Higher the Risk, Higher the Rate

Insurance companies are using social media to increase rates for their more reckless clients. | Continue reading


@l2inc.com | 1 month ago

How To Capture The Groomed Man’s Eye

Men’s grooming has evolved from being an underdog of the personal care industry to a safe bet. | Continue reading


@l2inc.com | 1 month ago

Women Run the Show

Brands like LuluLemon and Athleta, which have been catering to female athletes for the past twenty years, are finally getting their chance to shine.  | Continue reading


@l2inc.com | 1 month ago

The New Cooking Channel

Nowadays, the most popular way to find new recipes and cooking videos is via social media, where everyone from home bakers to Michelin-starred chefs post how-to videos. | Continue reading


@l2inc.com | 1 month ago

Tmall’s Luxury Transformation

How Alibaba went from | Continue reading


@l2inc.com | 1 month ago

How B2B Marketers Generate Quality Leads

Successful B2B marketers qualify a higher percentage of leads, resulting in a higher-than-average conversion rate for their organizations. | Continue reading


@l2inc.com | 1 month ago

The New Reality of Shopping

Having to physically try on items in a dressing room will soon be a thing of the past. | Continue reading


@l2inc.com | 1 month ago

The Snapchat Doctors

With the decline of traditional television advertising and the uptick of troublesome publicity surrounding many pharmaceutical companies, standing out on Snapchat could be the key to survival. | Continue reading


@l2inc.com | 1 month ago

Gen-Z in the Driver’s Seat

Generation Z is at the wheel and ready to take control of the auto industry. | Continue reading


@l2inc.com | 1 month ago

What’s Old Is New Again

With the rising importance of sustainable fashion, more and more shoppers are looking to buy and sell used clothing, and many companies have already been founded to help shoppers do just that. | Continue reading


@l2inc.com | 1 month ago

Greenwashing vs. CSR

Corporate Social Responsibility (CSR) has been a hot topic in the fashion industry for some time, especially among luxury brands. At the recent G7 summit, a group of 150 brands backed Kering’s lead in supporting ... | Continue reading


@l2inc.com | 1 month ago

John Deere Digs Into Site Links

Kyle Rees, Director of B2B at Gartner For Marketers, breaks down the company’s efforts to construct a competitive search strategy. | Continue reading


@l2inc.com | 1 month ago

Lessons From High Performing Marketers

The most successful B2B marketing organizations bring around 30% more customers to their organizations than the average marketing department. What’s their secret? | Continue reading


@l2inc.com | 1 month ago

Big Boxers Think Outside the Box

Stores that have traditionally conquered the male market are now changing their strategies to recruit and maintain women shoppers. | Continue reading


@l2inc.com | 1 month ago

Is DTC Right For Your Brand?

Online sales of fast-moving consumer goods rose 75% from 2016 to 2018; but, as e-tailers’ sales grow, so does competition on their shelves. | Continue reading


@l2inc.com | 1 month ago

The Casualization of Fashion

The “casualization” of fashion is transforming the global luxury industry, thanks in large part to the rise of athleisure and streetwear styles. | Continue reading


@l2inc.com | 1 month ago

Top 10 Big Box Brands in Digital

As Google shrinks availability for organic visibility and Amazon grows as the preeminent product search engine, big box retailers face threats to discovery and expansion. | Continue reading


@l2inc.com | 1 month ago

What Partnerships Mean

Just as important as effective handoff from brand sites, spirits brands must evaluate strategies to optimize for e-commerce directly on online retailer platforms. | Continue reading


@l2inc.com | 1 month ago

Looking for Gen Z? Check On Tier 2 Social Media Platforms

Expand beyond the Big 3 platforms of Facebook, YouTube and Instagram to engage Gen Z in less-crowded territory. | Continue reading


@l2inc.com | 1 month ago

How to Expand Search Opportunities

Competition is heating up among retailers as they expand into new markets and ramp up search investments to appear in front of consumers. | Continue reading


@l2inc.com | 1 month ago

Make It Work

As customer expectations around fast fulfillment increase and big box retailers’ fashion initiatives expand, it’s less about having same-day shipping and more about making it work.  | Continue reading


@l2inc.com | 1 month ago

Laying the Foundation

Looking to the future, the collection and analysis of customer data can help B2B brand sites evolve and become more customer-centric. | Continue reading


@l2inc.com | 1 month ago

How to Level Up in Loyalty

When it comes to consumer loyalty, the story is changing. | Continue reading


@l2inc.com | 1 month ago

Optimizing for Walmart

Walmart has made headlines as it continues delivering growth in e-commerce, rivaling Amazon and other grocery retailers. | Continue reading


