Zeta is upending its business, saying it will offer its first party data segments for free to agencies who use its software to buy programmatic ads | Continue reading
WarnerMedia is withdrawing from the group it helped found as its "advanced advertising strategy has evolved." | Continue reading
This week's agency brief has news about Forsman & Bodenfors, 72andSunny...and us | Continue reading
Eric Kallman advises marketers choose an agency based upon the talent they will work with, not simply the shop's reputation. | Continue reading
Brands such a Pizza Hut, Carl's Jr. and Dos Toros celebrate the cannabis "holiday" 4/20 with deals and discounts. | Continue reading
Ancestry is removing an ad from its new campaign from Anomaly after public backlash of racial insensitivity | Continue reading
Vans wants you to “Keep it comfy” with a little help from its new ComfyCush soles. | Continue reading
The federal court battle reveals some behind-the-scenes details about how the two brewers are reacting to the ad battle. | Continue reading
The pledge comes as the Japanese automaker seeks to repair strained relations with the French government. | Continue reading
Plus new talent at Honor Society, Greenpoint and more | Continue reading
Fall slate tempts advertisers with grudge matches, hate-watch binges and the chance to play a part in history. | Continue reading
He is being tapped to develop custom solutions for marketers that utilize all of NBCU’s portfolio of broadcast, cable and digital assets. | Continue reading
The pro-bono service is meant to juice the sales of Alexa devices. | Continue reading
The network reiterated its concerns about use of its trademark in politics. | Continue reading
Brands such as Stackery, Under Armour and Samsung are figuring out how and when to engage users on a platform known for its fervent user base. | Continue reading
The skyrocketing shares made a billionaire of its founder—several times over | Continue reading
The maker of Modelo and Corona has an investment in Canopy, which is buying one of the largest U.S. pot firms. | Continue reading
Embattled publisher American Media Inc. jettisons the publication after being accused of trying to blackmail the world’s richest man. | Continue reading
Kia sends it cars speeding across an otherworldly landscape in a spot with the tagline “The new species of soul.” | Continue reading
Old is, well, gold. Memories of yesteryear continue to be effective messaging. | Continue reading
The two tech giants will let their video services appear on each other’s streaming gadgets. | Continue reading
Diageo consolidates the account, which had been run by 72andSunny globally but Anomaly in the U.S. | Continue reading
These productivity tips cover everything from big-picture planning to the nitty-gritty details. | Continue reading
Change your mind about change and the possibilities are endless. | Continue reading
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. | Continue reading
The Goodby, Silverstein & Partners co-founder (and Zen master) is this week's guest on the “Ad Lib” podcast. | Continue reading
Daimler spokesman working with Chicago police to 'neutralize a fraud issue.' | Continue reading
Since 2014, Serena Williams has been quietly investing in startups like Daily Harvest, The Wing and Coinbase. | Continue reading
Agency draws high marks with its third-annual client showcase. | Continue reading
Our weekly marketing column also has news on a Mondelez exec throwing cold water on Oreo’s famous ‘dunk in the dark’ tweet, six years after it happened. | Continue reading
Neil Patrick Harris and his mom (and a few other moms of celebrities) help hype Facebook’s Portal device. | Continue reading
NBC Universal is partnering with Team USA and the host committee for the 2028 Summer Games in Los Angeles to create a one-stop-shop for any company interested in aligning itself with the Olympics. | Continue reading
Marketers can, and should, take a few plays from political campaigns. | Continue reading
Data-driven context solutions not only ensure brand safety but also present opportunities for marketers to capitalize on situations to make a positive impression on consumers. | Continue reading
Make the most of your old blog posts by giving them a much-needed refresh. | Continue reading
On Episode 4 of 'Ad Block,' the chief creative officer of Virtue talks about the need to curate the world | Continue reading
Plus, brands including L'Oréal and Apple are pledging donations to rebuild Notre Dame in Paris. | Continue reading
With a former Mondelez exec at the helm, Biofreeze had to build its consumer marketing from scratch. | Continue reading
Netflix reports its first-quarter earnings, disclosing $4.5 billion in revenue and 9.6 million new subscribers, as the battle for connected TV heats up with rivals launching their own services. | Continue reading
The platform is implementing new policies to clean up the service, and it no longer waits for users to report harassment before taking action against abusive tweets. | Continue reading
Apple, LVMH, L'Oréal and others pitch in to help one of the world's most famous churches. | Continue reading
Toyota says it's moved from marketing to individual ethnic groups to a more inclusive "total market" approach, or "transcultural mainstream market." | Continue reading
Walt Disney Co. received final-round bids of about $10 billion and up for the Fox regional sports networks, with Liberty Media Corp. and Sinclair Broadcast Group among those vying for the assets. | Continue reading
Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. | Continue reading
Hi5.Agency's Hilary Joyner offers lessons learned at her small agency. | Continue reading