The former Oracle executive will share leadership with chairman and co-founder Marc Benioff. | Continue reading
Despite the US Commerce Secretary's condemnation of Europe's GDPR in May, there are signs that federal and state governments are starting to take data privacy seriously. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
The importance of storytelling has become universally accepted in today's marketing world, but why does it work so well? Contributor Peter Minnium delves into the biological underpinnings of how stories affect us. | Continue reading
About 81 percent of visitors say yes to every consent choice, according to this consent management platform. | Continue reading
Our new MarTech Intelligence report on choosing a CDP vendor elicits an inquiry into how this category emerged only recently, after years of hype about “a single view of the customer.” | Continue reading
New authorization for Pages "with large US audiences" will prevent posting by those who decline to complete the process. | Continue reading
Improving page speed isn’t some arcane and mysterious dark art. Contributor Jeremy Knauff reviews everything from plug-ins to CDNs and points out what you can do to improve your page speed without a bunch of hocus-pocus. | Continue reading
Contributor Megan Taggart recommends regularly auditing paid search accounts to assess the need for segmentation or aggregation which will bring value to your marketing programs. | Continue reading
In Part 2 of this series on Bing Webmaster Tools, contributor and Bing Chief Evangelist Christi Olson reviews four BWT sections: My Sites, Dashboards, Configure My Site and Reports & Data. | Continue reading
If you're not using Facebook's Advanced Matching Pixel, contributor Justin Freid says you're missing out -- and he explains why you need to adopt it. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
All addiction treatment centers will have to be certified by LegitScript to run ads on Facebook, Messenger, Instagram or Facebook's Audience Network. | Continue reading
Since it tracks offline purchases as well as online activity, the CDP can tell the remarketer when the sale has already been made. | Continue reading
Since the infiltration of bad actors plaguing the platform during the 2016 elections, Facebook has prioritized its content review process. | Continue reading
Finding the right way to utilize mobile push notifications is both an art and a science. Contributor Sam Welch reveals what you need to consider. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
Launched in May to a limited group of brands, the max-width video ad units are now available to all advertisers via Pinterest's Ads Manager. | Continue reading
Sure, Google is still bigger, but contributor Adam Dorfman notes that Bing has been introducing significant innovations. Here's why the underdog search engine is worth another look. | Continue reading
The new offering lets marketers convert their current platforms to account-based marketing, at what CaliberMind says is a fraction of the time or cost. | Continue reading
Coupled with a CRM, the new platform will link deterministic and probabilistic profiles of customers to help target active as well as lapsed ones. | Continue reading
The company says this is the first real-time use of granular data within an event for defining audiences and deciding when to send messaging. | Continue reading
Contradicting consumer surveys, article claims only 2% of device owners have made purchases through smart speakers this year. | Continue reading
If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down the challenges of our industry and responding with innovation because we believe call-based leads are the truest form of performance marketing. S … | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
What makes a company compelling enough to win advocates? Contributor Matt Zilli lists the things a brand needs to inspire loyalty and passion. | Continue reading
Time’s running out. Super Early Bird savings end Saturday! | Continue reading
The self-service platform offers sentiment analysis and user-generated content about specific programs, across broadcast, cable and OTT TV. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
Businesses will now be able to add buttons for making reservations, scheduling appointments or writing a recommendation via their Pages. | Continue reading
The integration allows Adobe customers to upload their customer lists and get the matching cable subscriber IDs, for ad targeting through a cable service. | Continue reading
Contributor Manny Rivas breaks down three attribution modeling concepts and discusses the paid credit metric to help marketers better understand their marketing campaigns. | Continue reading
Contributor Marcus Miller outlines how to use 3 free tools that test page speed and work to turn your site into a lean, mean, speedy fighting machine. | Continue reading
Contributor and Bing Chief Evangelist Christi Olson kicks off a multipart series on Bing webmaster tools. If you are new to Bing’s webmaster toolset, this detailed guide will get you started and on your way to better rankings on Bing. | Continue reading
Rebranding an established business is not easy, says contributor Jamie Pitman, especially for small businesses. Here are 6 marketing and local search tips to help make the process a success. | Continue reading
The company's VP of brand partnerships, Zubair Jandali, offers insight into Reddit's first redesign in more than a decade. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
Contributor Ryan Phelan shares tips on how to further your job performance and career through growing intimately familiar with certain KPIs. | Continue reading
Amazon has 70 percent of the market, Google 24 percent and Apple 6 percent. | Continue reading
Descendents from product recommendation engines, personalization platforms are growing into experience deciders and managers for all environments. | Continue reading
Facebook deprecated its Publish actions permission feature yesterday, ending the ability to automatically post content from one platform to the other. | Continue reading
Implementing a comprehensive email retention program may seem daunting, but contributor Sam Welch reminds us of the payoff and explains how to do it. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
The tools enable the company to expand into new verticals and move further into e-commerce. | Continue reading
The new integration brings the technology giant’s voice agents and real-time agent support to a major contact center provider. | Continue reading
The newly issued standards specify identifiers within the audio track of any video program or ad, whether shown on TV, OTT or online. | Continue reading
Extreme Reach's video benchmark report also shows that viewability rates continue to rise. | Continue reading
App marketers will also soon be have the option of using minimum ROAS bidding. | Continue reading