YouTube Music will include skippable and non-skippable in-stream ads. | Continue reading
The segment promotes an image of the company as thuggish and market-manipulating. | Continue reading
Think influencer marketing is only for B2C brands? Contributor Michael Brito explains how the principles of this highly effective technique can be applied to B2B markets. | Continue reading
The startup is out with a network that offers decentralized storage controlled by blockchain-based smart contracts that grant or block granular access. | Continue reading
How it works and what makes MSAN different from other ad networks. | Continue reading
It cost nearly $55 to drive one incremental retail customer, while each customer visit to convenience stores cost less than $2. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
Three very smart SMXperts share their knowledge on cross-channel tracking, LinkedIn strategies and more in this extended Q&A session from SMX West. | Continue reading
If you are running tests on your ads but don't know how to interpret the results, contributor Daniel Gilbert has an updated AdWords script to help you pick which ads are performing best. | Continue reading
Contributor Joy Hawkins hires a pool company and finds that the BBB's site isn't as simple as she previously believed. | Continue reading
Is your PPC program behaving badly and blocking out perfectly acceptable traffic? Contributor Andrew Goodman looks at five ways to relax an over-tightened account. | Continue reading
As augmented reality goes from ‘wow’ to ROI, this sneaker event represents one of the first home runs. | Continue reading
With the industry still reeling from brand safety concerns last year, WFA's Global Media Charter spells out eight principles it wants advertisers to follow. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
The company says it will use thousands of behavioral signals to filter search, replies and algorithmic recommendations. | Continue reading
The creative reporting metric lets advertisers compare which ad creative elements deliver the best results across campaigns. | Continue reading
All this data we've got at our fingertips isn't useful unless we apply it practically. Contributor Peter Isaacson offers specific steps to help you uncover actionable insights. | Continue reading
Vendors may seem to hold all the cards for location-based campaign measurement, but contributor Gladys Kong explains how your media buys have a substantial influence. | Continue reading
Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives. | Continue reading
How much should you spend testing LinkedIn ads? Does search intent trump social engagement? Ask the SMXpert and contributor AJ Wilcox gives insightful answers to these questions and more. | Continue reading
Sales Navigator's product updates include integration with five new marketing tools: SAP Hybris, Pegasystems, Oracle Eloqua, Clari and Groove systems. | Continue reading
The new partnership allows Outbrain to go beyond its previous keyword-only blocking of objectionable pages, with a contextual blocking that recognizes story content. | Continue reading
The new features include Smart Notes, which immediately summarize a call and generate a list of action items. | Continue reading
The ad exchange says this is the first of its kind and that it answers “the call for unification of data for marketers.” | Continue reading
The European law provides for regulatory oversight for its member states, but it's unclear about who will enforce it outside the EU. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
The leads generated from a dynamic ad campaign now can be fed directly into the dealership's CRM system. | Continue reading
Facebook shares information about content that didn't pass its Community Standards rules and how many times it took action. | Continue reading
Stackie winners, the 2018 Martech Landscape, myths of consolidation, and more. | Continue reading
Quantcast is offering sites the ‘first widely available’ consent platform for free; Smaato is out with the first supporting SDK and soon, a consent tool for apps. | Continue reading
Publishers keep 100 percent of ads they sell directly in their Apple News content. | Continue reading
Hyperlocal, across all channels, everywhere you are: We’re currently knee-deep in the era of personalization. | Continue reading
The company says account-based management is not an effective or efficient way to engage with enterprise-level B2B influencers. | Continue reading
Contributor Rex Briggs outlines a process for finding a competitive advantage through unified measurement. | Continue reading
An Oracle report accuses the company of improperly tracking user location without consent. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
After July 1, Facebook's view tags will no longer be used for measurement purposes beyond counting impressions. | Continue reading
The annual marketing spend for these platforms will more than double by 2023, the report predicts. | Continue reading
Amazon’s advertising business grew 60 percent in 2017 to $1.7 billion | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
Mentors, colleagues, and new friends - expand your network and make invaluable connections. | Continue reading
No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to value-based advertising that will drive sales. | Continue reading
Adopting cohort analyses is a powerful means to assess trends, retention and path to purchase. Contributor Megan Taggart explains how to implement the model in your paid search reporting. | Continue reading
All-in-one-screen shoppable content could evolve in ways that dramatically change e-commerce and marketing. | Continue reading
Lithium CEO indicates GDPR helped propel the decision, and the Klout-built AI tech will still be employed. | Continue reading
The new service crawls sites and assembles a frequently updated spreadsheet of authorized sellers for specific domains. | Continue reading
Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get a little more complicated when the goal of your PPC spending is to drive calls to your business. Using PPC to drive calls is a common ta … | Continue reading