The new Facebook ads that click to WhatsApp open a pre-filled chat so that users can easily message the business via the app. | Continue reading
Where hybrid marketing professionals go to unearth new possibilities in marketing, technology and management. | Continue reading
Company is regarded by some as an agent of the Chinese government. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
Facebook removed access to its API platform for inactive apps, and is now queueing up active apps to make sure all undergo the new review process. | Continue reading
Both platforms are rolling out an activity dashboard and new features to help users manage how much time they spend looking at their phones. | Continue reading
Contributor Jessica Foster debunks keyword density myths and other SEO content misconceptions. | Continue reading
Do you understand how HTTP protocol works and the impact it has on crawling and indexing web pages? No? Here's a guide written by Contributor Barry Adams on HTTP status codes and headers that will make it easier to learn. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
Rebranding an established business is not easy, says contributor Jamie Pitman, especially for small businesses. Here are 6 marketing and local search tips to help make the process a success. | Continue reading
A select group of Snapchat's Discover partners have been given access to Snap Private Marketplace, a beta program for publishers to monetize content. | Continue reading
Actionable SEO and SEM tactics plus awesome networking. Attend the largest search marketing conference in NYC! | Continue reading
The company confirmed it does not shadow ban accounts. There had been a problem, but it was isolated to its auto-suggestion feature for search. | Continue reading
Advertisers will soon be able to use Moat's measurement platform to track Facebook's new Video Play metric. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms and metrics and separate value from hype. | Continue reading
A PR exec sees an essential difference that will keep humans in the game. | Continue reading
Contributor Rex Briggs shares a historical and insightful take on how marketers should look at marketing ROI and ways to increase it. | Continue reading
Contributor Rob Rasko interviewed 3 industry leaders and asked, 'Has GDPR changed business practices, the perceptions around data usage and how companies plan to operate in the future?' Here's what he learned. | Continue reading
Contributor Karen Bone reviews how to use SEO and content campaigns to boost revenue before, during and after major sales events. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
A brainchild of the Trust Accountability Group (TAG), the independent organization will offer a certification program for Brand Safety Officers. | Continue reading
Display & Video 360 buyers can opt in to exclude publishers that have not published ads.txt files. | Continue reading
The company is betting on Stories ads and says GDPR impact on user growth was in line with expectations. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
Contributor Kristopher Jones speculates that user engagement impacts search engine rankings and shares 8 tips you can use to make your content more engaging for users. | Continue reading
The tech giant’s conversational platform is now turning into an intelligent virtual agent and agent helper. | Continue reading
According to TrustArc and the IAPP, that may be because consent management has too many 'cooks in the kitchen.’ | Continue reading
A marketing tech exec offers some rules of thumb. | Continue reading
The redesigned tool includes personalization options, one-click campaign breakdowns for reporting and new search capabilities. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
Ever wonder why that link-building campaign you spent a lot of time and money on didn't take off? Contributor Paddy Moogan offers 5 content execution tactics that will help you haul in a lot of quality links! | Continue reading
The tool lets multiple users watch and comment on the same video in Facebook Groups simultaneously. | Continue reading
Starting September 10, 2018, the default number of Tweets, Retweets, Likes, Follows and Direct Messages an app can perform will be limited. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
Ad spend on Instagram grew four times that of Facebook year over year, while YouTube advertisers spent nearly triple what they did last year. | Continue reading
After making it possible to set a timer on the YouTube Kids app, the company has launched a similar feature on its main app. | Continue reading
Keep your business listings on Google Maps updated, says contributor Adam Dorfman -- and don't overlook doing the same on Apple Maps. Here's a look at the new and improved Apple Maps and its features. | Continue reading
The feature allowed users to send payments to other users via the app. | Continue reading
Join us October 1-3 in Boston for an unrivaled training and networking experience! | Continue reading
SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into account when calculating a website’s rank, positioning sites is becoming more challenging. Today, SEO is no longer about low-quality content … | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
SMXpert Upasna Gautam continues the Q&A from SMX Advanced and discusses a number of topics including creating the right content, using homonyms, stressed words and quality metrics when optimizing for voice search. | Continue reading
Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Contributor Simon Heseltine lists steps you can take to predict incoming traffic and changes to your site. | Continue reading
Apple, Samsung dominate, while others are left behind. | Continue reading
Contributor Megan Krause lists 10 content and SEO-related points a content manager should check before publishing a piece of content | Continue reading
AMP Stories is now available to all developers. DFP users can inquire about participating in the ads beta. | Continue reading
AMP Stories is now available to all developers. DFP users can inquire about participating in the ads beta. | Continue reading