months, and she wants it to be seen by the right people. The traditional SEO strategy is to be sure to title it a… | Continue reading


@seths.blog | 5 years ago

Better enough

It’s entirely possible that you’re better. Better by some axis you’ve invented, fallen in love with and decided is the most important thing to be better at. But if people arenR… | Continue reading


@seths.blog | 5 years ago

1,000 little steps

There’s nothing in the dentist’s office that was there fifty years ago. Every device, every compound, every technique has been changed. Bit by bit. Involving thousands of people and org… | Continue reading


@seths.blog | 5 years ago

“But he paid extra”

We come up lots of reasons to work with jerks. We take an investment from a jerk investor instead of a kind one. We accept a job from a bully instead of someone who will nurture and challenge us wi… | Continue reading


@seths.blog | 5 years ago

Three kinds of corporate mediocrity

Uncaring mediocrity, in which employees have given up trying to make things better Focused mediocrity, in which the organization is intentionally average Accidental mediocrity, in which people don’… | Continue reading


@seths.blog | 5 years ago

“People like us” — an update on This is Marketing

My new book launched about two weeks ago. Thanks to you, it went to #1 on the Wall Street Journal business bestseller list, made the New York Times list and best of all, has led to an ever-growing … | Continue reading


@seths.blog | 5 years ago

90% of coaching is self-coaching

A cherry can’t grow without the pit. The drupe works because it uses the pit as instigation, a foundation to go forward from. The same is true for the way most of us engage with a coach. That… | Continue reading


@seths.blog | 5 years ago

Is there a marketing person leading the IT team?

Because the IT team is interacting with your customers. And they call them users. Or ignore them. The local bank, for example, decided that adding a seventh and eighth digit to its two-factor authe… | Continue reading


@seths.blog | 5 years ago

String too short to be saved

Poet Donald Hall told the story of a hermit in New Hampshire, a man who passed away leaving behind sheds full of hoarded stuff. In one of the sheds was a box labeled, “string too short to be … | Continue reading


@seths.blog | 5 years ago

Where’s the edge?

The world is not flat. The easiest way to demonstrate that is with a simple question, one that challenges unexamined belief with the need to understand how things work. If it’s flat, there… | Continue reading


@seths.blog | 6 years ago

Denying the heart

If you want to annoy someone with back pain, tell them it might be in their head. And if you want a medical practitioner to feel disrespected, you might trying bring up the placebo effect and how i… | Continue reading


@seths.blog | 6 years ago

An inconvenient shopping list

Cyber Monday (inspired by its evil cousin, Black Friday) is a symptom of our obsession with convenience. As Tim Wu has pointed out, convenience trumps privacy, morality and good judgment for too ma… | Continue reading


@seths.blog | 6 years ago

The race

That place you’re going, at breakneck speed, the one that requires shortcuts, hustle and compromises… What will happen when you get there?   —– Thanksgiving is my favor… | Continue reading


@seths.blog | 6 years ago

Diagnosis

The easy way to figure out the problem is to try the treatment. If the treatment works, you probably had the problem the treatment was there to fix. But that’s dangerous, expensive and time c… | Continue reading


@seths.blog | 6 years ago

Avoiding the curse of the low-hanging fruit

A new organization launches and finds excited and willing customers. These are the early adopters. The nerds. The people who knew they had a problem. These are the easy sales, the folks who will wa… | Continue reading


@seths.blog | 6 years ago

Signal to noise ratio

It’s almost impossible to have a substantive conversation at a soccer match. It’s too loud. Too much noise. It’s exhausting to listen to some politicians speak, because there̵… | Continue reading


@seths.blog | 6 years ago

The digital divide is being flipped

A generation ago, there was a real worry: privileged parents, those with time, education and money, were giving their kids access to the tools of the net while other kids were missing out on the we… | Continue reading


@seths.blog | 6 years ago

The digital divide is being flipped

A generation ago, there was a real worry: privileged parents, those with time, education and money, were giving their kids access to the tools of the net while other kids were missing out on the we… | Continue reading


@seths.blog | 6 years ago

“Be yourself, everyone else is taken”

I don’t agree with Oscar Wilde on this one. In fact, almost no one else is taken. You definitely can’t (and shouldn’t) be someone who already exists, but the number of slots left … | Continue reading


@seths.blog | 6 years ago

Two kinds of careening

A Toyota Prius passed me at 100 miles an hour. I didn’t know a Prius could even go that fast. The driver was passing on the right, using the breakdown lane, zigging and zagging across traffic… | Continue reading


@seths.blog | 6 years ago

What’s inside THIS IS MARKETING

Thanks to everyone who already made it a bestseller. So many people went to the site Tuesday, we broke Amazon’s checkout algorithm for several hours–I’m apologizing on their behal… | Continue reading


@seths.blog | 6 years ago

One by one, the urgent goes away

Those emergencies from a year ago (and a month ago), they’re gone. Either they were solved, or they became things to live with. But emergencies don’t last. They fade. Knowing that, know… | Continue reading


@seths.blog | 6 years ago

The magic of a book launch

Today is launch day for my new book. Thanks to fast-clicking readers and alumni, it’s already a bestseller. You can check out some of the advance reviews. And the Financial Times picked it on… | Continue reading


@seths.blog | 6 years ago

The magnetic generosity of the network effect

If you share a pizza with a large crowd, no one will be very satisfied. But if you share an idea with a group, it creates cultural impact and becomes more valuable as it spreads, not less. Most of … | Continue reading


