If you believe Seth Godin, all marketers are storytellers and all storytellers, liars. History's most famous storyteller, perhaps, is ... | Continue reading
Twenty percent of every digital ad dollar is wasted, according to a new study by The & Partnership . Last year, $12.48 billion of t... | Continue reading
Democracy is a charming form of government, full of variety and disorder, and dispensing a sort of equality to equals and unequals alike.... | Continue reading
According to Bain consultants Chris Zook and James Allen , a company can grow profitably in two ways: by diversifying or by expanding t... | Continue reading
Last evening, I watched an old rerun of The X Files . The entire episode is a flashback to a time before FBI Agents Mulder and Scully a... | Continue reading
The mass of men lead lives of quiet desperation. ― Henry David Thoreau Last week, Steven Beck , a 61-year-old handyman who lived ... | Continue reading
When and where should you insert your comma for maximum satisfaction? The style manuals don't advocate one position. Those used by b... | Continue reading
As reported by The New York Times , a Maine appeals court has ruled a group of dairy workers deserve back pay because a state overtime ... | Continue reading
Once upon a time, a CMO could count on her agency for leadership. The firm was her "agency of record" and served in the role of "brand ... | Continue reading
When I split an infinitive, God damn it, I split it so it will stay split. — Raymond Chandler In a previous life, I must have committe... | Continue reading
As a noun, blarney means nonsense intended to charm or persuade. In other words, affable BS. As a verb, it means to employ nonsense... | Continue reading
SiriusDecisions asked 270 B2B CMOs to list the skills their departments lacked. Their top five responses were: Strategy. CMOs need ... | Continue reading
Tell the truth but make truth fascinating. — David Ogilvy Except for Theresa McCulla , B2B copywriters have the best job ever. ... | Continue reading
Close your emails with an expression of gratitude and you'll boost the chance of response by 36%, according to a study by Boomerang . ... | Continue reading
A telling statistic lies deep within CEIR’s new report, Cost to Attract Attendees . It could in part explain why association-owned show... | Continue reading
In Anything You Want , entrepreneur and blogger Derek Sivers recounts a trip he made to Las Vegas for a trade show. On the ride from... | Continue reading
Lord, nobody knows better'n you, I ain't a prayin' man. But I thank you every mornin', noon and night for my 45th president. Call me un... | Continue reading
Seth Godin defines the "race to the bottom" as the drive to deliver more for less . Above all qualities, winning the race demands inv... | Continue reading
Authenticity has nothing to do with how much you share. It is about what you share. — Neil Patel Authenticity has roots much old... | Continue reading
A satisfied customer is the best business strategy of all. ― Michael LeBoeuf McDonald's CEO told investors last week his company w... | Continue reading
Susan Rosenstock is a friend and colleague whose teenage son Evan took his own life four years ago. Where other parents in pain withdraw, ... | Continue reading
Fake it 'til you make it. — Alcoholics Anonymous My stint as a promoter of antiques shows taught me why authenticity is param... | Continue reading
It's even worse than it appears, but it's all right. ― Jerry Garcia Every day brings more dismal news. Tornadoes and floods rava... | Continue reading
In 1955, a consultant to Ford Motor Company asked poet Marianne Moore to come up with a name for the company's new car. He told the... | Continue reading
The Navy is a master plan designed by geniuses for execution by idiots. ― Herman Wouk In a thematic scene in The Caine Mutiny ,... | Continue reading
PricewaterhouseCoopers has owned up to this week's flub at the Oscars , "one of the most infamous gaffes in the show's history." Ca... | Continue reading
Bubbie: The National Institutes of Health has never studied the attention spans of goldfish . This is one of those " alternative facts ... | Continue reading
This world is a dream within a dream; and as we grow older, each step is an awakening. — Sir Walter Scott We don't appreciate... | Continue reading
HAT TIP to Seth Godin | Continue reading
You may not realize it when it happens, but a kick in the teeth may be the best thing in the world for you. — Walt Disney Bus... | Continue reading
In the past 150 years, peat farmers in northern Europe have found about 1,000 so-called bog men , those accidentally mummified curiositi... | Continue reading
There are only two types of speakers in the world: the givers and the takers. Why the takers don't "get it" mystifies. You can plug y... | Continue reading
Before the web, organizing a successful B2B event was child's play, as easy as saying, " Hey, kids, let's put on a show !" But conten... | Continue reading
Sarah Smith contributed today's post. She works for an online resource for beginning bloggers, StartBloggingOnline.com . There are lots... | Continue reading
How often do you encounter content posing an idea, but nothing else? An idea for a story isn't a story , says writing coach Larry... | Continue reading
Web guru Jakob Nielsen doesn't push ideas he hasn't lab-tested. So you'd do well to heed his advice on microcontent , those phrases a... | Continue reading
Complacency—the silent business killer—might finally do in associations. They've been in free fall since the Great Recession, shedding pe... | Continue reading
Nothing is funnier than confidently doing the wrong thing. — Adam McKay Why do so many business leaders get it so very wro... | Continue reading
Erik Deckers contributed today's post. Eric is the president of Pro Blog Service , a content marketing agency with clients throughout t... | Continue reading
Only after reading Ron Chernow's Washington: A Life five years ago did I realize how remarkably ambitious, courageous and forceful a f... | Continue reading
When it comes to customers, don't be captious. Niggling gets you nowhere. How many times have you contacted sales or customer service,... | Continue reading
Hollywood routinely returns to writers for characters because, unlike superheroes, they're observant, witty, flawed and vulnerable—qualiti... | Continue reading
When white Vaudevillians complained about having to share dressing rooms with dancer Sammy Davis, he'd tell his young son to ignore the... | Continue reading
Even Napoleon had his Watergate. — Yogi Berra This just in: PELOSI SENILE . SPICER LIAR . When politics turn puerile, it... | Continue reading
A recent survey by PwC shows one in two CEOs think lack of trust threatens company growth. They have good reason: Prerequisite to any ... | Continue reading
All differences of political opinion boil down to the differences in the philosophies of Hobbes and Locke . Hobbes believed we're ... | Continue reading
A "team of lawyers" and a "herd of buffalo" exemplify the figure of speech we call the collective noun , which names a group of people ... | Continue reading
Boy, if life were only like this. — Woody Allen In a 2005 interview in TV Guide , comedian Jack Carter described his run-in wit... | Continue reading