Instagram tweaks Reels to give brands and creators longer videos

First major update to TikTok-like product addresses one of the early criticisms about time constraints. | Continue reading


@adage.com | 1 hour ago

Procter & Gamble says it won't return to the upfront as direct deals expand

Chief Brand Officer Marc Pritchard says P&G is doing more direct deals with minority-owned and other media, and wants to end the “Groundhog Day” of broken promises. | Continue reading


@adage.com | 2 hours ago

The New Yorker’s RBG tribute is hauntingly understated

Artist Bob Staake references Ruth Bader Ginsburg’s iconic lace collar.  | Continue reading


@adage.com | 2 hours ago

Brands: Don’t underestimate your narrative power to create change

Storytellers shape the world in which we live. For marketers, this is a power, but also a privilege that offers an opportunity to undo racist messaging ingrained by earlier advertisers. In this Q&A, two acclaimed storytellers discuss how stereotypes were formed—and how brands can … | Continue reading


@adage.com | 2 hours ago

10 effective ways to build trust with customers through your marketing

The core of any positive relationship begins with trust. | Continue reading


@adage.com | 4 hours ago

Anheuser-Busch’s first Black female brewmaster on the beer industry’s diversity gap

The brewer enlists NBA legend Dwyane Wade to plug a new scholarship program named after Natalie Johnson, whose barrier-breaking career began with an internship at the company.  | Continue reading


@adage.com | 4 hours ago

New logo takes J.M. Smucker Co. beyond its fruit roots

With pet food and coffee the largest pieces of the portfolio, it was time for an overhaul.  | Continue reading


@adage.com | 7 hours ago

Amazon stops sale of ‘Prime Bike’ and Uncle Ben’s becomes Ben’s Original: Wednesday Wake-Up Call

Continue reading


@adage.com | 8 hours ago

How Domino's has adapted to COVID, from carside delivery to cheeseburger pizza

The pizza category has been a standout during the pandemic. | Continue reading


@adage.com | 9 hours ago

Uncle Ben’s to be renamed Ben’s Original in a major brand overhaul

“We’ve listened. We’ve learned. We’re changing,” says the Mars Food brand in ads announcing the overhaul today. | Continue reading


@adage.com | 10 hours ago

Watch live September 23: How CPG brands are telling their stories and reaching consumers in the new normal

Ad Age’s John Dioso is joined by Spotify’s Director of Client Partnerships, CPG, Melissa Finney, along with Alex Donics, Spotify, and General Mills’ Brad Hiranaga, to discuss the opportunities and challenges of digital audio advertising, a format that is gaining ground with adver … | Continue reading


@adage.com | 21 hours ago

Watch live: How CPG brands are telling their stories and reaching consumers in the new normal

Ad Age’s John Dioso is joined by Spotify’s Director of Client Partnerships, CPG, Melissa Finney, along with Alex Donics, Spotify, and General Mills’ Brad Hiranaga, to discuss the opportunities and challenges of digital audio advertising, a format that is gaining ground with adver … | Continue reading


@adage.com | 21 hours ago

P&G shares diversity data after its own marketing raises expectations

Company hadn't previously disclosed ethnic diversity data, but a shareholder resolution spurs it to reveal breakdown. | Continue reading


@adage.com | 22 hours ago

Amazon launches $500 Prime Bike, encroaching on Peloton’s lane

The bike was developed through a partnership with Echelon Fitness and is only available to Amazon Prime subscribers. | Continue reading


@adage.com | 23 hours ago

Ralph Lauren to eliminate 15 percent of workforce amid shift to e-commerce

Around 3,700 jobs are expected to be cut by the end of the company's fiscal year. | Continue reading


@adage.com | 1 day ago

Mötley Crüe’s Tommy Lee and Brittany Furlan on how to be a marketing rock star

Want to learn to be a marketing rock star but way too tired to sit though yet another Zoom session? Mötley Crüe’s Tommy Lee and his wife, actress and comedian Brittany Furlan-Lee, help you overcome your digital stumbling blocks while keeping you laughing in this new form of onlin … | Continue reading


@adage.com | 1 day ago

Watch the newest commercials on TV from Apple, Ford, Manscaped and more

Ford pays tribute to those “who put fear aside and run toward the flames” in a spot that shows Ford Super Duty trucks in use by first responders. | Continue reading


@adage.com | 1 day ago

Opinion: What Feeding America learned during COVID-19

Inside a pandemic hunger-relief campaign. | Continue reading


@adage.com | 1 day ago

Why brand awareness is even more important than product development

Wasabi's CEO and CMO discuss data storage, value propositions and how they measure success. | Continue reading


@adage.com | 1 day ago

Airlines plead for mandatory virus tests to prop up demand

Passenger traffic showed little improvement in August, according to IATA, with gains limited mainly to domestic markets. | Continue reading


@adage.com | 1 day ago

Amp spotlight: How COVID will affect agencies' 2021 budgets

In a normal year, September means back to school and the return of football. In agency world, it also means budget season. But as we all know, 2020 has been anything but normal. Leaders of the Amp community share how they're handling fall planning and budgeting in the coronavirus … | Continue reading


@adage.com | 1 day ago

Amp spotlight: How agencies plan to spend money in 2021

In a normal year, September means back to school and the return of football. In agency world, it also means budget season. But as we all know, 2020 has been anything but normal. Leaders of the Amp community share how they're handling fall planning and budgeting in the coronavirus … | Continue reading


