But survey shows education, geography, income and age impact sentiment. | Continue reading
The Google Feed offers up an un-tapped source of mobile ad inventory. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
Starting May 30, qualifying candidates will have access to labels confirming their candidacy and campaign details. | Continue reading
Any advertiser wanting to run political or issue ads must be verified on the platform and include 'Paid for' information with the ad. | Continue reading
Just getting started with paid search or need a refresher on what's new and possible with ad creative, targeting, tracking and measurement? Check out our new PPC guide. | Continue reading
The company argued it should only be on the hook for $28 million; expect another appeal. | Continue reading
Will next-generation tech bring about a China-style 'surveillance state?' | Continue reading
There are the Obvious Results of the landmark legislation -- and then there are the hidden waves that ripple out later. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
Shortly after CEO Mark Zuckerberg's appearance before the EU Parliament, Facebook shared multiple announcements outlining its safety and security efforts. | Continue reading
SMX is the only conference series that is 100% dedicated to search. | Continue reading
Twitter has not made an announcement about the ad network but is currently recruiting publishers for the program. | Continue reading
Contributor Kyle Henderick consults with his colleague to dispel likely areas of confusion about the data regulation. | Continue reading
Many people may think social media beats email in terms of ROI, but contributor Len Shneyder disabuses us of that notion, explaining how this workhorse medium can also bolster your other efforts. | Continue reading
Complaint to European Commission applies the logic of the Shopping Search case to local search. | Continue reading
Group administrators now have a process to let members know why their content was removed, and can collaborate with moderators via the admin activity log. | Continue reading
Formerly known as Tremor Video, the video SSP is now adding ad serving and analytics to its repertoire. | Continue reading
The proposed standards would establish a kind of ‘ingredients label’ for data segments. | Continue reading
Contributor Eric Enge shares guidelines and handy workarounds you can follow to avoid indexing 'too many' faceted navigation pages. | Continue reading
Are you looking to hire a link-building company? Contributor Julie Joyce recommends reviewing search engine guidelines before talking to service providers so you know which questions to ask and when to walk away. | Continue reading
But questions and concerns about Google's GDPR-compliance plans and guidance to publishers remain as the company prepares for a meeting with publishers on Thursday. | Continue reading
With Amazon's site the first stop for so many shoppers, it makes sense to take advantage of its ad offerings. Contributor Andrew Waber shares important landing page optimization practices for those using AMS. | Continue reading
In the US, Amazon still has a significant lead over Google -- but it's shrinking. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
Visit Metrics complement existing offline Attribution Metrics and give marketers tools to adjust campaigns depending on their objectives. | Continue reading
Facebook enters the local services sector, says it wants to give users an all-in-one place to help them complete home projects. | Continue reading
Zuckerberg hit all of his usual talking points, while doing his best to avoid answering specific questions from Parliament members. | Continue reading
The $1.68 billion acquisition of the popular open source platform prepares Adobe for e-commerce battle with Salesforce, SAP, Oracle and others. | Continue reading
A browser plugin, it goes beyond social management platforms’ capabilities by offering native control, hidden logins, time windows and audits. | Continue reading
Called Video Context, it employs automated transcriptions from video content’s audio tracks to categorize the video for instream ad placement. | Continue reading
Most marketers say that while consumers are the true owners of their own data, data controllers are responsible for its stewardship once it's shared. | Continue reading
As the May 25 deadline for compliance with the European legislation looms, it's increasingly important to understand the difference between the two key roles. | Continue reading
Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple domain names as part of their domain name strategy. Having multiple domain names can provide sound marketing opportunities to engage your … | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
The platform has roughly tripled its advertising base since launching its ad platform last year; says it now has more than 1,000 active advertisers. | Continue reading
The group, composed of multiple ad organizations, has released new guidance for political advertisers and a PoliticalAd icon for ads that comply. | Continue reading
♫ Here’s the story of a lovely conference…♫ | Continue reading
In the first of a six-part series on negative SEO and its effect on links, content and user signals, contributor Joe Sinkwitz sets the tone by dispelling myths and providing definitions of key concepts. | Continue reading
Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you refine, update and optimize your content. | Continue reading
Microsoft says that the Berkeley-based technology company has created a 'revolutionary' new approach to building AI. | Continue reading
Google has made some significant changes in the area of local search. Contributor Wesley Young gives an overview of the important changes and shares tips on how to keep your local business visible in the search results. | Continue reading
As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these Product Listing Ads (PLAs) become more competitive, the question becomes how to maximize ROI without simply piling on budget. The answer is co … | Continue reading
Contributor Amanda Krause explains how to utilize ZIP code targeting to improve ad relevance and conversion rate for multilocation paid advertising campaigns. | Continue reading
Contributor Frederick Vallaeys urges advertisers to adopt the feature now, before it's required, especially if you're working with mobile landing pages. | Continue reading
Contributor Debbie Qaqish describes the structure of a company taking marketing operations to the next level. | Continue reading
Columnist Peter Minnium explains the increasingly important field of HCI and its effect on the marketing environment. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading