Disney is the first advertiser to launch a campaign using the new ad unit. | Continue reading
The first batch of creators to get access to the new tool will be limited to channels with more than 100,000 subscribers. | Continue reading
The effort, expected to launch by the end of this year, will track transactions on real-time programmatic platforms. | Continue reading
A US FTC investigation could also bring billions more in potential penalties. | Continue reading
The company says most users will see a slight change in follower numbers, but users with a large number of followers may see a more significant drop. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
Your content may be terrific, but if you lack a smart outreach plan, you're going to fall short, says contributor Jeremy Knauff. Here are several tactics and email templates you can use to execute a thoughtful link-building outreach campaign. | Continue reading
Own a small business and struggle with SEO? Contributor Doc Sheldon has created a glossary of essential SEO terms to help small business owners improve their understanding and knowledge of SEO. | Continue reading
This year's Prime Day starts 12:00 p.m. PT next Monday and will last six hours longer than last year. | Continue reading
The research firm has picked up customer feedback firm FeedbackNow and AI-driven analytics company GlimpzIt. | Continue reading
Google announces machine learning-loaded initiatives at its annual advertiser event. | Continue reading
In June, Instagram began letting a select number of advertisers include the Shopping Bag icon e-commerce feature in their Stories on the app. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
Facebook has been testing AR ads with a select number of brands and says it is expanding the ad product to more advertisers later this summer. | Continue reading
Contributor Ryan Phelan explains how painting a picture of your customer over time -- using email engagement data -- can yield significant results. | Continue reading
So say two design experts in the emerging field of VUI design and development. | Continue reading
A majority of consumers surveyed also say that the US government should get involved by mandating stricter privacy and security standards. | Continue reading
Marketing professionals working with brands large and small across the world are facing a problem. Measuring marketing impact and quickly finding ways to drive a higher ROI has never been easy – many of the tools upon which we rely were developed when we were primarily marketing … | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
Reddit's latest ad feature includes 13 different call-to-action options. | Continue reading
Reports speculate that Google will be forced to decouple Google Play access from app pre-install rules, clearing the way for new "default" apps. | Continue reading
Contributor Joe Martinez overcomes a momentary feeling of greed to give up great insights and audience targeting tips using Quora Ads. | Continue reading
The US is the largest market, followed by China, which is still undeveloped. | Continue reading
Contributor Janet Driscoll Miller helps you determine how to make your website lean and mean without eliminating big traffic drivers. | Continue reading
Contributor Patrick Stox recaps an advanced SEO session where speakers shared how to perform audits in a mobile-first world and tactics to maximize the effectiveness of your AMP content. | Continue reading
In this age of sound bites and clickbait headlines, contributor Matt Umbro contends it's more important than ever to dig deeper into what we're told. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
Will GDPR and the recently passed California privacy law herald a new age where companies avoid breaches by taking proper precautions? | Continue reading
As personal data for ad targeting becomes increasingly burdened with consent and other conditions, time will tell if Interpublic has made a good deal. | Continue reading
Ads with words like 'Bush' and 'Clinton' are being taken down because they have been tagged as political ads from non-verified advertisers. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
Contributor Kevin Lee discusses the pros and cons of large brands bringing some elements of programmatic media in-house. | Continue reading
Contributor Keri Morgret recaps a session covering new developments in audience targeting and how tracking changes will affect the way you use audience targeting and remarketing. | Continue reading
How do you know if the SEO and content changes you're making will benefit your site? Contributor Casie Gillette looks at ways to prioritize resources so they impact your bottom line and support your business objectives. | Continue reading
App developers wanting to keep access to a number of APIs will need to submit their apps for review by August 1. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
Starting today, the app will start displaying a message that lets users know when they have seen every post in their feed from the last 48 hours. | Continue reading
The Facebook-owned app confirmed it is testing a feature that would let users include open-ended questions within a Story. | Continue reading
The FBI, the SEC and the FTC have reportedly joined the Department of Justice in the investigation, which will include a deeper look at Zuckerberg's Congressional testimony. | Continue reading
Per this publishing/performance marketing platform, here’s how consent for data-based targeting and context for non-data targeting may thrive. | Continue reading
Called Deals Discovery, it lets self-service ad buyers find, price and purchase outdoor signage entirely online. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
Contributor Rohit Gupta explains how crowdsourcing inventory helps companies cut costs associated with product design while keeping customers engaged. | Continue reading
Facebook blames the unblocking glitch on a bug that lasted from May 29 to June 5. This is the second bug confirmed by Facebook in less than a month. | Continue reading
In its latest updates to the app developer platform, Facebook is instituting new review processes for certain APIs, while shutting down others. | Continue reading
The firm’s first evaluative report on this space rates vendors who leverage AI to turn phone calls into action items, voice-of-customer results and marketing opportunities. | Continue reading
The legislation echoes GDPR and affords consumers greater control of their personal data. | Continue reading
Contributor Grace Kaye walks through the process of creating custom intent audiences and offers tips for getting the most out of the capability. | Continue reading