World Series sponsor YouTube TV beans baseball fans with regional blackouts

The OTT carrier is the latest to pull the plug on Sinclair's regional sports networks: Sports Media Brief | Continue reading


@adage.com | 9 hours ago

Behind Seagram's 7’s anti-snob marketing approach

The whiskey brand targets ‘new American heartland’ drinkers by taking on the pretentiousness of the urban, high-end cocktail scene. | Continue reading


@adage.com | 10 hours ago

Facebook undergoes social media overhaul as part of corporate rebrand

The platform launches new Facebook and Instagram accounts, while Instagram gets a new PR Twitter account. | Continue reading


@adage.com | 11 hours ago

TBWA\WorldHealth's social media stories reveal disturbing healthcare discrimination against black Americans

More in Agency Brief: Havas Chicago creates fake shoe store to highlight media bias against black professionals. | Continue reading


@adage.com | 11 hours ago

Travelocity’s first campaign from new AOR suggests there’s no place like gnome

Expedia-owned Travelocity is out with its first gnome-focused campaign from new agency-of-record Proof. | Continue reading


@adage.com | 11 hours ago

Corona’s owner hits back at a survey that suggested it's been hurt by coronavirus

‘It’s extremely unfortunate that recent misinformation about the impact of this virus on our business has been circulating,’ Constellation Brands said in a statement. | Continue reading


@adage.com | 11 hours ago

TV Upfront and NewFront 2020 calendar

Keep track of all the parties and events.  | Continue reading


@adage.com | 14 hours ago

Wendy’s begins its big breakfast push and rivals are ready

Chains from McDonald’s to Chick-fil-A have cooked up ways to entice diners with their own breakfast lineups.  | Continue reading


@adage.com | 15 hours ago

Ryan Reynolds' Aviation Gin gives a Leap Day '21-year-old' her first legal drink

It wants to give others their first potent potable as well. | Continue reading


@adage.com | 16 hours ago

Watch the newest commercials on TV from Little Caesars, Macy’s, Church’s and more

Church's Chicken hypes its $5 Garlic Butter combo meal. | Continue reading


@adage.com | 17 hours ago

Opinion: How advertisers' long payment schedules are hurting the creative process

'There are cases where procurement execs have offered to connect vendors to financing companies to address the very issues their own payment policies are creating.' | Continue reading


@adage.com | 17 hours ago

ADA compliance tips for e-commerce businesses

ADA compliance for e-commerce businesses can prove tricky, but these tips can help.  | Continue reading


@adage.com | 18 hours ago

8 ways marketers should utilize tech to improve the online user experience

When it comes to your website, nothing is more important than ensuring your customers have a positive experience. | Continue reading


@adage.com | 18 hours ago

Marketing a merger or acquisition? Prove it

We assume too often that mergers and acquisitions occur mainly on an operational and financial level, but this couldn't be further from the truth.  | Continue reading


@adage.com | 18 hours ago

Wieden+Kennedy Amsterdam’s Mark Bernath on psychedelic rock, creating music alone—and the allure of awkwardness

The agency's executive creative director talks about the intersection of music and creativity on this episode of the 'Ad Block' podcast. | Continue reading


@adage.com | 22 hours ago

WPP and MDC report earnings and IOC does spin control: Friday Wake-Up Call

Also, Facebook cancels developers conference; Kevin from 'The Office' makes chili; and Billy Idol turns off his engine. | Continue reading


@adage.com | 1 day ago

The Trade Desk reports record growth as brands take digital ad buys in-house

The platform, historically used by agencies, says connected TV and digital audio are fueling growth as more brands sign up. | Continue reading


@adage.com | 1 day ago

MDC Partners posts further revenue declines, though at a slower rate

The company continues along a turnaround plan to cut costs including by moving all New York agencies into One World Trade Center. | Continue reading


@adage.com | 1 day ago

Walmart developing a membership program to rival Amazon's Prime

Walmart, the world’s largest retailer, is developing a paid membership program, called Walmart+, to challenge Amazon's Prime offering, which has gained broad appeal as the default shopping option for consumers. | Continue reading


@adage.com | 1 day ago

Billy Idol wants New Yorkers to stop idling their cars in citywide campaign

The musician issues a different kind of 'Rebel Yell' to support NYC’s new environmental push.  | Continue reading


@adage.com | 1 day ago

Facebook cancels F8 developer conference amid coronavirus threat

Social network's biggest event of the year joins list of industry gatherings affected by outbreak. | Continue reading


@adage.com | 1 day ago

Corona beer draws scrutiny on social media for ‘coming ashore’ language amid coronavirus outbreak

The tweet, which plugs the brand’s new seltzer variety, illustrates how the brand that shares a name with the virus must deal with an added layer of complexity in its marketing. | Continue reading


