Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
SEO consultant and podcast host Dan Shure spotted six total ads displayed during a 17-minute video. | Continue reading
Kayvon Beykpour, the co-founder of Twitter's Periscope video app, will head up the company's product team. | Continue reading
A new report from performance marketing agency Roast and ad platform Teads tested whether the costs of user data targeting and of complying with GDPR are worth it. | Continue reading
Link building is tough to begin with and made harder when company policies slow down the workflow. Contributor Paddy Moogan looks at ways to identify and work around common link-building blockers. | Continue reading
Contributor and SMXpert Eric Enge recaps the opening keynote and big announcement by Bing's Fabrice Canel at SMX Advanced 2018. | Continue reading
And instead joined the IAB Tech Lab’s DigiTrust, now allied with the Consortium. | Continue reading
Google may dominate most results, but not local search. Contributor Wesley Young looks at how Facebook and other social networks take a significant share of local search away from Google. | Continue reading
There are three basic strategies for dealing with thin content: update, redirect or noindex. Contributor Kristopher Jones looks at each and says to always keep the purpose of the content in mind when making any change. | Continue reading
Contributor Amy Bishop shows us how to use audiences within paid search campaigns to target and convert prospects more effectively. | Continue reading
Discover which locations are your money-makers and focus on maximizing revenue, not exposure in unprofitable places, says contributor Jacob Baadsgaard. Here's how to dig into the data and figure out where to put your ad money. | Continue reading
As a small business owner, you fight big brands and a ranking system that favors them. How can you compete? Contributor Jamie Pitman shares 3 tactics to take on the competition by using smart and useful content. | Continue reading
Contributor Megan Taggart explains how to incorporate a long-term ROI management approach strategy when inheriting, creating or optimizing a paid search account. | Continue reading
Though enforcement is unclear and state laws vary wildly, companies in the US should report GDPR breaches to their local DPA with 72 hours. Probably. | Continue reading
The program includes more than 500 companies certified to provide resources or training on using Google Marketing Platform products. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
Power up your martech strategy with unique keynotes and 30+ expert-led sessions. | Continue reading
Contributor John Nardone explains how being an empathetic marketer can help you with everything from managing data to conceiving of dynamite creative. | Continue reading
As part of its initiative to be more transparent, Twitter will show billing information, ad spend and targeting data for US political ads. | Continue reading
Study from Blis found that in-store browsing was the number one way consumers discovered new products. | Continue reading
These startups are pointing to ways in which the Internet of Things, data mashups and predictive inferences are helping marketers move beyond online indicators. | Continue reading
Adobe takes top ranking for platforms that combine testing, behavioral targeting and recommendation engines. | Continue reading
Instagram is now rolling out updates first announced at Facebook's F8 Developers Conference in May. | Continue reading
Welcome to Google Ads, Google Marketing Platform, and Google Ad Manager. | Continue reading
After announcing it acquired Smyte to help improve safety initiatives, Twitter outlined new ways it is fighting malicious content and spam. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
With its decision on South Dakota v. Wayfair, the court paved the way for states to introduce legislation that will require e-tailers to collect sales tax. | Continue reading
The demand-side platform is today unveiling a new AI layer, an insight-optimized UI and a Planning Tool that generates and launches campaigns. | Continue reading
Still in testing, Facebook's option to 'snooze' words will work much like Twitter's 'muted words' feature, but only for a 30-day period. | Continue reading
After banning promotions around binary options, initial coin offerings and cryptocurrency in January, Facebook is now allowing cryptocurrency ads. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
Contributor Brian Solis reminds us that mobile success requires a lot more than just having an app or mobile site. | Continue reading
Following the Time Warner purchase, this new acquisition positions the telco as a content and programmatic advertising powerhouse. | Continue reading
App wants to bring full transparency and consumer control to data collection on behalf of brands. | Continue reading
The Codeless Event Setup feature in Facebook's SDK Marketing kit gives marketers a point-and-click tool to track app events. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
The good news in this first Robot Traffic Report from ad platform Dianomi: Overall bot traffic is down to about 32 percent, including good and bad ones. | Continue reading
TV advertising isn't what it used to be -- it's much more, argues contributor Chuck Moran. | Continue reading
Contributor Evan Magliocca explains how retailers must approach customer loyalty -- you've got to give it to get it. | Continue reading
As it has for more than 100 years, competing tech challenges television to evolve rather than contribute to its demise. | Continue reading
Making a great first impression starts with your domain name. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
If you're still hanging onto best practices from years gone by, contributor Andrew Waber says it's time to let go if you want to improve your performance. | Continue reading
Facebook confirms it sent app performance data to people outside of the intended app development companies. | Continue reading
The target account list forms the foundation of Account-Based Marketing. Contributor Peter Isaacson explains different approaches and ideas you can employ for assembling this key strategic element. | Continue reading
The decision imposes Fourth Amendment restrictions on the ability to conduct surveillance without probable cause. | Continue reading
During VidCon this week, YouTube rolled out new ways for creators with sizable subscriber numbers to monetize their content and channels. | Continue reading
SMX is the only conference series that is 100% dedicated to search! | Continue reading