@seths.blog | 6 years ago

Simply awake

Not groggy, not zoned out, not hyper, merely awake. Aware of what’s around us. Present. Seeing things clearly, hearing them as if for the first time. How often are we lucky enough to be awake… | Continue reading


@seths.blog | 6 years ago

Get your memo read

The unanticipated but important memo has a difficult road. It will likely be ignored. The difficult parts: a. no one is waiting to hear from you b. you need to have the clarity to know who it’… | Continue reading


@seths.blog | 6 years ago

If what you’re doing isn’t working

Perhaps it’s time to do something else. Not a new job, or a new city, but perhaps a different story. A story about possibility and sufficiency. A story about connection and trust. A story abo… | Continue reading


@seths.blog | 6 years ago

It’s not a bucket

Filling up a bucket might not be fast or easy, but you can easily measure your progress. Patience isn’t difficult, because you can see it getting filled. Most of what’s important to us,… | Continue reading


@seths.blog | 6 years ago

If what you’re doing isn’t working

Perhaps it’s time to do something else. Not a new job, or a new city, but perhaps a different story. A story about possibility and sufficiency. A story about connection and trust. A story abo… | Continue reading


@seths.blog | 6 years ago

Understanding random testing

There are two good reasons to do random testing. The first is that you’re working with a homogenous or expected distribution, and the cost of letting something defective slip through is prett… | Continue reading


@seths.blog | 6 years ago

Who cares?

On almost every issue that divides the electorate (in the US and abroad), the group that gets out the vote will win. In most elections, the more some candidates spend, the more disillusioned the el… | Continue reading


@seths.blog | 6 years ago

The steering wheel and the guardrails

Your car may have a powerful engine, but if the steering wheel is out of whack, it’s probably a mistake to simply drive faster. And putting in premium gas and removing the muffler doesn’… | Continue reading


@seths.blog | 6 years ago

The steering wheel and the guardrails

Your car may have a powerful engine, but if the steering wheel is out of whack, it’s probably a mistake to simply drive faster. And putting in premium gas and removing the muffler doesn’… | Continue reading


@seths.blog | 6 years ago

Persistence vs. consistent

Persistence is sort of annoying. Consistency, on the other hand, is the happy twin brother of persistence. Consistent with your statements, consistent in the content you create, consistent in the w… | Continue reading


@seths.blog | 6 years ago

A note from 2020

Twelve years from now, your future self is going to thank you for something you did today, for an asset you began to build, a habit you formed, a seed you planted. Even if you’re not sure of … | Continue reading


@seths.blog | 6 years ago

Hiding in plain sight

The answer to your quandary is right there, in front of you. It’s just that it involves more work, more risk or more trade-offs than you were hoping for. | Continue reading


@seths.blog | 6 years ago

Quality and effort

It seems as though the opposite of “careless” ought to be “careful.” That the best way to avoid avoidable errors is to try harder, to put more care into the work. This means… | Continue reading


@seths.blog | 6 years ago

Quality and effort

It seems as though the opposite of “careless” ought to be “careful.” That the best way to avoid avoidable errors is to try harder, to put more care into the work. This means… | Continue reading


@seths.blog | 6 years ago

The first 1,000 are the most difficult

For years, I’ve been explaining to people that daily blogging is an extraordinarily useful habit. Even if no one reads your blog, the act of writing it is clarifying, motivating and (eventual… | Continue reading


@seths.blog | 6 years ago

Just because you don’t understand it

…doesn’t mean it isn’t true. …doesn’t mean it isn’t important. If we spend our days ignoring the things we don’t understand (because they must not be true … | Continue reading


@seths.blog | 6 years ago

The problem with people is that they outnumber you

It doesn’t make any sense to spend your life proving them wrong, it’s a losing battle. Far more effective is the endless work of building connection, forming alliances and finding the v… | Continue reading


@seths.blog | 6 years ago

Non-profit overhead

Skeptical non-donors often point to the amount a charity spends on non-direct spending as a reason to hesitate in contributing. It’s easy to imagine that a cause that spends 90% of what it ra… | Continue reading


@seths.blog | 6 years ago

Ambidextrous

Anthropologists have found that we’re very motivated to divide into teams, and once on a team, we’ll work hard to degrade the other team. Over the smallest differences. For the smallest… | Continue reading


@seths.blog | 6 years ago

Stet

There’s a term in copyediting called “stet.” That’s what you write when you want the copyeditor to not make the indicated change. It’s probably Latin for, “leave… | Continue reading


@seths.blog | 6 years ago

The antidote

It’s worth picking a philosophy that’s self correcting. The antidote to junk science is more science, good science. Science is a self-correcting process, where transparency leads to imp… | Continue reading


@seths.blog | 6 years ago

Make better promises

We spend so much of our time keeping promises, fretting about promises, whittling down promises… that we rarely put the effort into creating better ones. More generous. More urgent. More pers… | Continue reading


@seths.blog | 6 years ago

Lumpers and splitters

There are two interesting ways to solve a problem, find a startup or even write a blog post. You can lump two previously disparate categories into one. Or you can split a previously coherent catego… | Continue reading


@seths.blog | 6 years ago

Lottery math is human math

It’s irrational to buy a lottery ticket. And yet, millions do, even more when the prize is huge. The odds of winning the $1.6 billion MegaMillions lottery are vanishingly small. You’re … | Continue reading


@seths.blog | 6 years ago