CDP links up with consumer data partner. | Continue reading
Decision makers in their respective silos are generally unaware of the value in the data Google shares so it's your job to disperse this knowledge across your organization. | Continue reading
A partnership between location data and device-based identity resolution. | Continue reading
Look at your email practices and make sure you are not stepping over ethical boundaries by assuming permission that has not been given. | Continue reading
The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publihsers and ad tech firms. | Continue reading
Sitecore responds to the increased importance of digital marketing. | Continue reading
The decision-making process behind madconNYC. | Continue reading
It's among several initiatives the company is working on as privacy takes center stage. | Continue reading
News from Cardlytics, Microsoft, Adobe and NewsCred. | Continue reading
The solution generates and actions real-time purchase predictions. | Continue reading
Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole company. | Continue reading
Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance. | Continue reading
Publishers can also start testing the Funding Choices integration with IAB Europe's Transparency and Consent Framework for GDPR. | Continue reading
Instead of having your analytics toolset read a cookie, pass a unique identifier associated with the user ID. Learn how to do it and keep it privacy compliant. | Continue reading
Leadsift gathers intent data, Intentsify actions it. | Continue reading
Feedback optimization is the process of using readers’ comments to improve your content. See how this strategy can improve SEO performance while creating better search results for your audience. | Continue reading
Ad spending data from thousands of advertisers suggests the boycott had little impact on Facebook's revenues. | Continue reading
But it may have an important supporting role to play. | Continue reading
Advertisers can now opt to extend the LDU transition period to October. | Continue reading
Assessing your traditional competitors in search is critical, but you also need to analyze who competes with you purely through search rankings. | Continue reading
Marketers can help secure accounts with multi-factor authentication because it's likely attackers will turn it on and make it harder to recover from a takeover. | Continue reading
Sure to be a marathon, the hearings could be dramatic or incredibly dull. | Continue reading
How PR Week and Pandora are embracing the virtual. | Continue reading
Demandbase, Terminus and 6Sense respond. | Continue reading
Braze seeks to boost empathetic engagement through increased personalization. | Continue reading
Advertisers must consider the lag time between ad click and conversion as well as historic performance around key days to estimate shift. | Continue reading
This is the second big shake up for Google's commerce efforts this year. | Continue reading
Also provides faster and more secure access to CRM platform. | Continue reading
While many businesses should consider reduced top-of-funnel ad spend, very few should abandon it altogether. You'll want to ensure you are in a position to power back during the recovery. | Continue reading
Identify, evaluate, and implement time-saving, profit-generating marketing technologies all from the comfort and safety of your own computer. | Continue reading
Digital training assumes new urgency as the workforce is re-imagined under COVID. | Continue reading
Updated ABM and sales capabilities are among the July release notes. | Continue reading
But satisfaction with virtual events suggests that, for now, professionals are okay with the alternatives. | Continue reading
"They come for the targeting and stay for the attribution," says Simplifi's CEO about CTV. | Continue reading
Your data might not support you, but asking your customers questions to put them at the forefront of decision-making might get you through this crisis. | Continue reading
Thanks to Frans Riemersma of MartechTribe. | Continue reading
The latest enhancements to the suite respond to the current business environment. | Continue reading
Here are some opportunities to protect – and even greatly improve – the reputation of your business and its approach with customers. | Continue reading
Selling luxury real estate remotely using AI and video. | Continue reading
AI-powered calltracking meets digital experience analytics. | Continue reading
Knowing what challenges your audiences face and utilizing effective emotional writing to strike a chord is key to developing campaigns that connect. | Continue reading
Marketers who estimate can be predictable and confident about how much work they can handle and work at a realistic and sustainable level. | Continue reading
The martech management and discovery platforms are integrating. | Continue reading
A roundup of the news which caught our eyes. | Continue reading
A Blueconic customer discusses the changes. | Continue reading
The interactive ads are available in three sizes for mobile. | Continue reading
How CDPs aim to solve some of marketers' most vexing challenges. | Continue reading