Cannes is for 'folks to let their hair down,' but the OMD U.S. CEO is here for business

The ROI on the festival for John Osborn is being with clients. | Continue reading


@adage.com | 4 hours ago

GroupM's Brian Wieser gives life hacks on getting the most out of Cannes

The new global president of business intelligence also provides tips on how to track ROI on activations. | Continue reading


@adage.com | 4 hours ago

NBA hopes fans will bet real money on fake games

Chopped-and-screwed highlights are at the core of the NBA's latest foray into legalized wagering. | Continue reading


@adage.com | 7 hours ago

Unilever close to CMO pick as CEO Jope shifts to holding-company assignments

Top exec has plenty of marketing ideas, including loosening agency conflict rules and making brands find purpose. | Continue reading


@adage.com | 10 hours ago

Papa John’s boosts marketing, brand spending and franchisee support by $80 million

Struggling chain cites "needed investment" for the brand. | Continue reading


@adage.com | 11 hours ago

YouTube rolls out augmented reality, virtual try-ons for makeup brands, influencers

The Google-owned video platform launched an AR program hooking up brands with influencers and letting viewers test products virtually. | Continue reading


@adage.com | 11 hours ago

Nike’s Lions streak continues, Quibi’s $100M ad haul, Nix gets nixed: Cannes Nightcap Day Three

Continue reading


@adage.com | 11 hours ago

Audi, Doritos do Sider-Man marketing and Ed Sheeran makes a ketchup ad: Marketer’s Brief

Our weekly marketing column also has details on which NBA star Ruffles hooked up with on sneaker play. | Continue reading


@adage.com | 12 hours ago

Why patience paid off for Quickbooks and marketing agency Hearts & Science in the ‘Backing You’ campaign

'The payoff is sometimes months or years later,' says CEO Erin Matts. | Continue reading


@adage.com | 12 hours ago

Isobar U.S. CEO on the challenges of demonstrating ROI for voice

'If you want to be a progressive marketer, you have to take a little bit of risk,' Deb Boyda says of Alexa voice campaign for 'Missing Link'. | Continue reading


@adage.com | 12 hours ago

Wendy's 'Keeping Fortnite Fresh' bests Nike's 'Dream Crazy' to take Social & Influencer Grand Prix at Cannes Lions

Jury Chair PJ Pereira says the in-game masquerade has all the makings of the beginning of a new trend. | Continue reading


@adage.com | 12 hours ago

Lululemon menswear stores quietly close after short-lived runs

The store closures come ahead of plans to double the retailer's menswear business | Continue reading


@adage.com | 13 hours ago

'Whopper Detour' wins Direct Grand Prix at Cannes Lions

In a unanimous decision, the jury awarded FCB New York's reboot of the chain's mobile app that poached customers from McDonald's. | Continue reading


@adage.com | 13 hours ago

Nike wins big (again) scoring Cannes Grand Prix for Media

Brazil-based ANQA São Paulo finds a unique way to fuse data and creative to boost Air Max sales. | Continue reading


@adage.com | 13 hours ago

'The Tampon Book,' a subversive attack on unfair tax rates, wins PR Grand Prix at Cannes Lions

Because Germany taxes menstrual products more than twice as heavily as caviar, Scholz & Friends packaged them as a book. | Continue reading


@adage.com | 13 hours ago

Black & Abroad, Volvo grab Grand Prix glory at Cannes

FCB/Six Toronto’s “Go Back to Africa” initiative for Black & Abroad won the Creative Data Grand Prix while Sweden-based Forsman & Bodenfors took home the Creative Strategy Grand Prix for Volvo’s “The E.V.A. Initiative.” | Continue reading


@adage.com | 13 hours ago

YouTube is considering moving all videos for children to its separate YouTube Kids app

The number of kids on YouTube’s main site far outnumber those who stick to the vetted YouTube Kids app. | Continue reading


@adage.com | 14 hours ago

Watch the newest commercials on TV from Powerade, Google, Booking.com and more

Powerade travels back in time to depict a young Crystal Dunn finding the inspiration to grow up to be a soccer great. | Continue reading


@adage.com | 16 hours ago

Mark Penn says voter registration won't matter much in coming election

Programmatic display is "mostly garbage," Hubbell co-founder Horwitz says; he sees Trump way ahead of Democrats on Facebook.  | Continue reading


@adage.com | 17 hours ago

Cambridge Analytica founder backs out of Cannes panel amid protest

Alexander Nix was slated to be interviewed by Financial Times on Thursday. | Continue reading


@adage.com | 18 hours ago

Hill Holliday President on lessons learned leading a legacy agency

'What keeps me up at night gets me out of bed in the morning,' says Chris Wallrapp. | Continue reading


@adage.com | 18 hours ago

Scent and Sensibility: If women aren’t trophies, why do ads still treat them that way?

