Snapchat begins rolling out redesign on iOS that reverses changes launched last year

iOS users' Snaps and Chats will be in chronological order again, and Stories from friends are going back to the right side of the app. | Continue reading


@marketingland.com | 6 years ago

Marketing Day: Technical SEO, media strategies & Facebook ad spend since Cambridge Analytica

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading


@marketingland.com | 6 years ago

Stay sharp and relevant with ongoing PPC training

Contributor Jeff Baum recommends ongoing technical and soft skills training for your PPC team. | Continue reading


@marketingland.com | 6 years ago

Common mistakes and quick fixes to improve poky page speed

Contributor Janet Driscoll Miller points out three page load speed issues and provides simple but effective workarounds that will enable web pages to load faster and gain favor with Google. | Continue reading


@marketingland.com | 6 years ago

Ask the SMXperts: The latest in advanced technical SEO

SMXperts Dawn Anderson, Bastian Grimm and Brian Weiss answer technical SEO questions on time to first meaningful paint, indexation and crawling controls, challenges associated with voice search and more. | Continue reading


@marketingland.com | 6 years ago

Attention + intensity: Tips for navigating the new age of media strategy

Contributor Mark Williams says marketers must evolve the metrics they monitor to keep up with the changing media-consumption environment. | Continue reading


@marketingland.com | 6 years ago

Billboard-measuring Geopath enters the 21st century with new geolocation platform

Called Insights Suite, it updates the 75-year-old nonprofit organization’s previous methods that employed federal traffic data and surveys. | Continue reading


@marketingland.com | 6 years ago

Urban Airship adds first marketing platform support for the new Android Pay tickets and passes

The digital wallet-based items, now used in the millions on the iPhone, were just announced this week by Google. | Continue reading


@marketingland.com | 6 years ago

It’s business as usual for Facebook advertisers as Cambridge Analytica crisis proves inconsequential to brands

What agencies and consultants have seen since Facebook's latest user-data scandal. | Continue reading


@marketingland.com | 6 years ago

Marketing Day: Digital ad revenues, Fuel Cycle’s exchange for third-party tools & GDPR

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading


@marketingland.com | 6 years ago

IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth

Mobile grew 36 percent year over year to $49.9 billion, accounting for 57 percent of overall digital ad revenues in the US. | Continue reading


@marketingland.com | 6 years ago

Fuel Cycle expands its audience research platform with launch of exchange for third-party tools

Described as the first of its kind, the Exchange integrates analytical and other third-party tools within the platform. | Continue reading


@marketingland.com | 6 years ago

As GDPR approaches, marketers are moving away from their reliance on third-party data

Upcoming European data privacy rules restricting the use of cookies means that companies can no longer track prospective customers across the web. | Continue reading


@marketingland.com | 6 years ago

Android P: AI inside and simplification outside

The "P" also stands for paternalism, as Google tries to help users break their phone addictions. | Continue reading


@marketingland.com | 6 years ago

Marketing Day: Facebook reorganizes internal teams, video ads & IAB’s Newfronts

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading


@marketingland.com | 6 years ago

Facebook reorganizes internal teams, moves existing executives into new leadership roles

CEO Mark Zuckerberg has split Facebook's product and engineering teams into three divisions. | Continue reading


@marketingland.com | 6 years ago

Nanigans, releasing a survey showing that retargeting is ‘broken,’ pitches its solution

Both consumers and marketers are unhappy with follow-up ads, but the Boston-based firm contends that better measurement and prediction are the answers. | Continue reading


@marketingland.com | 6 years ago

Two kinds of video ads help break through the dilemma of interruptive marketing

At an IAB breakfast last week, two firms presented documented examples of how marketers can avoid ad skipping and competition from second screens. | Continue reading


@marketingland.com | 6 years ago

IAB’s Newfronts: Online program makers pitch action, cross-platform mini-brands and the shape of the new TV

YouTube is settling into its role as a star-maker, even as other program producers are booming with content ideas and social energy. | Continue reading


@marketingland.com | 6 years ago

Beyond keywords: What really matters in SEO content

Going beyond keywords to write high-quality content that attracts new customers and is SEO-friendly is the way to go, says contributor Jessica Foster. Here she shares eight ways to create content that satisfies people and engines. | Continue reading


@marketingland.com | 6 years ago

Registration for MarTech is open!

