How to Master Mobile

To improve the shopping experience and convert the majority share of their site visitors, department stores must leverage the data they already have. | Continue reading


@l2inc.com | 1 day ago

Omit the Customer Onus

In the insurance industry, the onus is often on the customer to get the required information to make a purchase. | Continue reading


@l2inc.com | 1 day ago

Tailor Your Video Content

In an age where consumers are inundated with content, it is vital to find ways to capture their attention. | Continue reading


@l2inc.com | 1 day ago

The Crown Jewel of Marketing Tactics

Despite follower counts and organic engagement slowing across social media networks, they remain critical tools in the watches and jewelry sector. | Continue reading


@l2inc.com | 2 days ago

Fulfillment Differentiators

Leading department stores that invest in their omnichannel functionalities do so with the customer in mind. | Continue reading


@l2inc.com | 2 days ago

A Perfect Place for Loyalty

Loyalty programs are a great way for brands to engage users, but they often suffer from low visibility and engagement, or even both. | Continue reading


@l2inc.com | 2 days ago

Are Brand Sites Taking a Bow?

Compared to last year, Gartner L2 observed a 6% decrease in the average tracked brand site score. | Continue reading


@l2inc.com | 3 days ago

The Great Beauty Boom

The sale of beauty and personal care products represents nearly half of a wider industry expected to reach almost £27 billion. | Continue reading


@l2inc.com | 3 days ago

Dolce & Gabbana: Still Canceled in China

Don't call it a comeback: Dolce & Gabbana is still banished from the China market. | Continue reading


@l2inc.com | 3 days ago

The Devil Is in the Format

The content of a video is just as important as the package it is delivered in. | Continue reading


@l2inc.com | 4 days ago

Getting Personal With the Digital Ecosystem

The evolving digital ecosystem is challenging personal care brands in the face of shifting consumer and retail demands. | Continue reading


@l2inc.com | 4 days ago

How to Build Customer Confidence

Customers otherwise eager to | Continue reading


@l2inc.com | 5 days ago

Missing Conversion Opportunities

Only 72% of analyzed brands with Find-an-Agent tools offer individual agent profiles, among other crucial follow-up features in the insurance industry. | Continue reading


@l2inc.com | 5 days ago

The Conquest for Catering

Online catering orders are a critical first step for many restaurant brands that invest in digital. | Continue reading


@l2inc.com | 8 days ago

The Hype Feed

StockX is a resale market for buying and selling highly sought-after sneakers, streetwear and luxury goods. | Continue reading


@l2inc.com | 8 days ago

Top 10 Insurance Brands in Digital

Here's how the top ten brands in this year's ranking are faring despite the challenges of the digital ecosystem. | Continue reading


@l2inc.com | 8 days ago

Don’t You Forget About Me

Just as consumers easily access a brand site with one search, they easily exit out with the click of a button. | Continue reading


@l2inc.com | 9 days ago

A Springboard into France

How disruptor brands are establishing a strong presence in the French market | Continue reading


@l2inc.com | 9 days ago

Celine’s Digital Enlightenment

Celine has finally left the digital dark ages. | Continue reading


@l2inc.com | 9 days ago

IKEA Has a Font Now

The brand is projecting its best quality onto the humble typeface. | Continue reading


@l2inc.com | 10 days ago

How to Augment Digital Assets

And turn a trend into a triumph. | Continue reading


@l2inc.com | 10 days ago

Don’t Cater to the Consumer

In today's day and age, it seems like consumers have all the fun. | Continue reading


@l2inc.com | 10 days ago

The New Millennial Obsession

Millennials have a combined spending power of $200B, but 60% don’t own a single credit card. | Continue reading


@l2inc.com | 11 days ago

How Do Beauty Brands Leverage LIPS?

