For as quickly as Netflix brought its ad-supported tier to market, the streamer's advertising business is off to a slow start. Netflix is falling short of ad-supported viewership guarantees made to advertisers and allowing advertisers to take their money back for ads that have ye … | Continue reading
And with more ad tech in prospect, the iPhone maker is approaching Madison Avenue with a different tack. | Continue reading
This is the third part of a research series on the most popular emerging technologies. The series follows up on a report Digiday produced five years ago to discover how technologies previously reported on have evolved and to explore new technologies that have since emerged, inclu … | Continue reading
The Times' use of games as a subscriber funnel is part of a renewed focus on gaming sparked by the company's acquisition of Wordle in January. | Continue reading
For some time now, Apple has given the impression that it doesn’t like online advertising. | Continue reading
Don’t expect to see many crypto ads for a minute. The companies behind them are trimming down costs wherever they can, and that includes advertising. | Continue reading
Publishers are lifting paywalls and creating Telegram channels to reach readers in Ukraine and Russia with their coverage of the war. | Continue reading
More great news for Google and other walled gardens. | Continue reading
Amazon had hoped to celebrate Cyber Monday with a big helping of publisher-supplied shoppable live video this year. With one notable exception, those hopes went unfulfilled. | Continue reading
If advertisers and publishers are rattled by the latest allegations against Google then they’re not showing it. The company has allegedly been secretly manipulating the outcome of programmatic auctions for its own benefit, per newly un-redacted court papers filed at the Southern … | Continue reading
The race against the loss of the third-party cookie has created a slew of competitors. Here is Digiday's guide to who is in and out. | Continue reading
Facebook estimates that it is under-counting conversions from iOS devices by about 15%. | Continue reading
Ad-ID is a universal ID system for ads that is intended to make it easier for advertisers to manage how individual ads are delivered across media companies and tech platforms. | Continue reading
Server-side conversion tracking allows ad tech servers to connect directly to the servers that host an advertiser's or retailer's site. | Continue reading
A new regular meeting between a small group of top-tier publishing execs and Googlers is intended to give publishers a louder voice in the development of cookieless ad tech. | Continue reading
A lead engineer helping guide Google's Privacy Sandbox development has revealed signs of what may be next for the firm's most advanced cookieless ad targeting method. | Continue reading
As the creator services arms race intensifies across digital media, Medium is hoping to stand out by sharing more of its spoils with authors. | Continue reading
California's attorney general Rob Bonta is getting tougher on privacy enforcement when it comes to use of Global Privacy Control. | Continue reading
Private Relay could be a precursor to Apple using technical solutions to break fingerprinting, say ad execs. | Continue reading
The professional workforce is increasingly rejecting the concept of a full-time job in favor of something that’s being dubbed "polywork." | Continue reading
Google will phase out third-party cookies in Chrome over a three-month period ending in late 2023. | Continue reading
As other publishers kick the tires on identity technologies designed to replace third-party cookies, The New York Times is ruling them out. | Continue reading
Amazon's under-the-radar move could be a significant blow to FLoC targeting performance and give Amazon a leg up in its own ad sales and targeting efforts. | Continue reading
Like IP addresses, FLoC IDs will not be entirely static. However, it is likely that the same FLoC IDs or range of IDs will be associated with someone. | Continue reading
There is an opportunity for ad-supported streamers to edge into subscription-based services’ share of audiences’ attentions. | Continue reading
As game-changing as Apple tracking transparency is, many ad tech bosses haven’t spent too much time on a problem that hasn't happened yet. | Continue reading
Facebook has kept mostly quiet about its plans to build a version of Instagram for children under the age of 13. | Continue reading
In response to COVID-19, countries are launching "digital nomad visas" in the hopes of replacing tourists with remote workers. | Continue reading
Media execs in the US want to know what Google’s publisher partnerships in other countries might mean for their own future negotiations. | Continue reading
The technical spec, which launched summer 2020, is designed to make news more trustworthy to platforms. | Continue reading
Google’s Privacy Sandbox is under increasing scrutiny throughout the digital media industry and now from the U.K. government as well. | Continue reading
One DTC company is moving away from Facebook and Instagram as the need to diversify media plans continues to heat up. | Continue reading
For years, gaming has been categorized as a niche form of entertainment. But that’s been changing over the better part of the past decade. | Continue reading
The fight with Apple as well as the lawsuits Google and Facebook are facing could affect the data media buyers have access to as well as what buyers are thinking about the platforms. | Continue reading
Not much has changed about the economics of local news. It’s still a slog. But executives in the space say they see an opportunity — and an audience begging for news. | Continue reading
Advertising has grown into a six-figure stream of revenue for some of the subscription-focused newsletter platform's top creators. | Continue reading
New updates to Facebook have affected performance and made it more difficult for buyers to roll out new campaigns easily. | Continue reading
Having fewer revenue pressures on its ad business, svp of ad innovation Allison Murphy said her team was able to reshape the New York Times' advertising strategy into the idealized version of itself: pristine, private and user-friendly. | Continue reading
One of the affected publishers included the Danish Broadcasting Corporation, which does not run any ads on its site. | Continue reading
Limited-run, course-style newsletters have high lifespans and high rewards if publishers are willing to put in the work. | Continue reading
With Amazon Prime Day delayed, publishers with commerce operations are creating their own shopping holidays. | Continue reading
Schmooze, integral to tentpole industry events, is largely on hold this year. Was it really necessary to do business after all? | Continue reading
Publishing bosses loved Slack as a productivity tool, but it's now being used as the central forum for the media's bottom-up revolt. | Continue reading
As the media ecosystem contracts amid coronavirus, Substack has been thrust into an uncomfortable role — that of a savior. | Continue reading
Publishing has gone through about a dozen life cycles since Quartz emerged as a darling of digital media eight years ago, spinning out genuinely innovative features: a sleek website and app, a trendsetting newsletter before newsletters were cool, fewer but better bespoke ads and … | Continue reading
A peek into then-CFO Eduardo Saverin's pitch to advertisers just two months after the social network's inception. | Continue reading
The spoken word versions of stories already available in Apple News+ would be produced by Apple, rather than the publishers of the original stories. | Continue reading