@adage.com | 1 day ago

4 metrics to help grow your e-commerce subscription site

Managing a subscription-based e-commerce business requires constant monitoring. This is possible when you have the right metrics in place. | Continue reading


@adage.com | 1 day ago

Watch: How the pandemic is reshaping the food and beverage industry

Exploring the seismic shifts faced by packaged food brands, alcoholic beverage sellers and restaurant operators. | Continue reading


@adage.com | 1 day ago

Watch live at 2 p.m. EDT: How the pandemic is reshaping the food and beverage industry

Exploring the seismic shifts faced by packaged food brands, alcoholic beverage sellers and restaurant operators. | Continue reading


@adage.com | 1 day ago

Quibi considers a quick exit, and BBDO New York CEO takes readers back to the office: Tuesday Wake-Up Call

Continue reading


@adage.com | 1 day ago

Watch live at 11 a.m. EDT: How the pandemic is reshaping the food and beverage industry

Exploring the seismic shifts faced by packaged food brands, alcoholic beverage sellers and restaurant operators. | Continue reading


@adage.com | 1 day ago

Welcome back: BBDO New York CEO chronicles her return to the office

From an outdoor dining lunch break to her first subway ride since March, Kirsten Flanik details her first day back | Continue reading


@adage.com | 1 day ago

Watch the newest commercials on TV from Southwest Airlines, DoorDash, Walmart and more

DoorDash wants you to know that you can now order Dunkin’ drinks and grub on its app.  | Continue reading


@adage.com | 1 day ago

Watch the viral 10-second Biden campaign ad that Trump graciously made for him

He’s Joe Biden, and he approves (!) of a message the president delivered on the campaign trail.  | Continue reading


@adage.com | 1 day ago

Katzenberg’s Quibi mulls sale after growth sputters, WSJ reports

Video app is working with adviser, the newspaper says. | Continue reading


@adage.com | 1 day ago

Holiday shopping and promos to start earlier than ever this year

The pandemic has hastened a trend years that's been years in the making. | Continue reading


@adage.com | 1 day ago

Emmy Awards hit another ratings low for virtual ceremony

The Emmy Awards on ABC averaged 6.1 million viewers, down 12 percent from last year's previous record low.  | Continue reading


@adage.com | 2 days ago

Remembering RBG: Time honors Justice Ginsburg

The past “Time 100” honoree gets her own commemorative cover. | Continue reading


@adage.com | 2 days ago

Millions of households will cancel TV subscriptions this year, eMarketer projects

The biggest-ever year-over-year decline in traditional television users means less than half of American homes will have paid TV by 2024. | Continue reading


@adage.com | 2 days ago

Trump says ByteDance can’t keep control of TikTok in Oracle deal

ByteDance had earlier contradicted the president, asserting control of TikTok Global and contesting the $5 billion fee. | Continue reading


@adage.com | 2 days ago

Trump approves TikTok deal, and Sandy Hook ad wins an Emmy: Monday Wake-Up Call

Continue reading


@adage.com | 2 days ago

Why HBO Max's branding guru built his own 'anti-racist' agency: Uncomfortable Conversations

Larry Adams was driven to start the shop after seeing a lack of diverse leadership while working on Mike Bloomberg's presidential campaign. | Continue reading


@adage.com | 2 days ago

Why Dunkin' is running with a 16-year-old TikTok influencer

Dunkin Donuts VP Brand Stewardship Drayton Martin TikTok talks what Charli D'Amelio brings to the brand. | Continue reading


@adage.com | 2 days ago

Why tiny e.l.f. is thriving in a pandemic that has seen bigger beauty peers struggle

COVID-19 and racial justice concerns actually play into the strengths of this diverse marketer, which won a deal with Alicia Keys over better-known rivals. | Continue reading


@adage.com | 2 days ago

The Week Ahead: ‘The Masked Singer’ returns and ANA holds media conference

A look at some of the happenings over the next five days of interest to marketers, agencies and media players.  | Continue reading


@adage.com | 2 days ago

T-Mobile places $2.1 billion media account in review

The Sprint business is included and insiders say incumbents Publicis, WPP's Essence and Horizon will compete to defend. | Continue reading


@adage.com | 2 days ago

Allstate rolls out first work from Droga5—without any 'Mayhem'

Allstate is rolling out the first work from its lead creative agency Droga5; the new spots include the voice of Dennis Haysbert but mischief-making Mayhem is not in the picture. | Continue reading


@adage.com | 2 days ago

Sandy Hook Promise's harrowing 'Back-to-School Essentials' wins the 2020 Outstanding Commercial Emmy

Commercial bested standout spots from Apple, Amazon, Jeep and P&G; Digital Kitchen and Sid Lee also take honor for Outstanding Title Design for 'Godfather of Harlem.' | Continue reading


@adage.com | 3 days ago

Judge blocks Trump’s WeChat prohibition order in the U.S.

The ban was to go into effect today, but has been delayed until Sept. 27 at 11:59 p.m. local time. | Continue reading


@adage.com | 3 days ago

Trump approves TikTok deal with Oracle and Walmart 'in concept'

The new company, to be called TikTok Global, has agreed to donate $5 billion to an education fund. | Continue reading


@adage.com | 3 days ago

TikTok’s TV blitz by the numbers, plus Trump and Biden bet big on swing state ads: Datacenter Weekly

Continue reading


@adage.com | 4 days ago

Trending: Flights to nowhere and Lowes’ surprise Fashion Week hit

 The week’s biggest moves, hits and misses.  | Continue reading


@adage.com | 4 days ago