Ford to run ads stressing unity following Capitol riot

The spots, called "Builders," will debut Saturday during college basketball on Fox. The spot is the latest in Ford's "Built for America" series of commercials that began running last year. | Continue reading


@adage.com | 9 hours ago

Ford's marketing director to become CEO of FordDirect

Matt VanDyke will take over the digital lead-generating company Feb. 1 | Continue reading


@adage.com | 10 hours ago

LeBron James parts ways with Coca-Cola, poised to back PepsiCo brands

The star endorser had been with Coke since 2003. | Continue reading


@adage.com | 1 day ago

10 ways to virtually celebrate Martin Luther King, Jr. this holiday weekend

Events honoring the Black civil rights leader’s life will move ahead remotely in light of the COVID-19 pandemic. | Continue reading


@adage.com | 1 day ago

Amazon will let companies build voice assistants on Alexa

Fiat Chrysler to use Alexa to power in-car digital assistant. | Continue reading


@adage.com | 1 day ago

Burger King’s Fer Machado is obsessed with Bill Bernbach, and … White Castle for Valentine’s Day?: Trending

The week’s biggest moves, hits and misses and newsmakers. | Continue reading


@adage.com | 1 day ago

WhatsApp delays updated privacy policy after user confusion, backlash

WhatsApp had asked users to agree to the new policy by Feb. 8, but has pushed that deadline to May 15 while it further explains the changes. | Continue reading


@adage.com | 1 day ago

Agency Brief: Duncan Channon urges people to quit smoking by empathizing with the struggle

Plus, how one shop helped Google create more equitable lighting options, which historically cater only to white audiences. | Continue reading


@adage.com | 1 day ago

Coke will sit out Super Bowl as Big Game cola marketing goes flat

The Feb. 7 game marks the first Super Bowl in 20 years in which Pepsi-Cola and Coke are avoiding in-game ads. | Continue reading


@adage.com | 1 day ago

Watch the newest commercials on TV from Healthy Choice, Aflac, Planet Fitness and more

The Aflac Duck competes with human children at a swim meet despite the objection of at least one parent.  | Continue reading


@adage.com | 1 day ago

Walmart loses Marc Lore, architect of Its e-commerce revival

The departure Jet.com founder comes amid the retailer's battle with Amazon. | Continue reading


@adage.com | 1 day ago

Doritos Super Bowl teaser stars Jimmy Kimmel and Mindy Kaling

The question is, who is #FlatMatthew?  | Continue reading


@adage.com | 1 day ago

Brands grapple with marketing risks around Inauguration Day

Political unrest adds new complexity as some marketers pause campaigns while others push forward.  | Continue reading


@adage.com | 1 day ago

Rob Reilly on joining WPP, and Biden's $1.9 trillion stimulus plan: Friday Wake-Up Call

Continue reading


@adage.com | 1 day ago

Watch live at 11 a.m. EST: The top 5 creative brand ideas you need to know about right now

Ad Age's Creativity Editors discuss hidden messages, taking experts' advice and more. | Continue reading


@adage.com | 1 day ago

Watch at 11 a.m. EST: The top 5 creative brand ideas you need to know about right now

Ad Age's Creativity Editors discuss hidden messages, taking experts' advice and more. | Continue reading


@adage.com | 1 day ago

Kia drops ‘Motors' from name on path to rebrand

The company is reaching for a new identity that better reflects its push into new fields. | Continue reading


@adage.com | 1 day ago

Watch: The top 5 creative brand ideas you need to know about right now

Ad Age's Creativity Editors discuss hidden messages, taking experts' advice and more. | Continue reading


@adage.com | 1 day ago

Taco Bell is bringing back potatoes, giving fans on the internet a reason to rejoice

The chain also confirmed a test with Beyond Meat, sending the meatless brand’s stock soaring. | Continue reading


@adage.com | 2 days ago

Watch live Jan. 19 at 10:30 a.m. EST: How Kawhi Leonard's favorite energy drink pulled off a successful launch during a pandemic

Continue reading


@adage.com | 2 days ago

ViacomCBS tests national addressable ads with Dish Media

This is another step in moving toward targeting households through national broadcast TV inventory.  | Continue reading


@adage.com | 2 days ago

Opinion: From 'OK boomer' to 'OK brand'—how to align with Gen Z's social conscience

Reflecting on a chaotic 2020, Gen Z is perfectly clear about one thing: today’s brands must stand up for what’s right. | Continue reading


@adage.com | 2 days ago

Q&A: Rob Reilly explains why he is moving to WPP

"I want to be the first call when something goes wrong," says Reilly. | Continue reading


