Apple plans to add audio versions of publisher articles to Apple News+

The spoken word versions of stories already available in Apple News+ would be produced by Apple, rather than the publishers of the original stories. | Continue reading | 15 days ago

Six months in, Facebook News remains a question mark to publishers - Digiday

Even with Facebook stressing that it would take its time with News, some participants worry it has become a lower priority for the platform. | Continue reading | 17 days ago

Publishers’ new concern: failing ad tech firms defaults on payments

Publishers are wary of the ripple effect if advertiser payment delays put DSPs out of business. | Continue reading | 1 month ago

‘This is a permanent shift’: Retail giants like Amazon capture more ad spending

For the advertisers in certain categories still spending -- apparel, pharmaceuticals, electronics, personal care and, in particular, consumer packaged goods -- media agency execs say that some of those ad dollars are moving toward retail and grocery media channels like Amazon, Wa … | Continue reading | 1 month ago

‘A big drop in demand’: Confessions of a media buyer on coronavirus fallout

With the long-term effects of coronavirus unknown, marketers are aiming to manage how much their brands spend on marketing. In the latest Confessions, a DTC media buyer share how he is reeling in the company's spending. | Continue reading | 2 months ago

Google News Initiative is focused on local news ‘deserts’

The Google News Initiative Subscriptions Lab took a long game approach to helping local publishers build digital-first, consumer-revenue based businesses. | Continue reading | 3 months ago

YouTube revenue disclosure could pressure Instagram to share money with creators

Instagram reportedly raked in more ad dollars than YouTube did last year. But unlike YouTube, it does not share a portion of that money with media companies or creators. | Continue reading | 3 months ago

Publishers are growing audiences by producing less content - Digiday

Over the years, publishers have been reducing their output to focus on fewer stories of better quality, and this is paying off. | Continue reading | 3 months ago

Why Dyson Stopped Selling on Amazon

Some companies feel conflicted by the short and long-term implications of selling on Amazon's site. Yet for many companies, except for those with the most powerful consumer brands, the immediate benefits make it irresistible. | Continue reading | 3 months ago

Google plans to kill off third-party cookies in Chrome ‘within 2 years’

Google is setting out a long grace period for its intended browser change and is asking the wider online advertising industry to help it build more privacy-focused alternatives to the cookie. | Continue reading | 4 months ago

The rise of streaming is sapping cable TV programming

The streaming wars have dried up the programming acquisition market for cable TV networks, compounding the challenges they are facing as pay-TV viewership erodes. | Continue reading | 4 months ago

Apple’s new privacy features have further rattled the location-based ad market

People aren’t sharing data with apps thanks to Apple, and that’s left ad tech vendors with less location data to sell. Now, they’re trying to plug the gap with data from IP addresses or a mobile carrier. | Continue reading | 4 months ago

How Bloomberg News is using Telegram - Digiday

Fully encrypted messaging apps like Telegram are open for news publishers -- and might even serve as another alternative to the tried-and-true newsletter for audience engagement. | Continue reading | 4 months ago

The paltry price paid for Unruly rattles the consolidating ad tech market

The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. | Continue reading | 4 months ago

WTF is Chrome’s SameSite cookie update?

Google is again tweaking how its leading browser handles cookies, all part of moves by browsers to beef up privacy controls. | Continue reading | 4 months ago

Reporters wanted: Local news has a talent crisis - Digiday

Local news is beset by business challenges, but its talent problem is one of the least discussed. Without enterprising, digitally fluent people willing to try new things, the industry could continue to founder. | Continue reading | 4 months ago

Advertisers pounce on TV’s discounted holiday rates

With TV ad prices down by as much as 90% between Christmas and New Year’s, advertisers use the period to buy programs and test audiences that are usually too expensive. | Continue reading | 4 months ago

Nine months in, Apple News+ isn’t wowing publishers

The jury is still out on whether Apple News+ can be a panacea for what plagues magazine publishers when it comes to driving up subscriptions, increasing audiences and generating revenues. | Continue reading | 5 months ago

Ad fraud moves to streaming video platforms

Bad actors are up to their old tricks in a new space, but are also taking advantage of technicalities unique to OTT. | Continue reading | 5 months ago

How the NY Times Mines Data to Pick Articles to Promote on Facebook, Twitter

The Times took tracking pixels off most pages, turning instead to a homegrown tool to target ads on platforms. | Continue reading | 5 months ago

Firefox browser will block the IAB's DigiTrust universal ID

Mozilla is set to block the DigiTrust consortium from tracking users in its Firefox browser. | Continue reading | 6 months ago

Keyword block lists still cause headaches for publishers

Publishers are being penalized more than ever over blunt brand safety tools that rely on lengthy keyword blacklists. | Continue reading | 6 months ago

‘Geared to a millennial’s lifestyle’: Engagement and wedding rings have gone DTC

Founders of DTC engagement and wedding ring brands believe that millennials would rather research and buy their rings at home. | Continue reading | 6 months ago

