Whenever talk about brand marketers, Always make sure to ask them one question: How is your content different than what your competitors create? | Continue reading
Brands go where consumer attention goes. Today, that attention is on social media. It’s changed how people consume information and learn about the world around them — including how they learn about products and brands. | Continue reading
Landing pages are failing; conversion funnels are misguided; overall conversions are dropping. Your site might as well have the plague. What do you do? It may be time for an over-the-counter prescription, namely Conversion Rate Optimization (CRO). | Continue reading
There are a lot of social media agencies out there. And there is an equal probability that your clients will choose another agency over yours. While your agency has its own unique selling points that can win you clients, are you really using it to your advantage? | Continue reading
Instagram has become the the ideal social network, something built in a lab by the savviest venture capitalists and engineers. It copies Snapchat’s best features, avoids Twitter’s divisive minefield, and has the support of Facebook’s business empire. | Continue reading
It’s not just the western world that have succumbed to Black Friday’s charms either: eastern countries such as India, Pakistan and the United Arab Emirates will also offer huge savings, with a focus on technology in particular. | Continue reading
In a recent study GWI asked digital consumers to select their most important device (from laptop/PC, tablet and smartphone) for accessing the internet, and found that over 60 percent consumer are preferring smartphone – a figure which is up by 20 percentage-points since the start … | Continue reading
This video will take you through a collection of YouTube hacks and show you how to use these advance features to wow your viewers. | Continue reading
This post looks at the average time Internet users are devoting to social media and broadcast television. | Continue reading
Most small businesses (about 60%) still don’t have a website. Of course there is safety in numbers, but you really can’t afford not to have a business website any longer because the number of potential customers you could be missing out on is mindboggling. | Continue reading
Successful creatives have one thing in common: they're always looking at fresh material to inspire their work. As much as you'd like to sit down and pull from an unlimited well of design ideas, there is no such thing as inspiration in isolation. Radically innovative work demands … | Continue reading
Symbols have been a tool in the email marketer’s arsenal for years. Some of them, like a well-placed snowman, have a positive effect on open rates. The simply-drawn snowman is a member of the symbol font family, precursor to today’s colorful emojis. | Continue reading
Digital advertising has grown into a multi billion dollar industry, but are all those clicks and views generated by real people looking to purchase, or are they fraudulent bots costing companies billions in misused ad space every year. | Continue reading
No one likes reading social media feeds where businesses only talk about themselves day after day. Sharing others’ content on your social media profiles is crucial to having a well-rounded social media presence. | Continue reading
Today, Wi-Fi is an integral part of our lives. It’s ubiquitous in our homes, and hotspots in hotels, coffee shops, restaurants, and stores. Thanks to modern laptops, and the rise of mobile devices such as tablets and smartphones, we now use Wi-fi more than ever. | Continue reading
Chatbots. They’re usually a waste of your time, so why not have them waste someone else’s instead? Better yet: why not have them waste an email scammer’s time. | Continue reading
Do you become tongue-tied around your supervisor? You're far from alone. So, what can you do to overcome your fears and reach your full potential? Here are a few ideas. | Continue reading
When first starting out you just need to get your website online, so you most likely opt for a cheap shared hosting package and don’t look back. After some time when you’ve grown successful and you have an audience you aught to upgrade to a managed solution as you may not realise … | Continue reading
Did you know mobile devices now account for 53% of paid-search clicks and estimated US mobile search ad spending and is estimated to reach $28.25 Billion by 2019. 88% of clicks on mobile search ads are incremental to organic clicks. | Continue reading
A common calculation in the business world is return on investment, or ROI. Finding the ROI of your social media marketing, however, can be difficult. The normal factors may not be as obvious as in other ROI calculations. | Continue reading
Previously we looked at just how mainstream viewing video on social has become; well over half of internet users are now doing this. | Continue reading
If you are thinking about doing freelance work online, you may wonder where to find good jobs. Here are some of the best platforms to check out. | Continue reading
Marketers can now do things that were unimaginable just a few years ago. With new tools and approaches, it’s possible to engage audiences more deeply, and at a lower cost, than ever before. | Continue reading
To gain insight into the true shopping habits of today’s generation, Thinkover surveyed more than 1,000 millennial women to determine their perspective on how they shop online, which factors are most influential in the purchase process, and what they're looking for from brands. | Continue reading
