Want to win over a jaded audience at your next trade show? "Appeal to the inner child," says marketing consultant Jill Amerie . ... | Continue reading
Novelist Cormac McCarthy once told Oprah , "If you write properly you shouldn’t have to punctuate." McCarthy rations his use of “wei... | Continue reading
Sophorn Chhay contributed today's post. He is the inbound marketer at Trumpia , a mobile content delivery service that lets users customi... | Continue reading
Two German psychologists arranged an experiment. They asked respondents to watch a video of violinists and judge their talent. Respon... | Continue reading
Master marketer Edward Segal contributed today's post. Edward helps organizations generate publicity about their activities and shows lea... | Continue reading
A race is on to deliver "the experience stack," says Mike Wadhera in TechCrunch . Mobility has fundamentally changed computing, he s... | Continue reading
Event planner: What, no online community? If true, y ou're falling behind, says BrightBull's Ricardo Molina . Worse, you are: ... | Continue reading
Henning Mankell , author of the Wallander crime stories and the masterful novel Italian Shoes , died of cancer last October. Before he ... | Continue reading
"It’s easy to get lost in the weeds when planning a trade show," says Holly Barker in Event MB. Their focus on killing and controllin... | Continue reading
Enthymemes . We're up to our eyeballs in them. An enthymeme, first described by Aristotle in Rhetoric is an incomplete logical con... | Continue reading
Amazon founder and newspaper owner Jeff Bezos' thumbprint continues to appear in the online version of The Washington Post . Havin... | Continue reading
Anheuser-Busch InBev has asked federal regulators for approval to replace the name "Budweiser" on cans and bottles this summer with the na... | Continue reading
Whether they know it or not, Millennials' destinies have been shaped by the Great Recession—just as Boomers' were shaped by the Vietnam Wa... | Continue reading
Forgotten genius Ring Lardner was a popular satirist of the 1920s, famous for the practice of "listening hard." He delighted fans by... | Continue reading
Today's marketer farms out projects, not accounts, according to a survey by RSW/US . RSW/US found that 74% use more than two agencies;... | Continue reading
Caveat venditor: Bad-fit buyers are everywhere. "Every new customer you bring on who isn’t the right fit presents a churn risk," s... | Continue reading
B2B events are hot. Freeman (my employer) has just released a compilation of statistics that proves it. Among the findings: 225 mil... | Continue reading
Stephen King's advice to writers who crave an audience: Leave out the boring parts . "If you can't write your idea on the back of my ca... | Continue reading
AOPs, rock on! Over three nights in October, California mega-festival DesertTrip will feature a slate of "living legends" that includes B... | Continue reading
Before a judge ruled against its admission in 1693, spectral evidence was used to condemn Salem's witches to death. A defendant could... | Continue reading
Random fandom—the trait philosopher Bertrand Russell quaintly labels "zest" —is the sign of the happy camper. You can be a fan of almo... | Continue reading
Friday evening I had the long-delayed pleasure of seeing comedian Lewis Black perform live. Black raises profanity to an art, using o... | Continue reading
The American Society for Association Executives this week shuttered its decades-old "Springtime in the Park" and announced a new un-expo... | Continue reading
Last year, Hulu bought the streaming rights for all 180 episodes of Seinfeld . The price tag: $1 million per episode. The $180 ... | Continue reading
You're never too tiny to blog, says blogger Lindsay Kolowich . "Some of the most dramatic successes we've seen with blogging come from b... | Continue reading
Master marketer Edward Segal contributed today's post. Edward helps corporations and organizations generate publicity about their activ... | Continue reading
It's been raining solemn tributes since Thursday. We've also had to weather a torrent of opportunistic self-promotion. While t... | Continue reading
When it comes to novel ideas, less isn't more, Adam Grant says in Originals . "Many people fail to achieve originality because they ge... | Continue reading
The CEO of a large corporation sought to parade his gravitas on LinkedIn this week by posting a lovely bromide. Before deleting it, he... | Continue reading
Trade shows have "outgrown" learning, networking and party-going, says Holly Barker in Event Manager Blog . Trend-setting organiz... | Continue reading
Ever notice how brief and clear good direct mail letters are? How direct is your writing? Blogger Josh Bernoff asked 547 busin... | Continue reading
Six social media perils still frighten many event producers, says the inimitable KiKi L'Italien in Event Manager Blog . "Not everyon... | Continue reading
Marketing maestro Edward Segal contributed today's post. Edward helps corporations and organizations generate publicity about th... | Continue reading
A new study shows customers alter their self-labels when served an ad they think targets them because of their web browsing, provided t... | Continue reading
Midway through his fireside chat at SXSW last month , President Barack Obama issued government communicators a call to arms. Or, mo... | Continue reading
The Ocean State's marketing captain has been fired by the governor for sinking 10% of the state's $4.5 million budget into a new logo. ... | Continue reading
Employers who recruit a lot of recent grads are luring them with a new perk: student loan repayment. Bloomberg reports that investment... | Continue reading
This week, I was treated to a rough-cut of a DMO's forthcoming virtual reality promotion. The glories of the city's convention cent... | Continue reading
Once upon a time, I had the privilege of interviewing madman George Lois for a magazine article about ad creative. When I asked, "What ... | Continue reading
Why buy sunglasses at Walmart when there's Warby Parker? Metrosexuals' buying habits mean retail giants are “overstored,” says The Wash... | Continue reading
J. Walter Thompson wondered whether big data could be assembled to paint " The Next Rembrandt " for client ING. So a team of art hist... | Continue reading
Never mistake a hack for a hacker. Unless she's evil, a hacker creates code . A hack creates crap . In general, a hack's a wr... | Continue reading
April 14 marks the first-ever Global Meetings Industry Day . The event-industry advocacy group Meetings Mean Business joins forces wit... | Continue reading
"Event marketers are used to doing a marketing task and crossing it off their list," says BrightBull director Ricardo Molina . " Social... | Continue reading
"Hardly a week goes by without someone saying the worlds of B2B and B2C marketing are converging," Gary Slack wrote recently in this blo... | Continue reading
Michael Hart contributed today's post. He's a business consultant and writer who focuses on the event industry. Everybody’s heard at l... | Continue reading
Gary Slack provided today's post. He is chief experience officer of Chicago-based Slack and Company. Ad Age named the firm as a runne... | Continue reading
Contrary to Sister Aloysius' teachings, some nonsensical statements can be unimpeachably grammatical. Your dangling modifier can be lu... | Continue reading