As ever, sex sells. But objectifying women isn’t sex. | Continue reading


@adage.com | 19 hours ago

Quibi secures $100 million in ad commitments ahead of launch

Initial sponsors of the service include Procter & Gamble, PepsiCo, Anheuser-Busch InBev, Walmart, Progressive and Google. | Continue reading


@adage.com | 20 hours ago

Facebook wants some regulation—at least on brand safety

Confectionary company Mars sees a role for the NAACP and ADL to define hate speech as the Global Media Responsibility Alliance plans monthly meetings to get results. | Continue reading


@adage.com | 22 hours ago

Cannes Nightcap Day Deux: Nike’s ‘Dream Crazy’ keeps winning, plus NWI (networking while intoxicated)

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@adage.com | 1 day ago

HBO and Droga5 discuss 'Game of Thrones' Titanium contender #FortheThrone

Partners and brands had to be willing to make big sacrifices. | Continue reading


@adage.com | 1 day ago

Dish is near a $6 billion deal for T-Mobile and Sprint assets

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@adage.com | 1 day ago

Amp Spotlight: What's it like to win a Cannes Lion?

Four past winners from the Amp community share insights on what achieving the fabled award meant for their careers and their agencies. | Continue reading


@adage.com | 1 day ago

The New York Times and Droga5 discuss the challenges of proving that 'The Truth Is Worth it'

SVP Marketing Amy Weisenbach and agency Executive Creative Director Tim Gordon dissect the award-winning campaign at the Cannes Lions. | Continue reading


@adage.com | 1 day ago

Facebook warns that it can’t fully solve the toxic content problem

The social media giant says that it removed 2.2 billion fake accounts in the first quarter. | Continue reading


@adage.com | 1 day ago

How Adidas Billie Jean King'd a whole lot of shoes

TBWA/Chiat/Day ECDs Amy Ferguson and Julia Neumann go behind the scenes of the Titanium and Glass Lion contender. | Continue reading


@adage.com | 1 day ago

News Corp. reviews its options for News America marketing unit

The company's division offers in-store marketing and shopper circulars. | Continue reading


@adage.com | 1 day ago

Head of UM Studios on why winning the Entertainment Grand Prix really hit home

Brendan Gaul says the documentary '5B' for Johnson & Johnson, based on a 35-year-old story, is 'more relevant' today. | Continue reading


@adage.com | 1 day ago

Nike’s ‘Dream Crazy’ takes inaugural Entertainment for Sport Grand Prix at Cannes

Jury applauded Nike’s 'risk' in using Colin Kaepernick. | Continue reading


@adage.com | 1 day ago

Childish Gambino’s ‘This is America’ wins one of two Entertainment for Music Grand Prix at Cannes

The other Grand Prix winner is a film by Brazilian rapper Baco Exo do Blues. | Continue reading


@adage.com | 1 day ago

The New York Times, Nike and Carlings nab Craft Grand Prix at the Cannes Lions

Category honored artfulness with impact. | Continue reading


@adage.com | 1 day ago

If I knew then what I know now ... I'd sail more than strategize

Running a business is like sailing. Despite knowing how to read the stars, sailors had to tack with the wind, leaving a wake like a zig-zag. | Continue reading


@adage.com | 1 day ago

See the cool tech ideas for McDonald's, Apple and Vodafone that snagged Future Lions at Cannes

Among the winners: a touchscreen that sanitizes your hands after ordering at the Golden Arches. | Continue reading


@adage.com | 1 day ago

Watch the newest commercials on TV from Apple, Best Buy, Xbox and more

Apple Music puts the spotlight on Jamaican singer-songwriter Mikayla Simpson, aka Koffee. | Continue reading


@adage.com | 1 day ago

4 key marketing strategies to help you better attract Gen Z

To resonate with Gen Z, brands need to do more than just sell products. | Continue reading


@adage.com | 1 day ago

St. Jude, Facebook and BBDO will transform child cancer patients into heroes

The agency beat out R/GA, Arc and McCann Paris at Cannes to develop the campaign. | Continue reading


@adage.com | 1 day ago

OpenAP and NCC Media partner to expand advanced advertising on TV

NCC will utilize OpenAP's audience segment definitions.  | Continue reading


@adage.com | 1 day ago

Bud Light brings back ‘Real Men of Genius’ with new twist for digital age

Amusing ads pay tribute to the "Snapchat Lens Creator," the "Video Streaming Login Sharer" and more. | Continue reading


@adage.com | 1 day ago

McCann has a good day at Cannes. And Amazon rethinks a brand name: Tuesday Wake-Up Call

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@adage.com | 1 day ago

5 key takeaways from the 2019 Edelman brand trust survey

Being able to trust the brands you buy matters to consumers now more than ever, according to this year’s study. | Continue reading


@adage.com | 2 days ago

Comcast takes Cannes, urges TV industry to expand addressable advertising

Comcast is working with Cox and Charter to open up more addressable inventory.  | Continue reading


@adage.com | 2 days ago

Marketers, publishers and platforms announce a global alliance for 'responsible media'

Unilever and P&G bring together agency holding companies, Facebook, Google and big cast of others in effort to fix brand-safety problems. | Continue reading


@adage.com | 2 days ago

Cannes Nightcap, day 1: Nike, Ikea, Google score early Lions; Cannes Buzzword Bingo; Instagram celebrates Pride

Wherein we break down everything than happened in day one. Whether you were there or not, at least this way you can remember. | Continue reading


@adage.com | 2 days ago