@l2inc.com | 1 month ago

Collabs on a Roll

Luxury brands have been able to generate significant online buzz in China by collaborating with young brands and Chinese celebrities popular with the millennial and Gen Z demographics. | Continue reading


@l2inc.com | 1 month ago

Some Bells and Whistles

Brands should ensure that product landing pages and guided selling tools help connect customers to relevant next steps in the purchase process. | Continue reading


@l2inc.com | 1 month ago

From Defense to Offense

Amazon, while sophisticated in capabilities, is also a minefield for brands. | Continue reading


@l2inc.com | 1 month ago

Where Have All the Good Men Gone? To Video Streaming Sites

Marketers attempting to reach young men often feel like they’re living on Themyscira, Wonder Woman’s home island inhabited exclusively by women. | Continue reading


@l2inc.com | 1 month ago

The It Sneaker Turf War

Luxury brands like Louis Vuitton and Gucci have become synonymous with sneakers in China. | Continue reading


@l2inc.com | 1 month ago

Online Alcohol Delivery Accelerates

Online alcohol delivery serves as one of the largest pockets of growth for the spirits sector. | Continue reading


@l2inc.com | 1 month ago

Travel Companions

As the line between online travel booking and shopping blurs in China, brands are partnering with travel platforms to advertise to users while they plan their trips. | Continue reading


@l2inc.com | 1 month ago

Advise, Understand, and Play

Guided selling tools and content offer buyers ways to envision how a brand’s product could address needs prior to making a final purchase. | Continue reading


@l2inc.com | 1 month ago

Ahead of the Game on Amazon

76% of brands tracked in Gartner L2's Digital IQ Index: Food US have adopted an extended product description on Amazon, a move that only 31% have on Walmart. | Continue reading


@l2inc.com | 1 month ago

State of Affairs

Grocery e-commerce, which encompasses both food and beverages, is expected to hit $19.89 billion in 2019. | Continue reading


@l2inc.com | 1 month ago

An Opportunity for Differentiation

Brands need to go the extra mile when it comes to the customer buying journey. | Continue reading


@l2inc.com | 1 month ago

Millennial Men and Women “Like” Brands for Different Reasons

Men and women have different motivations for following brands on social media. Social media marketers should alter their tone and message accordingly. | Continue reading


@l2inc.com | 1 month ago

Down to a Tea

Brands that neglect this simple step open the door to attrition. | Continue reading


@l2inc.com | 1 month ago

Beyond the Basics

Product landing pages from leader John Deere show digital elements working in concert with one another. | Continue reading


@l2inc.com | 1 month ago

The Recipe for Success on Facebook

In direct contrast to Instagram, the frozen food and baking categories together represent 66% of the share of Facebook interactions. | Continue reading


@l2inc.com | 1 month ago

Google Steals the Show(case)

Shopping ads dominate Google search results in 2019. | Continue reading


@l2inc.com | 2 months ago

How to Cook That?

In 2017, “how to cook that” became one of the top ten most-searched phrases on YouTube. | Continue reading


@l2inc.com | 2 months ago

How Smirnoff Serves Up Healthy Competition

Brett Finkelstein, specialist in luxury research at Gartner For Marketers, lays out the vodka brand’s tactics to cater to health-conscious drinkers. | Continue reading


@l2inc.com | 2 months ago

Hiding the Ball

A brand site’s primary navigation isn’t the only place where brands should look to improve. | Continue reading


@l2inc.com | 2 months ago

Social Media’s Favorite Food

Video consumption for this food category is on the up and up. | Continue reading


@l2inc.com | 2 months ago

The Rise of Mysticism

Mystical beliefs are on the rise as consumers push back against the technology and data dominance of the digital age. What does that mean for marketing? | Continue reading


@l2inc.com | 2 months ago

One Step Further

Unencumbered by large store footprints, disruptors can dramatically raise the physical retail standard. | Continue reading


@l2inc.com | 2 months ago

Enable E-Commerce

Food brands have generally lagged behind other consumer-packaged goods (CPG) categories on e-commerce enablement due to fulfillment challenges arising from the perishable nature of many products. | Continue reading


@l2inc.com | 2 months ago

Alibaba: China Cool, Data-Driven at New York Fashion Week

Tmall's head of fashion for North America discusses how Alibaba is turning the art of fashion into a digitally powered science. | Continue reading


@l2inc.com | 2 months ago