Along with fewer ad filters, Facebook is trying to fight discrimination with a new certification tool that is now part of its Ads Manager platform. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
Twitch Prime users wanting an ad-free experience will have to upgrade to the $8.99 a month Twitch Turbo account. | Continue reading
Facebook's ad spend is at a standstill, but Instagram's is on the move. Here's a look at just how much it's up and what's driving the growth. | Continue reading
A lawsuit filed last week and a request for the FTC to enforce a consent decree both stem from the AP story about location tracking. | Continue reading
The new feature being tested conflicts with the digital well-being initiative behind Instagram's "You're All Caught Up" feature launched last month. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
Regulations set to be published must be approved by the European Parliament and then EU member states. | Continue reading
The exclusive arrangement makes Power’s auto sales data available for the first time for advertising and attribution. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
Can't spell? No problem, says contributor Daniel Gilbert. Here is a script that will boost your phrase negative keyword matching by finding the ones you're failing to catch due to misspellings. | Continue reading
Contributor Andy Taylor shares his take on Google's expanded text ads (ETAs), drawing comparisons to the new responsive search ad (RSA) format. | Continue reading
Bing Chief Evangelist and contributor Christi Olson reviews the Diagnostics & Tools and Security sections in Part 3 of our series on Bing Webmaster Tools. | Continue reading
Contributor Amy Bishop shares how to create SMART goals for each stage of a buyer's funnel and determine how they will be measured. | Continue reading
The company sent a notification email to Group managers outlining coming changes. | Continue reading
Announced in May, Google's political ad transparency report and the accompanying political ad library are now available. | Continue reading
As announced in December 2017, Twitter is ending API access to site streams, users streams and direct messaging features this week. | Continue reading
Google has the chance to get it right where Amazon and others have so far failed. | Continue reading
The “Un-carrier” is now promising that human agents, trained in a variety of specialties, will replace phone menus and bots. | Continue reading
The Salesforce/Publicis.Sapient study reveals that 71% of retail customers use their phone during their in-store shopping experience. | Continue reading
The platform gives advertisers access to its AI-powered DSP, along with the company's DMP and dedicated ad server. | Continue reading
The company issued a correction on a help page following a story by the AP. | Continue reading
Estimates released today by Canalys are very different from figures that Strategy Analytics also published this week. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
You’ve seen the martech landscape graphic with 5,000+ logos. You’re adept at marketing automation, data crunching and multichannel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS. But the rubber has hit the road: It’s time to take a long, hard … | Continue reading
For New York City-based threat intelligence firm IntSights, it’s a never-ending battle against posts from imitation brands and CEOs. | Continue reading
Bidding is based on the advertiser's designated cost per action as the system aims to deliver ads to users most likely to convert. | Continue reading
Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions to help guide you in creating and evaluating new landing pages. | Continue reading
Awkward at launch, let's hope they can make assistant "interoperability" better. | Continue reading
These five tactic-rich keynotes will enhance your SEO & SEM. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
Amazon is still the global leader, but its market share has been eroded by new competition. In the US, it still has a 70 percent share. | Continue reading
The problem, says the marketing agency, is that most users will buy the first option presented by a voice agent. | Continue reading
What makes text ads memorable? Contributor Purna Virji looks at ways to keep text ads fresh and top of mind by optimizing ad targeting and implementing ad extensions. | Continue reading
With over 59% of websites using WordPress as a CMS, optimizing them to load quickly is a good idea. Contributor Dave Davies walks through key steps and shows how to optimize a WordPress site for Google PageSpeed. | Continue reading
You may be wondering why you'd want to buy brand keywords on Amazon since results will feature your products anyway. Contributor David Hassler argues protecting your brand space is well worth the time and money. | Continue reading
Kohl's, DSW and The Children's Place are among the retail brands running back-to-school ads on Pinterest this year. | Continue reading
Amazon's ad revenue is on track to more than triple in the next couple of years, according to Piper Jaffray. | Continue reading
The report from video platform VidMob also found that despite a waning interest in celebrity tie-ins, influencers still have an effect on Gen Z. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
Contributor Julie Joyce breaks down the nuts and bolts of four unique link-building tools and shares how each can help analyze web pages and assist in your linking efforts. | Continue reading
Columnist Len Schneyder advises marketers how to get the most out of their transactional emails without stepping over the line. | Continue reading
The Singapore-based organization is launching a non-profit community composed of token-incentivized humans who validate AI-generated metadata. | Continue reading
Employing machine vision to recognize mapped objects, the company says it can determine which way a user is looking and can calculate positioning down to a centimeter. | Continue reading
Google says it tells users exactly what it's doing. It does, though some of the information is buried. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
Learn, meet, and share with others just like you at MarTech, October 1-3, 2018. | Continue reading
ShareIQ’s technology is designed to track huge numbers of images across the web, even if they have been slightly modified. | Continue reading