The East Coast edition returns to Boston. | Continue reading


@marketingland.com | 6 years ago

Marketing Day: Instagram’s new messaging features, Facebook Live cross-posts & Google AdWords

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading


@marketingland.com | 6 years ago

How to turn a boring email into an irresistible link pitch

Getting people to open, read and act on your email is tough, but Contributor Gisele Navarro gives you an edge with 20 phrases that keep people reading and eventually linking to your content. | Continue reading


@marketingland.com | 6 years ago

How dynamic creative will (finally) reach the tipping point

Despite widespread agreement about the benefits of dynamic creative, it's never really taken off in display. Contributor Joe Sabol explains why and how that's about to change. | Continue reading


@marketingland.com | 6 years ago

Google announces ads updates for app developers at Google I/O

Google says 94 billion apps were downloaded from Google Play last year. | Continue reading


@marketingland.com | 6 years ago

Instagram rolls out new messaging features for business profiles, expands action buttons to more third-party apps

Instagram has expanded its booking and payments feature so that users can make dinner reservations, buy tickets or book a service without leaving the app. | Continue reading


@marketingland.com | 6 years ago

Facebook lets publishers cross-post Live videos across multiple Pages & tests a rewind button

Facebook is also making it easier for teams to collaborate when shooting Live video by giving publishers a single, permanent stream key for live broadcasts. | Continue reading


@marketingland.com | 6 years ago

Link building is complicated: A rebuttal

Contributor Andrew Dennis (kinda) disagrees with a previously published SEL article and offers his view on why link building may be difficult. | Continue reading


@marketingland.com | 6 years ago

Managing martech relationships: Partnerships and agility in marketing

Putting your martech strategy in place requires much more than technological know-how. Contributor Andy Betts explains how to forge partnerships both internally and externally. | Continue reading


@marketingland.com | 6 years ago

Marketing Day: Facebook usage report, Amazon Shopping campaigns & Google political ads

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading


@marketingland.com | 6 years ago

Survey: 74% still use Facebook daily, but 44% recently changed privacy settings

Roughly 50 percent believe they have "some control" over who gets to see their data on Facebook. | Continue reading


@marketingland.com | 6 years ago

Act now! SMX Advanced Early Bird rates end Saturday night

38 sessions. 49 experts. 35 market-defining exhibitors. #SMXInsights. | Continue reading


@marketingland.com | 6 years ago

Has Amazon ended its Google Shopping campaigns?

Reports from digital marketing firm Merkle show Amazon's Shopping campaigns slowed after end of Q1, stopped abruptly April 28. | Continue reading


@marketingland.com | 6 years ago

Ask the SMXpert: Google manual penalties explained

Have you ever gotten a manual penalty from Google? It's no fun. Contributor and SMXpert Kaspar Szymanski shares answers and insights on how to avoid getting another ‘love note’ in the future. | Continue reading


@marketingland.com | 6 years ago

Google rolls out new ID requirements for US political ads

Due to increased scrutiny of how these ads affect users and voters, company says more transparency intiatives are to come. | Continue reading


@marketingland.com | 6 years ago

Marketing Day: Instagram’s new payment feature, augmented reality games & Google Assistant

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading


@marketingland.com | 6 years ago

Using machine learning to get more value out of your Facebook campaigns

Contributor Laura Collins explains how to securely get the most out of Facebook's trove of user rich data and take advantage of its sophisticated machine learning to improve campaign performance. | Continue reading


@marketingland.com | 6 years ago

Instagram testing a booking & payments feature it first announced more than a year ago

For now, the feature is available to a limited set of partners and businesses on Instagram. | Continue reading


@marketingland.com | 6 years ago

Augmented reality games: Will this summer’s releases be booms or busts?

Contributor Adam Dorfman tells marketers what they need to know and how they might benefit from the upcoming launches of four AR games. | Continue reading


@marketingland.com | 6 years ago

Google betting its Assistant can close the wearables gap with Apple

New Assistant capabilities announced for Wear OS ahead of Google's developer conference next week | Continue reading


@marketingland.com | 6 years ago

The ultimate guide to bot herding and spider wrangling — Part Two

Next up in a series on bots and why crawl budgets are important, Columnist Stephan Spencer explains how to direct the engine bots to what's important on your site and how to avoid common coding issues. | Continue reading


@marketingland.com | 6 years ago

Where to find ideas for content your audience will love, look at and link to

If you're looking for new, inspirational and trendy content ideas, consider using sites that provide answers and solutions, says contributor Jeremy Knauff. Here are 5 good places to start. | Continue reading


@marketingland.com | 6 years ago

6 ways ABM turns classical lead scoring on its head

Don’t be afraid to break the “rules” to drive the results you need, argues contributor John Steinert. | Continue reading


@marketingland.com | 6 years ago

Marketing Day: F8 announcements, Google AdSense impression metrics & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading


@marketingland.com | 6 years ago

The F8 Developer Conference is over: Here’s everything Facebook announced

Facebook rolled out several features for its platform, Instagram and Messenger during the conference and gave a deep dive into all the ways it is using AI. | Continue reading


@marketingland.com | 6 years ago

Facebook Messenger rolls out AR and other enhancements at its F8 developer conference

While several companies tout their success using the platform, Kia and Octane AI announce new Messenger integrations. | Continue reading


@marketingland.com | 6 years ago

Google AdSense updates impression metrics, but earnings should not be impacted

Google AdSense is transitioning from served impressions to downloaded impressions. | Continue reading


@marketingland.com | 6 years ago

Snap revenue takes a hit in Q1 2018, down from $286M in Q4 2017 to $231M last quarter

CEO Evan Spiegel says the company sees early signs of stabilization following its Q1 2018 redesign. | Continue reading


@marketingland.com | 6 years ago