The new features are designed to give marketers finer tools for following customers, directing ads or assigning credit. | Continue reading
The mobile marketing firm is now writing an Anheuser-Busch audit trail to a public blockchain, where all stakeholders can view all the data. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
The company announced a number of new initiatives to stop the spread of misinformation on the platform. | Continue reading
The court said that states were being harmed by the inability to collect taxes from e-commerce sellers. | Continue reading
The Facebook-owned app announced during its IGTV event that it has reached a billion users. | Continue reading
The acquisition of the Bulgarian firm boosts Leanplum’s goal of making conversations a central feature for maintaining brand relationships with customers. | Continue reading
The platform is one of the first to actually deploy reward tokens for stimulating brand fervor. | Continue reading
Want to know how to turn unorganized data into compelling presentations? Contributor Keri Morgret recaps three SMX Advanced speakers as they share how to transform data into valuable insights. | Continue reading
The Forbes Insights/Treasure Data survey found that only 13 percent of marketers consider their companies 'leaders' in leveraging customer data. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
A Facebook spokesperson says they're in the "beginning stages" of placing video ads in Messenger. | Continue reading
YouTube's new creative suite -- which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing -- is still in beta. | Continue reading
The people-based ad tech firm has enlarged its automatic content recognition platform to deliver related ads in near-real time to other devices. | Continue reading
If you have a question on A/B split testing or are having challenges with ABM targeting on paid search, read on. Contributor Brad Geddes answers these questions and more in our continuing SMXpert series! | Continue reading
Vendasta offers an anti-churn formula of sorts to marketing companies serving the small business market. | Continue reading
The widespread use of location in the third party data ecosystem is almost completely opaque to consumers. | Continue reading
Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience, execute relevant and creative campaigns, and voilà, results and growth for your brand, product or service. But setting your marketing te … | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
Aiming to design a more YouTube-like landscape for creators, Facebook is broadening its video options and opening the door to Watch. | Continue reading
Marketing priorities have changed. Today’s B2B marketers must focus on KPIs, says contributor Patricia Hursh. Here are tips and tactics to show how marketing programs contribute positively to the bottom line. | Continue reading
It’s now booming, says this monitoring service of ads and other third-party code, and marketers need to get in control of their ads. | Continue reading
The hub is designed to support tracking of product origins, unique product identities and user rewards. | Continue reading
Contributor Joe Martinez recaps a session of rock-star paid social media marketers sharing how you can use social media to engage, entertain and motivate readers through the sales funnel. | Continue reading
The call echoes the CPG giant's similar demand for more transparency in programmatic advertising earlier this year. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
The new CMPs are offering ways for publishers to capture and disseminate user consents, with support for the two biggest ad-related consent mechanisms -- IAB’s and Google’s. | Continue reading
Starting June 21, advertisers promoting weapon accessories will have to restrict ad audiences to users 18 years and older. | Continue reading
Contributor Michael Brito details how to gather and utilize information to inform a successful influencer campaign. | Continue reading
Navigating the convergence of martech and ad tech isn't for the faint-hearted, but contributor Jose Cebrian describes the possibilities now arising. | Continue reading
How you approach martech is highly dependent on the thread that's unifying all of your decision-making. Contributor Debbie Qaqish explains how this affects your chances of success. | Continue reading
A new local inventory ad unit for GDN and product pricing benchmarks are among the announcements. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
A lot has changed in the media world in recent years, but contributor Peter Minnium explains how some aspects of the media experience remain fundamental. | Continue reading
Elliot Schrage, who has led communications around Facebook's response to the Cambridge Analytica scandal, has been with the company for 10 years. | Continue reading
The patent, filed by the blockchain-based ad exchange and Nasdaq, covers the techniques employed by a soon-to-launch, asset-trading community of creators, audience and brands. | Continue reading
A year after offering its people-based search targeting through Google, the data provider is now providing a similar service for the Bing search engine. | Continue reading
The tech giants are fully committed to 'AI-first,' and marketers who follow suit can supercharge their SEO strategies. Contributor Jim Yu covers three core marketing areas to take advantage of. | Continue reading
Google is also extending 'Why this ad?' notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner websites and apps. | Continue reading
Knowing you've been hit by a negative SEO campaign is crucial to fighting it. Contributor Joe Sinkwitz outlines the tools and steps you can take to figure out if you've been targeted. | Continue reading
Contributor Joy Hawkins provides an overview of how Yelp's review solicitation penalty works and explains why you should not ask for reviews. | Continue reading
Fresh out of ideas on how to build links to a dull site? Contributor Jeremy Knauff walks us through his process for creating a successful link-building campaign for even the dullest of sites. | Continue reading
Survey from Euclid shows components that fuel favorable brand perception. | Continue reading
Pinterest advertisers will now be able to use Vidmob, Popular Pays, Social Native, Vidsy, Shutterstock Custom, QuickFrame and The Online Studio. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
The process of writing meta descriptions will likely be improved using machine learning techniques, but in the meantime, contributor Paul Shapiro shares ways to semi-automate writing meta descriptions. | Continue reading
Contributor Adam Dorfman explains how to capitalize on the one-two punch of Facebook advertising and organic engagement through Marketplace, your own page and Facebook’s own advertising products. | Continue reading
Contributor Kristin Cronin looks at several ways to take advantage of push notifications as a way to engage and retain app users. | Continue reading