@adage.com | 1 day ago

Watch the newest commercials on TV from McDonald’s, Doom Eternal, WW and more

Bethesda Softworks teams up with Xbox to hype Doom Eternal. | Continue reading


@adage.com | 1 day ago

WPP stock plummets on organic revenue declines in fourth quarter, full year

The holding company attributed weak performance to the U.S., particularly within specialist agencies like GTB. | Continue reading


@adage.com | 1 day ago

Bush’s Beans hires Kevin from ‘The Office’ to make his famous chili

Brian Baumgartner stars in a video, channeling his character Kevin Malone | Continue reading


@adage.com | 1 day ago

MRM McCann Chief Creative Officer heads to Weber Shandwick

Sung Chang to join as the IPG firm's first chief impact officer in April. | Continue reading


@adage.com | 1 day ago

MRM Chief Creative Officer heads to Weber Shandwick

Sung Chang to join as the IPG firm's first chief impact officer in April. | Continue reading


@adage.com | 1 day ago

Olympics advertisers hold their breath in coronavirus waiting game

Amid a fog of speculation, Tokyo organizers insist COVID-19 epidemic won't put the kibosh on the Summer Games. | Continue reading


@adage.com | 1 day ago

Your brand is more than a name: 5 overlooked brand elements to invest in

While the company name you choose matters, it’s important to invest time and energy in developing other essential brand elements. | Continue reading


@adage.com | 1 day ago

The debate over Bloomberg's ad and here's to Phil A. O'Fish: Thursday Wake-Up Call

Continue reading


@adage.com | 1 day ago

Before there was Quibi, there was Qube

As Ad Age celebrates its 90th year, we look back at big (and small) stories over the decades. Here, we remember a set-top box pioneer from Warner Communications. | Continue reading


@adage.com | 1 day ago

'TikTok is thirsty for brands,' says New York Times reporter who covers TikTok

Taylor Lorenz, the Times' prolific internet culture reporter, joins the "Ad Lib" podcast to discuss memes and brands and influencers and best practices. | Continue reading


@adage.com | 1 day ago

5 steps to scaling addressable TV

Measurement is arguably the single biggest obstacle to the broad adoption and use of addressable solutions by the TV networks. | Continue reading


@adage.com | 1 day ago

In face of coronavirus, SXSW has no plans to reschedule or cancel

The annual festival has not altered any plans yet in face of global threat, but a few would-be attendees have already pulled out. | Continue reading


@adage.com | 2 days ago

How Liquid-Plumr's YouTube influencer campaign increased sales

Continue reading


@adage.com | 2 days ago

Amy Poehler rewrites fairy tales with strong women leads for Pure Leaf: Marketer’s Brief

Marketer’s Brief also has details on why Wendy’s made its Twitter account private and Disney’s new deal with Impossible Burger. | Continue reading


@adage.com | 2 days ago

Watch the newest commercials on TV from Experian, Sprite, Hilton and more

Amarr M. Wooten helps hype Sprite Ginger in a fresh TV cut of an ad that debuted online. | Continue reading


@adage.com | 2 days ago

CBS navigates uncharted waters with Bloomberg debate ad

Bloomberg was the only candidate to request commercial time in the Democratic debate. | Continue reading


@adage.com | 2 days ago

Despite rosy sales forecast, coronavirus still plaguing retailers

NRF predicts retail sales will rise between 3.5 and 4.1 percent this year, even as brands anticipate a slowdown in supply and sales. | Continue reading


@adage.com | 2 days ago

Advertising Week Europe ‘monitors’ coronavirus as London media agency shutters

OMD UK has closed its doors temporarily over virus fears | Continue reading


@adage.com | 2 days ago

Marketers look to Leap Day for novel branding opportunities

From cash discounts to product giveaways, how seven brands are getting consumers' attention this Leap Day. | Continue reading


@adage.com | 2 days ago

Amazon merchants spooked by coronavirus are cutting back on ad spending

New data from Quartile Digital, a company that helps manage Amazon advertising for 2,300 brands selling goods on the site, shows a slowdown. | Continue reading


@adage.com | 2 days ago

All the latest production moves, hires and partnerships: February 26, 2020

Including talent news from Caviar, RSA and Wondros. | Continue reading


@adage.com | 2 days ago

Why you should embrace your inner naysayer

We should all take heart in the fact that everyone has bad ideas -- lots of them. And that’s OK. | Continue reading


@adage.com | 2 days ago

Mindshare deploys private marketplace to drive media dollars to LGBTQ publishers

WPP media agency launched the PMP with client SKYY Vodka, challenging a new age of digital censorship inadvertently created by 'exclusion lists.' | Continue reading


@adage.com | 2 days ago

More agency churn at Old Navy and there's a new CEO at the Mouse House: Wednesday Wake-Up Call

Continue reading


@adage.com | 2 days ago

How a parking app drives success by engaging internal customers

Behind ParkMobile's nurturing of employees as brand and workplace advocates | Continue reading


@adage.com | 2 days ago

Five things to consider before sending out that RFP

Change is constant with true transformation. Be sure your team is ready to learn and adapt. | Continue reading


@adage.com | 2 days ago