Also, a TikTok series celebrates National BBQ Month. | Continue reading
This week’s marketing winners, losers and newsmakers | Continue reading
Broadcaster bets on dramas to drive live viewing. | Continue reading
Just one ad impression won't cut through the noise, but overexposure to the same ad can turn consumers off. With video ad sequencing on YouTube, campaigns can be optimized to drive higher frequencies for maximum impact than with a single asset, while boosting brand lift, view rat … | Continue reading
In this week's Ad Age Creativity Top 5 most creative brand ideas, a gassy gas initiative, a beer brand's spectacular 'fail' and more. | Continue reading
Launched with the help of a Super Bowl ad in January 2020, consumers soon turned their attention to "essential" Coke products once the pandemic began. | Continue reading
The Richards Group held the account for 20 years. | Continue reading
Shift toward streaming deals and new competitors present a very real threat to its 70-year lead. | Continue reading
In this week's Ad Age Creativity Top 5 most creative brand ideas, a gassy gas initiative, a beer brand's spectacular 'fail' and more. | Continue reading
In-house agencies are expected to grow for marketers as the pandemic taught brands to rely more on the speed such departments provide. | Continue reading
Shop also appoints new chief client officer for North America. | Continue reading
Disney shares dropped as much as 5.3% in extended trading. | Continue reading
Verizon says, “Nobody builds 5G like Verizon builds 5G.” | Continue reading
KarmaLab is a special unit that works with marketers to create ad campaigns without turning off fans. | Continue reading
The hoops star kicks off his big PepsiCo endorsement deal by pitching Mtn Dew Rise Energy for morning drinking. | Continue reading
Diquez will also be leaving her position as CEO of Woven, Procter & Gamble’s multi-agency shop. | Continue reading
Discover Financial Services is moving lead status for its creative account to TBWA\Chiat\Day LA after working with Grey New York in that capacity for 15 months. | Continue reading
Media behemoth leans into interactive ad formats to deliver engaged consumers to brands. | Continue reading
Procter & Gamble and other big CPG marketers have stepped up audio spending in recent years, and this deal will help show whether that's paying off. | Continue reading
London-based Sohani is behind U.K. work for McDonald's. | Continue reading
The so-called Economic Empowerment program covers all minority-owned media, and comes as brands and agencies face pressure to do more deals. | Continue reading
Digital tokens give fans rights to play checkers, bowl and more with their favorite entrepreneur. | Continue reading
Digital tokens give fans rights to play checkers, bowl and more with their favorite entrepreneur. | Continue reading
The food maker's marketing now runs more like it's in the cloud versus a mainframe, says Pollard. | Continue reading
Historically overlooked by buyers, diverse audiences—and the networks they watch—are no longer an optional, "nice to have" ad strategy component. | Continue reading
Yogi Bear and Boo-Boo star in the latest from Geico. | Continue reading
Tokens can allow marketers—sitting atop stockpiles of consumer goodwill and nostalgia—to connect with the public in artistic and creative ways. | Continue reading
Leanne Fremar discusses role of bank branches and breaking through the clutter of digital startups. | Continue reading
Monica McGurk joins the ‘Marketer’s Brief’ podcast to discuss online shopping, contextual, hyper-targeted video ads and pandemic dining habits. | Continue reading
The cola brand channels the Broadway classic ‘Tomorrow’ from Annie in the new spot from VaynerMedia. | Continue reading
Redesigned dispensaries place the weed strains front and center with plenty of touchpoints and tech for new discoveries. | Continue reading
HP brings back Christian Slater’s the Wolf as it spotlights cyber security and unveils a new security brand platform. | Continue reading
Leanne Fremar discusses role of bank branches and breaking through the clutter of digital startups. | Continue reading
Mich Ultra launches new ‘Ultra Beer Run’ campaign, as Coors steps up its outreach to joggers. | Continue reading
The new packs will begin appearing on shelves this week. | Continue reading
Etsy says, “The beautifully made is out there. Why buy boring?” | Continue reading
Microsoft's Chief Brand Officer Kathleen Hall reflects on cultivating groundbreaking effective campaigns—even when you're tied down by a pandemic. | Continue reading
As the cable news behemoth looks out to a news landscape with “a more positive environment,” the hope is that there will be areas that are more contextually relevant and desirable for brands. | Continue reading
As the cable news behemoth looks out to a news landscape with “a more positive environment,” the hope is that there will be areas that are more contextually relevant and desirable for brands. | Continue reading
This Ad Age Studio 30 live panel with Analytic Partners and Cox Communications will focus on strategies to uncover opportunities to grow customer connections in the wake of the data disruption caused by cookie deprecation, IDFA, CCPR and growing consumer privacy demands. | Continue reading
United Airlines has picked 72andSunny as global creative agency of record as it seeks to recover from the pandemic and take advantage of new travel demands. | Continue reading
TikTok is making a run for the younger generation, and is developing more channels through which brands can sell. | Continue reading
Honor follows years of accolades across brand's suite of products. | Continue reading