The audience on each platform is slightly different, though. To invest in the social networks most relevant to your organization, it’s important to understand these differences. This social media demographics infographic breaks down the users of each platform by age, gender, and … | Continue reading
Take a look at this infographic to discover some amazing facts and stats about the blogging industry. | Continue reading
If you’re hesitant to use a voice assistant—and think this technology is just for Millennials—think again. One survey found that people used voice assistants for three primary reasons: Because they’re fast, because they read answers back to people, and because people don’t have t … | Continue reading
Whether your brand is solidly committed to an influencer program or just testing the waters, knowing how to approach and pay for influencer content is key. | Continue reading
Video content such as Explainer videos and Tutorial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to … | Continue reading
In years 2011, Snapchat Inc. was created by Evan Spiegel, Bobby Murphy, and Reggie Brown. Today, the application has more than 300 million monthly active users. Especially after 2014, Snapchat added many features such as “Geofilters“, “Stories” and “Discover” as well as cool “Spe … | Continue reading
Google Docs (for word processing), Sheets (for spreadsheets), and Slides (for presentations), and have changed the way we do and share our work. Each Google Drive extension has become increasingly important for flexibility with remote workers, part time work from home employees, … | Continue reading
This post explores the video sharing behaviors of digital consumers. | Continue reading
Social media engagement. Every marketer wants more of it. So, other than creating content that tends to perform well on social media. how can you write the best social media posts ever to boost your engagement? It turns out, that—in addition to creative ideas—certain mechanics ca … | Continue reading
So what's changed since last year? Well, it's kind of difficult to say, as most of the data points differ from those on version 4.0 of the graphic, although we can see that Giphy usage has increased by around 100k GIFs, The Weather Channel is dealing with an additional 4m+ foreca … | Continue reading
86 percent of Generation X are now getting online via a smartphone – a figure up 23 percentage-points since 2013. | Continue reading
Youtube is the second largest search engine. A lot of people are doing SEO for Google – which usually ends up with Bing and Yahoo rankings following suit. What we fail to see is that Youtube SEO can gain you far more search traffic than Yahoo and Bing does. | Continue reading
Maintaining an active presence on social media can help your business connect with existing customers, broaden your customer base, and become well-known in your local community. | Continue reading
Could you last a week without your smartphone? How about a day, or even an hour? We're guessing not but don't worry, you're not alone. | Continue reading
What part of marketing your business do you struggle with the most? Is finding the time to fit everything in a major concern? | Continue reading
It’s no secret that life becomes easier when you have a phone in your hand. Different apps come in handy and save you precious time in various situations. However, your favorite gadget has many features you haven’t discovered or heard of yet. | Continue reading
Cut down the time it takes to make engaging videos and text based slideshows to share online with these resources. | Continue reading
From the French presidential election to Gmail, a number of incidents have unfolded this year revealing how vulnerable our online security is. That’s why it’s more important than ever to make sure you go above and beyond to secure your digital privacy. And that can be as simple a … | Continue reading
If you have a full-time job, chances are you spend more time with your colleagues than you do wit your family. So, we should value the time with our family, however, do we? This infographic shows us how much valuable time we spend with our families. | Continue reading
When you create an online training your main goal is to share knowledge. But tention spans are short and the people you want to share knowledge with are probably gone when you send some information straight away. | Continue reading
When you are developing the brand identity for your small business, there is a lot to consider—your color palette, your logo, your company’s voice, and much more. One important but easily overlooked aspect is the fonts you use on your website, business cards, and other marketing … | Continue reading
Creating social media accounts is essential in today’s business world—but you also have to be sure to update your accounts with posts that are relevant to your followers! Text updates, pictures, infographics, and videos are all useful social media posts, but some tend to be more … | Continue reading
Here are some important email marketing stats that you need to know to help increase your knowledge about email automation, personalization, engagement, and ROI. | Continue reading
You won’t be able to spot the difference between a fake photo and a real one 100 percent of the time, but the tips we’ve mentioned should give you a good chance of being able to clear up the question one way or the other. | Continue reading