With AI and machine learning, algorithms and emerging tech, the sky -- beyond the cloud -- is the limit. | Continue reading
This the sixth in a string of acquisitions the company says will enhance the reader experience. | Continue reading
Data retention at issue in Washington, facial recognition consent in Illinois. | Continue reading
Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. Columnist and Googler Matt Lawson runs down the tests you should set up in your accounts. | Continue reading
Contributor and patent explorer Dave Davies reviews a recently-presented paper that suggests Google is grouping entities and using their relationships to listen for better answers to multipart questions. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
A responsive website is not enough to survive in the mobile-first indexing era, says contributor Barry Adams. Here's a list of technical SEO and general optimization aspects you need to be aware of and fix on your site if necessary. | Continue reading
The company reports advertisers running ads in Marketplace are seeing positive returns. | Continue reading
Apple introduces new tools that are similar to Google's in a new effort to limit smartphone overload. | Continue reading
A year ago, the eye-tracking firm released an integration with the HTC Vive VR headset, but data analytics required a programmer. | Continue reading
Apple shores up its pro-privacy, anti-tracking positioning. | Continue reading
Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot butlers are Siri and Alexa. Don’t get me wrong, they’re handy in their ways: suggesting nearby Thai food or tending to virtual shopping carts as … | Continue reading
Siri upgrades, augmented reality and Safari’s social tracking prevention were the significant announcements. | Continue reading
Join us for 30+ advanced SEO and SEM sessions, search marketing solutions and demos, and a one of a kind search marketing community experience. | Continue reading
Contributor Akvile DeFazio explains how to set up a Pinterest business account, discover the available advertising features and accomplish your goals using effective tactics. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
The firm, based in New York City and Berlin, says the new self-service tool is the first free tool of this kind. | Continue reading
According to a New York Times report, Facebook shared user data with at least 60 device makers, including Apple and Samsung. | Continue reading
In partnership with startup Longenesis, the blockchain-based marketplace will be decentralized, encrypted and compliant with GDPR. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
The latest presentation by the Kleiner Perkins analyst points to the many ways that cloud computing continues to reshape modern life. | Continue reading
The first outside provider, Lucid, tests the third-party data segments against panel-based surveys that are linked by cookies. | Continue reading
Getting to know your customers pays dividends in lots of overlooked ways. Contributor Evan Magliocca explores some of the possibilities. | Continue reading
Trends marketers should be paying attention to in the year ahead. | Continue reading
There's no reason to change course; everyone must still optimize for mobile. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
Everyone wants to command that coveted 'position 0' for regular and voice-based search, but that doesn't mean you can, says contributor Karen Bone. Here's how to figure out if it's worth trying. | Continue reading
The company has hired an entertainment strategist and sales lead to help grow business within its entertainment vertical. | Continue reading
Are your outreach emails falling flat? Contributor Gisele Navarro shares specific tips you can use to write subject lines that will work to get your emails opened. | Continue reading
#SMXpert Max Prin answers questions on using JavaScript and PWAs to create responsive, fast and functional application-like experiences for mobile and desktop devices. | Continue reading
Did you know you can add a custom FAQ to your GMB listing? Contributor Sherry Bonelli explains how to use the often-overlooked Q&A feature to promote your business and stay ahead of the competition. | Continue reading
Reports from Kleiner Perkins' Mary Meeker and e-commerce data firm Jumpshot underscore Amazon's growing e-commerce power. | Continue reading
Breaches. Hacks. And a growth industry in data protection services. Still, most experts are skeptical that data can ever really be safe from infiltration. | Continue reading
With online sales crossing the $4 billion mark, e-commerce saw 16% year-over-year growth. | Continue reading
Now out of pilot with over 170 audiences determined to be in buy mode. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
The measure has more than twice the number of signatures required to make it onto the state ballot in November. | Continue reading
Think influencer marketing is too pricey for your brand? Think again. Contributor Megan Krause explains how to go about finding partners that fit well with your business. | Continue reading
With third-party data diminished by GDPR, Apple, Google and issues of quality, some marketers want to live primarily on first-party data. | Continue reading
Advertisers can buy digital audio ad inventory programmatically on Spotify, TuneIn, SoundCloud and Google Play Music. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
Advanced SEO and SEM tactics. Expert speakers. Exceptional networking. Join us in Seattle June 11-13! | Continue reading
If you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions and share insights on the latest AMP developments. | Continue reading
Pokémon Go and fidget spinners are fads, but voice search for a local business is not, says contributor Jamie Pitman. With new technologies like Google Duplex coming on, local business owners should optimize for voice search. | Continue reading
Google has long been visible in these auctions, not only through Express but also Play and Store. Contributor Andy Taylor evaluates its presence and assesses how it's changed over time. | Continue reading
Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content strategy across a number of verticals and increase the touch points you have with consumers. | Continue reading
We have obtained the follow up letter Google sent to publishers who attended. | Continue reading
Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach your PPC activities as a whole, you can fin … | Continue reading