Insurance companies are using social media to increase rates for their more reckless clients. | Continue reading
Men’s grooming has evolved from being an underdog of the personal care industry to a safe bet. | Continue reading
Brands like LuluLemon and Athleta, which have been catering to female athletes for the past twenty years, are finally getting their chance to shine. | Continue reading
Nowadays, the most popular way to find new recipes and cooking videos is via social media, where everyone from home bakers to Michelin-starred chefs post how-to videos. | Continue reading
Successful B2B marketers qualify a higher percentage of leads, resulting in a higher-than-average conversion rate for their organizations. | Continue reading
Having to physically try on items in a dressing room will soon be a thing of the past. | Continue reading
With the decline of traditional television advertising and the uptick of troublesome publicity surrounding many pharmaceutical companies, standing out on Snapchat could be the key to survival. | Continue reading
Generation Z is at the wheel and ready to take control of the auto industry. | Continue reading
With the rising importance of sustainable fashion, more and more shoppers are looking to buy and sell used clothing, and many companies have already been founded to help shoppers do just that. | Continue reading
Corporate Social Responsibility (CSR) has been a hot topic in the fashion industry for some time, especially among luxury brands. At the recent G7 summit, a group of 150 brands backed Kering’s lead in supporting ... | Continue reading
Kyle Rees, Director of B2B at Gartner For Marketers, breaks down the company’s efforts to construct a competitive search strategy. | Continue reading
The most successful B2B marketing organizations bring around 30% more customers to their organizations than the average marketing department. What’s their secret? | Continue reading
Stores that have traditionally conquered the male market are now changing their strategies to recruit and maintain women shoppers. | Continue reading
Online sales of fast-moving consumer goods rose 75% from 2016 to 2018; but, as e-tailers’ sales grow, so does competition on their shelves. | Continue reading
The “casualization” of fashion is transforming the global luxury industry, thanks in large part to the rise of athleisure and streetwear styles. | Continue reading
As Google shrinks availability for organic visibility and Amazon grows as the preeminent product search engine, big box retailers face threats to discovery and expansion. | Continue reading
Just as important as effective handoff from brand sites, spirits brands must evaluate strategies to optimize for e-commerce directly on online retailer platforms. | Continue reading
Expand beyond the Big 3 platforms of Facebook, YouTube and Instagram to engage Gen Z in less-crowded territory. | Continue reading
Competition is heating up among retailers as they expand into new markets and ramp up search investments to appear in front of consumers. | Continue reading
As customer expectations around fast fulfillment increase and big box retailers’ fashion initiatives expand, it’s less about having same-day shipping and more about making it work. | Continue reading
Looking to the future, the collection and analysis of customer data can help B2B brand sites evolve and become more customer-centric. | Continue reading
When it comes to consumer loyalty, the story is changing. | Continue reading
Walmart has made headlines as it continues delivering growth in e-commerce, rivaling Amazon and other grocery retailers. | Continue reading
Luxury brands have been able to generate significant online buzz in China by collaborating with young brands and Chinese celebrities popular with the millennial and Gen Z demographics. | Continue reading
Brands should ensure that product landing pages and guided selling tools help connect customers to relevant next steps in the purchase process. | Continue reading
Amazon, while sophisticated in capabilities, is also a minefield for brands. | Continue reading
Marketers attempting to reach young men often feel like they’re living on Themyscira, Wonder Woman’s home island inhabited exclusively by women. | Continue reading
Luxury brands like Louis Vuitton and Gucci have become synonymous with sneakers in China. | Continue reading
Online alcohol delivery serves as one of the largest pockets of growth for the spirits sector. | Continue reading
As the line between online travel booking and shopping blurs in China, brands are partnering with travel platforms to advertise to users while they plan their trips. | Continue reading
Guided selling tools and content offer buyers ways to envision how a brand’s product could address needs prior to making a final purchase. | Continue reading
76% of brands tracked in Gartner L2's Digital IQ Index: Food US have adopted an extended product description on Amazon, a move that only 31% have on Walmart. | Continue reading
Grocery e-commerce, which encompasses both food and beverages, is expected to hit $19.89 billion in 2019. | Continue reading
Brands need to go the extra mile when it comes to the customer buying journey. | Continue reading
Men and women have different motivations for following brands on social media. Social media marketers should alter their tone and message accordingly. | Continue reading
Brands that neglect this simple step open the door to attrition. | Continue reading
Product landing pages from leader John Deere show digital elements working in concert with one another. | Continue reading
In direct contrast to Instagram, the frozen food and baking categories together represent 66% of the share of Facebook interactions. | Continue reading
Shopping ads dominate Google search results in 2019. | Continue reading
In 2017, “how to cook that” became one of the top ten most-searched phrases on YouTube. | Continue reading
Brett Finkelstein, specialist in luxury research at Gartner For Marketers, lays out the vodka brand’s tactics to cater to health-conscious drinkers. | Continue reading
A brand site’s primary navigation isn’t the only place where brands should look to improve. | Continue reading
Video consumption for this food category is on the up and up. | Continue reading
Mystical beliefs are on the rise as consumers push back against the technology and data dominance of the digital age. What does that mean for marketing? | Continue reading
Unencumbered by large store footprints, disruptors can dramatically raise the physical retail standard. | Continue reading
Food brands have generally lagged behind other consumer-packaged goods (CPG) categories on e-commerce enablement due to fulfillment challenges arising from the perishable nature of many products. | Continue reading
Tmall's head of fashion for North America discusses how Alibaba is turning the art of fashion into a digitally powered science. | Continue reading