First major update to TikTok-like product addresses one of the early criticisms about time constraints. | Continue reading
Chief Brand Officer Marc Pritchard says P&G is doing more direct deals with minority-owned and other media, and wants to end the “Groundhog Day” of broken promises. | Continue reading
Artist Bob Staake references Ruth Bader Ginsburg’s iconic lace collar. | Continue reading
Storytellers shape the world in which we live. For marketers, this is a power, but also a privilege that offers an opportunity to undo racist messaging ingrained by earlier advertisers. In this Q&A, two acclaimed storytellers discuss how stereotypes were formed—and how brands can … | Continue reading
The core of any positive relationship begins with trust. | Continue reading
The brewer enlists NBA legend Dwyane Wade to plug a new scholarship program named after Natalie Johnson, whose barrier-breaking career began with an internship at the company. | Continue reading
With pet food and coffee the largest pieces of the portfolio, it was time for an overhaul. | Continue reading
The pizza category has been a standout during the pandemic. | Continue reading
“We’ve listened. We’ve learned. We’re changing,” says the Mars Food brand in ads announcing the overhaul today. | Continue reading
Ad Age’s John Dioso is joined by Spotify’s Director of Client Partnerships, CPG, Melissa Finney, along with Alex Donics, Spotify, and General Mills’ Brad Hiranaga, to discuss the opportunities and challenges of digital audio advertising, a format that is gaining ground with adver … | Continue reading
Ad Age’s John Dioso is joined by Spotify’s Director of Client Partnerships, CPG, Melissa Finney, along with Alex Donics, Spotify, and General Mills’ Brad Hiranaga, to discuss the opportunities and challenges of digital audio advertising, a format that is gaining ground with adver … | Continue reading
Company hadn't previously disclosed ethnic diversity data, but a shareholder resolution spurs it to reveal breakdown. | Continue reading
The bike was developed through a partnership with Echelon Fitness and is only available to Amazon Prime subscribers. | Continue reading
Around 3,700 jobs are expected to be cut by the end of the company's fiscal year. | Continue reading
Want to learn to be a marketing rock star but way too tired to sit though yet another Zoom session? Mötley Crüe’s Tommy Lee and his wife, actress and comedian Brittany Furlan-Lee, help you overcome your digital stumbling blocks while keeping you laughing in this new form of onlin … | Continue reading
Ford pays tribute to those “who put fear aside and run toward the flames” in a spot that shows Ford Super Duty trucks in use by first responders. | Continue reading
Inside a pandemic hunger-relief campaign. | Continue reading
Wasabi's CEO and CMO discuss data storage, value propositions and how they measure success. | Continue reading
Passenger traffic showed little improvement in August, according to IATA, with gains limited mainly to domestic markets. | Continue reading
In a normal year, September means back to school and the return of football. In agency world, it also means budget season. But as we all know, 2020 has been anything but normal. Leaders of the Amp community share how they're handling fall planning and budgeting in the coronavirus … | Continue reading
In a normal year, September means back to school and the return of football. In agency world, it also means budget season. But as we all know, 2020 has been anything but normal. Leaders of the Amp community share how they're handling fall planning and budgeting in the coronavirus … | Continue reading
Managing a subscription-based e-commerce business requires constant monitoring. This is possible when you have the right metrics in place. | Continue reading
Exploring the seismic shifts faced by packaged food brands, alcoholic beverage sellers and restaurant operators. | Continue reading
Exploring the seismic shifts faced by packaged food brands, alcoholic beverage sellers and restaurant operators. | Continue reading
Exploring the seismic shifts faced by packaged food brands, alcoholic beverage sellers and restaurant operators. | Continue reading
From an outdoor dining lunch break to her first subway ride since March, Kirsten Flanik details her first day back | Continue reading
DoorDash wants you to know that you can now order Dunkin’ drinks and grub on its app. | Continue reading
He’s Joe Biden, and he approves (!) of a message the president delivered on the campaign trail. | Continue reading
Video app is working with adviser, the newspaper says. | Continue reading
The pandemic has hastened a trend years that's been years in the making. | Continue reading
The Emmy Awards on ABC averaged 6.1 million viewers, down 12 percent from last year's previous record low. | Continue reading
The past “Time 100” honoree gets her own commemorative cover. | Continue reading
The biggest-ever year-over-year decline in traditional television users means less than half of American homes will have paid TV by 2024. | Continue reading
ByteDance had earlier contradicted the president, asserting control of TikTok Global and contesting the $5 billion fee. | Continue reading
Larry Adams was driven to start the shop after seeing a lack of diverse leadership while working on Mike Bloomberg's presidential campaign. | Continue reading
Dunkin Donuts VP Brand Stewardship Drayton Martin TikTok talks what Charli D'Amelio brings to the brand. | Continue reading
COVID-19 and racial justice concerns actually play into the strengths of this diverse marketer, which won a deal with Alicia Keys over better-known rivals. | Continue reading
A look at some of the happenings over the next five days of interest to marketers, agencies and media players. | Continue reading
The Sprint business is included and insiders say incumbents Publicis, WPP's Essence and Horizon will compete to defend. | Continue reading
Allstate is rolling out the first work from its lead creative agency Droga5; the new spots include the voice of Dennis Haysbert but mischief-making Mayhem is not in the picture. | Continue reading
Commercial bested standout spots from Apple, Amazon, Jeep and P&G; Digital Kitchen and Sid Lee also take honor for Outstanding Title Design for 'Godfather of Harlem.' | Continue reading
The ban was to go into effect today, but has been delayed until Sept. 27 at 11:59 p.m. local time. | Continue reading
The new company, to be called TikTok Global, has agreed to donate $5 billion to an education fund. | Continue reading
The week’s biggest moves, hits and misses. | Continue reading