Boulder breweries raise money for shooting victims, and Dentsu releases first DE&I report: Agency Brief

Also, a TikTok series celebrates National BBQ Month. | Continue reading


@adage.com | 3 hours ago

Wingstop’s X-rated Tweets turn heads, and Federer serves up Uniqlo pitch: Trending

This week’s marketing winners, losers and newsmakers | Continue reading


@adage.com | 4 hours ago

Billie Eilish, social marketing genius, plus what consumers think of Hyundai’s ‘Question Everything’ commercial: Datacenter Weekly

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@adage.com | 5 hours ago

Why advertisers won't be able to buy new comedies on NBC this fall

Broadcaster bets on dramas to drive live viewing.    | Continue reading


@adage.com | 7 hours ago

How google’s media lab boosts youtube ad results

Just one ad impression won't cut through the noise, but overexposure to the same ad can turn consumers off. With video ad sequencing on YouTube, campaigns can be optimized to drive higher frequencies for maximum impact than with a single asset, while boosting brand lift, view rat … | Continue reading


@adage.com | 9 hours ago

Watch: The top 5 creative brand ideas you need to know about right now

In this week's Ad Age Creativity Top 5 most creative brand ideas, a gassy gas initiative, a beer brand's spectacular 'fail' and more. | Continue reading


@adage.com | 10 hours ago

Coca-Cola Energy axed in the U.S. after sluggish sales

Launched with the help of a Super Bowl ad in January 2020, consumers soon turned their attention to "essential" Coke products once the pandemic began. | Continue reading


@adage.com | 10 hours ago

Kitchen appliance maker Sub-Zero hires Huge as AOR

The Richards Group held the account for 20 years. | Continue reading


@adage.com | 14 hours ago

LeBron drops first PepsiCo ad, and Reddit launches in-house agency: Friday Wake-Up Call

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@adage.com | 15 hours ago

Nielsen's TV ratings mess could be tipping point in its dominance

Shift toward streaming deals and new competitors present a very real threat to its 70-year lead.  | Continue reading


@adage.com | 16 hours ago

Watch live at 11 a.m. EDT: The top 5 creative brand ideas you need to know about right now

In this week's Ad Age Creativity Top 5 most creative brand ideas, a gassy gas initiative, a beer brand's spectacular 'fail' and more. | Continue reading


@adage.com | 16 hours ago

In-house agencies surged in the pandemic, but will the momentum continue?

In-house agencies are expected to grow for marketers as the pandemic taught brands to rely more on the speed such departments provide. | Continue reading


@adage.com | 16 hours ago

Ogilvy New York has a new president following Lauren Crampsie’s departure

Shop also appoints new chief client officer for North America. | Continue reading


@adage.com | 1 day ago

Disney+ subscriptions fell short in the second quarter

Disney shares dropped as much as 5.3% in extended trading. | Continue reading


@adage.com | 1 day ago

Watch the newest commercials on TV from Starbucks, Verizon, PlayStation and more

Verizon says, “Nobody builds 5G like Verizon builds 5G.” | Continue reading


@adage.com | 1 day ago

Reddit teaches brands like Samsung and Snickers how to do fan-friendly ads

KarmaLab is a special unit that works with marketers to create ad campaigns without turning off fans. | Continue reading


@adage.com | 1 day ago

Watch LeBron James salsa dance in his first ad for Mtn Dew

The hoops star kicks off his big PepsiCo endorsement deal by pitching Mtn Dew Rise Energy for morning drinking. | Continue reading


@adage.com | 1 day ago

Andrea Diquez, Saatchi & Saatchi's New York CEO, decamps to DDB Chicago

Diquez will also be leaving her position as CEO of Woven, Procter & Gamble’s multi-agency shop. | Continue reading


@adage.com | 1 day ago

Discover taps TBWA\Chiat\Day as lead creative agency

Discover Financial Services is moving lead status for its creative account to TBWA\Chiat\Day LA after working with Grey New York in that capacity for 15 months. | Continue reading


@adage.com | 1 day ago

NBCU unveils new ad capabilities around e-commerce and asks viewers to vote for ads

Media behemoth leans into interactive ad formats to deliver engaged consumers to brands.  | Continue reading


@adage.com | 1 day ago

Catalina will measure CPG sales impact from iHeartMedia podcast ads

Procter & Gamble and other big CPG marketers have stepped up audio spending in recent years, and this deal will help show whether that's paying off. | Continue reading


@adage.com | 1 day ago

Leo Burnett names Chaka Sobhani to Global Chief Creative Officer replacing Liz Taylor

London-based Sohani is behind U.K. work for McDonald's. | Continue reading


@adage.com | 1 day ago

Dentsu bolsters Black-owned media services, urges clients to reveal diversity spending

The so-called Economic Empowerment program covers all minority-owned media, and comes as brands and agencies face pressure to do more deals. | Continue reading


@adage.com | 1 day ago

Gary Vaynerchuk raises more than $20 million from NFT drop

Digital tokens give fans rights to play checkers, bowl and more with their favorite entrepreneur. | Continue reading


@adage.com | 1 day ago

Christian Slater infiltrates the home office for HP, retail workers leave for better pay: Thursday Wake-Up Call

