In 2017, we witnessed how social media dominated the digital marketing industry with innovations of various platforms to accommodate the needs of marketers and advertisers. | Continue reading
One of the biggest challenges is marketing. Because startups have little to no brand recognition and often offer a niche product or service which might be difficult to explain to outsiders, a foray into marketing has to be carefully considered. | Continue reading
It has been a big year for metasearch, and with so much growth in 2017. Through in the recent survey, you see the opinions from across the industry, collaborating with digital marketers at online travel agencies, digital marketing agencies, hotel suppliers, tech brands and others … | Continue reading
Search engine optimization can seem like an alien concept to those unfamiliar with it, and one of the biggest struggles for marketers tasked with adopting search engine marketing is explaining the concept to a boss or client who is brand new to SEO. | Continue reading
Bloggers are a fascinating group of humans who are driven by a desire to exercise their creativity and build an independent income that helps them become self-employed. They cover blog topics ranging from online business and marketing to vegan recipes to productivity to living. | Continue reading
We dug through the new, the useful, the fun and the downright strange to select the overlooked apps in Google Play that you're probably not using, but should be. | Continue reading
On first glance, Siri and Google Assistant are very much alike. They do the same things from setting reminders, to accessing apps and answering random questions. They respond with similar speeds, only with a few milliseconds apart. They both start up pretty fast too and could be … | Continue reading
Whether you’re a freelancer or work in a more traditional office setting, you’ve probably had to deal with customers that make your blood boil. Working with know-it-all clients or clients who have unrealistic expectations is common. | Continue reading
Whether it's a vain celebrity Photoshopping their selfies or a genuine viral mystery of the internet, these will make you do a double-take. | Continue reading
For the cash-strapped filmmaker who has the ambitious vision but lacks a Hollywood budget, here's a handy guide to do-it-yourself production equipment and tools. | Continue reading
It’s one thing to get more likes, more followers, and boost engagement—the question is how do you get people to genuinely like you on social media? Here are four tactics that work. | Continue reading
In this age of technology where we are getting exposed to various designs, websites and mobile applications every single day, we are getting familiar with a number of design elements without us even realizing the fact. | Continue reading
2017 has been a remarkable year for web designing with new website shapes coming in, including the much loved infinite vertical scrolling version. With just about two months to go for 2018, Take a look into the best web design trends of the year going by and analyze what your web … | Continue reading
Just like other types of marketing, content marketing is always changing. Businesses must be able to stay in the loop when it comes to trends so they can keep their online marketing strategies as efficient and effective as possible. | Continue reading
Smart organizations will approach the creation of winning experiences by finding their purpose and then using it as a creative and aspirational theme with which to engage. | Continue reading
Devices that have only one use like calculators, alarm clocks, and digital cameras are being replaced by smartphones. | Continue reading
To stay competitive in today’s mobile-first world, everyone in your organization—data scientist or not—should know how to analyze and interpret marketing data, from customer insights and key trends to overall performance. | Continue reading
Social media management is a highly exciting job. At the same time, it can also get pretty demanding, especially when you are not using the right tools. Here an infographic on 15 great tools that you can use, not only to save time but also to make your job that much easier. | Continue reading
These 4 brilliant secret Twitter features can save you time, get more followers and get the results you want. Enter the magical world of Twitter hacks! | Continue reading
WordPress has evolved from a simple blogging platform into a versatile content management system. Today, this open source software tool enables you to create anything between a simple blog and a fully functional website. | Continue reading
We’re at the end of 2017. With 2017 coming to a close, what can we expect for 2018 in terms of digital marketing trends and innovations? Before we go into trends for 2018, let’s first take a look at 2017 end year recap. | Continue reading
Take mobile phones for example, in the past 15 years they have evolved from contraptions you could make calls from to devices that do so much more. Now they can help you organise your social life, banking, food diary. | Continue reading
Time plays an important role in our life. How people spend their free time have a great impact on their success. They tend to spend their free time in such a way maintaining the balance between their personal life as well as professional life. Here are some ways how they spend th … | Continue reading
When you decide to create a Facebook brand page, you think about boosting sales, right? Regular posting doesn't guarantee sales, so you'd better know how to stimulate buying decisions. | Continue reading
