As a columnist for The Drum, Samuel Scott has pulled no punches on what marketers need to do to fix their promotion mix. But saying is one thing, doing another. So here’s what happened when this industry commentator was given the challenge of putting his marketing theory into pra … | Continue reading
Accenture has announced it will fold over 40 individual agency brands into a single entity, Accenture Song. | Continue reading
Microsoft is investigating the world of in-game advertising, and could use it as a way of increasing access to its games streaming membership the Xbox Game Pass. For our Deep Dive into Digital Advertising, we ask if the tech giant, which already boasts a huge ad business, could i … | Continue reading
Samuel Scott takes a look at the recent news that newspaper giant Gannett failed to run billions of ads where it said it would. He offers up advice to buyers wanting to protect themselves from similar deception. | Continue reading
The 109-year-old heritage brand Aston Martin is a British icon. To stay relevant to “customers of the future”, however, it is handing over control of its F1 brand story to TikTok creators. | Continue reading
The New York Times’ (NYT) international president Stephen Dunbar-Johnson tells The Drum: “We are not an activist organization.” | Continue reading
The growing reach of tech giants’ walled gardens means there are limited things people can do online without signing in, writes Dentsu’s Dan Calladine as part of The Drum’s Data Deep Dive. | Continue reading
While he was watching Euro 2020 and hoping that England would bring it home, columnist Samuel Scott reflected on what the marketing industry can learn from the tournament. In this piece, he looks at the true difference between TV and social media, and how we should actually appro … | Continue reading
Food wastage is trashing the environment, but sustainable food delivery app Too Good to Go might hold the solution. Described as a ‘win-win-win’ situation, Future 50 inductee Anoushka Grover explains why. | Continue reading
Contactless and other mobile-based digital fintech payment methods surged in popularity during the pandemic and will remain in use afterwards. But are there risks to businesses and consumers? For our deep dive into all things Mobile, columnist Samuel Scott looks into the issue. | Continue reading
The bespectacled Samuel Scott says glasses have never been cool (and don’t get him started on VR headsets). In his new Promotion Fix column, he recommends Snap forgets the goggles and gives AR all of its focus. | Continue reading
LinkedIn has launched LinkedIn Stories worldwide, an opportunity for individuals and company pages to publish photos and short videos via the mobile app. Can the feature bring a little Instagram glamour to the networking platform? | Continue reading
A brand is more quantifiable than we think. In his new Promotion Fix column, Samuel Scott uses an outdoor campaign for a new vegan cheese to show an example of how to build a strong one and why OOH can be very effective. | Continue reading
Israel has vaccinated a vastly greater percentage of people against the coronavirus than any other country so far. In this edition of The Promotion Fix, newly immunised columnist Samuel Scott interviews a top health official there and shows what marketers can learn from the succe … | Continue reading
There were many predictions about how the coronavirus pandemic would affect the marketing industry. Well, in his traditional year-end review column, The Drum columnist and keynote speaker Samuel Scott looks at three of the biggest media trends of 2020. And what they were just mig … | Continue reading
As the pandemic cuts into publishers’ revenue streams from every angle, branded content divisions have gone from prize products to problem children. The Drum explores how the industry’s biggest content houses are circumventing the branded content winter. | Continue reading
New, agile startups usually get all the attention, but as The Drum columnist Samuel Scott writes, one unintended consequence of the coronavirus lockdown is that the big business Goliaths are actually pummeling the small Davids to death because of how distribution has changed. | Continue reading
Suffering 'death by PowerPoint' is as boring as listening to Coldplay. And that is even more true when hearing virtual presentations. So, it is critical for speakers to keep audiences engaged over remote talks during the ongoing coronavirus pandemic. | Continue reading
You may know how to talk to consumers, but can you speak CFO? The Drum's Promotion Fix columnist, Samuel Scott, explains why speaking the language of the chief finance officer will be essential for marketers' survival in the testing times ahead. | Continue reading
The best marcom campaigns happen in the real world and not on computer screens. But following the recent coronavirus outbreak, event planners and field marketers will still need to learn and adopt the best virtual practices quickly. | Continue reading
A deaf man suing Pornhub for not having subtitles might lead to the internet becoming much more accessible to people with disabilities. Let’s give him a hand. | Continue reading
In the 1992 Gen X twentysomething movie Singles, a guy flirts with a girl in a club and says he does not | Continue reading