@adage.com | 2 days ago

4 technological leaps brands could actually use from CES

How advertisers can feel their way into consumers' lives and work with robots to rule the future. | Continue reading


@adage.com | 2 days ago

Google closes Fitbit deal amid ongoing U.S. DOJ review

The deal has faced criticism and regulatory scrutiny in Europe and the U.S. | Continue reading


@adage.com | 2 days ago

Watch the newest commercials on TV from Dial, GoDaddy, Wayfair and more

GoDaddy shows how She Moves Mountains—an organization that offers “women-specific rock climbing and backpacking clinics”—has used GoDaddy’s site-building and e-commerce tools.  | Continue reading


@adage.com | 2 days ago

Watch: L'Oréal's incubator chief on the future of beauty tech

Guive Balooch unveils a lipstick machine that lets you re-create shades you find anywhere, and a shampoo dispenser that could save billions of gallons of water. | Continue reading


@adage.com | 2 days ago

McCann's Rob Reilly jumps ship to WPP as global chief creative officer

Executive has been with the IPG agency for the past 7 years. | Continue reading


@adage.com | 2 days ago

See Ashton Kutcher’s Cheetos Super Bowl teaser

The Frito-Lay brand promotes its new Cheetos Crunch Pop Mix with an air of mystery.  | Continue reading


@adage.com | 2 days ago

CES Daily: New adventures in the new normal

Continue reading


@adage.com | 2 days ago

How a customer-first philosophy shapes marketing at Salesforce

Stephanie Buscemi discusses her tenure as CMO. | Continue reading


@adage.com | 2 days ago

Cannes plows ahead in person, and Google pauses political ads, again: Thursday Wake-Up Call

Continue reading


@adage.com | 2 days ago

The U.S. sports betting race is on—and many marketers want a piece of the action

What brands and agencies need to know about the $35 billion category. | Continue reading


@adage.com | 2 days ago

Watch live at 11 a.m. EST: L'Oréal's incubator chief on the future of beauty tech

Guive Balooch unveils a lipstick machine that lets you re-create shades you find anywhere, and a shampoo dispenser that could save billions of gallons of water. | Continue reading


@adage.com | 2 days ago

Ulta lays off corporate employees

Thebeauty chain is working to cut costs as it weathers a pandemic that has not been kind to retailers. | Continue reading


@adage.com | 2 days ago

Brownstein tapped for Philadelphia COVID vaccine awareness effort

Campaign from local agency will show how vaccinations will help city life return to normal. | Continue reading


@adage.com | 2 days ago

MediaLink’s virtual CES party could foreshadow the future of events

The simulated bash recreated hobnobbing on the Las Vegas strip. | Continue reading


@adage.com | 3 days ago

MediaLink’s virtual CES party could foreshadow the future of events like Cannes

The simulated bash recreated hobnobbing on the Las Vegas strip. | Continue reading


@adage.com | 3 days ago

Natural Light creates ‘world’s most expensive piece of art’ to highlight student debt crisis

The 'Da Vinci of Debt' installation, made from 2,600 real college diplomas, is part of the brand’s ongoing, post-secondary debt relief program. | Continue reading


@adage.com | 3 days ago

FTC orders period-tracking app to change privacy practices, but dissenting commissioners say actions are not enough

Flo shared sensitive data, including whether a user was pregnant, with third parties. | Continue reading


@adage.com | 3 days ago

Watch the newest commercials on TV from Dole, Bud Light Seltzer, Geico and more

Budweiser hypes new Bud Light Selter Lemonade with a little help from a vindictive granny.  | Continue reading


@adage.com | 3 days ago

Opinion: The real cost of cost-cutting

Procure this. | Continue reading


@adage.com | 3 days ago

The real cost of cost-cutting

Procure this. | Continue reading


@adage.com | 3 days ago

Cannes confirms it plans to hold the International Festival of Creativity in person in June

Given rising COVID cases around the world, several agency execs speculate it's a "pipe dream." | Continue reading


@adage.com | 3 days ago

Opinion: How millennials and Gen Z are framing the b-to-b experience

The b-to-c space offers useful lessons for brands making the leap. | Continue reading


@adage.com | 3 days ago

At CES, pre-recorded panels miss the live turmoil in the tech world

Talks about Big Tech and urgent issues are already out of date without insight into Trump bans and more. | Continue reading


@adage.com | 3 days ago

Super Bowl Alert: Newbies find Big Game opportunities in the pandemic

Continue reading


@adage.com | 3 days ago

Watch: General Motors CMO Deborah Wahl on the automaker’s new logo and electric vehicle ambitions

The automaker plugs electric vehicles for the masses with new “Everybody In” campaign. | Continue reading


@adage.com | 3 days ago