People used to see social media like a wild child for marketing departments, that is, a venue where brands could say random things and interns started their careers without repercussions. However, times have changed, and the industry is continuously maturing. Social media is stil … | Continue reading
A study conducted by Moz and Buzzsumo revealed that up to 75% of a million online articles they analyzed were not engaging content. This is alarming because content that failed to engage with your readers means no transformation ever took place – transformation that will convert … | Continue reading
Shopify has most certainly become a leader in eCommerce since it was launched back in 2004. This cloud-based, multichannel commerce platform powers over 400,000 online stores and sells products worth more than $34 billion in total. Designed for small and medium-sized businesses, … | Continue reading
People care about their favourite shows- not where they show up. On TV screen or on devices, they'll watch endless quantities of quality content.Straight from Brandcast, YouTube’s NewFronts event, here are three trends we’re seeing in our research that show how much people are bl … | Continue reading
Are you looking for ways to improve your marketing strategy? Want to generate more customers using the techniques you’re already using? | Continue reading
One of the most powerful ways to market your social media agency is through word-of-mouth. And agencies of all sizes depend on referrals to acquire new clients. But, we have reasons to believe that referrals are not the only way to go. There are other ways to market your social m … | Continue reading
We all know that content marketing is about creating value for your audience and sharing it in a way that is useful to them. Visual content marketing serves the same function. It just offers another medium via which your content can be shared. | Continue reading
Cold sales emails continue to be a hot topic. Our inboxes are flooded with message from reps trying to pitch their products. The sad part is most emails don’t have a chance. Impersonal “sales-spam” goes straight to the trash. | Continue reading
Every social media agency’s growth depends on bringing in new clients. Getting them can be time-consuming. You may need to invest a lot of time and effort in attracting new clients. This involves marketing and networking through more than just one way. | Continue reading
The graphic begins by showing trends in marketing automation: for example, 51% of marketing leaders use artificial intelligence (AI), and 27% plan to use the technology. | Continue reading
Getting more Likes requires you to share content that is truly likeable—and engage in ways that make your brand likable, too. You won’t find any underhanded gimmicks in this post. It’s about getting more likes by being a good Facebook citizen and working to create content that ha … | Continue reading
Conversion is the ultimate goal of a business’s online efforts. If your website has a glorious design and drives huge traffic but you’re still not getting enough leads, you need to get serious about conversion rate optimization. | Continue reading
49% of digital marketers swear that social media is the most difficult type of marketing to crack. So, businesses usually outsource the task to an expert. If you are a social media pro, take our advice and put that expertise to use and earn some big money. Here you see how you ca … | Continue reading
Studies show, that even a 1-second delay in page load time yields 11% fewer page views, dramatic 16% drop in customer satisfaction and 7% conversion loss. Is that what you were looking for? Hope, not. | Continue reading
Are you looking for ways to achieve greatness on social media? Want to create posts that go viral and generate massive engagement and website traffic? Here're 8 steps to going viral in this infographic. | Continue reading
Take your loved one's Apple Watch to the next level with these accessories. | Continue reading
Instagram is the new hot social media channel that most businesses are running to to market their products and services. In this infographic, there are many ways in which you can market your brand on Instagram at zero or minimum marketing spend. | Continue reading
Social media can be a time suck and emotional rollercoaster. Which is why you need to stop doing these four social media things, right now! | Continue reading
When it comes to marketing tactics, unfortunately there is no "Best if Used By" dates. But that doesn't mean what worked last year -- or even last week -- will work today. In fact, some of the most popular digital marketing trends have reached the end of their shelf life and are … | Continue reading
Chasing payments and invoices can be awkward for both the client and the service provider. You’ve done the job, so it’s only fair that you get paid. But how do you ease out that awkwardness? This infographic might just be the answer to that question. | Continue reading
Growing a successful startup takes time, talent, and solid business acumen. It is well-known in entrepreneurial circles that approximately one quarter of venture-backed startups will find long-term footing in their respective industries. | Continue reading
Having a huge following on social media is not enough. You may be getting the right engagement, but the effort you are putting in needs to be justified. You are leaving money on the table if you are not monetizing your social media. | Continue reading
The differences by age stand out here, with the 25-34 age group the clear leaders for multi-device ownership. | Continue reading
A lot of high-profile people recommend covering up your laptop's webcam, but is it really necessary? We take a closer look. | Continue reading