Voice , writers say, is like a shirt: you choose the one in your closet that's best matched to the occasion. If you're a brand markete... | Continue reading
I was eight when I decided to distrust government. Since I was not particularly precocious, distrust of government must have been some... | Continue reading
Reluctance haunts writers. Blogging proponents —celebrating only the competitive advantages you gain through this form of content mar... | Continue reading
The Bowling Green Massacre never took place. And neither did the five-second commencement speech by Winston Churchill, who alleged... | Continue reading
Tell me, I'll forget. Show me, I'll remember. Involve me, I'll understand. ― Chinese Proverb In The Hook , Richard Krevolin ... | Continue reading
When I was learning the ropes, PR packed punch. It could land big B2B companies among the lead stories on the evening news and the fro... | Continue reading
At the 1907 convention of the American Booksellers Association , a speaker handed out copies of his new book with a fake jacket covered... | Continue reading
Pear and squash (Charcoal on paper) I can never accomplish what I want―only what I would have wanted had I thought of it beforehand. ... | Continue reading
Every once in a while, crusading nativists have their day. But it's only a day. In 1854, the “Native Americans,” a political party ... | Continue reading
At a point in The Accidental Life , writer and editor Terry McDonell compares bad marketing content to "joke taxidermy." When it's bad, it... | Continue reading
If you've spent any time inside an American corporation lately, you've seen the executives abusing their young employees. I refer, of c... | Continue reading
Human beings are too important to be treated as mere symptoms of the past. ― Lytton Strachey Persona-based marketing―marketing aut... | Continue reading
When words are used as words should be, they are tools of thought. When their proper usage is neglected, they tend to become the master... | Continue reading
Nearly 3 million blog posts are published every day. How can you assure yours will be noticed? Take these 12 hints to heart: Tac... | Continue reading
Today, another ride begins. David James and I launch our direct marketing agency. Everyone who's tried the entrepreneur's pat... | Continue reading
We're sinking. Fast. That's according to Edelman's newly released 2017 Trust Barometer . Trust "is now the deciding factor in whe... | Continue reading
On Inauguration Day, I joined the thousands of "DisruptJ20" protesters massed in Washington for street demonstrations . I hurried along... | Continue reading
I f you want your content consumed by one in three executives, serve it on Mondays and Fridays during lunch. Grist asked top exe... | Continue reading
In 1862, Northern soldiers torched Virginia's historic White House —where George Washington had married Martha Custis—merely because it... | Continue reading
Content creators don't ask for much. They only want you to lend them your time. It's unlikely you'll ever get it back, but, hey, what w... | Continue reading
As an extra bonus, she presented me with the free gift of a tuna fish. — George Carlin Comedian George Carlin once wrote an ess... | Continue reading
How should a CMO invest her budget in 2017? Forbes asked seven ad agency execs for recommendations. Their answers were: Video. ... | Continue reading
The most basic form of human stupidity is forgetting what we are trying to accomplish. ― Friedrich Nietzsche My New Year's resolut... | Continue reading
With all the talk about UX strategy , it's timely to ask, "What can you learn from a UX writer? A lot, it turns out. UX writers a... | Continue reading
When advised to make an "easy change" to some piece of software, developers will respond, "Sure, it's just a SMOP ." A Small Matter o... | Continue reading
While Charlie Manson may soon depart us, his legacy won't. It's woven into the fabric of American business , perhaps for decades to come... | Continue reading
Americans still read books, according to a new Gallup poll . In fact, they're reading books at the same pace they did 15 years ago, be... | Continue reading
Pundits call ours the post-truth era. I think it's the post-competence era. In fewer than 10 days, we've seen: Mariah Carey botc... | Continue reading
CMOs who hope to keep their jobs must use both the left and right sides of their brains, according to Forrester's 2017 Predictions . Tho... | Continue reading
Every new technology will bite back. The more powerful its gifts, the more powerfully it can be abused. ... | Continue reading
An amoral and self-indulgent elite is peacefully ousted by a new gang of autocrats who are devoted to "schooling the world with considerab... | Continue reading
Size matters not. Look at me. Judge me by my size, do you? ― Yoda Content marketers, make a New Year's resolution to ignore the idio... | Continue reading
The statue on the altar is never reverenced by him who knew it as a trunk in the garden. ― Balthasar Gracian Transparency... | Continue reading
Bloomberg is doubling down on events, according to Politico . The business media giant has hired veteran exec Stephen Colvin to expa... | Continue reading
The single biggest problem in communication is the illusion that it has taken place. ― George Bernard Shaw Clarity is king is my ta... | Continue reading
Most companies aren't great ; indeed, they struggle to stay "good." And that average ordinariness is what events are for. Gartner... | Continue reading
The threat to man does not come at first from the potentially lethal machines and apparatus of technology. The actual threat has alrea... | Continue reading
Nearly all B2B marketers (94%) plan to use content in 2017, according to a new survey by SnapChat . But 40% lack the resources to cre... | Continue reading
Tuesday, 1:59 PM... From: Rush Newsjack To: Chuck Manners Subject: Please approve Tweet Please approve the attached Tweet before I ... | Continue reading
Among the "lessons" recited at church on Christmas Eve was the annunciation to the shepherds . My wife complained on the sidewalk outsi... | Continue reading
Once in a while, people complain about Goodly —namely, that my posts are obscure; that, in my effort to be terse, I ask readers to connect... | Continue reading
Christmas Day 1776. General George Washington assembled his troops on the Pennsylvania bank of the Delaware, in preparation for a sneak... | Continue reading
On her blog, B2B marketing maven Ruth Stevens ranks seven channels by their power to acquire customers. In order, the channels are: S... | Continue reading
Social science findings should guide fundraising appeals, says Esther James , "The Happy Fundraiser." James sifted the peer-reviewed pap... | Continue reading
Want to know where government's heading? " Read Ayn Rand ," says the chair of the world's biggest hedge fund firm, Ray Dalio . ... | Continue reading
If I'd asked people what they wanted, they would have said faster horses. — Henry Ford What's a content marketer to do?... | Continue reading
The sides are forming: a union of haves versus a confederacy of have-nots. As Yogi Berra said, it's like déjà vu all over again. So, duri... | Continue reading
Amazon CEO Jeff Bezos has always found ways to leverage technology—whether e-commerce, rockets, drones or cloud computing—to give his ... | Continue reading