EventMB has been bringing the latest news, research, innovations, and best practices to your inbox for 14 years, and we’re extremely excited to announce the next evolution of that mission: EventMP, the Event Manager Podcast. | Continue reading
Cisco has announced the intention of acquiring Socio Labs Inc, the developers of the Socio event management platform. The acquisition is part of Cisco's strategy to flesh out its event tech offering, which already includes Webex, its flagship event industry-focused product, and S … | Continue reading
A new event technology supergraphic reveals a booming vendor landscape. The EventTech 800 infographic features 832 companies operating in the event technology space across 11 categories. It also shows a 400% increase of vendors in just one year. | Continue reading
Test events are popping up across Europe to gauge the safety of meeting in person as many developed countries move closer to herd immunity status. What have these real-world experiments taught us about the risks? | Continue reading
The sweeping cancellations and pandemic-related uncertainties have exposed vulnerabilities in the way third-party planners get paid, which is pushing some to redefine their contracts in order to protect their interests. Is this sustainable? | Continue reading
Online ticketing and tech platform Eventbrite continued to feel the effects of the pandemic in the first quarter of 2021, but its outlook is positive for the remainder of the year as it continues its recovery. Eventbrite has just released its first quarter 2021 earnings report, f … | Continue reading
In our efforts to keep track of the state of the event industry, we surveyed EventMB readers in February/March 2021 on a number of different questions related to their experience and how they see the industry developing. We collected a total of 740 responses, with 91% of responde … | Continue reading
Audio-only features have been popping up all over the place in recent months — most notably on popular new social app Clubhouse. What’s the appeal for events, and are they here to stay? The pandemic forced video conferencing and virtual events on most of the world last year, but … | Continue reading
EventMB’s January 2021 State of the Event Industry survey revealed two areas for improvement at virtual events: engagement and monetization. But there is no better way to deter online engagement than to charge for it. How can these goals be reconciled? | Continue reading
“Artificial intelligence” is a popular marketing buzzword that's made its way to the event industry as event tech providers add and promote more AI features. Is the term overused? What is artificial intelligence, and when should you care? | Continue reading
Sponsors and exhibitors are still struggling with virtual event value, with many creating their own content and events to better engage customers. What does this mean for the future of lead generation at virtual events? | Continue reading
Mobile technology is sure to play a critical role in our much-desired return to in-person events, yet event apps are currently not top of mind. Will they be used to help ensure a covid-safe environment? If so, can planners force all attendees to use them? | Continue reading
A 2018 study showed that only 3 percent of venture partners are Black, but event tech company Bevy’s latest funding round sparked change with a 70 percent Black investor pool. This initiative leads the way for organizational success and inclusive solutions. | Continue reading
Evia Virtual Event Platform is a configurable event platform that focuses on content delivery and offers production services to assist planners in designing and executing their events. Here is our review. | Continue reading
Texas made headlines last month when it lifted all restrictions including its state-wide mask mandate, but industry sources say most businesses are still upholding safety rules that go beyond government requirements — and so far, consumer demand seems to be onside. | Continue reading
The event industry has the opportunity and the responsibility to play a game-changing role in reducing carbon emissions. However, it cannot do so by returning to the profoundly unsustainable industry of the past; to succeed, it must change what it stands for. | Continue reading
Texas made headlines last month when it lifted all restrictions including its state-wide mask mandate, but industry sources say most businesses are still upholding safety rules that go beyond government requirements — and so far, consumer demand seems to be onside. | Continue reading
Ongoing ‘365 engagement’ is on the horizon according to event tech providers, but they have yet to form a clear picture of just what it will look like. Community building through virtual events will be key, but how should you fold that into ongoing engagement? | Continue reading
Multilingual video conferencing platform KUDO recently raised $21 million in its Series A funding round. But as many platforms build automatic captions and translation into their services, where is the confidence coming from? | Continue reading
With Barcelona’s 5,000-person concert and Madrid’s HIP Expo, Spain has been revving up its event sector alongside its tourism industry. But even if events continue to receive regulatory approval, the country’s rising case count could derail plans. | Continue reading
The lack of support for event planners over the past 13 months has left many in the lurch over Covid, forcing planners to retool, reskill, and in some cases, restart in other careers. What will this mean for the industry as events begin to resume? | Continue reading
Prior to the pandemic, the folding of events into marketing departments added pressure to prove event success with the hard data that marketing teams were accustomed to seeing. The recent explosion in virtual events will undoubtedly amplify this trend. | Continue reading
As we celebrate Global Meetings Industry Day, the second in pandemic times, we take an early look at our latest State of the Event Industry survey. These are data-driven observations of where we are as an industry and what we can currently see ahead. | Continue reading