Publishers try new tacks to drum up interest in their ad platforms

Many publishers with large portfolios of titles developed ad buying platforms to encourage advertisers to spend more. Ad buyers still regard the platforms as complicated. | Continue reading | 6 months ago

Ad tech vendor Sharethrough to shut European operations, blames GDPR

Sharethrough, a U.S.-based native advertising tech vendor is shutting its European operations. | Continue reading | 6 months ago

Walmart's Vudu streaming service struggles to find audience, advertisers

Vudu has had a hard time translating that into spending, which may explain why the retailer is reportedly considering offloading the streaming service. | Continue reading | 6 months ago

Advertisers emerge as buyers for ad tech

Demand for technology that allows advertisers to innovate faster and deliver more targeted ads is growing in the M&A space. | Continue reading | 6 months ago

Better ROI than influencers: Meme accounts attract growing interest on Instagram

“Meme accounts get such a good return on investment compared to influencers -- their followings are so targeted." | Continue reading | 6 months ago

Ad buyers evaluate what remains of Deadspin

In the span of two days, Deadspin lost nearly its entire editorial staff and a $1 million ad campaign with Farmers Insurance, yet media buyers think that this won't hurt the G/O Media site. | Continue reading | 6 months ago

‘Completely disproportionate’: ePrivacy is a looming nightmare for publishers

There is additional legislation sneaking up that could also complicate use of the cookie further for publishers: ePrivacy Regulation. | Continue reading | 7 months ago

Mozilla’s 18-month effort to market without Facebook

Since Mozilla stopped spending on Facebook 18 months ago, the company has spent less on digital and focused more on events and content marketing. | Continue reading | 7 months ago

Publishers pour money into paid marketing for their subscription products

The amount of money publishers are spending on Facebook to drive subscriptions is up more than 150% compared to 2018. | Continue reading | 7 months ago

‘It can be demotivating’: Digital media’s all-stock deals are the new normal

With banks more reluctant to lend, venture capitalists are no longer interested in buying digital media companies that are no longer growing quickly. | Continue reading | 7 months ago

What the Taboola-Outbrain combination means for publishers - Digiday

The content-recommendation wars have ended, and Taboola won. | Continue reading | 7 months ago

'It's found money': YouTube stars look for ways to expand to Facebook

YouTube stars continue to look for low-stakes opportunities to syndicate their YouTube videos to other platforms to become competition for YouTube. | Continue reading | 8 months ago

‘I can’t see how my ads work if I can’t target people’: Confession of a marketer

In our latest Confessions, a marketer reveals the high cost of remolding their ad-tech stack to handle cookie-less targeting. | Continue reading | 8 months ago

Advertising Casualties of the Pivot to Privacy

Tighter data protection regulations and the privacy agendas of the browsers are putting pressure on certain kinds of ad-targeting techniques. | Continue reading | 9 months ago

‘The scale of the problem is enormous’: Apple flexes strong anti-tracking stance

Apple tightened its anti-tracking policies in order to prevent ad tech vendors from using loopholes in its existing user privacy policy. | Continue reading | 9 months ago

Facebook tries again by hiring journalists to staff its news tab

The small team of full-time employees will be stretched across time zones from California to London, and its job will be purely curatorial. | Continue reading | 9 months ago

Amazon offered ‘Amazon’s Choice’ to vendors who bought ads and lowered prices

Amazon has previously offered vendors the ability to "bid" for an Amazon’s Choice badge by lowering prices and spending more money on advertising. | Continue reading | 9 months ago

Media buyers are frustrated with Google and Facebook ad reps

Media buyers say their relationships with Facebook and Google have become worse especially when compared to improvements that Twitter and Snap have made. | Continue reading | 9 months ago

To increase retention, The Financial Times is using newsletter polls

The Financial Times has started adding polls into its email newsletters in an effort to encourage readers to interact more regularly with its content. | Continue reading | 9 months ago

Some publishers are making more money from Apple News

Publishers like Vice Media and The Stylist Group say they've gotten traffic and more importantly, revenue lifts from Apple News in the last three months. | Continue reading | 9 months ago

Inside EasyList, the community-run ad-blocking list disrupting the internet

The adblocking filter list, which helps power browsers including Brave and adblockers including Adblock Plus, is community maintained, and it requires site owners to submit to an unusual review process if EasyList causes any problems. | Continue reading | 10 months ago

How China’s Baidu Works with Snap, Pinterest and Reddit on Ad Sales

While Baidu’s Sunnyvale office focuses on AI and autonomous vehicles, the Chinese tech company also has grown a sales team there to work with US platforms. | Continue reading | 10 months ago

Continue reading | 10 months ago

Axel Springer's Upday has grown programmatic revenue by 30% with tactics like adjusting ad floor prices and making inventory available at a lower cost. | Continue reading | 10 months ago

The Washington Post is preparing for post-cookie ad targeting

The Washington Post has internally developed a first-party data ad targeting tool called Zeus Insights, which offers contextual targeting capabilities. | Continue reading | 10 months ago