The ROI on the festival for John Osborn is being with clients. | Continue reading
The new global president of business intelligence also provides tips on how to track ROI on activations. | Continue reading
Chopped-and-screwed highlights are at the core of the NBA's latest foray into legalized wagering. | Continue reading
Top exec has plenty of marketing ideas, including loosening agency conflict rules and making brands find purpose. | Continue reading
Struggling chain cites "needed investment" for the brand. | Continue reading
The Google-owned video platform launched an AR program hooking up brands with influencers and letting viewers test products virtually. | Continue reading
Our weekly marketing column also has details on which NBA star Ruffles hooked up with on sneaker play. | Continue reading
'The payoff is sometimes months or years later,' says CEO Erin Matts. | Continue reading
'If you want to be a progressive marketer, you have to take a little bit of risk,' Deb Boyda says of Alexa voice campaign for 'Missing Link'. | Continue reading
Jury Chair PJ Pereira says the in-game masquerade has all the makings of the beginning of a new trend. | Continue reading
The store closures come ahead of plans to double the retailer's menswear business | Continue reading
In a unanimous decision, the jury awarded FCB New York's reboot of the chain's mobile app that poached customers from McDonald's. | Continue reading
Brazil-based ANQA São Paulo finds a unique way to fuse data and creative to boost Air Max sales. | Continue reading
Because Germany taxes menstrual products more than twice as heavily as caviar, Scholz & Friends packaged them as a book. | Continue reading
FCB/Six Toronto’s “Go Back to Africa” initiative for Black & Abroad won the Creative Data Grand Prix while Sweden-based Forsman & Bodenfors took home the Creative Strategy Grand Prix for Volvo’s “The E.V.A. Initiative.” | Continue reading
The number of kids on YouTube’s main site far outnumber those who stick to the vetted YouTube Kids app. | Continue reading
Powerade travels back in time to depict a young Crystal Dunn finding the inspiration to grow up to be a soccer great. | Continue reading
Programmatic display is "mostly garbage," Hubbell co-founder Horwitz says; he sees Trump way ahead of Democrats on Facebook. | Continue reading
Alexander Nix was slated to be interviewed by Financial Times on Thursday. | Continue reading
'What keeps me up at night gets me out of bed in the morning,' says Chris Wallrapp. | Continue reading
As ever, sex sells. But objectifying women isn’t sex. | Continue reading
Initial sponsors of the service include Procter & Gamble, PepsiCo, Anheuser-Busch InBev, Walmart, Progressive and Google. | Continue reading
Confectionary company Mars sees a role for the NAACP and ADL to define hate speech as the Global Media Responsibility Alliance plans monthly meetings to get results. | Continue reading
Partners and brands had to be willing to make big sacrifices. | Continue reading
Four past winners from the Amp community share insights on what achieving the fabled award meant for their careers and their agencies. | Continue reading
SVP Marketing Amy Weisenbach and agency Executive Creative Director Tim Gordon dissect the award-winning campaign at the Cannes Lions. | Continue reading
The social media giant says that it removed 2.2 billion fake accounts in the first quarter. | Continue reading
TBWA/Chiat/Day ECDs Amy Ferguson and Julia Neumann go behind the scenes of the Titanium and Glass Lion contender. | Continue reading
The company's division offers in-store marketing and shopper circulars. | Continue reading
Brendan Gaul says the documentary '5B' for Johnson & Johnson, based on a 35-year-old story, is 'more relevant' today. | Continue reading
Jury applauded Nike’s 'risk' in using Colin Kaepernick. | Continue reading
The other Grand Prix winner is a film by Brazilian rapper Baco Exo do Blues. | Continue reading
Category honored artfulness with impact. | Continue reading
Running a business is like sailing. Despite knowing how to read the stars, sailors had to tack with the wind, leaving a wake like a zig-zag. | Continue reading
Among the winners: a touchscreen that sanitizes your hands after ordering at the Golden Arches. | Continue reading
Apple Music puts the spotlight on Jamaican singer-songwriter Mikayla Simpson, aka Koffee. | Continue reading
To resonate with Gen Z, brands need to do more than just sell products. | Continue reading
The agency beat out R/GA, Arc and McCann Paris at Cannes to develop the campaign. | Continue reading
NCC will utilize OpenAP's audience segment definitions. | Continue reading
Amusing ads pay tribute to the "Snapchat Lens Creator," the "Video Streaming Login Sharer" and more. | Continue reading
Being able to trust the brands you buy matters to consumers now more than ever, according to this year’s study. | Continue reading
Comcast is working with Cox and Charter to open up more addressable inventory. | Continue reading
Unilever and P&G bring together agency holding companies, Facebook, Google and big cast of others in effort to fix brand-safety problems. | Continue reading
Wherein we break down everything than happened in day one. Whether you were there or not, at least this way you can remember. | Continue reading