There’s nothing new about questioning the future of SEO; people have been saying SEO is dead ever since it began. But with Google continually tweaking its algorithm in favour of a more natural approach, it’s difficult to see a long-term future, not so much for the practice itself … | Continue reading
“Am I too cynical about ‘predictions for 2019’ posts? More than a few seem to conflate a company's own hopes/goals with prognostications about what the market will do independent of them. Is it snarky to ask, ‘How did your predictions for 2018 work out?’” | Continue reading
Marie Gulin-Merle, formerly the chief marketing officer of Calvin Klein, has resurfaced as the vice-president of global ads marketing at Google, which is currently bolstering the star talent on its marketing team. | Continue reading
Should mainstream news outlets first and foremost create profits for shareholders or neutrally, objectively and thoroughly educate the public? That is the battle for the soul of journalism today. | Continue reading
Despite a never-ending story of data leaks, privacy horrors and advertiser boycotts, Facebook has managed to enlist 3 million paying customers into its fledgling B2B offering. The Drum investigates what’s gone right for Workplace when all at its parent company has gone wrong. | Continue reading
Business broadsheet The Financial Times is offering up its inhouse experts to business inspired by its modern media evolution. | Continue reading
A golden age of advertising technology has not led to a golden age of advertising effectiveness, according to a new major publication released today (15 October) at the annual EffWeek conference in London. | Continue reading
True brand purpose is not running a one-off advertisement – it is something that all company actions should exude. And it is certainly not what happened at Advertising Week in New York. | Continue reading
The FT has established itself as a campaigning voice dedicated to reforming capitalism with the launch of a new brand campaign – and the paper has scrapped its paywall for Thursday (18 September) only to mark the occasion. | Continue reading
What has happened to the chief marketing officer role is the business equivalent of a person being drawn and quartered by four horses. But talking the right way to chief financial officers might keep you from that nasty fate. | Continue reading
Cannabis has come a long way since I fell asleep watching basketball at an early 2000s college party after going one toke over the line. It is becoming big business. | Continue reading
“We all felt like we were in an episode of The Benny Hill Show, chasing the NPS football.” | Continue reading
In a connected world, what is the relevance of a Portable Document Format (PDF)? Invented way back in 1993, the PDF is from an era of clunky browsers and no smartphones. When you consider that whitepapers and eBook content is buried in a PDF that has no analytics, is static and t … | Continue reading
Gordon Ramsay may have just given an obscure Russian company the right to do whatever they want with his face. | Continue reading
Some things you can see from only 1,700 miles away – like how the ad executives gathered at Cannes Lions last week talked a lot about brand purpose but completely ignored an actual opportunity to help the world. | Continue reading
Global ad fraud is predicted to cost an unprecedented $23bn this year and could reach $30bn including indirect economic and social costs, according to the report ‘The Economic Cost of Bad Actors on the Internet, Ad Fraud 2019,” by cybersecurity company Cheq. | Continue reading
So I was walking with a friend to see Avengers: Endgame a week before Holocaust Remembrance Day here in Israel. On the way, he told me something completely out of the blue: ‘The Nazi Party was liberal!’ He said he learned it online. | Continue reading
Google's encrypted version of its Chrome browser has sparked concern among a number of internet safety watchdogs and intelligence agencies who fear the move could endanger children's safety online. | Continue reading
A ballerina dances to music while wearing headphones. A couple makes out inside a listening booth. A teenage male shoplifter tries to get away with CDs of rap, metal – and Whitney Houston. | Continue reading
App-only fintech startup Monzo is scaling up its machine learning capabilities and plugging employees into the rich stream of data generated by 1.7m global users as it forges ahead of the high-street banks in the digital space. | Continue reading
Open office workers of the world, unite! You have nothing to lose but your high blood pressure. | Continue reading
It’s over. The time has come for the nation to breathe a collective sigh of relief. Detox season is officially over. | Continue reading
The dreaded R-word in marketing is making a comeback. No, not retargeting. Recession. | Continue reading
Facebook’s stock peaked at $218.62 on 25 July 2018. It will never reach that height again. | Continue reading
Comcast Cable Advertising (CCA) is launching its next phase of Blockgraph, a blockchain-enabled software that aims to allow television and media companies to safely activate data at scale. | Continue reading
Bob Hoffman once wrote that 'the great thing about talking about the future is that you don't have to know anything. You just make shit up and nobody can refute it.' Well, I will do my best. | Continue reading