Any makeup user in Japan would know the name @cosme, but it’s not the only one as LIPS becomes an increasingly popular beauty destination. | Continue reading


@l2inc.com | 11 days ago

Tension, Insured

In the past six years, people looking to purchase life insurance online doubled, so why aren't brands rising to the new need? | Continue reading


@l2inc.com | 11 days ago

Seize the Dayparts

Daytime events like “breakfast” grew over 170% in search volume from 2016 to 2019. | Continue reading


@l2inc.com | 12 days ago

How Stitch Fix Uses Data to Power Personalized Loyalty

In an environment where many retailers face growth challenges, here's how the brand is thriving. | Continue reading


@l2inc.com | 12 days ago

This Industry Needs to Optimize

Here's what sets the spirits industry apart from the rest. | Continue reading


@l2inc.com | 12 days ago

Own Your Keywords

Why brands need to watch out for their terms. | Continue reading


@l2inc.com | 13 days ago

Partner Up

Partner brands receive five times more traffic on these retailers than non-partner brands. Here's how. | Continue reading


@l2inc.com | 13 days ago

State of the Spirits Industry

You’ve seen the headlines. Americans are drinking less alcohol, and maybe millennials are to blame? With the growing trend towards health and wellness, consumers between the ages of 21 and 35 are drinking less. However, ... | Continue reading


@l2inc.com | 16 days ago

Top 10 Spirits in Digital

As consumer preferences change, Index brands must change alongside them to remain top of mind. | Continue reading


@l2inc.com | 18 days ago

Finding the Right Product

Brick-and-mortar retailers must quickly catch up to pure play fashion retailers and stay ahead of Amazon. | Continue reading


@l2inc.com | 19 days ago

The Proof Is in the Pizza

Is Snapchat trying to become the modern-day movie trailer? | Continue reading


@l2inc.com | 19 days ago

A Face, Name, and Story

Activewear brands can leverage digital endeavors on a more grassroots scale. | Continue reading


@l2inc.com | 20 days ago

Chanel Beauty Launches on Tmall

Chanel Beauty becomes one of the last Index beauty brands to join China's largest B2C e-tailer Tmall. | Continue reading


@l2inc.com | 20 days ago

Partnering For Scale

How brands can leverage retailers' scale to boost their visibility across digital marketing platforms | Continue reading


@l2inc.com | 20 days ago

Gucci’s Glittery New Gadget

The brand is taking | Continue reading


@l2inc.com | 23 days ago

B2B Manufacturing: SEO Warning Signs

What good is a brand site if you can’t find it on the web? | Continue reading


@l2inc.com | 23 days ago

A Different Dominant Digital Channel

Second only to a supplier’s website, search is the most frequently used digital channel along the entire B2B buying journey. | Continue reading


@l2inc.com | 23 days ago

How Ford Wins at Search

Cody Stack, Director of Auto at Gartner For Marketers, lays out Ford’s strategy to sway consumers late in the purchase process. | Continue reading


@l2inc.com | 23 days ago

Testing the Loyalty Waters

Loyalty isn't dead; it is merely evolving | Continue reading


@l2inc.com | 24 days ago

How to Pop on Instagram

Macy's wants to be the next Instagrammable hotspot. | Continue reading


@l2inc.com | 26 days ago

The Rite Approach to Digital

How to survive as a store in the digital age. | Continue reading


@l2inc.com | 26 days ago

China’s Boy Band Stans Drive Luxury Social Engagement

Luxury brands from Bottega Veneta to Chopard benefit from China's booming | Continue reading


@l2inc.com | 26 days ago

A Digital Moment

How brands are responding to customer expectations of newness and exclusivity. | Continue reading


@l2inc.com | 29 days ago

The Amazon Consumer

Amazon has redefined e-commerce as we know it, but in the wake of declining growth in Amazon Prime membership, the everything store is evolving. | Continue reading


@l2inc.com | 29 days ago

Landing the Online Consumer

This online asset is critical for influencing the consumer path to purchase. | Continue reading


@l2inc.com | 29 days ago