Microsoft wants to use computer vision, smartphones and other tech on the "intelligent edge" to speed deployment and reduce costs. | Continue reading
As far as email automation best practices go, contributor Len Shneyder outlines four you should keep in mind before putting up your feet and letting the machines take over. | Continue reading
Other enhancements include Einstein-boosted audience segmentation and new connections between the Marketing, Commerce and Service Clouds. | Continue reading
With the launch of its new app developer platform, Snapchat outlines data security measures aimed at putting users first. | Continue reading
Scale and off-the-shelf availability make the product unique, says CEO David Shim. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
The company says it's responding to user feedback with changes to its Explore, Search, Notifications and Moments features. | Continue reading
Starting July 2, advertisers will have to specify the origin of the audience's information when uploading a Custom Audience list. | Continue reading
Especially with the tight turnarounds mandated by GDPR and others, brands need to plan the steps for communicating with, and retaining, their customers. | Continue reading
With self-reported ad revenues a whopping 275 percent higher than in 2015, marketers and podcasters continue to see a bright future for podcasting. | Continue reading
Regardless, advertisers will give a larger portion of their budgets to Google properties than to any other entity. | Continue reading
Understanding the intent behind the keywords you target simplifies the entire SEO process, says contributor Marcus Miller. Here is a look at how to understand and categorize keywords based on intent. | Continue reading
Contributor Maria Cieslak digs into JavaScript and some of the chaos associated with it and compiles a detailed checklist you can use as a starting point for deeper analysis. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
Tapping the shopping bag icon will display more details on the products featured on Instagram Stories from brands. | Continue reading
Unlike previous video ad products sold via cost per impression, Reddit's new video ad units are available on a cost-per-view basis. | Continue reading
Twitter's in-stream video ads, launched in April 2017, are now available to all advertisers in the US and 11 other global markets. | Continue reading
The study from research firm GlobalData highlights blockchain’s value prop as a distributed ledger, but the author points out that it’s ‘not magic.’ | Continue reading
Along with the standard available ad metrics, advertisers will have access to click and impressions for each card within the ad. | Continue reading
Along with its latest AR ad developments, Snapchat is rolling out goal-based bidding around conversions for e-commerce advertisers. | Continue reading
Advertisers with a high volume of negative feedback that fail to correct customer service issues could have their ad privileges removed. | Continue reading
The company verifies its own location data by matching IDs against mobile carrier data sets. | Continue reading
Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management will be done by automated systems driven by artificial intelligence (AI) and machine learning (ML). One task that’s particularly apt to b … | Continue reading
Expert speakers. Networking. Vendor agnostic program. Marketers are raving about MarTech! | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
If you're still sending unsubscribe confirmations, you're likely just annoying people. Contributor Ryan Phelan offers some better options for staying in touch. | Continue reading
After seeing a rise in CPMs and a drop in overall ad impressions during recent months, direct-to-consumer advertisers are shifting money away from Facebook. | Continue reading
The companies say this is the first retailer self-checkout that doesn’t require an app download or the use of a store kiosk. | Continue reading
Benefits include better response, higher engagement and customer insights. | Continue reading
Publishers can now gather consent for an unlimited number of adtech vendors across their supply chains. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
In this extended Q&A from SMX West, #SMXperts Jillian Nagle and Ben Wood look at creative ways to create audiences, leverage search and social and prevent customers from going to the competition. | Continue reading
Are you running political ads? Here are all the latest political ad policies from Facebook, Twitter, Google, Snapchat and more. | Continue reading
It’s essentially the same idea, a file on a web domain that lists valid sellers of that property’s ad inventory. But now there’s a pointer to an app-specific one, from an app. | Continue reading
From May 18 to May 22, 14M users had the audience setting for new status updates changed to public because of a bug, according to Facebook. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
The biggest roadblocks in the way of content marketing success are process-related, says contributor Rachel Lindteigen. In this column, she explains how to break through. | Continue reading
Under this approach, a user manages permissions to personal data via Information Sharing Agreements with vendors. | Continue reading
QBox helps marketers figure out any category confusion in the models used by leading Natural Language Processing engines. | Continue reading
Slapping together a couple ideas and a logo is not a brand strategy, says contributor Allen Martinez. Here's a detailed guide to help you create and execute a well thought out strategy to promote your brand. | Continue reading
The German courts upheld a 2011 local DPA decision that would require page admins to act as separate controllers of the same data collected by Facebook. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
Facebook confirms data partnerships with Huawei and three other Chinese telecom firms. | Continue reading
Though Pinterest is mostly ignored by SEOs and content marketers, contributor Jessica Foster recommends using it for traffic and content promotion before your competitors find out and get in on the action. | Continue reading
The automated analysis of word choice, presentation complexity, emotions and personality complements the feedback by human supervisors. | Continue reading
Multiplayer and persistent experiences mean that marketers will now have a permanent interactive layer on everything. | Continue reading
Voice interfaces are not simply front-ends for search engines or apps. They are a whole new thing. | Continue reading
Facebook will now support in-app bidding for publishers who manage their app monetization in-house or through MoPub, Fyber or MAX. | Continue reading