If you didn't catch yesterday's announcement, our wonderful WordPress design and hosting division, StudioPress, has been acquired by WP Engine. | Continue reading
The world’s most popular WordPress design framework, Genesis, will now be paired with the world’s leading managed WordPress hosting platform, WP Engine. | Continue reading
Your muse is a flaky friend, who promises to hang out but never calls. Your muse is a boss who promises a raise but never gives you a review. | Continue reading
The most skilled marketers still have trouble positioning their own businesses, so try this four-step process that helps your product or service stand out. | Continue reading
This week was all about doing the right thing -- being cool, kind, ethical, and respectful. Not in spite of your business goals, but to support them. | Continue reading
To maximize the number of people who take action on your content, ask yourself if anything is getting in the way of them reading it from start to finish. | Continue reading
Tuesday, June 26, 12:00 Noon Eastern Time: Improve your selling skills for your product, service, course, or other offering ... without feeling creepy. | Continue reading
"Authentic" could be bland. "Authentic" could be unstable. Neither hold anyone’s attention for very long. The right performance holds someone's attention. | Continue reading
Tim Paige is set to teach his low-pressure but effective techniques for sales on Tuesday, June 26 at 12:00 Noon Eastern U.S. Time. | Continue reading
This month, we're going to tackle an ultra helpful resource for anyone who wants to sharpen up their "killer" skill set -- Ryan Levesque's Ask. | Continue reading
Creativity and logic have attained a mythical status as two oppositional forces. Not only is this myth wrong and unnecessary, it’s damaging. | Continue reading
There's nothing more disappointing than a unique, thoughtful, and helpful piece of content that has a headline that doesn't do it justice. | Continue reading
The sadness of crummy email marketing, the delight of writing productivity, and the puzzle of why marketing and selling have been treated differently. | Continue reading
Your gorgeous content won't do you any good if you don't have the skills to sell your product or service when the time comes. | Continue reading
When we set aside a specific time and place to write, and stick with it, our bodies start to learn the cues for "writing time." | Continue reading
You might think Nickelback is just like weak email marketing … the public disapproves of it, but it persists. However, that logic isn't accurate. | Continue reading
The real role automation can play for digital marketers is very different from how the aggressive language might make it seem. | Continue reading
Smart, ethical marketing automation is fundamentally about respecting your audience. Respecting their time, their interests, and their intelligence. | Continue reading
It's our tradition at Copyblogger to take today off, to honor the sacrifices of the men and women who have died in military service. | Continue reading
Announcing Essence Pro, a beautiful, clutter-free theme for sites in the health, wellness, and lifestyle niches. Imagined and built by our own Rafal Tomal and Chris Hufnagel, it’s designed for simplicity, both at the exterior and on the back end, allowing you and your readers to … | Continue reading
We love subtle tactics and cutting-edge strategies, but copywriting and content marketing success often comes from executing fundamental skills really well. | Continue reading
If you’ve got something to sell, at some point you’re going to need to present an offer. Sounds simple, and it is. There's just one problem. | Continue reading
When someone arrives on a sales page, it's the result of a lot of hard work. So the next part really sucks. Because most visitors will leave without buying. | Continue reading
Content that actually produces results for your business is multidimensional and typically doesn’t arise from linear thinking. | Continue reading
"Ethical marketing" has always struck some as an oxymoron. Isn't "marketing" just another word for manipulating someone into buying a product or service? | Continue reading
Join us 5/24 at 11:00 a.m. Pacific Time. We’ll reveal five in-depth strategies to help you increase your conversion rate and transform your business. | Continue reading
Uncovering your business's USP can be tricky, because it's likely intertwined with your operations. You might not immediately recognize it as exceptional. | Continue reading
Here are five real-world examples of marketing and advertising that help educate prospects about their options in the marketplace. | Continue reading
You'll learn how to structure a webinar so you can maintain a great relationship with your audience and sell your product or service to the right folks. | Continue reading
Walk away with a solid outline you can use to deliver a compelling presentation that creates a great sales environment. 5/15/18 12:00 Noon Eastern Time. | Continue reading
Many webinar hosts believe the longer they hold off from mentioning their product offer, the better their chances for sales. They couldn’t be more wrong. | Continue reading
Now that we've started the Killers and Poets Facebook group for our community, we have the perfect venue for the Copyblogger book club. | Continue reading
You can create magnificent content, gain an audience, and produce a product. But if you don't know how to sell, you won't benefit from all that hard work. | Continue reading
What if your content marketing actually works? What if you get all the clients you want? Will you be able to handle them? | Continue reading
Polish up your apples for another week of content marketing school. This week combined ways you can excel as a writer and a marketer. | Continue reading
Who are you talking to? Who's your perfect customer? One culture will love an ornate, embroidered writing style -- another culture will scorn it. | Continue reading
Without a deeper understanding of the needs, hopes, desires, and dreams of your audience, you're doomed to turn them away. | Continue reading
"High quality" is a measure of whether or not your contribution helps your audience in ways they can’t find anywhere else. | Continue reading
Learn how to use sophisticated segmentation and automation in your email marketing, even if you have a limited budget and you're not particularly technical. | Continue reading
Our free workshop on modern email marketing will share simple but smart ways to use segmentation and automation. Register to join us 4/24/18. | Continue reading
Join our free workshop Tuesday 4/24/18 to learn the strategic process that allows you to smartly use email marketing to turn more leads into more clients. | Continue reading
Join our free workshop Tuesday 4/24/18 to learn the strategic process that allows you to smartly use email marketing to turn more leads into more clients. | Continue reading
Everything you reveal should be tethered to your point. You never leave your audience stranded without a GPS. They should feel secure, not lost. | Continue reading
This week, we looked at three myths and mistakes that can hold writers back -- and how to move forward again. | Continue reading
Useful, well-crafted, fascinating content gets us into the game. But once we're there, we still need to help our audiences find it. | Continue reading
When you achieve writerly greatness, it will be because you've learned to transform your observations and insights into content that means something. | Continue reading
Use these details to make individuals feel your articles, podcast episodes, or videos were created just for them -- because they were. | Continue reading
You know how sometimes you see some advice that's completely common sense, but somehow … it's not at all what you're doing right now? Yeah, us too. | Continue reading