The best way to compete in Africa's fragmented markets is by deploying platforms

Market fragmentation in Africa is problematic for consumers and producers, but it presents myriad opportunities for savvy innovators to create & capture value using platform business models | Continue reading


@afridigest.substack.com | 9 days ago

There's a king's ransom waiting for African businesses that create magic moments

Firms operating in sub-Saharan Africa have a tremendous opportunity to drive business results by competing primarily on customer experience leadership | Continue reading


@afridigest.substack.com | 24 days ago

Blitzscaling in African markets: Opera's OPay optimizes its Nigeria operations

After some setbacks in sub-Saharan Africa, the Sino-owned super app changes its strategy | Continue reading


@afridigest.substack.com | 28 days ago

Venture rounds in Africa in the first half of 2020

Africa has been increasingly attractive as a VC investment destination in recent years and the trend continues through H1 2020 | Continue reading


@afridigest.substack.com | 1 month ago

A recap of startup fundraising activity across Africa last week

+Egyptian deals +Unicorn or popcorn +Designing companies & board meetings +3 awesome podcasts +Top phone brands in Africa +Essays, news, and reports | Continue reading


@afridigest.substack.com | 1 month ago

How the 'Netflix of Africa' went from pioneer to powerhouse

Nigerian video streaming platform Iroko started as a Youtube channel, but it's now the largest digital player in Nollywood, Nigeria's multi-billion dollar movie industry | Continue reading


@afridigest.substack.com | 1 month ago

Africa's most popular apps and the insights they reveal

Fascinating themes emerge from a study of the top Android apps in South Africa, Nigeria, Kenya, Ghana, and Tanzania | Continue reading


@afridigest.substack.com | 2 months ago

Applying Maslow: The hierarchy of venture opportunities in emerging markets

Identifying the opportunities that entrepreneurs & investors in sub-Saharan Africa should target, using the work of psychologist Abraham Maslow | Continue reading


@afridigest.substack.com | 2 months ago

Why super apps are proliferating across emerging markets

A new generation of Asian & African super apps are following the playbook WeChat originated | Continue reading


@afridigest.substack.com | 2 months ago