Repeat customers produce 41% of revenue, according to Forrester . Yet B2B marketers spend nearly all their money on lead gen . Jay Baer... | Continue reading
Citing the president's conduct during recent media interviews, opinion columnist Paul Krugman says Donald Trump may be coming unglue... | Continue reading
Will brands take stands? Last week, Tiffany & Co. placed an anti-Trump ad in The New York Times . The ad broke the same day on soci... | Continue reading
Folks got no use for braggin'. — Jimmy Shirl Playing with adjectives is like playing with dynamite. You can blow up potential... | Continue reading
Fairy tales can come true, i t can happen to you, if you're young at heart. — Carolyn Leigh A former association executive's d... | Continue reading
Content is king. — Bill Gates CMOs tend to survive only a tad over two years . There's a reason. While they're supposed to b... | Continue reading
It's National Etiquette Week —the ideal time to start a midair brawl. Will the surge in incivility on planes and in airports dampen meeti... | Continue reading
Who was that lady I saw you with last night? She ain't no lady; she's my wife. — Joseph Weber Ivanka Trump's recent line extension i... | Continue reading
The race is not to the swift or the battle to the strong. — Ecclesiastes Before you agree with Solomon , consider: 50% of sales a... | Continue reading
Those who cannot remember the past are condemned to repeat it. ― George Santayana After the Revolution of 1949 , Chairman Mao e... | Continue reading
Today, my business partner and I will send 43,000 prospects an email, something we plan to do every month. We hope to land new busin... | Continue reading
If you had to identify, in one word, the reason why the human race has not achieved, and never will achieve, its full potential, that wo... | Continue reading
You've heard of Catch-22 . But Public Law 134 ? The 1951 law says federal government officials can't engage in covert propaganda o... | Continue reading
We often forget a significant fact. When disguised as mild-mannered Clark Kent , the Man of Steel worked as a reporter for the Daily... | Continue reading
The ever-vigilant voice inside my head has been silenced. Ta-dah! It turns out, I'm not a schmuck. I'm a micro-influencer. And ... | Continue reading
Come, let us go down and confuse their language, so they will not understand each other. — Genesis Division is nothing new in our nati... | Continue reading
But easy's like, who cares? Easy's like, how much is easy going to get you? ― Anne Lamott How often have you been told to make yo... | Continue reading
Behind Winston's back the voice from the telescreen was still babbling away about pig-iron and the overfulfilment of the Ninth Three-Yea... | Continue reading
Why are most corporate blogs mind numbing? They're the products of committees. Every post is the same. Safe. Sanctioned. Sanitized. ... | Continue reading
Bill’s Daily Briefing on Bill O'Reilly's website comprises "a daily assortment of copyright violations," according to The Washington Pos... | Continue reading
Blessed be schools with endowments. They don't have to mouth propaganda. When I worked in grad school as a teacher's assistant, I taug... | Continue reading
I just spent an idyllic Sunday sketching outdoors at Kuerner Farm , the Pennsylvania dairy farm Andrew Wyeth visited repeatedly for seve... | Continue reading
If one does not know to which port one is sailing, no wind is favorable. — Seneca When it favored a ship coming into port, Ancient ... | Continue reading
Bored by her job as a typist, Washington, DC, resident Lizzie Magie liked to indulge her creative side. Whenever she got the chance, she... | Continue reading
Even if you cover your ears, 10 seconds into the presentation, you know the rep is an extrovert. There's too much copy on her slides. ... | Continue reading
The President, whoever he is, has to decide. He can't pass the buck to anybody. — Harry Truman Harry Truman kept a foot-lo... | Continue reading
Ever since the Creative Revolution , marketers have insisted brands have character . A brand, they say, can be friendly , playful ,... | Continue reading
March's edition of Trade Show Executive includes an article by a marketing agency head who claims direct mail, the perennial attendance-... | Continue reading
Part 3 of a 3-part series on business strategy. An old business saying, Mercator told readers of the May 1893 edition of Saddlery and ... | Continue reading
Jeffery Boyd The Priceline Group 800 Connecticut Avenue Norwalk, CT 06854 Dear Sir: I am writing to you in your capacit... | Continue reading
Part 2 of a 3-part series on business strategy. "Sensation must be the keynote of all advertising," Mercator told his readers in the N... | Continue reading
Part 1 of a 3-part series on business strategy. As the plethora of podcasts on the topic proves, freelancers' and entrepreneurs' cra... | Continue reading
Surrounding the chancel of the church where Shakespeare lies buried in Stratford-upon-Avon are 26 intricately decorated choir stalls th... | Continue reading
Without passion, you don't have energy; without energy, you have nothing. ― Donald Trump If I had a nickel for every time some guru... | Continue reading
Wasting the time of the audience is damaging the medium itself. ― Derek Harding Email marketers, take comfort: 7 in 10 customers pre... | Continue reading
IBM's supercomputer Watson is named after the company's first CEO. But the Watson we remember and love was the storyteller. It's el... | Continue reading
At no time has man so loved life as he did at the end of the Middle Ages. ― Philippe Ariès Meandering the UK and gaping at the... | Continue reading
You've probably heard Dave Carroll's story. He's the musician whose $1,200 guitar was broken by United Airlines baggage handlers. ... | Continue reading
While roaming about the yard of St. Kentigern’s, a 12th century church in Britain's Lake District , my wife and I ran into the docent, wh... | Continue reading
The geographic constraints of the farm are permanent, but within them we are always looking for an angle. ― James Rebanks I had... | Continue reading
Loophole at Windsor Castle A "loophole" is a mistake in an agreement or law that lets you escape an obligation. We say, for example, "... | Continue reading
When I arrived at the airport yesterday, the airline's agent informed me my ticket had been cancelled and no seats were available on th... | Continue reading
Woody Allen once told The New York Times , "If you're succeeding too much, you're doing something wrong." Most people dread failure, so mu... | Continue reading
Orbit Media asked 1,055 bloggers how they work. It found: Bloggers spend on average 3 hours to write a post (26% more time than a year... | Continue reading
Ever since Apple released Version 10 of the operating system for its iPhone, your email marketing program has been under siege. Vers... | Continue reading
Resolving to begin life anew, when the mutineers of the HMS Bounty reached Pitcairn Island, they burned the boat. Like the Bounty's cre... | Continue reading
Photo: Patty Mooney Award-winning video producer Ann Ramsey contributed today's post. She is a senior producer at the US Department of ... | Continue reading