Does your meeting need a chief experience officer? Samantha Whitehorne answers yes in Associations Now , and identifies three roles... | Continue reading
B2B Content has reached petrifying proportions . Marketers are freaking out. As Rebecca Spary says in Smart Selling Tools , "the cu... | Continue reading
“ Trust yourself," Dr. Benjamin Spock told young mothers, by which he meant trust your heart . It has reasons reason doesn't know... | Continue reading
Gary Slack provided today's post. He is chief experience officer of Slack and Company, LLC, a leading global b2b marketing strategy and ... | Continue reading
You've just encountered a viral headline. That's if you buy marketing maven Arnie Kuenn's tips in Chief Content Officer . And it ... | Continue reading
n Only 2% of B2B sales are closed the first time buyer and seller meet. The other 98% require the patience and persistence of a great te... | Continue reading
A friend once told me he paid a call on a prospect while battling a sudden-onset flu. My friend was ushered into the executive's office ... | Continue reading
May 1971 When I was a child, I spoke as a child, I understood as a child, I thought as a child: but when I became a man, I put away c... | Continue reading
Marketers are highly susceptible to bias. Some forms—racial bias, for example—are easy to detect in their work (just watch the holiday... | Continue reading
The B2B Kool-Aid claims buyers don't behave like consumers . But two new studies show it ain't necessarily so. State of the Connected... | Continue reading
Uttering a word is like striking a note on the keyboard of the imagination. — Ludwig Wittgenstein That the boundary between t... | Continue reading
I'm appalled by most tradeshows I visit. While every other offline marketing medium has transformed itself in the past 40 years, shows ... | Continue reading
Playing the game for money produces the proper professional attitude. It inculcates the lunch-pail mentality. — Steven Pressfield Yo... | Continue reading
According to a study by Regalix, The State of B2B Content Marketing 2016 , 73% of CMOs are dissatisfied with content marketing. Crap co... | Continue reading
If you find yourself in a hole, the first thing to do is stop digging. — Wi... | Continue reading
This December, should your content go all-in on the normal holly-jolly? Or should you just skip the festive look and feel? Bear in mi... | Continue reading
No matter the forum, choose your words wisely. That's the advice of 17th century Jesuit Balthasar Gracian in The Art of Worldly Wisd... | Continue reading
No CMO wants to be left on the sidelines. Sidestepping the confines of traditional marketing to deliver a more relevant and integrated cu... | Continue reading
Want to release a powerful idea? Use a short sentence. The short sentence gains its power from its adjacency to long ones, which... | Continue reading
While heading the FBI, J. Edgar Hoover spied on many left-leaning artists. James Baldwin, Ray Bradbury, Albert Camus, Truman Capote, Ch... | Continue reading
Prerequisite to any purchase is trust . B2B marketers who want to build trust among customers should try theme-based marketing , sa... | Continue reading
Until recently in the UK, Black Friday referred exclusively to the Friday before Christmas, when everyone boozed until blacking out. Th... | Continue reading
An "aspirational" ad campaign of the late 1960s proclaimed, " You've come a long way, baby ." It took event planners a while to catch u... | Continue reading
Not every artist is an addict, and certainly not every addict is an artist. —Steven Pressfield Getting wasted has wasted many an ... | Continue reading
Opportunity. Teachers. Wife. Children. Grandchild. Immigrants. First Amendment. | Continue reading
A trade show can amaze you or afflict you . Most do the latter. Consider how stressful shows are. Exhibitors zip in minutes before ... | Continue reading
Is your content fat and soggy? A story memo can cure it. Professional writers use story memos to pitch ideas to editors and produc... | Continue reading
Art is I; science is we. — Claude Bernard At INBOUND last week, Gary Vaynerchuck told 20,000 B2B marketer... | Continue reading
B2B marketer, where should you focus? Mark Schmukler of Marketing Insider Group says you should master these five areas: Your website. ... | Continue reading
Maybe it's the "new normal" after 2016's presidential campaign. The panelists at a marketing conference I just attended were unanim... | Continue reading
Trust is built with consistency. — Lincoln Chafee Trend-watching corporate blogs like The Allstate Blog , GE Reports and CMO.com... | Continue reading
What's ahead for marketing tomorrow? Writing for Forbes.com , Kimberly Whitler, a professor at the University of Virginia, asked CMOs... | Continue reading
Good things, when short, are twice as good. — Baltasar Gracián, The Art ... | Continue reading
Evidence to the contrary, Millennials and Gen Zers want to communicate face-to-face, according to new survey findings from Randstat .... | Continue reading
Sunday is the best day to publish a blog post, says martech provider TrackMaven . The firm analyzed over 65,000 business blog posts p... | Continue reading
May 1861. West Chester, Pennsylvania. The men of the 11th Pennsylvania adopt a Staffordshire Terrier as their mascot and name her Sallie ... | Continue reading
The amateur believes he must first overcome his fear; then he can do his work. The professional knows that fear can never be overcome. ... | Continue reading
Educators and communicators are the lackeys of the American Way. They enslave the minds of the young and the young are willing slaves (bu... | Continue reading
Money is not the tool of the moochers, who claim your product by tears, or of the looters, who take it from you by force. Money is mad... | Continue reading
How often do you post on social media? Are you over- or under-posting? If you want to build more followers, here's the right frequency,... | Continue reading
Last year, Canadian ethnographer Arnie Guha studied ad consumption. First, he analyzed videos of the movements of recipients' eyes as th... | Continue reading
What's wrong with this picture? CMOs are spending more on social media marketing without a proportionate return, according to The CMO S... | Continue reading
Gary Slack provided today's post. He is chief experience officer of Slack and Company, LLC, a leading global B2B marketing strategy ... | Continue reading
Whoever Americans elect as president next week, I hope she has a witch as her top aide, as does South Korea's president . We're going to n... | Continue reading
The investor of today does not profit from yesterday's growth. — Warren Buffett Bundled tips. Distilled solutions. Condensed books. ... | Continue reading
You witness it every day: the fundamentals elude many a marketer's grasp . But imbibing the fundamentals is fun. And easy. Just mak... | Continue reading
Are mammoth trade shows dropping like flies? That's what AmEx predicts in its new 84-page report, 2017 Global Meetings and Events Forec... | Continue reading
While e-mail marketers wish everyone had OCECD (Obsessive-Compulsive Email Checking Disorder), consumers indeed check their emails avidly... | Continue reading