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@adage.com | 1 day ago

Gary Vaynerchuk claims to raise $20 million in NFT project

Digital tokens give fans rights to play checkers, bowl and more with their favorite entrepreneur. | Continue reading


@adage.com | 1 day ago

Outgoing General Mills global CMO Ivan Pollard on why he left, and what's next for him and the food giant

The food maker's marketing now runs more like it's in the cloud versus a mainframe, says Pollard. | Continue reading


@adage.com | 1 day ago

5 multicultural media brands to watch during the 2021 upfront season

Historically overlooked by buyers, diverse audiences—and the networks they watch—are no longer an optional, "nice to have" ad strategy component. | Continue reading


@adage.com | 1 day ago

Quicken Loans to formally adopt Rocket Mortgage name

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@adage.com | 2 days ago

Watch the newest commercials on TV from New Balance, Geico, Realtor.com and more

Yogi Bear and Boo-Boo star in the latest from Geico. | Continue reading


@adage.com | 2 days ago

Pringles, meet Sotheby’s: How brands can leverage NFTs for recognition and revenue

Tokens can allow marketers—sitting atop stockpiles of consumer goodwill and nostalgia—to connect with the public in artistic and creative ways. | Continue reading


@adage.com | 2 days ago

Watch: JPMorgan Chase's chief brand officer on connecting with digital-focused consumers

Leanne Fremar discusses role of bank branches and breaking through the clutter of digital startups. | Continue reading


@adage.com | 2 days ago

Kellogg’s chief growth officer on data-driven marketing that works

Monica McGurk joins the ‘Marketer’s Brief’ podcast to discuss online shopping, contextual, hyper-targeted video ads and pandemic dining habits. | Continue reading


@adage.com | 2 days ago

Watch Pepsi celebrate ‘the mess we miss’ in ad foreshadowing the sloppier side of post-social distancing life

The cola brand channels the Broadway classic ‘Tomorrow’ from Annie in the new spot from VaynerMedia. | Continue reading


@adage.com | 2 days ago

Columbia Care rebrands with Apple-inspired ‘Cannabist’ retail experiences

Redesigned dispensaries place the weed strains front and center with plenty of touchpoints and tech for new discoveries. | Continue reading


@adage.com | 2 days ago

Meghan and Harry sign deal with P&G, Microsoft is Cannes Creative Marketer of the Year: Wednesday Wake-Up Call

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@adage.com | 2 days ago

HP reboots Christian Slater’s Wolf in fresh focus on cyber security at home

HP brings back Christian Slater’s the Wolf as it spotlights cyber security and unveils a new security brand platform. | Continue reading


@adage.com | 2 days ago

Watch live at 10:30 a.m. EDT: JPMorgan Chase's chief brand officer on connecting with digital-focused consumers

Leanne Fremar discusses role of bank branches and breaking through the clutter of digital startups. | Continue reading


@adage.com | 2 days ago

Why beer marketing is suddenly full of fitness-themed ads and giveaways

Mich Ultra launches new ‘Ultra Beer Run’ campaign, as Coors steps up its outreach to joggers.   | Continue reading


@adage.com | 2 days ago

Ben’s Original, previously Uncle Ben’s, rolls out first packaging under new name

The new packs will begin appearing on shelves this week. | Continue reading


@adage.com | 2 days ago

Watch the newest commercials on TV from Ram Trucks, Etsy, YouTube and more

Etsy says, “The beautifully made is out there. Why buy boring?”  | Continue reading


@adage.com | 3 days ago

Microsoft's Kathleen Hall on the Cannes Lions Creative Marketer of the Year honor and the power of a good idea

Microsoft's Chief Brand Officer Kathleen Hall reflects on cultivating groundbreaking effective campaigns—even when you're tied down by a pandemic. | Continue reading


@adage.com | 3 days ago

Fox News leans on 'uplifting content' to woo skeptical news advertisers

As the cable news behemoth looks out to a news landscape with “a more positive environment,” the hope is that there will be areas that are more contextually relevant and desirable for brands. | Continue reading


@adage.com | 3 days ago

Fox News leans on 'uplifting content' to woo skeptical advertisers

As the cable news behemoth looks out to a news landscape with “a more positive environment,” the hope is that there will be areas that are more contextually relevant and desirable for brands. | Continue reading


@adage.com | 3 days ago

Watch live May 17 at 12:30 p.m. EDT: Future-proofing marketing measurement to uncover opportunities

This Ad Age Studio 30 live panel with Analytic Partners and Cox Communications will focus on strategies to uncover opportunities to grow customer connections in the wake of the data disruption caused by cookie deprecation, IDFA, CCPR and growing consumer privacy demands.  | Continue reading


@adage.com | 3 days ago

United taps 72andSunny as global creative AOR

United Airlines has picked 72andSunny as global creative agency of record as it seeks to recover from the pandemic and take advantage of new travel demands. | Continue reading


@adage.com | 3 days ago

TikTok and Snapchat battle for Gen Z, as Instagram trails with kids

TikTok is making a run for the younger generation, and is developing more channels through which brands can sell. | Continue reading


@adage.com | 3 days ago

Cannes Lions names Microsoft its 2021 Creative Marketer of the Year

Honor follows years of accolades across brand's suite of products. | Continue reading


@adage.com | 3 days ago