New hybrid event formats promise a much more flexible and personalized experience when it comes to how and when attendees consume content. What might this look like as events continue to evolve? | Continue reading
While the success of virtual events might be to the dismay of many eventprofs, the format’s true potential has yet to be discovered. Tech providers are now looking past traditional place-and-date event limitations toward long-term, ongoing engagement. | Continue reading
Our next virtual event brings The Event App Bible 2021 to life in an interactive virtual event format. Filled with thought-provoking discussions and bite-sized presentations from experts, this event is the must-attend event for anyone considering investing in events apps. | Continue reading
Building on the success of an experimental December event, Barcelona has upped the ante for same-day testing by hosting a concert for 5,000 Covid-screened attendees. Will this prove to be a workable model for B2B events? | Continue reading
What does a hybrid future mean when it comes to event apps? What features should you look out for, and who is providing them? | Continue reading
The European Union’s proposed digital Covid passport may soon become the norm worldwide. But will this kind of portable vaccination record also be used for access to public spaces and events? The Israeli model suggests yes, but many remain skeptical. | Continue reading
Just under 10,000 event professionals took part in Hybrid Events: Unlocked, Hopin’s online ode to hybrid's potential, but did the event tech unicorn miss its chance to impress? | Continue reading
It was announced this week that Swapcard has been selected as the preferred virtual and hybrid event platform to power a new all-in-one, omnichannel digital experience running between May and September 2021, before the start of IMEX America 2021. | Continue reading
As the industry begins to return to in-person events, onsite Covid safety and the way it may be facilitated by tech is a hot topic. How are tech providers approaching the next phase of events? | Continue reading
Event tech is currently surging in response to an anomalous increase in demand, but with so much uncertainty about what lies ahead, how are tech companies restrategizing and preparing for the future? | Continue reading
Virtual events lack the perks of in-person events; by unbundling them, we may be creating unattractive packages that lack emotional appeal. On the other hand, is there any way back? The enforced pivot to virtual has accelerated the unbundling of business events, a process that … | Continue reading
Many have championed Australia and New Zealand for their zero-Covid policy. Crowds of 30,000 daily spectators at the Australian Open reinforce the impression of success. Why, then, do survey results show an event industry on the brink of collapse? | Continue reading
Event tech startup Hopin has frequently made headlines over the past year following several rounds of investment. The company was recently valued at $5.65 billion with an annual recurring revenue of only $70 million — but what does this actually mean? | Continue reading
The latest report from Forrester Research ranks the best event technology tools. While this report offers valid reasoning and solid research, it may create more questions than answers. | Continue reading
If Netflix, YouTube, video games and dating apps are any indication, online engagement has massive potential. Why are virtual events struggling to achieve it, and what lessons can virtual events glean from these successful models of digital engagement? | Continue reading
Aventri Virtual Event Platform is part of Aventri's all-in-one event software designed to support virtual, hybrid, and in-person events and to enable planners to easily transition events between the different formats. Here is our review. | Continue reading
The future is hybrid, but what does that mean when it comes to engagement? Do virtual and in-person audiences actually want to interact with each other, and how are tech companies approaching the features they offer? As the event industry slowly begins to move into hybrid events … | Continue reading
A February “Stronger Together” joint trade show in Orlando was the first of its kind to trial an onsite testing program. Then news broke about a cluster of infections related to a much smaller testing bubble on the other coast. So how reliable is testing? | Continue reading
The pandemic has disproportionately disadvantaged women -- and especially women of color. This is also true of events, where many have lost their livelihoods. In an industry where women make up so much of the workforce, why is there such a gender imbalance at the top? | Continue reading
Virtual events platform Hopin has announced another $400 million in funding. This takes its funding to $565 million to date with this round valuing Hopin at a staggering $5.65 billion. | Continue reading
A higher production value often comes at the expense of the speaker experience. If the holy grail of virtual events is audience engagement, then we should prioritise a speaker journey that allows them to focus on engaging audiences. | Continue reading
A number of spanners have been thrown in the works for the recovery of the event industry in 2021. Vaccine rollouts have been slower than expected and new variants of the coronavirus may challenge our existing strategies for getting back to normal. | Continue reading
The UK’s announcement of a staggered end to lockdown restrictions triggered a 600 percent increase in the country’s Ticketmaster sales last week. Concert-goers may have renewed confidence in future events, but how dependable is the projected timeline? | Continue reading
Eventbrite, like most of the event industry, has had an incredibly rough past 12 months. It now solidly seems to be on the path to recovery, although it is still feeling the effects of the pandemic. | Continue reading
Unusual, salient, sometimes provocative - this is what catches our attention, especially in the time of Zoom fatigue and information overload. The psychology of human behaviour could be the key to more compelling events. | Continue reading